The Ultimate Guide to Real Estate Marketing: 10 Tools to Generate Unlimited Leads

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Wow..I’m finally writing my first post here on BiggerPockets, which is by far, in my words, the best real estate investing blog in the world. But, before I get into the so-called juicy parts of this post, I want to first give thanks to someone whom I feel deserves more than just a Thank You.

My man, Brandon Turner, is one of the first faces that you see when you join BP. I reached out to Brandon to see about contributing to the community to just add my two cents to this thing we call real estate. Brandon took the approach as being helpful, and willing to bring on people who he feels can bring another positive twist to the website.

So, after some back and forth the cement was laid for me to come aboard this platform to bring my insight into real estate marketing. Just wanted to say “Thank You” personally on all levels bro for giving me the opportunity to spread my knowledge of this real estate business to so many of the BP readers.

Now..Enough of that 

Short Story

My name is Antonio Coleman, a guy who can say that he has seen it all when it comes to real estate and online marketing. From 2001 to present date, I have been educating myself on all parts of the real estate business. Back in 2002, I bought the most famous real estate course of all time which is the “Carlton Sheets No Down Payment Course.” Heck, I still have that course right here on top of my office desk staring me in the face everyday.   Question: Is he still alive?

Anyway, if you know anything about real estate and started back in those days, then you somehow bought or heard of that course. From there I learned everything I had to learn about real estate from lease options, subject-to to land contracts. Plus, I went on to buy a number of other real estate programs back then to really take my knowledge of the real estate game to an all new level.

So, I took the leap of faith back then to go out and implement what I learned, from putting ads in the paper to using the good old bandit signs. From there I took on educating myself even more from staying in Barnes and Nobles and Books a Million until they closed. I was looking to dominate this market by not leaving any stones unturned, so that is what I did. Not to say that I’m some sort of guru, because I’m far from that, just saying that I feel as of today I can hold my own in any market due to constant learning.

After a number of deals throughout the years of buying houses with no money, to working with people behind on mortgages and such. I found that this real estate thing is a pretty cool deal and very profitable if you do it in the right way. But, I found out that real estate wasn’t my first love at all, it’s actually my second love and I treated it as such.

Let me explain

I Speck Marketing not Investing

Before that Carlton Sheet course came along, I was doing something even better than that.  It all started back in 1997. These were the so-called beginning years of the internet. This was when Yahoo ruled the online world with the help of AOL, and the most forgotten search engine of them all them?

Basically, from 1997 to present date the internet has been my first and only love besides my family. There is almost nothing that I haven’t seen when it comes to the internet, from being one of the first users and Google and learned that if I create enough words on my page, then I can rank for anything. Back then, Google was as easy to rank in than it is today for sure.

To tell your age of how long you have been online is to remember people like Howard L Moreland, who came out with the first program that showed you how to place 50 million ads with just one click of the mouse. What about the guy who really changed my life, and took me as a marketer, to an all new level especially when it comes to my real estate investing career.

That guy I’m about to name may bring tears to your eyes, because I’m getting emotional right now thinking about it. That guy was Cory Rudl, and those who knew of him will tell you that his company the, Internet Marketing Center, was the first of its kind. They taught you how to start, and market your business to the massive back in the early 2000’s.

There was no business that you can start that he didn’t have the tools in place for you to succeed. He gave use software after software to use to make the marketing side of running a business as simple as clicking one button. With Cory’s internet company he helped  millions of people just like me back then fine tune our ways of growing a business.

Sadly, on June 2, 2005, Cory was in a car accident that took his life. It was a devastating moment for me in my life, because it was like losing my best friend. I learned so much from him that it’s mind-boggling to put into words. Ever since his death, his company really hasn’t been the same, so as he passed, his company pretty much went along with it.

So, I had to carry on my learning and educating myself on the revolving internet on how to keep growing my business. What I did is that I made it my duty to learn everything possible about search engines, email marketing, website creation, creating products, networking and more to continue to not only grow my first love, which is the online marketing side, but also translate it into the real estate marketing industry.

