Online Real Estate Marketing: Making it Happen with PPC and SEO!

You’ve built your first website and you want targeted people visiting your listings. There are many ways to online Real Estate marketing lead generation success. There are free and paid options you can use when marketing your real estate business on the internet. Remember that free doesn’t always mean free because you still have to put time into executing the strategy.

So, when it comes to using the free options, search engine optimization is the first option that pops right into my head. Among the best paid options is Pay-Per-Click (PPC) or what some may call Adwords. Adwords is Google’s PPC system and it is one of the best and most popular PPC systems on the internet.

What should you do? Paid or Free?

When it comes to choosing a better vehicle between the two, you should choose depending on the budget you have established in your business plan. Remember that you’ll have to make adjustments along the way in your budget, based on a combination of both Pay-Per-Click and free search engine optimization strategy.

Also, with PPC marketing, you can get results in the next 10 minutes. When doing SEO, it can take hours and even months to see the results. With Pay-Per-Click, you pay a fee (per each click on your ad) in order to rank high on search engines. With SEO, you optimize your onpage and offpage factors to rank high on search engines within the organic results. Organic results are the results you see on the left side of the search page.

Here are three strategies you can use for your PPC campaigns, a.k.a. Google Adwords:

When writing your ads, always make sure that your ads are relevant to the offer and the page the visitor arrives on when clicking on your ad. Relevancy is one of Google biggest ranking factors, both for PPC and SEO. If your offer in not relevant to the PPC ad or the SERP (search engine results page) Google will devalue your ad or organic listing and rank you lower.
When writing your PPC ads, always include your main keyword in the title and description. Also, it helps out if your URL has the main keyword in it, but it’s not a do or die situation. If you can’t get the url with the keyword, make sure that the page’s name is titled with the main keyword.
When writing your PPC ads, lets say for a keyword “sell house in Virginia,” make sure that phrase is on your landing page (the page your visitors lands on when they click your ad.) Better yet, make sure that phrase is in the title of your page which is your H1 tag.

So there you go. This should give you an idea on using PPC. Now before I let you go, I have to warn you that Google Adwords, if not monitored and set up properly, can cost you a lot of money. Before you dive in, make sure you know at least a little about Google Adwords. Heck, check out Google Adwords help pages; they have ton of stuff there on Adwords. Believe me, they want you to succeed because they want you to come back to them.

If your budget is low and you are just starting to learn the ropes on search engine optimization for your Real Estate website, consider downloading a trial for “Internet Business Promoter” also known as IBP. It is one of the best options for starting marketers wanting to rank high on search engines. Also, IBP is a system that tells you exactly what you need to do in order to rank high on the most popular engines online. There is of course more to that, but to start you have a good ground here!

So tell me, what questions do you have for me? Are you using Google Adwords right now? Are you doing SEO? What are you struggling with? Let me know in the comments below and I’ll do my best to answer them for you.

To Your Success,

Peter Kolat

Note By BiggerPockets: These are opinions written by the author and do not necessarily represent the opinions of BiggerPockets.