What Are The Different Kinds of Turnkey Properties?

by | BiggerPockets.com

Thinking about buying a turnkey rental property? Great! I love turnkeys, they are all I’ve ever bought for myself (and plan to buy for myself). I know a lot of folks out there are interested in turnkeys because they are extremely convenient for anyone who either doesn’t want to put in a lot of work for a rental property investment or doesn’t have a lot of time to dedicate such a project.

For anyone interested in the turnkey concept, I want to make sure you understand that there are two different models of turnkeys out there (although more accurately, “turnkey advertising”). These two methods are advertised very similarly but they are in fact drastically different from each other, mostly in terms of the risk associated with each (hello, risk = important).

Before I explain the two different methods of buying turnkeys, let’s first make sure you understand what a turnkey property is:

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What is a Turnkey Rental Property?

The most general definition of turnkey, irrespective to real estate and according to Wikipedia, is:

“… something that is ready for immediate use, generally used in the sale or supply of goods or services.”

For real estate investing specifically, according to

“A turnkey property is fully occupied, little or no maintenance required, with management in place.”

You can probably see how those two definitions correlate. Essentially it means you are buying a rental property that is already up and functioning and ready to go (i.e. performing). Now, from here it can get a little hairy as far as what people consider to be turnkey properties. Some might consider a property to be turnkey while others don’t, etc. Either way, not a big deal. Just know that the general idea is that the property is ready to go as an investment property, in terms of there is no work needed for the property to perform. Perform, in this case, means provides cash flow to the investor.

Any property, hopefully assuming it meets the definition of turnkey, can be sold as turn-key. If I own a property somewhere and it’s in great shape, ready to go, producing cash flow, with tenants and management in place, I can sell that property to someone and tell them it’s turnkey and they will have bought a turnkey property. If you are an investor and looking to buy a turnkey property though, finding individuals who sell them or individual turnkey properties can be difficult. The easiest way to find a turnkey property is usually to find a company who specifically sells turnkeys. Assuming you go this route, make sure you are very clear upfront when you talk to the turnkey companies about how exactly they work.

Related: What Does a Turn-Key Real Estate Business Entail?

The Two Different Methods of Buying Turnkeys

I feel a bit strange even explaining one of these two methods to you, because in my opinion it by no means fits the definition of “turnkey”, but for some reason companies who utilize this method still advertise the properties as turnkeys. Because of that, I’m considering it a method of buying a turnkey {rolls eyes}.

If you call up someone (a company) who sells turnkeys, they are likely to tell you that if you buy a property from them, it will work in one of two ways:

  • Option 1. You purchase a property that is fully rehabbed, tenants are in the property already paying rent, and property managers are standing by to manage the property the minute you own it.
  • Option 2. You buy a distressed property, you provide the funds to the company to do the full rehab to the property, and they then find the tenants for the property and then hook you up with property management as well.

The main difference you will see with the two options is: equity. In Option #1, you are buying a fully-done property so you can’t necessarily add forced value to it by making improvements, so you are likely buying at 100% ARV (after repair value, meaning the value of the property in pristine condition). In Option #2, and this can vary between the companies advertising it, your purchase price is likely to only be say 75% of the ARV because you are paying that company strictly on the rehab. As you know, or don’t know, it’s just how flipping properties works- you buy a property for $X, you add $Y in repairs and improvements, and now the property is worth $Z, which is higher than $X+$Y. So in the two scenarios above, you either buy the turnkey property at $Z, or $X+$Y, which is less than $Z. See what I did there?

Well then you ask, ooh, well if $X+$Y is lower than $Z, why not go for Option #2? If you go with Option #2, great! I’ve known it to work in some cases. But if you choose Option #2, make sure you are extremely aware of what you are getting yourself into as far as the associated risk. If you’re wondering why the difference in prices between the two options, the difference is because of risk.

  • Higher price = less risk
  • Cheaper price = more risk

(Kind of the general trade-off in real estate in general, isn’t it?)