I Say All This Because

My reason for this short little story is to not show off my expertise of the things I’ve learned over the years. Not to tell you that I know everything about this so-called internet marketing thing. I say this because I want to bring a new twist to the BP community that I see there’s a need for.

What I’m trying to say is that, I’m not here to show you how to do real estate deals. No, no no…I’m only here to educate you all on how to completely dominate your local real estate market. I care less about teaching the ins and outs of investing, because everyone else who writes for this blog can cover that. They can show you how they made millions from their deals, or how to deal with renters and such.

The angle I’m coming from will be the total opposite of the road they’re traveling. By now, most of you on this website know something on how to invest in real estate. You would’ve already bought “Learn to Flip Houses Like the Pros.” If you haven’t, then what are you waiting for… go get it toady.

The only thing that I care about is the marketing side of real estate, because this is what I found that most people struggle with. They know how to put deals together by reading tons of courses, and information by doing Google searches. None of those courses will be talking about the things that I’m going to share, not only in this post but also in the hundreds of posts to come.

“Yea I said HUNDREDS”

Unfortunately, most real estate people that  I know of, and believe me, I have talked to thousands over the years from brokers, investors, wholesalers, bird dogs, you name it. I have talked to thousands, and what I learned very quickly is that most of them have not a clue on how to market their business to gain leads. Maybe, some of them have a little knowledge from the YouTube videos they watch, or even that course they bought that taught them how to use bandit signs effectively.

Plus, maybe they did a Google search, and saw that having a website is a great thing to have so why not set one of those up. Some of them even heard about this thing called seo, where I can rank for a keyword, and hopefully it’s something like..

“Chicago Real Estate”

“Orland Homes for Sale”

“Dallas homes for rent”

I found out that a lot of real estate people heard that ranking for keywords was possible, but still decided that the old fashioned way was the best. From placing ads in the paper, and crossing your fingers hoping someone calls you to sell their house to you. Cold calling for dollars is the one that terrified the heck out of those who are not used to talking to people. These are just a few of the things real estate investing courses teach you to find leads.

Here’s the Plan…

My goal is to educate you all here on BP on how the use the internet, and some offline platforms to crush your local real estate market. The reason I talked at the beginning about my first and second love, which is online marketing and then real estate, is because I wanted you guys to see that I’m tackling this real estate marketing thing from all angles. I didn’t just learn how to flip a house, heck my almost 80-year-old grandmother can flip a house if I gave her the blueprints of doing it.

Everyone is not equipped with the knowledge of going out there starting today of building that online presence. I’m the guy who will take you by the hand to show you the whole system of marketing a real business from A to Z. No matter if you just started today or have been in this thing for over 10 years now. If I can show you just one thing that you’re not doing in your business today that will help you get more leads than the next real estate person, then I have done my job.

What’s crazy is that I’m already 1,700 words into the post, and still haven’t gotten into the meat of it. Crazy Huh

To sum this up, I’m here to provide you guys with over 15 years of real estate and online marketing experience, to help you guys get that cutting edge. Maybe there will be things you already know about, if so then that’s awesome but I feel as though I have to cover every single topic under the sun to help the newbie, and the seasoned investors.

Drop me in any city in the world no matter the country, population or culture I feel as though I can dominate that local real estate market within 6 months to a year by using the following tools. The way I will do that is to start with the tools that I have listed below that every real estate person must have if they want to dominate. With these tools, and some form of internet connection, and with the right marketing strategies, you can be getting unlimited leads by spending less money and working half of the time.

So, before I can show you how to dominate any real estate market, you first must have the right tools. Here I will explain all 10 tools and how they can help you rack in thousands of leads each year.

Here Goes..

#1. Motivation

One hard notion about this real estate business from the marketing side of it, is that you must be motivated. You have to get your mind-set to go out and tackle the market from all angles. Being a real estate investor must be a passion of yours, and it’s something that you eat, breath and sleep.

