7 Ways to Drive Traffic To Your Real Estate Web Site Without Search Engine Listings – Part 2

by | BiggerPockets.com

Heavy Traffic album coverIn my last post, I shared with you the first 3 ways to drive traffic to your real estate website without search engines.  If you missed that post, you can see it at 7 Ways to Drive Traffic To Your Real Estate Web Site Without Search Engine Listings – Part 1.

In today’s article, part 2 of this short series, I am going to give you the next 4 ways to drive traffic to your real estate website.  Let’s get started then, shall we?

Strategy #4 – Joint Ventures

This strategy is one of the most overlooked and ignored strategies out there.  Why?  Because a lot of real estate investors view it as “my competition will steal my leads.”  Let me explain how this strategy works:

Let’s say that you invest in Chicago surrounding areas.  You have a real estate website where sellers can contact you to use your services.  However, you have found that there is a significant amount of people who contact you that want to sell their homes in other areas in Illinois or even other states.  Since you only invest in Chicago surrounding areas, you have to turn these people away.

What if you contacted other real estate investors who have websites and invest in those other areas?  What if you created a joint venture with them?  What if you told them that you can send them some leads for their areas and for every lead you send them or for every house they buy, you get something in return.  Now, if you get paid for this, make sure you obey any and all laws.

All in all, it’s a very simple strategy and you can make extra profits and get extra leads you would never see otherwise.  Why?  Because your JV partner will do the same for you.

Strategy #5 – PPC Marketing

PPC (pay per click) marketing is one of the fastest ways to get traffic and leads coming to your site.  In fact, you can get leads within 15-30 minutes depending on how fast your campaign gets approved.  There are dozens of PPC marketing companies you can use but one of the most popular ones out there is Google’s Adwords.  All you do is get a Free Adwords account, setup your ads, landing pages for those ads, budget per day and you can start driving traffic to your site right away.

Word of caution here:  PPC marketing can cost you a lot of money if you don’t know what you are doing.  Therefore, you’ll need to study it or hire someone who is an expert in PPC marketing.  If you want to tackle this on your own, here are few tips.

Make sure that everything from your ad headline to the ad body, to the destination url, to the landing page is RELEVANT.  For example, if your keyword phrase is: “sell home in Chicago,”  then make sure that the phrase appears in the ad headline, ad body, ad destination url and the headline of the landing page itself.

This one change will help you get better quality score, higher ad positions and lower irrelevant click throughs.

Strategy #6 – Press Releases

Press releases are a quick way to get traffic, recognition and authority for you and/or your company.  Let’s say that you just closed on a deal where helped a homeowner in distress solve their problem.  They are very grateful to you for helping them and gave you a great testimonial.  Now, you can write a press release about what just happened, how you helped them, what they said, etc.  Then, you can send that press release to the local media channels and via the internet.

When using the internet, you can use press releases sites such as prweb.com, webwire.com and prleap.com.  Not only will you get recognition and authority but hundreds of back links to your site that will help your website get higher rankings.

Strategy #7 – Social Media Marketing

I use social media for my business.  Simply put: it rocks!  Why?  Because social media is based on building relationships.  Therefore, by the time you start talking business, the other person has build some kind of a relationship with you and will trust you to help them solve their problem.

There are hundreds of social media websites but I would suggest you start with social media sites such as Twitter, Facebook, ActiveRain and BiggerPockets.  One of the most important tips I can give you about using social media is to stop selling right away. Remember that people use social media to get away from commercials and being sold to all the time.

When you start selling to others right away, they won’t pay attention to you and will un-friend you.

I would love you hear your comments and what you think about those strategies.  Also, if you want me to expand on any of those strategies, let me know and I’ll write an article specific to that strategy.

Until next time.

Image via Wikipedia

About Author

Peter Kolat is a Real Estate Internet Marketing genius. He's been consulting for many real estate gurus in the real estate industry. His Free Internet Marketing Techniques helped many real estate investors & agents dominate their real estate markets on the internet. No wonder he's been called the "Polish Pulverizer."


  1. I’d agree about social media and press releases: they’re free. PPC campaigns are best left to a pro–do it yourself, and you could waste a lot of money. There are plenty of SEM firms who will do the work for you and at a reasonable rate.

  2. Good article and well said, but the best way to drive traffic to your site is hard work. Most everyone thinks they can post a site a it automatically jumps to number 1 overnight. You’ve outlined the steps well, and buyer beware of Pay Per Click…

  3. Thanks for your comments Boobby and Liz.

    Yes, PPC can cost you a lot of money if you don’t know what you are doing. Most people either don’t know or don’t bother TARGETING and optimizing their campaigns. Result => high Cost per click costs and lower rankings.

    I added PPC in there because it is one of the best ways to drive traffic to your site. However, as I pointed out in the article, you can get someone who is an EXPERT at PPC and let them do it.

    To Your Success!

  4. I’d heard of all of the ideas in this series until I saw your suggestion to do a joint venture with other investors. That sounds like a fantastic idea! Since you asked, I’d love it if you could go into more detail about that at a later point. How would an investor set something like this up?

  5. Great article Peter. I have questions about #7 Social Media. I have had tremendous success writing and posting articles and comments on blogs such as BiggerPockets, LinkedIN and REIClub. However, I have had zero luck giving tips and free information on Twitter, Facebook and MySpace. I would love to hear strategies on how to successfully network on those sites. Thanks again.

  6. We made the mistake of PPC, we used general search terms and horrendously large bills from google – dont get me wrong, it did bring people in, but at a whopping cost.

    We started using more precise terms ‘village name’ property and ‘village name’ terraced houses, they only cost pennies for each click, and we cost much more traffic. ..so just backing up the earlier PPC comments – read about it first! – your wallet will thank you!

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