The Difference in Risk Between the Turnkey Options

There is no such thing as a real estate investment that has zero risk. I’m often surprised at how many people I talk to that seem to be really driving towards that zero-risk investment. Well, uh, sorry. If you want a zero-risk investment, keep your money in a bank that earns you 1% (on a good day). Even that risk level though could be argued. But! Good news, there are ways to control risk. Even with turnkeys! So let’s look at the differences between these two methods of buying turnkeys to help demonstrate one aspect of controlling risk factors in an investment property purchase.

Related: How to Perform Due Diligence on Turn Key Real Estate Providers

Option 1. Waiting to buy a property until it is already fully performing lessens your risk tremendously. Not just because it’s already performing, because performance can be misleading or falsified, but because if the property is performing there is literally nothing you can’t verify. Just to reemphasize, verifying doesn’t necessarily prevent 100% of any potential unexpected problems later, but it can certainly give you a safer starting point.

 Some general comments that reflect risk with a turnkey property that is purchased fully functioning:

  • The condition of the property, and quality of the rehab, can be fully known by hiring a property inspector (or 3 of them if you really want some assurance).
  • Because the rehab is completed and the condition of the property confirmed, there should be no unexpected rehab costs that could potentially wipe out your investment.
  • If you are waiting on your turnkey property to be finished, and any unexpected rehab costs come up, that cost falls on the seller and not you because you don’t own the property yet.
  • The qualifications of the tenants who are in the property can be verified, by you, so you don’t end up with tenants who were deemed qualified by who knows who.
  • The rent amount that the tenant is paying can be verified against current market rents for that area and type of property.
  • You can fully vet the property managers who plan to handle your property once you purchase it.
  • The only speculative variable is future appreciation but what you are buying isn’t dependent on those numbers so it is a non-factor.

Option 2. Definitely the better source to build yourself some equity upfront, but here are things associated with following the model of buying before the work is completed that you need to consider:

  • You are putting all of your money down upfront, the seller is putting in nothing (so, who do you think is going to lose should things go haywire?)
  • If the rehab costs are higher than expected, whoops for you.*
  • If the rehab takes longer than planned, you incur those holding costs.*
  • If the quality of the rehab that is done isn’t all that great, oh well.*
  • You incur the cost of vacancy while you wait for a tenant to be placed in the property after the rehab is completed.
  • Most variables are speculative, and therefore unproven.

Cost of rehab- discussed already.ARV- if you can’t take out financing until after the home is completed, how do you know the appraised value will come out at what you expect? That could drastically affect your loan. Rental income- what if you just can’t get what you planned for income?
Quality of tenants- do you know for sure you can land the quality of tenants you expect to? Vacancy period- discussed already.
Quality of finished product- discussed already.

  • A lot of these companies charge an upfront, sometimes undisclosed, fee.

* I’m not familiar with the contracts these companies have you sign. There may be some mitigations for these items in there. If there are, make sure you read them very carefully and they are air-tight. If there are no contractual mitigations for these types of instances, uhhh, be careful.

So yes, you will most likely pay for Option #1 than you will Option #2. The reason, risk, should be clear now as to why. Would I ever do an Option #2? I haven’t yet, but maybe. If I found a company who had a lot of great references from investors who had gone through the process, I might trust them. But for sure, I would require that the returns (both cash flow and equity) I’d stand to get out of the deal would be incredibly high. Why would I assume all of that risk to end up with returns only slightly better than I would get from a true turnkey purchase? No way. So if I had something crazy big to gain, maybe.

Neither option, even Option #2, is necessarily wrong. And like I said, I’ve known some investors to go the Option #2 route and be successful. But be very aware of the differences in buying model and what you stand to gain by going either direction with it. As with anything in real estate investing, knowledge is power! The more you know, the smarter you can be.

The best way to minimize risk is with knowledge. Choose any investment strategy you want, just make sure you know what you are getting yourself into!

About Author

Ali Boone

Ali Boone is a lifestyle entrepreneur, business consultant, and real estate investor. Ali left her corporate job as an Aerospace Engineer to follow her passion for being her own boss and creating true lifestyle design. She did this through real estate investing, using primarily creative financing to purchase five properties in her first 18 months of investing. Ali’s real estate portfolio started with pre-construction investments in Nicaragua and then moved towards turnkey rental properties in various markets throughout the U.S. With this success, she went on to create her company Hipster Investments, which focuses on turnkey rental properties and offers hands-on support for new investors and those going through the investing process. She’s written nearly 200 articles for BiggerPockets and has been featured in Fox Business, The Motley Fool, and Personal Real Estate Investor Magazine. She still owns her first turnkey rental properties and is a co-owner and the landlord of property local to her in Venice Beach.