You have to love the business more than you love the money behind it. What I learned years ago is that you have to have the drive, and will stick with this even through the dark days. These are the days when the phone is not ringing, no money, no leads and potential properties that you want are all of sudden off the market because someone beat you to the punch.

Motivation is what you need before you really take your business to an all new level. None of the marketing that I’m going to teach you is going to be worth your time if you don’t have the drive and passion about this business. Understanding the process of marketing is slow and time-consuming.

Any one of the top investors will tell you that the process is long, and hard but over time it pays off. So, I listed “motivation” first in this guide of real estate marketing tools because it’s the main tool that everyone has. If you can utilize that tool like the masters and keep pushing that rock up that hill, then good things will come.

#2. Must Have a Website

Some people will tell you that you need a website for your real estate business, and I will tell you that they’re right. You need a website for a number of reasons which I can’t cover all today, but will in future posts. I have a motto..if you don’t have a website you actually don’t have a business. Now I know that is a sticky statement, but think of it like this.

What if someone told you that they don’t have a mobile phone. You would look at them side ways, and ask how in the world don’t you have a mobile phone in 2014. My grandmother even has a mobile phone, so why in the world don’t you. This is the same way I feel when I run across all people in real estate that give me a card with no website on it. How in the world are you running a successful business not being able to drive people to your site, so that they can learn more about you and your business?

Keys of having a website..

  1. Never ask for a day off
  2. Works 365 days a year “even holidays”
  3. Capture leads for you
  4. Educates your visitors
  5. Builds rapport
  6. Engages your readers
  7. Increases content sharing
  8. Getting found in the search engine
  9. Potential to dominate locally
  10. and countless of other marketing strategies

If you don’t believe having a website is powerful, then checkout out Chris Clothier’s post here on BP on “How To Attract 10,000 Visitors A Month To Your Real Estate Website.” Just think, you can’t even call up a potential 10k leads each month in hopes on doing business with them.

So, having a website is just the beginning, most people will just say that you need one but what the heck can I do with it. That is where all of the fun begins in this marketing world in creating a good-looking website, and marketing that thing to capture leads while you’re working on other important things.

#3. Google

I can’t say enough about Google. I’ve pretty much grown up with this search engine from the earlier days of using Google Adwords, which I wrote a book about, to learning how to rank in the search engines. From late 1999 to present day, I have been right there by good old Google side just to keep an eye on her. So, I can say with confidence that I know this young lady very well, which in human ages she is a teenager now.

Related: 5 Tips to Minimize Your Cost Per Click When Using Google Adwords

By saying that, I want you all to listen up for a moment if you don’t continue reading this post. Google is your best friend if you can treat her right. She will take you anywhere you want to go if you just ask, and play by the rules. Even though, over the years she has gone through some changes from adopting all of these crazy animals such as the panda and penguin. She is still our friend no matter how hard she tries to steer us off the wrong track.

So, for this reason if you have a real estate business make sure you become friends with Google. What she can do for you is like no other, because she can put your real estate business into places that will just explode your leads. I will be writing an in-dept blog post on how Google can take your real estate business to an all new level. If you haven’t been using Google to market your business, I think today will be the time to start.

4. Google Keyword Planner

This tool from Google used to be called Google Keyword Tool, but they changed the name of it some time ago. This tool will become your best friend, and it has been mine for over ten years now. I started using the Google Keyword Tool back then for my Google Adwords campaigns. For those of you who don’t know what the Google Adwords program is, it’s a tool where you can pay money to be placed in their advertising sections of their search engine. You will have a chance to pick any keywords you want, and pay for per click.

So, it’s used for you to find the most targeted keywords for your Adwords campaign and for writing content on your real estate website. This is what I use it for, is to find targeted keywords I can write content around and rank for.

Basically, if you are looking to dominate your local real estate market, you must be willing to use Google Keyword Planner on a regular basis. This tool will give you all of the information you need to target your audience, and get your brand out there in front of those potential leads.

Example:I was talking to one of my friends who is a realtor in Shreveport, La, and I asked her how many people search for the keyword “Shreveport Real Estate” each and very month. Now, she paused for a moment, and said I don’t know. I told her that I did the research and found out that 1,600 people search for that keyword each month. She was amazed that first I knew that data, and plus how could she get a piece of that search traffic.

