One of the most underutilized marketing strategies in the real estate industry is viral marketing. Yet, this strategy can bring you a lot of buyers, sellers and private money investors.
But what is viral marketing? Why should you bother with it?
Well, according to wikipedia, viral marketing is:
The buzzwords viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages.
Did you read that statement? Pay attention to the following phrases from that description: pre-existing social networks, self-replicating viral process and word-of-mouth. These are some powerful claims, aren’t they? SO how do you use it in your real estate business? How can you use viral marketing to explode your real estate business?
Well, there are many strategies but in today’s article, I’ll discuss one. It involves using video. I know what you are thinking: “Great, I have to record a video. I’m not a director, I don’t have the skill or the equipment or I don’t have the time.”
Well, here’s how this works. You see, viral marketing plays off people’s emotions and habits; those videos that are funny, controversial, outrageous and cover hot topics can become very viral. Let me give you an example. Do you remember the dancing baby video? Or the video where a comedian was dancing on stage to different songs throughout many decades (The Evolution of Dance)? Well, those videos became extremely viral. Why? Because they were funny, unusual, unbelievable and people loved sharing them with their friends.
They wanted to be the first ones to tell their friends about it. It’s in human nature to want to tell someone something that you think is AWESOME, UNREAL, CRAZY, FUNNY AS H#$$, etc. You’ve probably done it before, right? But how do you apply it to real estate?
Let’s think about it. Recently, I saw a commercial type of a video on YouTube of a guy who sells mobile homes. He made that video funny. So what could you do?
As we all know, the government loves to regulate the real estate industry. In fact, most of their regulations are well, you know, not very smart. What if you created a parody video making fun of that. What if you created a video of what you find at some of the homes you buy. If you are buying foreclosures, run down fixer uppers, I bet you have stories to tell.
So think about that for a minute. Let your creativity run wild. Then go out there and create a funny video and tie in your business into it. Just don’t sell on that video. Then, post it on youtube and other video sharing websites. You’ll never know, maybe your video will get few hundred thousand views.
Let me know what you think and if you want me to elaborate on this topic in the future on the comments below. By the way, I’m not a lawyer so before you start creating some outrageous videos that can get you in trouble, check with a lawyer. I can’t control what you do.
Now, go be creative! 🙂
To Your Success,