  1. Loved the article! I just want to bring up one thing that I think a lot of turnkey operations overlook. As a buyer I like to see the property in “turnkey” condition, but not yet occupied. It makes it easier IMO to check out the property and make sure its up to par with the price. Also, I would want to personally approve the tenants who move in.

    • Ryan — You’re preference for a vacant property is not typical among most turnkey property investors, BUT I happen to agree with you because it is certainly easier to inspect the property (either personally and/or professionally) prior to your tenant moving in. I like to see clients conduct their inspections immediately after they contract our properties, which is typically BEFORE the tenant has moved in AND before they close escrow on the property. This is easily achieved with proper planning.

      Approving “your” tenants along with the property manager might be a good idea if you understand what to look for in a tenant. That might be a slight nuisance to the manager, but if you have experience in screening and qualifying tenants it might be a valuable supplement.

    • That’s true Ryan, but remember part of the value proposition of a turnkey is that it is a performing property when you close on it, meaning tenants are in. But it’s certainly easy enough to schedule your inspection and due diligence before tenants are moved in, assuming the construction on the property hasn’t been finished when you go under contract, which is the case with most providers these days. Very easy solution.

  2. What are your thoughts on “rent ready” properties, along the lines of what Ryan describes? Wouldn’t that put a buyer somewhere between the two options above as far as risk and profits? I have not tried to sell such deals, ours have been geared toward our own buy and hold, or flips to the retail marketplace at the high end of the neighborhood. But I am curious about the possibility. I guess I could offer properties that I rehab for our own rental on the market and see if they sell.

    • Walt, it really just depends on the goals of the investor and what the concerns are. Certainly any combo can be created, but as with Ryan’s suggestion, the reason for him not wanting tenants in right away is legit but can be handled in exactly that manner by just waiting to place the tenants. That doesn’t mean you have to buy the property without tenants in it. Depends on the provider as to when construction is complete, i.e. when tenants can be moved in.

  3. Thanks for the article, Ali!

    I’m new to REI and wasn’t considering turnkey properties seriously until I read this article.

    1. What’s the target NOI you look for?
    2. Do you inspect the properties (I plan on purchasing properties that are away from where I live).

    Thank you.

    • Hi Anas,

      1. It depends, and varies, on the market. The ‘going’ NOI is going to be different throughout the markets because they all have different offerings as far as property type, quality of location, growth potential, etc. So, the most accurate answer I can give is, “the going NOI for that market at that current time”.

      2. Always.

  4. I’m new and looking to learn as much as possible about REI. I really appreciate the time you spent writing this (and your previous articles). I always learn so much from you. Thank you!

  5. Ali,

    Nice column, as usual.

    Your column has great currency because turnkeys are an important concept in controlling my most important investor metric of all. It’s not CCR, IRR, ROI, or ROE, it’s ROT – Return On Time.

    The PASSIVE attraction of real estate investing is the only reason that I am in real estate investing. The ability to find a trusted manager and cede control to them is vital.

    With a couple turnkeys, one’s Return On Time is often higher than it is with, say, a self-managed DIY duplex in one’s own neighborhood.

    Yet I have never seen “Return On Time” on an APOD.

    If it were, perhaps more people would consider buying turnkey properties

    • Return on one’s time is a huge benefit — especially since many people have full time jobs, a family, chores, etc. The reason you won’t see ‘Return on Time’ on an APOD is it’s subjective and hard to quantify. The value you place on your time will often be different than the value someone else places on theirs. But there is no question that it may be one of the most valuable aspects of a truly turnkey (and passive) investment.

  6. Ali,
    Thanks for all your articles – great info.

    I’ve wholesaled several propeties this year to 2 or 3 different investors here in the Kansas City, Mo, area who provide turnkey properties to out of state investors. I just got another one under contract today which may be marginal as a wholesale, so i’m kicking around the idea of rehabbing myself and selling as a turnkey. My background is in construction so the rehab won’t be a problem – roof, a/c, furnace and water heater are all less than 3 yrs old, so it’s mainly just a cosmetic rehab.

