How To Use Your Social Media Profile To Increase The Search Engine Rankings Of Your Real Estate Website

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businessman_line_upOne of the most effective internet tools you can use to build relationships, expand by business reach, and provide your services to people who want them is the use social media websites.  Over the past couple of years, social media has literally blown up over the internet.  They are by far the most popular websites on the internet.  And you, the real estate investor should be using them to get your name out, build relationships in your market, and start driving targeted traffic to your website.

In a recent blog post, Joshua Dorkin wrote a very good article on social media marketing called How to Create an Effective Business Social Networking Profile.  If you haven’t read it yet, I suggest you head over there after you read this article and use what he says about creating an effective profile.

Today, I want to expand on that a little from a technical point of view.  The strategy I’m going to share with you below will get you more targeted traffic back to your site and more link popularity to increase your search engine rankings.  Would you like to see how it’s done?  Great and don’t worry, it’s easy to do and it will only take you 5 minutes to do it.

Social Media Profile Power Link Strategy

One of the best things about social media websites is the fact that they allow you to create your profile.  I’m not going to go too much into creating a profile .  Joshua has already given you some really good strategies for that.  What I want you to do is go into your profile and see if that social media website allows you to write a short bio, about me, or something similar to that effect.  it should be located under the link that says something along the lines of “edit profile”.  Most social media websites will have a small box where you can write something about yourself.  Next, see if they allow html code in the profile .  If they do, here’s what you will do.

Write a short bio about yourself following what Joshua said in his blog post.  What I want you to also do is include an anchor text backlink to your site in that profile.  Here’s the code you’ll insert into your bio box (you’ll have to edit the example here to fit your website):

<a href="">Keyword here</a>

When you create a link as shown and someone looks at your profile, all they’ll see is the ‘keyword’ you used for your link. That keyword link is called anchor text link. Anchor text links are the most powerful links you can send back to your site, especially when they’re do-follow link.  Not only do they look great when your visitor looks at them, but search engine spiders love them.  More anchor text backlinks you send to your site, more power your site will receive and rank higher in the search engines.

The Power of Backlinks

You see, backlinks are like points your site receives in the OVERLY COMPLICATED Google Algorithm.  Anchor text backlinks give you even a bigger point than regular backlinks.  So use them to your advantage.

Here’s one important point I want to make.  When creating your anchor text backlinks to your site, make sure and I can’t stress that enough, to point your link to a RELEVANT page on your site.  Don’t point all of your links to your main home page. 

For instance, when you have an internal page that talks about “avoiding foreclosure in Atlanta,” then point your backlink to that page with that keyword.  That way, your link building campaign will look natural and search engine spiders will look at it as: “someone thought that this page is important and very good so we’ll have to check it out and index it in our search engine.”

To summarize, when creating your social media profile, look for a place on that social media site where you can place your bio.  When you find it, write a “non promotional” bio with an anchor text link to your site.  If they don’t allow html, then just write down your link in a regular way.  Also, when linking back to your site, link to internal pages.   You need to vary your incoming links.  Make it look natural as if someone has found your page on the internet, liked what you wrote and decided to link back to your site.

That’s all I have for today.  If you have any questions or would like me to elaborate on anything from this post, just post your comments below and I’ll answer them for you.

To Your Success,

Peter Kolat

About Author

Peter Kolat is a Real Estate Internet Marketing genius. He's been consulting for many real estate gurus in the real estate industry. His Free Internet Marketing Techniques helped many real estate investors & agents dominate their real estate markets on the internet. No wonder he's been called the "Polish Pulverizer."


  1. I agree with Joshua. Search Engine spiders, especially Google’s spiders and their algorithm are way more sophisticated than they used to be. They know when someone is stuffing keywords into their pages (keyword density is one of the algorithm factors).

    Google has over, in my last count 120 different factors they consider when indexing and ranking pages on the internet. Obviously, we can’t worry about all of them.

    I do a lot of SEO and I only focus on dozen different factors.

    All in all, putting your keyword 50 times of different pages will hurt your ranking.


  2. HI, thanks for your quality information. I have been a Broker for over 15 and have been starting to realize how important a strong internet marketing plan is for the future in my business. One thing I like to do is after setting up a few profiles is to link to those profiles with some anchor text in article marketing. Try Ezine articles and point them to your new profiles and then head over to and announce your new content IE your article submission.

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