We Buy Mobile Homes: Alternative Advertising for Mobile Home Investors

by | BiggerPockets.com

My goal as a real estate investor is to make purchase offers to every mobile home seller I can; let them know how I can help and hopefully make a winning deal to purchase a good property at a great deal.  Most of the time this advertising does not involve anything fancy: just good old fashion time and work to get your name known in your farm area.

There are however, some really cool tricks to help attract mobile home sellers before there’s even a sign in the window.  One of these ways is by advertising that “We Buy Junk”.

Step 1: Advertise in a variety of ways that you purchase peoples’ unwanted junk, including posting in the newspapers, local penny savers, bandit signs, mobile home park bulletin boards, hang flyers, etc.

Step 2: When people call to sell their unwanted junk they will typically be in need of making some extra money.  A portion of these sellers will even be interested in hearing that you also purchase homes.

Here’s the Trick: You do not ever have to purchase any of the junk offered to you.  I use this technique often (mostly targeting mobile home owners) and have only purchased one piece of “junk”;  however, I have been able to purchase 3 mobile homes and 1 block home to date using this marketing method.

You never have to purchase any junk if nothing catches your eye.  The point of this marketing is to attract real estate owners that may consider selling their property; if not now then in the near future.  Now that you are at the owner’s home you have flown in under the “investor radar” and can offer your real estate expert services to help solve their root problem, their unwanted property that is causing their financial crisis.

Step 3: Typically I like to have the junk peddler tell me over the phone what type of “junk” he or she has for selling.  Most times simply asking a caller why they are selling these items will uncover their reasons.  Listen closely . . . “Did you say to pay your mortgage?” I then either inquire about the possible sale of their property or state that we are only collecting “Civil War memorabilia” or something similar at this time.

— John

Photo: Tup Wanders

About Author

John Fedro

Investing since 2002, John started in real estate accidentally with a 4-bedroom mobile home inside of a pre-existing mobile home park. Over the next 11 months, John added 10 more mobile homes to his cash-flowing portfolio. Since these early years, John has gone on to help 150+ sellers and buyers sell their unwanted mobile homes and obtain a safe and affordable manufactured home of their own. Years later, John keeps to what has been successful—buying, fixing, renting, and reselling affordable housing known as mobile homes. John shares his stories, experiences, lessons, and some of the stories of other successful mobile home investors he helps on his blog and YouTube channeland has written over 300 articles concerning mobile homes and mobile home investing for the BiggerPockets Blog. He has also been a featured podcast guest here and on other prominent real estate podcasts, authored a highly-rated book aimed at increasing the happiness/satisfaction of average real estate investors, and spoken to national and international audiences concerning the opportunities and practicality of successfully investing in mobile homes.

7 Comments

  1. That’s quite an interesting idea, and what do you tell people when you don’t want to buy from them? I mean you do a lot of advertising, many people call you to sell junk to you, and you never buy anything – they should be disappointed))

  2. Hi Lana, Great question that I too was concerned about in the beginning. What I do is see if they would be willing to sell their properties to me (or at least plant a little seed in the sellers head), then I give them the number to 3 different guys I found on craigslist that do ‘actively’ buy junk in my area. This way everyone gets what they want.

    Thanks for reading and let us know your results if you try this method.

    – John

  3. Stephanie Little on

    I have a double wide mobile home that I’ve been renting out for yrs. I am tired of renters tearing it up. Tired of putting money into it time and time again. Would love to sell, but still owe $25,000. Afraid I couldn’t get this much because renters just moved out with alot of repairs needed to house. House is a 1997: 28 by 70. Any advice would be appreciated.

  4. It has a brand new furnace, windows,laminate hardwood flooring all through it,insulation under the tailor,garbage disposal,new hot water tank,new doors,new sink,Fauset and half the roof redone with tare and repainted the whole inside and even installed a eithernet jack and new phone liné and cable line in the mobile home I’m also leaving a wooden cabinet it only needs axles and can be moved it is a  3 bedroom 1 bath 1975 single wide mobile home it remodeled the whole inside top to bottom asking 10000 in the process of moving out of the place but can be out in a few days if interested please call me at 717-622-1654

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