    My question is from the turnkey providers viewpoint: what would be the best way to market to the out of state investor crowd? I also am a realtor but I prefer to just work directly with my buyers rather than listing on the mls and working through another agent. Where do you go to find your properties?

    • Ali Boone

      Hi Mark,

      I work with some experts in the turnkey field who purposefully go out looking for new turnkey opportunities. I’m not positive where they find everyone, but a lot through networking and such. Then they have their big database of buyers they send to the turnkey folks they like. It’s a pretty good setup. I think a lot of it though- really just networking like crazy. BP is a great place to start!

      Not sure if that helps….

  7. Aaron Mercer


    Thanks for the article.

    A really informative look at what many people (including myself) see as the appeal of Turnkey investing – the “passive” nature of it. I look forward to reading more of your articles on BP.


  8. Again, thanks for the article.

    I am interested in turnkey REIs.

    What factors determine the good turnkey companies from the bad ones? I got a feeling that might be a lot of scammers out there, especially in highly distressed areas, e.g. Detroit. What’s your typical process in approaching a turnkey company that you haven’t worked with, interviewing them, and finally closing a deal with them, especially if the properties are in a different state (I live in CA)?

    Any turnkey companies that you recommend, that are trustworthy?

    Thanks, and keep the articles coming.

    • Ali Boone

      Hey Jorge! I just responded to your message so we can talk companies there. But I wanted to respond here because other people may be interested.

      As far as the process of approaching turnkey companies, it is surprisingly fairly extensive. So extensive actually, I don’t do it by myself. I work with market and turnkey experts because no matter how long I’ve been in turnkey business, I inevitably always miss a red flag about a company. So any turnkey company I hear about, I send their info off to my experts for a full analysis. I’d say 75% of the time those experts will poo-poo the company for various reasons I never could have come up with myself. At the end of the day, they won’t work with most turnkey providers. So I go to them to analyze companies but they also work due diligence on other companies on their own. They have a huge extensive vetting process that I would never be able to relay myself (which is why I’m not in the business of vetting all those companies, because I’m horrible at it) but I could definitely get more info from them on that process and send that to you.

      • Hi Ali, been reading and enjoying all of your comments/information as well. If you can share that information with me as well I’d love to have it. I too am in Ca and am interested in turn-key deals. I also wanted to know what are the requirements of entry for the entry-level investor?

  9. Marco Santarelli

    Jorge — I’ve witnessed several companies over the years come and go for various reasons including fraud, so yes there are a few ‘scammers’ out there. It’s important for you to have several conversations in the beginning to build a comfort level with who you plan to work with, then very what you can. Referrals are good too.

    Some things you should consider when evaluating a turnkey property provider is:

    (1) What market(s) they work in (offer properties). Some markets are better than others (i.e. maybe Detroit versus Kansas City).
    (2) What type of neighborhoods they buy and sell their properties. There are many factor to consider here that will affect tenant quality through rates of return.
    (3) The extend of the renovations, and do they stand behind the work.
    (4) Can they provide you some (or all) of the other resources you will need throughout the purchase process (lenders, inspectors, title, escrow, etc, etc.)
    (5) How long have they been in business?
    (6) Do they have a proven system for you to use and take advantage of (eliminating risks and errors).
    (7) How much time will they spend with you “holding your hand” through the process and more importantly educating you along the way (counseling and advising).

    Full disclosure: my company (Norada Real Estate Investments) is a full-service nationwide provider of turnkey investment properties.

    Good luck with your investing!

  10. don alberts

    Ali and All, thanks for your input. I am very interested in the Turnkey aspect of investing for the many reasons you have covered. Being a full-time professional, this could help me with my beginnings. Thanks and have a nice day. Don

    • Marco Santarelli

      DON — The number one reason we hear from our investors as to why they purchase properties from us is TIME. People are busy and don’t have the time to do everything from market research, to property acquisition, to managing renovations, or management.

      So, if you’re a busy professional (as many people are) then you’re on the right path to building a solid portfolio.

      Continued success!

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