WannaNetwork To Close its Social Network

by | BiggerPockets.com

wannanetwork.com closes doorsWannaNetwork.com announced on their blog today that they would be closing the doors on their real estate social network as of September 30, 2009, including their forums, blogs, profiles, and groups. Citing a “plague of vicious spammers,” and a “failure to attain a viable revenue model”, the company explained that they will be transforming the site into a multi-author blog site for the real estate industry.

Unfortunately, our vision to provide a free high traffic real estate social networking solution for industry professionals has attracted the wrong crowd.

Basically, it is a full-time job managing and developing a multi-user blogging platform that is constantly plagued with vicious spammers.

While we have done our absolute best over the past three years to provide our members with a powerful online presence for free, we have ultimately failed at integrating a viable revenue model that will support the evolving demands industry professionals need with online technology.

After weighing the options of either charging for blogs, selling more advertising, or exploring affiliate marketing relationships, we’ve decided to simplify things by moving our few real members to one multi-contributor blogging platform.

Sadly, WannaNetwork isn’t the only site plagued with an overrun of spam. I’m starting to see many of the other major (Twitter, Facebook, etc.) and minor social networks suffer from this as well.

Extending a BiggerPockets Welcome to WannaNetwork Members

I would like to extend a warm welcome to any of the WannaNetwork members who are looking for a SPAM-FREE real estate networking experience. We at BiggerPockets have made it our mission to provide a safe place for investors and professionals to network, and we hope that you’ll consider joining the close to 40,000 members already networking on BP. Our continuing mission to build the most viable, safe environment for real estate aficionados, and our pledge to maintain a spam-free zone will help us drive our growth in the years to come. We hope you’ll all join us on that mission.

We’re also a relatively small company that is not funded with millions, but our passionate members, staff, volunteers, and corporate leadership will help to continue allowing us to drive forward for the long-term future.

We wish Tony Sena and his team well in their future endeavors.

About Author

Joshua Dorkin

Joshua Dorkin is a serial entrepreneur, investor, podcaster, publisher, educator, and co-author of How to Invest in Real Estate. He started BiggerPockets to help democratize the real estate investing landscape for himself and others, aiming to make it accessible for everyone, regardless of income or education. Today, BiggerPockets is the premier real estate investing website online with over one million members and reaching over 70 million people with the message of financial freedom through real estate investing. Joshua, along with his wife and three daughters, make their home in Denver, Colorado, and spend any time they can traveling, exploring, and adventuring. Read more about Joshua’s story in 5280 and Inc.com.


  1. I belonged to Wanna Network for a short time. I had actually met Tony Sena at a party here in Vegas and really liked the idea that he had. However, as an investor it wasn’t just the spam. Part of the problem was that industry professionals, such as realtors and mortgage brokers were the primary users of the site. Whenever I logged on I would be inundated with networking requests from these people because my profile listed me as an investor. It made it seem that these people were desperate for business and I was nothing more than a prospect for them. It turned me off completely and I stopped using the site.

    Then I found BiggerPockets and the rest, as they say, is history.

  2. I have seen this happen to a umber of mid level social networks I blog to in the real estate field and it is frustrating to have to weed through all the bs to get to the good stuff. Unfortunately I guess this social network spam is effective or they wouldn’t be doing it so there may be no end in site.

  3. Man, the fakes that are out there today. The internet is crawling with spammers and scammers. Kids in their twenties who don’t even have to shave every day, touting their real estate investing experience and savvy in stupid Youtube videos, bombing everyone with 5 emails a day.I’m like “Junior, you need to get your tail down to the community college and get your GED and try to get yourself a real job.”

    It’s too bad that WannaNetwork had to shut it down. But one could see it coming. It seems that many of the investing sites have difficulty defining themselves – they try to be all things to all kinds of investors. It’s difficult to monetize a site when you don’t know what you want to be.To the casual observer, many of these blogs look like some kind of cult get-together….an Amway convention of sorts.Everybody throwing around the same old products.

    Josh, you do a real good job of keeping down the spam and culling the fakes. BP has some good content and the site is overall, very dynamic. I do enjoy reading the forums and appreciate having a place to post a deal.

  4. @Joshua,

    Thank you for the fair words in this post. We’ve actually been a big fan of your social network and have a lot of respect for what you have been able to build.

    The thing that I admire most about Bigger Pockets is that your target audience and member base has always been well defined. You’ve also made a commitment to posting regular content on the main blog, which is such an important part of maintaining a strong community.

    We launched WannaNetwork three years ago as a solution to the myspace.com mess. At that time there were only 1.5 million search results on Google for the phrase “Real Estate Networking” – now there are close to 144 million. Crazy how much has changed in such a short period of time.

    Either way, Tony and I wish BP continued success.

    @Mark Brian – I can’t remember what happened 18 months ago on the forum, but I do know we had a strong 13 month run of a very active forum. However, you’re right about the spam taking over. I hate spammers.

    @Richard – Oh yeah, it was definitely dangerous to announce yourself as an investor on that site. lol – sorry.

    I don’t think it was necessarily an issue of people being desperate for business as much as it was a result of the members being new to social networking and unaware of the proper rules of engagement. Well, and the fact that people have no shame when it comes to self-promotion.

    @Matt – You’re right, the spam is effective for the SEO minded professionals who understand the benefit of good anchor text and links from a PR5 WordPress blogging platform.

    We actually created that community platform so that our members could leverage their combined activity for personal gain. Unfortunately, most of the spammers showed zero respect for the other members and could care less about our “community” vision.

    There are a good 50 – 100 members who actually get it, so we’re just going to make them authors on a simple multi-contributor platform. A few google ads and banners should cover the cost of hosting, and then everyone will benefit individually based on their own blogging agenda.

    @Michael – “they try to be all things to all kinds of investors”

    Yep, you nailed it. In our defense though, we were one of the first real estate specific social networks when we launched. Our only business model was to put a together an online community that would help connect us with other industry professionals.

    And yes, we tried everything, which is why I can say with confidence that a well optimized blogging platform is the best way to reach your target audience in the search engines… provided that is your agenda.


    .-= Mark Madsen´s last blog ..WannaNetwork Will Be Shutting Down The Social Network On September 30, 2009. =-.

  5. Mark Madsen & Tony Sena:
    It was great meeting both of you at the 2007 REALTORS® Conference & Expo in Las Vegas! I have always liked and enjoyed wannanetwork. The forums provided great information as well as knowledge! And I thank you for that. You guys were mentioned several times in the National Association of REALTORS publications. Mark I know what you mean about too much spam…It sure is out there.
    Please keep in touch!

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