Approach Every Property With an Open Mind

Approach Every Property With an Open Mind

2 min read
Ken Corsini

Ken Corsini is a seasoned real estate investor and business owner based in Woodstock, Georgia. Ken is best known for his role on HGTV’s hit show “Flip or Flop Atlanta,” and has flipped over 800 houses in Metro Atlanta since 2005.

With over 15 years of experience in the real estate industry, Ken has expanded his original flipping business into multiple independent real estate businesses, including Red Barn Real Estate, with over 180 agents in Metro Atlanta across four offices; Red Barn Construction, a custom home-building company specializing in modern farmhouses across North Atlanta; Red Barn Renovations, a full-service renovation company; Black Oak Mortgage, a direct lending company based in Woodstock, Georgia; and InvestorSumo, a technology company focusing on CRM and data needs for real estate investors.

Having been involved in thousands of transactions and having owned over 800 houses, multiple commercial and multifamily properties, and more, Ken brings a wealth of knowledge and experience to the BiggerPockets community. He has authored over 100 blogs and currently hosts the “Best Deal Ever Show” on the BiggerPockets YouTube channel. He is also the host of the popular Deal Farm Podcast.

Ken is currently writing a book in conjunction with BiggerPockets called “Profit Like the Pros,” scheduled for release in Fall 2020.

He and his wife also run Roc.Star Kids, a non-profit organization focused on the needs of children and families in the fight against childhood cancer. For more information on this very personal cause, check out their story here.

In addition to HGTV and HGTV Magazine, Ken has been featured on The Today Show, People Magazine, The LA Times, Think Realty Magazine (cover), TV Insider, In Touch Weekly, Life and Style Magazine, The Wrap, The Atlanta Journal Constitution, UGA Today, US Chamber of Commerce, PopSugar, Entertainment Magazine, and a number of local periodicals.

Ken has a Business Degree from the University of Georgia and a Masters Degree in Building Construction from Georgia Tech.

Ken is currently licensed as a general contractor (commercial) in the state of Georgia.

Instagram @kencorsini
Twitter @kencorsini

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With the real estate market changing as quickly as it is right now, it’s important that investors not forget to adapt to these changes.  Here in Atlanta, our market is being dramatically affected by the tremendous amount of institutional investment money competing for single family properties. Add to this the quickly diminishing supply of inventory and you can imagine what’s happening to the average investor in this market. While it’s amazing to watch the kind of upward pressure we are seeing on prices, it’s forced investors to adapt quickly.

Just in the last few months, I’ve been reminded how important it is to have an arsenal of strategies to employ for many different properties and situations. With fewer houses available, the need for creativity becomes even greater.

For example, most of the homes that I purchase are fully renovated, then rented and sold turn-key.  That’s my primary business model. However, there are occasionally properties  where  the numbers don’t quite justify my traditional model.  At the same time, the property still might make sense to wholesale to another local investor, owner occupant or even  hedge fund at a slight mark-up. Rather than walking away from the deal altogether because it doesn’t fit my “typical” investment, I’m able to turn a quick profit and move on to the next deal.

The Importance of Education and Networking

A big part of learning to adapt strategies midstream is education and networking. It’s taken some time to network and build a decent buyers list, but once you’ve put some time and effort into getting to know other investors and buyers, it makes it much easier to tailor certain opportunities to specific buyers.  Not only this, you get to know which attorneys specialize in these areas and can help you work through any challenges or road blocks that may arise from a particular transaction.

Over time, you’ll be able to do more deals because your buying criteria becomes less stringent as you become more familiar with additional exit strategies and buyers.  I believe the need to continually learn and network is one of the most important principles in real estate investing.  Not only does it allow you to grow your investing business, it allows you to adapt in an ever changing real estate environment.

I would love to hear how other investors  have learned to broaden their investing strategy to capitalize on new and different real estate opportunities. Let me know in the comments.