When investing in buy and hold rentals, the general thought is to splurge on upgrades for higher-end rentals, and not splurge on lower-end rentals because the “returns” are not so great. Want more articles like this? Create an account today to get BiggerPocket's best blog articles delivered to your inbox Sign up for free However, today I want to explain that there are “softer returns” when investing in a lower end price range that are just as valuable as the “hard returns,” especially when it results in faster rental times and fewer turnovers. I use a few metrics to obtain my “coziness factor” that includes upgrading your painting, appliance, and fixture schemes. Watch the video below for more!