Are You Losing Business Because You’re . . . Unreliable?

by |

The real estate business, like all other businesses, is about relationships. To succeed, one must be able to forge and foster relationships. Social networks are great places to meet new people to accomplish that end.

Just connecting on a social network doesn’t mean that you’ve created a relationship with someone. It takes time, energy, effort, and follow-up, amongst other things, to establish a rapport and gain the trust of the other party.

You Must Be Reliable to Build that Trust!

One of the things that has come up for me over the past few weeks has been the fact that many people that I’ve encountered have been extremely unreliable. Once you stop being able to rely on someone, you no longer trust that they will come through to be there for you or for the task at hand. When that happens, the core of the relationship breaks down and you’re back at zero.

Most of my need to talk about this stems from potential employees being unreliable before a relationship is even created. I’m baffled at how bad things have gotten out there. We talk about how much trouble the economy is in, and I can’t seem to find reliable people to even return an email or call regarding a paid job position. If that doesn’t change, I don’t think we’ll see much change in our country’s future.

I’ve also been hearing too much lately about real estate professionals not responding to their clients needs, returning calls, submitting offers, and the list goes on. All of these things are just the death knoll of a relationship, and of good business practices.

What do you think? Are you seeing more and more people becoming unreliable? Are you losing business because you’re unreliable?

Share with us some examples you’ve encountered recently.

Photo Credit: Mark Hillary

About Author

Joshua Dorkin

Joshua Dorkin is a serial entrepreneur, investor, podcaster, publisher, educator, and co-author of How to Invest in Real Estate. He started BiggerPockets to help democratize the real estate investing landscape for himself and others, aiming to make it accessible for everyone, regardless of income or education. Today, BiggerPockets is the premier real estate investing website online with over one million members and reaching over 70 million people with the message of financial freedom through real estate investing. Joshua, along with his wife and three daughters, make their home in Denver, Colorado, and spend any time they can traveling, exploring, and adventuring. Read more about Joshua’s story in 5280 and


  1. This is a huge issue for me. If an agent does not get to me quickly and consistently, I would rather work with someone who does. There is a lot of paperwork to push with FHA transactions right now and I don’t want to work with someone who isn’t going to make it a priority.
    .-= Steve´s last blog ..Creative Real Estate Financing =-.

  2. You said it, It has taken me a long time to learn this! I spent many years tryin to find leads when I should have been working the ones I had while forming relationships. Since I started to didcate time and effort to thise infront of me buisness has been non stop! great post! thanks!

  3. In business they say it’s easier to sell to someone who has already bought from you than a new person. Cultivating existing relationships can not only grow but it also result in a word-of-mouth referral. Kudos on this well written blog post.

Leave A Reply

Pair a profile with your post!

Create a Free Account


Log In Here