An Option to Purchase Real Estate: How to Creatively Buy, Sell, and Profit with Options

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History can be a great teacher of techniques that can be a game changer in today’s real estate market. Real Estate evolved in the early 2000’s to a 100% financing contract that was negotiated solely on price. The creative real estate offers and strategies innovation in turn died.  We started discussing the different category of strategies in the past article titled How to Execute a Sale-Leaseback Strategy. Today we chat about a speculation oriented investment strategy that first arose in the 1970’s.

Lease option sales were popular financing instruments in the late 1970s and early 1980s. They were primarily used as a way to creatively buy real estate in an environment where 100% financing did not exist and hard moneylenders were tougher to locate.  Here is a dirty little secret that has not been publicized as much. Banks consider lease-options a violation of the due on sale clause so if a lender discovers that a property owner has entered into a lease option agreement, the lender could call the mortgage or deed of trust loan due and foreclose if the loan was not paid off in full (Review Title 12 of the Code of Federal Regulations which refers specifically to lease-option contracts).

Related: Lease Options as a Tool to Rock Out Your Rental Properties

Options are misunderstood but when they are fully understood, properly prepared, and used correctly, real estate options are an excellent way to conserve capital, create leverage, reduce risks, and gain control of properties with immediate resale profit potential.

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What is a Real Estate Option?

In legal language, a real estate option is an agreement that grants the party owning the option, the optionee, the exclusive, unrestricted, and irrevocable right to purchase property from the party selling the option, the optionor, during the specified period of time that the option is in effect. Real Estate options have six key elements:

  1. Optionee:  Optionee is the party buying a real estate option.
  2. Optionor: Optionor is the party selling a real estate option.
  3. Real estate option: When an optionee buys a real estate option, he or she buys an exclusive, unrestricted, and irrevocable right and option to purchase a property at a fixed purchase price within a specified option period.
  4. Option consideration: the amount of money paid by an optionee to buy a real estate option from an optionor.
  5. Option period: the specific period of time stated in the real estate option agreement in which the option is in effect.
  6. Exercise of option: The exercising of a real estate option occurs when the optionee notifies the optionor, in writing, that he or she is going to exercise the real estate option and purchase the property under option.

What are the Benefits of a Real Estate Option Strategy?

If you are a speculative real estate investor then options can be more beneficial than flipping hard real estate. I know that most investor talk about flipping real estate and making tons of money in under 6 months. There is a grain of truth to those strategies but at times some authors forget to mention the roadblocks to flipping real estate:

  1. Title seasoning.
  2. Property appraisals.
  3. Scrutiny from lenders and title and escrow agents for possible fraud.

When used properly, real estate options strategy is an excellent low-risk, high-profit potential property control technique.

Related: The Book on Flipping Houses

What are the Best Types of Properties for an Option Strategy?

Buy options on assets that are in demand or are going to be in demand through creative repurposing or added demand from potential space users. Below are a few key types of assets that can be targeted for options strategy:

  • Properties that can be upzoned for more the highest and best use.
  • Mismanaged rental properties that can be turned around.
  • Dirty, filthy, run-down properties that can be cleaned up.
  • Properties with functional obsolesce that can be put to other uses.

How to Find Option Assets?

You need to develop a multipronged attack to find sellers of assets that would consider option strategy. The best techniques that I would recommend are as follows:

  • Classified Ads
  • Direct Mail
  • Internet Marketing

I prefer direct mail that is geared towards marketing to out-of-town owners. Why out-of-town owners? Most out-of-town or absentee property owners become that way because they either inherited a property or, for whatever reason, were forced to relocate and failed to sell their property before they left town. Hence they are usually highly motivated and are looking for a solution to their problems. Send them a letter or a postcard, which should be relatively short, sweet, and to the point.

How to Resell Your Option for a Profit!

Lets assume that you searched, negotiated and tied up an option. Make sure to record a option memorandum at the county records vault so that your option position is noted within the chain of title. The next question that comes up is how to make a profit with this option?

The first step in the process of reselling a real estate option is to calculate its resale value. Always try to sell real estate options for at least 5 to 10 percent of the property’s market value with the option buyers end position in mind.

For example, on a property with a fair market value of $100,000 that you have an option to buy for $60,000, in such a situation I would price my option at $10,000. This way, I would be fairly compensated for the time and effort that it took me to get the property under option while the option buyer got a $30,000 discount from the fair market value.

The second step in reselling a real estate option is to create an information packet that provides the following pieces of information:

  1. The year the property was built, along with the type of construction and architectural style.
  2. The property’s geographical location, to include any special features or benefits about the area.
  3. A brief description of the building’s interior including but not limited to square footage and geometrical shape of the building, spacing between interior support columns, ceiling and overhead door heights, type of heating and cooling system, and the size and shape of the lot.

Market the property, not option.  What you are really selling is the real estate asset that underlies the real estate option agreement itself.

Real Estate Options can be an amazing tool to utilize in your arsenal of investment strategies. For more details on this option strategy, read How to Make Money with Real Estate Options by Thomas J. Lucier whose great book helped outline a lot of the option strategy stated above.

Use this powerful strategy creatively and share your ideas or experiences on using options in the comments below.

Happy Investing.


About Author

Ankit Duggal

Ankit Duggal(G+) is the Investment Director of a New Jersey Income Operating & Consulting Company . Ankit is a seasoned value investor who enjoys achieving a zen through surfing, hot yoga, and snowboarding.


