Online Real Estate Marketing: Making it Happen with PPC and SEO!

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You’ve built your first website and you want targeted people visiting your listings. There are many ways to online Real Estate marketing lead generation success.  There are free and paid options you can use when marketing your real estate business on the internet.  Remember that free doesn’t always mean free because you still have to put time into executing the strategy.

So, when it comes to using the free options, search engine optimization is the first option that pops right into my head.  Among the best paid options is Pay-Per-Click (PPC) or what some may call Adwords.  Adwords is Google’s PPC system and it is one of the best and most popular PPC systems on the internet.

What should you do?  Paid or Free?

When it comes to choosing a better vehicle between the two, you should choose depending on the budget you have established in your business plan. Remember that you’ll have to make adjustments along the way in your budget, based on a combination of both Pay-Per-Click and free search engine optimization strategy.

Also, with PPC marketing, you can get results in the next 10 minutes. When doing SEO, it can take hours and even months to see the results.  With Pay-Per-Click, you pay a fee (per each click on your ad) in order to rank high on search engines.  With SEO, you optimize your onpage and offpage factors to rank high on search engines within the organic results. Organic results are the results you see on the left side of the search page.

Here are three strategies you can use for your PPC campaigns, a.k.a. Google Adwords:

  1. When writing your ads, always make sure that your ads are relevant to the offer and the page the visitor arrives on when clicking on your ad.  Relevancy is one of Google biggest ranking factors, both for PPC and SEO.  If your offer in not relevant to the PPC ad or the SERP (search engine results page) Google will devalue your ad or organic listing and rank you lower.
  2. When writing your PPC ads, always include your main keyword in the title and description.  Also, it helps out if your URL has the main keyword in it, but it’s not a do or die situation.  If you can’t get the url with the keyword, make sure that the page’s name is titled with the main keyword.
  3. When writing your PPC ads, lets say for a keyword “sell house in Virginia,” make sure that phrase is on your landing page (the page your visitors lands on when they click your ad.)  Better yet, make sure that phrase is in the title of your page which is your H1 tag.

So there you go.  This should give you an idea on using PPC.  Now before I let you go, I have to warn you that Google Adwords, if not monitored and set up properly, can cost you a lot of money.  Before you dive in, make sure you know at least a little about Google Adwords.  Heck, check out Google Adwords help pages; they have ton of stuff there on Adwords.  Believe me, they want you to succeed because they want you to come back to them.

If your budget is low and you are just starting to learn the ropes on search engine optimization for your Real Estate website, consider downloading a trial for “Internet Business Promoter” also known as IBP. It is one of the best options for starting marketers wanting to rank high on search engines.  Also, IBP  is a system that tells you exactly what you need to do in order to rank high on the most popular engines online. There is of course more to that, but to start you have a good ground here!

So tell me, what questions do you have for me?  Are you using Google Adwords right now?  Are you doing SEO?  What are you struggling with?  Let me know in the comments below and I’ll do my best to answer them for you.

To Your Success,

Peter Kolat

About Author

Peter Kolat is a Real Estate Internet Marketing genius. He's been consulting for many real estate gurus in the real estate industry. His Free Internet Marketing Techniques helped many real estate investors & agents dominate their real estate markets on the internet. No wonder he's been called the "Polish Pulverizer."


  1. Right on Rick. You always want to keep track of what you are doing. In short:

    test, test, test. One important factor I didn’t mention in the article is the power of split testing.

    That one factor can mean the difference between a winning/profitable campaign and one that fails miserable.


  2. PPC can be used as a long term strategy. I’ve seen people who use PPC for years to drive traffic, generate leads, and sell different stuff related to their industry.

    If your campaigns make you money and you bring in profit, why change it, right?

    Either way, I think real estate investors should know SEO so they can rank higher in the search engines.

    Remember, PPC and SEO are two different animals.


  3. PPC is just paid advertising, it will show immediate results but as soon as you stop paying the clicks will stop.
    SEO is a long term project and if it is done properly and geographically targeted it will provide a much better ROI in the long run.

  4. PPC is a great start for anyone to get instant exposure. Pay attention though and set up a budget as this can go skyward quite quickly. The longer you are up in the search engines and the more your site changes and provides good content…you should show up in the organic search. This is where you ultimately want to be as consumers trust this (just like you trust it) more than the PPC ads. Also, people tend to always read left to right…many other theories as well.

    Good luck.

  5. I find that organic SEO based results and PPC efforts work extremely well in tandem. Ranking well for certain keywords can take time, and PPC can hasten up your traffic acquisition early in the process. As your organic traffic begins to pick up, you could then retard your spending for paid traffic.

    My 2 cents.

  6. Sean Dolan

    I disagree that investors should learn SEO. That’s like saying investors should learn plumbing, AC repair, or roofing. The most successful investors don’t have time to keep up with SEO, anymore than they have time to mow the lawns of their properties. IMHO.

  7. Aaron Tjomsland

    Investors should only learn enough to know what to pay for and what not to pay for then be able to measure and compare their marketing ROI. There is far more to success online than PPC and SEO. It is an unrealistic & naive expectation to think an investor should be an expert at investing AND internet marketing unless the latter is a real passion. It’s like foreign languages. If you have a passion for picking up Spanish- go for it. If not, it’s just too deep of a rabbit hole & your hours might be too precious to invest in something else outside your primary $ machine. Find someone who is an expert you can trust and measure their ROI.

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