Unfortunately, most real estate people have absolutely no clue about searches like this. For this reason, I can come dominate your local real estate market by just doing the work. That work consists of finding those targeted leads, and catering my website content around it. I will talk more about that in a future post on How to dominate with Google Keyword Planner.

5. Google Alerts

When Google starts giving, she really knows how to make a brother happy. Google came along with a tool that really took my business to an all new level. Google Alerts is what every real estate person needs to be using every single day if you want quality leads. First, let me explain what this tools is, and how it can help your real estate business.

Google Alerts is a tool that allows you to track all activity on the internet when it comes to content. Now, that activity can be news, blogs, forums or even videos. So, the second some form of content hits the internet, you will have access to it. The way this happens is that Google will email you over the details. Those details will include the content that you’re looking to monitor.

So, lets say you want to track those people who come to a forum and type in “how to sell my house fast,” now they are on a forum just trying to get some answers to this question. Once that person clicks the button to post that information, it automatically comes to your inbox. Now, you can jump in and come to the rescue. This is a powerful tool if you know how to use it to dominate your local real estate market. I will create a full blog post on this subject, which will  take you by the hands of getting the most out of Google Alerts.

6. YouTube

One tool that I’ve used over the years, has been YouTube. I started using those guys from day one back in 2005. I once had a YouTube channel that had over 20 million views and over 174,000 subscribers. My channel at that time was all about marketing, and from all of my efforts of teaching marketing, I was able to grow my business.

YouTube is one tool that a lot of real estate people over look, powerful YouTube videos surrounding your niche can just skyrocket you to the top. Videos that are done in the form of educating potential leads, can just put your business on autopilot if you have your website setup correctly.

You have to look at creating videos to get your message out there to an even bigger audience. You have to use the right keywords with a catchy title and more to attract those who you want to do business with. Finally, I would like to say that creating videos are not hard at all when you know that you have the right tools.

The object is to create the videos, and start the process of sharing it to your local community and across the world. If I’m doing local real estate videos, and you’re not, then guess who will get those leads from potential clients who are searching from the video sites.

Related: 20 Cool New Inventions for the Modern Day Real Estate Investor

7. Social Media

Now, I would say most real estate people I talk to use social media as one of their tools of marketing. Nearly all of them have a Facebook business page setup. This is pretty much a far conclusion for them, because it’s the monkey see monkey do syndrome. Most people from what I notice in any industry besides internet marketing industry,  just don’t quite know how to use social media as effective as they like.

Just to stay on Facebook, Tracy created an awesome simple post on setting up your Facebook Real Estate Page. I like the post because it’s not filled with all of the fluff, it’s just straight to the point. Overall, once you have your real estate page setup you must be willing to put that page to work.

I can’t tell you how many marketing strategies you can be implementing with Facebook, but I can say that if you use it right you can have thousands of leads coming in no matter the size of your real estate market. One key tip that I would love to leave for you, if you have a place of business, is the check-in process of Facebook. There is a simple strategy you can be using that will allow you to put your brand in front of thousands just by utilizing the leads that come through your door.

This is extremely powerful

8. SEO

The #1 way I will go about dominating any real estate market is to make use of seo for local searches. Meaning, no matter what, if my real estate business is in Dallas, Atlanta or New York, I’m trying to make sure my real estate website is centered around my location. The only way to do this is through some form of SEO my friend.

But first…If you are new to the internet, and if you have been on here around 5 years or less, then you may be a victim to all types of wrong information. People will make you feel as though seo is a waste of time, and just completely hard to do. The truth is, that it is hard to do if you read the blogs that are out there today, talking about all sorts of crap.

Look people, the rules still apply as they did ten years ago if you believe it or not. Everything comes down to three factors.

  1. Quality Content
  2. Quality Backlinks
  3.  Authority

Brandon even took the time to give you guys 10 of the killer seo tips for getting unlimited leads through seo. I agree with all of the points that Brandon made in that post, but I would like to talk about #10 just for a moment.