  1. Wow, this is great!

    Also, some other fun points about options..
    Options are also tax deferred until option either exercised or it expires. See IRC Sect 1234.

    Options also come from the stock market and employment compensation law.

    You can Joint Venture with rich money partners that have no free time or expertise and have them buy a property with their cash and credit, you find the property, oversee the contractors and materials, oversee the resale, and have an option to buy 1/2 the net profit for 10 dollars at time of resale. Your time, their money!

    Ankit, very good article on options, thanks sooo much!

    PS And Thomas Lucier’s book is on my bookshelf too!

  2. Ankit Duggal

    Awesome stuff Brian

    I did not know about the tax deferred benefit that you just pointed out. Thank you for that added information.

    I appreciate you taking the time to read and comment on the article.

    Happy Investing!


  3. Thank you for all the great information about lease options. I am partnering with someone out of state who understands these options well and is teaching me a lot. I met them on the Bigger Pockets forum. We are using technology to find the options by responding to lots of FSBO and FRBO ads on Craigslist. This is a great way to go and you don’t have to get your hands dirty fixing up places.

  4. Hi Ankit, thanks for the article and I will look into the book you reference.

    Just for clarification, could you explain how an option contract differs from a wholesale contract with an “out” clause? For example, I have a wholesale contract on a property with a contingency that we won’t close until the tenant moves out of the property. What advantages does the option contract provide in this kind of situation?

    Thanks, Alison

    • Ankit Duggal


      A option contract gives you the right to buy an asset at a fixed price with no obligation to actually buy the property if you choose it not to be in your best interest or strategy.

      In your situation, the option contract would allow you the right to buy or not buy the property even if the tenants move out.

      Unlike a wholesale contract, your option payment is non-refundable, and you get the right to control the asset for a period of time for a specified price.

  5. Hi, Ankit

    Thanks for your article.
    I studied the Thomas Lucier’s option book so hard and found it very helpful, but there is no way to ask questions to him anymore, since he disconnected his email and phone numbers.

    I am wondering if I can ask questions to you instead.

    I. About the contract

    1.In the purchase agreement with option to assign, how can I put payment arrangement information for the buyer, whom I haven’t found yet? (for example, like seller financing, assuming morgate, etc..)
    What happens if the buyer’s financing doesn’t go through? (Do I have to have loan contingency for the future buyer?)

    2. If I find a buyer to assign my option through a broker, is the seller supposed to pay the broker fee?

    II. Listing vs. Option
    I myself is a real estate broker. Do you see any advantages of option to purchase for me compared to listing and selling?

    Thank you for your help in advance.
    I hope I can make an option deal soon.

  6. Michael Rodriguez

    Hi. I had a question with your example on the numbers. I am confused by the way you told it. So, there’s a property at FMV at $100k, and you bought an option for $60k, then sold it to another buyer for $10k? I know I must be reading it wrong, but the way it sounds to me is that the optionee just lost $50k. Or is it that the property’s purchase/listing price at $60k, with it being worth $100k, and bought the option at a price not mentioned in this article and then sold the option to another buyer for the $10k? Please help me understand this. Thank you.

  7. Justin Jarboe

    Im also confused on this. So is the intent to hold an option and put money into the house to flip it without buying the asset upfront? Just put option fee down to owner of asset and then put rehab money into it then sell to a Buyer for retail? If so you still need to pay the option amount in order to close.

    A little confused. Sounds similar to wholesale without the control of the asset I guess…

    • benjamin cowles

      I don’t think the strategy is for rehabs exactly as you don’t have control over the property. I think for one it gives you the ability to flip the contract which is an option in place of flipping the actual property that you might not be able to purchase outright. And I guess these only work when the option is short like a few months at most rather than a few years as with a lease option, since there isn’t anything, no lease even, for the seller to gain in the mean time. I’m looking more into this strategy as an alternative to the typical wholesale method of entering into a purchase contract without actually intending to purchase.

    • Tim Ivory

      I was actually thinking the exact same thing and I’m wondering if this is possible.

      It says one would be able to control the property but does not explicitly state one has equitable interest in the property, which I think is the least one needs in order to do a rehab on a property , obviously being on title is best. Can anyone confirm this or can say for sure it is not possible to perform rehabs on a property one has an option to buy?

  8. Am I missing something? If a property has a fair market value of $100,000, why would the owner sell you an option to buy at $60,000? Exercise the option immediately and sell the property would be the course of action to take here.

    • benjamin cowles

      Maybe it’s under-performing. Maybe it could be re-zoned more profitably. Maybe the seller could be swayed by the promise of a lump of non-refundable cash for a period of time to hold the property. Depends on the terms negotiated. Idk myself but I’m keeping this in my back pocket for when the opportunity arises.

  9. Greg lasanta

    Best example I know is market mismatch, local offer price is 100k , offer an option to seller at 5k and market property nationally at 100k +5k+ Your max value $. You offer a FL property under a six month option agreement/contract and market the property to The North East market or European market at 150-300k.
    Options can be a tool to by-pass direct investment costs and time, note you can also just sell the options in these other markets.

  10. Fabian Gonzalez

    I was a little confused by this once they started talking numbers. I know I am new and all to the real estate space but I couldn’t see where the upside was in the example given. $100k FMV with a lease option price of $10k stating that you would buy the asset for $60k? Can anyone clarify this for me ?

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