Real Estate Marketing

Using Testimonials To Build Your Real Estate Business

Expertise: Real Estate Marketing, Mortgages & Creative Financing, Real Estate Investing Basics, Real Estate News & Commentary, Personal Development, Business Management, Real Estate Wholesaling, Landlording & Rental Properties
145 Articles Written
real estate testimonials

As entrepreneurs that happen to be real estate investors, we are constantly looking for ways to grow our business. We spend a lot of time marketing for motivated sellers, adding quality buyers to our buyers’ list, and looking for tenants for our properties. But once we have those people on our list, what do we typically fail to do? Figure out other ways to build our credibility and make  money from these contacts.

What can we do with our motivated sellers, our buyers on our buyers’ list and those folks that are already our tenants?  One thing we can do is to ask for testimonials!

Why is it so hard to ask for testimonials?

I have asked myself this question so many times. Why is it that I fail to ask folks that have already had a good experience with my business for  testimonials? I just don’t know the answer. But I believe that it is just a habit that needs to be established. We just get busy and forget.

Most of us either have a written checklist or a mental checklist we run through before closing a property.  We want to be sure  everything is in order for a hassle free closing. Adding “ask to testimonial” to the very end of that list is one way we could  remember to do it.

You could ask both your motivated seller and the buyer on your buyers’ list for a testimonial the day you close the transaction. This is the perfect time to ask them to tell you in just a few sentences just how seamless you made the whole experience for them, and why they would be happy to work with you again. It’s also the perfect time to tell your motivated seller that you would  welcome  referrals if they run across someone that has a property to sell and give them another business card. If you are selling to a retail buyer, the process works exactly the same.

What about landlords?

If you have someone that is trying to choose between your property and another one that is similar in just about every way, don’t you think having testimonials from happy tenants would go a long way toward getting them choose your property? I believe that it would.  Taking good care of you tenants is just good business, and happy tenants tend to stay in your properties longer.  Find a way to “entice” them to tell the world about their happiness by giving you a testimonial.

If you are doing a good job and the folks you do business with are happy at the end of the day, most of them will be more than willing to tell other folks about it. You just need to ask them. If for some reason they didn’t have a good experience, then you have some work to do before your next deal. Finding out what you could have done better is sometimes hard to hear, but is crucial if you want to grow your business.

“Ask and Ye Shall Receive”

Recently I was working with an attorney I’d never done business with before. He was handling an estate that included the property I was buying. This property was owned by an absentee owner that had inherited the property; definitely one of my favorite types of motivated sellers.

We worked through a number of issues and were able to get the closing done quickly and smoothly. He told me several times in his emails, how much he enjoyed working with me, and how easy the whole process had been. I half-jokingly said to him, “That’s great to hear. You know that would make a great testimonial for my website if you feel that is something you would be comfortable doing.”  A few days after the closing I received this email:

“It’s been a pleasure to work with such a knowledgeable and pleasant investment buyer. Hands down the easiest estate sale I’ve handled in a very long time.”

Not only did I get a great testimonial just for asking, but I’ve met a very nice man that I hope to work with in the future. If he comes across a property that the estate needs to sell quickly, I want my name to be the first one on the list. And just in case you are wondering, I sent him a thank you note with my business card for taking the time to give that wonderful recommendation.

Photo: Jeremy Daccarett

Sharon has been investing in real estate since 1998. She owned and operated a successful home inspection company for 17 years. In January of 2008 she took the leap of closing her business to become a full time real estate investor.

    Marc Faulkner
    Replied over 7 years ago
    Spot on Sharon. We have gotten a ton of business as a result of testimonials from satisfied clients. As a quick FYI, you can give and get testimonials that show up on your profile page here on BP. It is also helpful to give testimonials to those who’s services you are happy with, and this also gets your name out there in a positive way!
    Joshua Dorkin
    Replied over 7 years ago
    Great tips as a follow up to Sharon’s post, Marc. The BP references features is definitely an underused one that more people should be utilizing to help their business.
    Sharon Vornholt
    Replied over 7 years ago
    I didn’t know about that feature on BP. I’ll have to check it out. Thanks guys.
    Sharon Vornholt
    Replied over 7 years ago
    I didn’t know about that feature on BP. I’ll have to check it out. Thanks guys. Reply Report comment
    Liz Benitez
    Replied over 7 years ago
    Just recently decided I was going to get a video testimonial after each settlement, the habit hasn’t formed yet but it is in the works.
    Sharon Vornholt
    Replied over 7 years ago
    That’s a GREAT idea Liz!
    bob
    Replied over 7 years ago
    I have started asking my clients to ‘Yelp’ us when we close. The only issue with this is that if they are not established Yelpers then their comments won’t be seen.
    Kathy v
    Replied over 7 years ago
    Great info Sharon. I especially like adding it to the “to do” list. Great recommendation. I enjoy your articles…well written and hits home. Thanks for sharing your knowledge and experience. Reply Report comment
    Kathy v
    Replied over 7 years ago
    Great info Sharon. I especially like adding it to the “to do” list. Great recommendation. I enjoy your articles…well written and hits home. Thanks for sharing your knowledge and experience.
    Sharon Vornholt
    Replied over 7 years ago
    Kathy – Lists just work for me. I have tried online organizers and there is no doubt that they work. But I am a visual person, and lists just work better for me; the details don’t get lost so often.
    Sharon Vornholt
    Replied over 7 years ago
    Bob- I’m not familiar with Yelp but I will check it out. Everything works if you do it regularly.
    Ronald Cagape
    Replied over 7 years ago
    Timely tips. I’ve just been thinking about how to get testimonials and these would fit right in our website/Facebook Fan page and Linked In profiles. 🙂
    Sharon Vornholt
    Replied over 7 years ago
    They’re pretty easy to get Ronald if we can only remember to ask. I think the secret is to ask immediately while they still remember just how much you helped them.
    Michelle Gibson
    Replied over 7 years ago
    Sharon – I’ve been actively doing this lately and WP has made it super easy with all the different testimonial plugins.
    Michelle Gibson
    Replied over 7 years ago
    Sharon – I’ve been actively doing this lately and WP has made it super easy with all the different testimonial plugins. Reply Report comment
    Sharon Vornholt
    Replied over 7 years ago
    Yes they have Michelle. Do you have one that you like better than others?