4 Essential Tech Tools For Real Estate Professionals.
As technology advances, so do the ways in which we can be more efficient in doing our day-to-day operations and in mapping out our long-term goals and strategies. This week I thought I would share some of the tools that have streamlined my operations and helped increase my business.
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- Highrise from 37signals. I recently started using Highrise and I can’t say enough about how much this has impacted my daily activities. This tool takes contact/lead management to the next level by integrating information in as many ways as you can think of. I am sure there are many similar programs out there, but by being so user-friendly and intuitive, I doubt I will try anything else in the foreseeable future. This has become my virtual personal assistant.
- Docusign. Although it may seem that everybody is already using it, I keep running into people who aren’t. This is an amazing time saver, allowing users to sign, send, and manage documents. No more running to the fax machine or scanning countless pages to email. I can say without a doubt say that Docusign has helped keep a deal alive that otherwise would have perished.
- Smart phones. Although there are many choices here and it would take a book to go through all the pros and cons of each one, I needed to mention this. I still see real estate professionals with flip phones! Being able to conduct business on the go is a must, clients need real-time information and responses, which a smart phone (with countless applications available) can provide. Personally, I use a BlackBerry and I am about to jump on the iPhone bandwagon due to the limited applications available.
- Flowtown. This has helped me convert leads into clients. By taking information and turning that into a social profile, it allows you to better market at the individual level. Being better able to target the specific wants/needs of your leads can make the difference in standing out from the competition. This tool helps to redefine smart marketing.
There is a myriad of technology tools available today, with more coming on the market every day; technology will never replace the personal touch of a handshake or the certitude of a phone call, but it sure can help each of us (agents, investors, mortgage officers, etc) be more efficient/effective in how we conduct our business.
Feel free to comment and post tech tools that you find useful.
Photo: Gonzalo Baeza Hernández