Real Estate Marketing

7 Ways to Drive Traffic To Your Real Estate Web Site Without Search Engine Listings – Part 1

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Search Engine Optimization (SEO) to get your listings on Google can be a very daunting task for some in real estate. In fact, with Google “slapping” search engine listings whenever they feel like they need to, it can be very hard to maintain first page listings.

Therefore, I wanted give you some quick tips and strategies to drive traffic to your real estate website without relying on Google. The following strategies are in no particular order. What I would recommend is for you to see which 2-3 strategies suit you best and then run with them.

Strategy #1 – Article Marketing

Article marketing has been around for a long time. Yet, it still works to this day. Basically, you write short 300-500 word articles about your subject matter and you post them on different article directories. Two of my favorite directories are and The great thing about using articles is that not only will you get traffic from those directories but you’ll get authority and backlinks to your site.

Strategy #2 – Blog Commenting

A lot of people think that blog commenting is a waste of time. However, when done right, the comments can give you some really good traffic. Why? Because if you comment on related blog posts, you’ll get targeted traffic to your site. Think about it. If you comment on a blog post on a very popular blog that talks about how someone lost their house to foreclosure, you can get people coming back to your site who are looking to save their house from foreclosure. The key is to find relevant blogs and participate with quality comments.

Quick tip here: Try to be one of the first people to comment on the story. That way, everyone who reads to story and who ends up commenting on the story will see your comment at the top of the comments area.

Strategy #3 – Blogging

I can hear it already, I don’t have time or I don’t write or this is too much work. Let me just respond to that for you right now. You can create your blog, just like this one, where you have guest bloggers write articles on your blog. All you do is make sure there is no spam on there and monitor the articles, comments, and traffic. Even better, you can hire someone to do that for you.

All in all, blogging is a very effective way to drive traffic to your site and build a list of targeted prospects. One of my blogs gets about 5,000-8000 unique visitors a month. Just use the WordPress platform to create a blog and start posting articles on there. In fact, you can hire someone to write 20-50 articles at once and then you can sit down one day and schedule all of the articles for the next 2 months. You’d be done with the blogging portion for the next 2 months and the traffic will come.

Above are the first three ways to drive traffic to your real estate website without search engine listings. By the way, all three strategies are free unless you outsource them, and/or use software to execute them.

Next week, I’ll give you the next 4 strategies. In fact, I have many more strategies that I can share with you. Therefore, if you would like me to share more strategies with you to drive traffic to your website, let me know if the comments below. Also, if you would like me to expand on any of the above strategies, let me know in the comments as well and I’ll write a full, step-by-step, actionable article for that strategy.

To Your Success,

Peter Kolat

Continue with PART 2

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    Eric Hempler
    Replied over 10 years ago
    I’ve been using some of these strategies already. What else can you share?
    Peter Kolat
    Replied over 10 years ago
    Hi Eric, I do have some strategies I’ll share with you on my next post. You can also PM if you have any questions. Peter Kolat
    Winston Westbrook
    Replied over 10 years ago
    Good stuff Peter. I will have to implement some of those tips for sure. Great adds to my real estate toolbox
    Iman Yusef-Yahya
    Replied over 10 years ago
    With article marketing, you really want to be submitting articles on a regular basis(at least 2 a week) to the directories for it to have an impact. .-= Iman Yusef-Yahya´s last blog ..Brad Wozny’s Six Figure Syndication: A Bird’s Eye View =-.
    Eric Schwager
    Replied over 10 years ago
    it’s awesome to have it all listed out so clearly like this. On the issue of article marketing, I’d like to understand better Iman’s comment that you want to submit at least two articles a week to the directories (ezine and such?) for it to have an impact. Why is that? It seems like a fast pace to keep up, and it would seem at that pace you’re sacrificing quality for quantity, which is a whole other discussion about quality for readers vs SEO optimization. Thoughts? .-= Eric Schwager´s last blog releases the California Foreclosure Report =-.
    Replied over 9 years ago
    We’re doing 2 out of those 3 so not too shabby.
    Tina Bilazarian
    Replied over 8 years ago
    Thank you – excellent information for the not so ‘techie”. tina.
    Taylor Dunn
    Replied almost 6 years ago
    These are great tips. I’ve been using PPC to increase incoming traffic to my blog that I post my listings on, but being in NYC, the keywords that I have to bid on can be quite expensive. Providing quality content about your locale on a blog and then having easy access to your listings on the same site seems to be a winning combination for me! Anyways, thanks for the good advice and good luck to everyone.