You’ve probably heard about how having lots of backlinks can give you a huge advantage over your competition on the internet, right? You’ve probably heard that commenting on blogs, forums and social media sites can give you some really good “Google link juice.” Want more articles like this? Create an account today to get BiggerPocket's best blog articles delivered to your inbox Sign up for free But do you know how to utilize this strategy effectively? If not, then you are in for a treat. In today’s post, I am going to talk about SEO. Now, I realize that search engine optimization is not for everyone and can be a long, enduring, tedious and hard work. Yes, I said work. SEO constantly changes, especially because of our friends over at Google. They like to keep us on our toes. Every once in a while, they’ll change their algorithm and if you are not playing the SEO game the right way and doing some blackhat stuff, your site will most likely drop in the rankings. But that’s a whole other discussion. Today I want to tell you about a strategy that will help you rank high in Google. Now, since you are already using the internet, and going to different blogs, forums and social media sites, you should utilize this strategy for your business. Newbies to blogging can learn from these 77 mistakes new bloggers make. In this post, I am going to focus on blog commenting. Let’s get right into it. First, you need to follow couple of common sense rules. Rule #1: Make a relevant and thoughtful comment. Don’t just write “nice post” or “great post” or something along those lines. Write an actual comment that is relevant to the blog post and contribute to the overall conversation on that blog. You’ll be surprised what will happen if you just follow this one rule. People will respond back to you, the blog owner will leave your comment on their blog, and you will gain more exposure. Rule #2: Don’t use your comments to SPAM When you make a comment on the blog, you’ll be asked to provide your name, website, and the comment. When asked for the website, type in your site address in the space provided. That site address will be the url people will end up on when they click on your name. Remember that when you post your comment, your name at the top of the comment will become the back link to your site. Don’t write your website address in the comments area. Many blog owners frown upon that and it makes your post look like you are not really contributing but using their blog for linking back to your site. Killer Tip: Instead of writing your name is the name field, some blogs will allow you to write down the keywords you are optimizing for your site. This way, your link will become an anchor text which is even more powerful search engine optimization technique. Before you do this, look at other comments on the blog and see if other people have keywords in their comments. This will tell you if the blog owner allows having anchor text comments on his blog. If he does, then go for it. If he doesn’t, then he might disapprove your comment. NOTE FROM THE EDITOR: BiggerPockets does NOT allow this, and encourages you to post your comments using your name, as that is what will help people to get to know YOU better as you participate here and elsewhere online. Now, here’s your Step by step strategy to give you the best link juice in Google Step 1 – Install Firefox Search Status Add-on and enable “Highlight no-follow links” in your Firefox browser. Just type in “firefox search status addon” in Google (or click the link to the left) and you’ll get this Firefox addon. When you enable that feature, every time you arrive at any site, all of the links that do not allow the search engine spiders to follow the link to the next site will be highlighted. Why does that matter? Because Google counts pagerank. Every time you have a do-follow link coming back to your site, some of the pagerank from that previous site will be leaked onto your site. That my friends is a very good thing for you. That’s why you want to leave comments on sites that allow do-follow links. Step 2 – Search for relevant real estate blogs on Google to make comments on. Hint: You already have one here so post as many comments on this blog as you can. More comments you have linking back to your site, the better. To find real estate blog on Google, type in the following search term in the search field: “real estate” + blog Step 3 – Post relevant and thoughtful comments on relevant blogs that benefit the community and engage in the conversation. Don’t spam blog posts with poor comments. Trust me! Step 4– Post your comments on this blog 🙂 So there you have it. Just by commenting on the blogs that you read every day, you can start building your own link building strategy. In turn, you will have Google follow you around the internet and start sending you targeted traffic while your website climbs the rankings. That’s all I have for you today. See below for a great rap about pagerank . . . enjoy!