Mortgages & Creative Financing

Is Crowdfunding a Viable Financing Option for Commercial Investors?

Expertise: Business Management, Commercial Real Estate, Landlording & Rental Properties, Real Estate Deal Analysis & Advice, Mortgages & Creative Financing, Personal Development, Real Estate Investing Basics
126 Articles Written

I've been studying the emerging crowdfunding phenomenon and evaluating it as a potential source of funding for commercial real estate deals.

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I had a chance to interview Dan Miller, co-founder of Fundrise, one of the first crowdfunding companies out there. My conclusion is that crowdfunding is becoming a viable funding alternative for commercial real estate deals, but it’s got to be the right kind of deal.

Before we talk about the best kind of deal to use crowdfunding for, let’s talk about what kind of terms you can expect from equity crowdfunding.

Typical Terms of Equity Crowdfunding

Depending on the company, equity crowdfunding typically requires a preferred rate of return of somewhere between 8% and 12% and a small amount of equity as a kicker.

Let’s say the preferred rate is 10% for easy numbers. If the crowdfunding company invests $100,000 in your deal, then that means you need to pay out the first 10% — or $10,000 — to them as a preferred return.

This may exhaust most or even all of the available cash flow. To address this, some crowdfunding companies defer some of the preferred return until sale or refinance. For example, the company may require a 6% preferred rate of return paid annually and another 6% upon liquidation.

I think that you’ll see a decrease in the relatively high rates of return that equity crowdfunding requires currently. Until that time, let’s understand for what kind of commercial real estate deal it may be best suited for.

The “Right” Kind of Commercial Real Estate Deal for Crowdfunding

Because of the relatively high preferred return required by most equity crowdfunding companies, it isn't suitable for a pure yield "buy and hold" investment because the cash flow or returns aren't there to support it.

Instead, use equity crowdfunding for value-add or development opportunities for which you can add significant value in 2-3 years. This allows you to build value and finance the crowdfunding out, replacing it with more conventional (and cheaper) financing.

In this respect, crowdfunding is a bit like hard money, but it typically doesn’t require the high points at closing, and it’s much more flexible in terms of how it plays with other kinds of financing you may also have in the same deal.

How Equity Crowdfunding Fits into the Capital Stack

“Capital Stack” is a fancy term for “what your financing consists of.”

In the case of a value-add deal you’d like to finance with equity crowdfunding, the capital stack may look like this:

  • The first 65% of the appraised value is financed by a traditional lender at 4.25%
  • The next 65% to 85% is financed by equity crowdfunding
  • The remaining 15% is cash from you and/or your investors

This arrangement still allows you to use significant leverage AND reduces the amount of cash you need to bring to the table.


While equity crowdfunding may not be ideal for every buy and hold commercial real estate deal (right now), it deserves strong consideration for value-add or development deals for which you can finance out the crowdfunding equity in 2-3 years.

In combination with cheap traditional debt financing, crowdfunding can provide a way for you to raise unlimited funds with reasonable terms for your next commercial real estate investment.

Have you ever used crowdfunding? How have you financed your commercial real estate investments in the past?

Join in on the conversation below!

Michael Blank is a leading authority on apartment building investing in the United States. He’s passionate about helping others become financially free in 3-5 years by investing in apartment building deals with a special focus on raising money. Through his investment company, he controls over $30MM in performing multifamily assets all over the United States and has raised over $8MM. In addition to his own investing activities, he’s helped students purchase over 2,000 units valued at over $87MM. He’s the author of the best-selling book Financial Freedom With Real Estate Investing and the host of the popular Apartment Building Investing podcast Apartment Building Investing podcast.
    Mark Creason
    Replied over 6 years ago
    Michael, Would crowd funding be a good source for larger deals (2 million and up)? It appears to be expensive. Our firm can consider Mezz debt that is expensive, where we put together a 75%LTV on a 10/30 structure around 4.6% and add a 10% LTV Mezz debt that would be at around 11%. Who would you consider using for crowd funding? Mark
    Jordan Sale
    Replied over 6 years ago
    Hi Mark, at Fundrise, we consider deals up to $3M, ranging from secured mezzanine at similar rates or preferred equity at more expensive rates (~12%+). However, it’s worth noting that every crowdfunding platform has different parameters for the sponsors and projects they choose to work with.