Before you even think about hiring any seo so-called experts, because I feel as though the only experts in SEO, are those who are employed by Google. I say this because they know 100% what factors goes into seo, and we are only going by trial and error and lots of testing over the years. I can say this due to the fact that I’ve ranked for thousands of keywords, and I can’t tell you how many people rank online.

But what I’ve found is that, research shows us there is a pattern to the ranking process so that we can at least guess how long it will take for the ranking and etc.. But, do we know for sure if we can rank for keyword? Well, the true answer is no.

So, before you go out and hire someone to do your local seo to grow your real estate business. I first want you to search, and listen for one word on their website, profile or from them personally. If you come across this word I’m about to say, I will love for you to run as fast as you can because you just might save yourself thousands of dollars and lots of sleepless nights.

The magic word is “GUARANTEE”

If you see or even hear this word anywhere, take my advice and just end the conversation. The reason for this is because us as SEO people can rank for anything we want to rank for. No matter the industry or keyword if we have the right effort behind it, then we can get this ranked. Now, it might take months of doing seo, but we know for a fact we can rank somewhere.

But, what we don’t have control over is the search engines. Meaning, we know what goes into ranking that website, page or video, but we have no control over the search engines moving us to the top. The search engines say when we move, or if we even move at all. So, if someone guarantees this I would say seek other professionals for help.

What I do guarantee to people who I’ve done work for over the years, is that I guarantee my work, my effort and quality work. This is the only sort of guarantee you or I can give anyone in this seo business. But, like I said before, I’m here to educate and teach so I will be doing some well informed blog posts on how to do all parts of seo so that you can get found by every single real estate term in your local market.

9. Email Marketing Software

Real estate marketing is nothing without an email marketing software to house all those leads. For one, you need that website if you don’t already have one to get your brand out there, and when it’s out there you need a tool like this to make your life that much easier. Domination starts with having the right tools in place to out do the local competition. I can google many real estate companies, and look at their website and shake my head.

It’s really hard to see that even some of the top RE companies are not making the right moves to dominate their local market. So, this leaves the door opened for you and I to come through and soak up all of the potential leads in the city. The email marketing software is a must have, but most importantly you have to know how to use it effectively and productively.

10. Craigslist

Finally, I want to talk about a tool that has been around, OMG, forever. Millions of people know about Craigslist, but only a few use it to their advantage. Real estate people are posting that they buy houses on there, and many of the brokers are taking the approach to sell their properties on there also.

From a marketing stand point, this site can allow you to dominate if you use it right. Just posting something is not going to do the trick. You need to think outside the box on a teaching level, and then you will start to see the power of Craigslist. This is one tool that I say you need to be on every day for at least 15 mins to be able to start getting unlimited leads, all on autopilot.

Start the Journey

Almost 5,000 words for my first blog post,  really took a lot of out me. But, I wanted to come out of the gate here on Biggerpockets to set up what I call the journey to success. You guys already have the tools to invest in real estate, and I’m not here to talk about that side. Like I said before, my goal is to provide the marketing side of real estate. On how  you can use tons of the tools above to soar past all of the other real estate people in your local market.

I can tell you now that 98% of the people in your local real estate market, are not using all of these tools above. What I’m looking to do is to show you how to use them to your advantage, and over time you will become the head real estate guru in your city.

Stay Tuned for More

Comment Time: Tell me a little about yourself and how long have you been in this real estate industry? 

About Author

Antonio Coleman

Antonio Coleman is a real estate marketing consultant and CEO of the Real Estate Marketing Headquarters where he routinely gives high value to his clients and subscribers.


      • Hi Antonio, I’m currently a real estate agent in Glendale, CA, just north of downtown Los Angeles. I was in my second full year, my business is picking up and there is so much to learn. I’m on bigger pockets because becoming an investor is my ultimate goal. I love bigger pockets, I put the podcast on while I’m in the gym or on a long drive etc. Right now for my real estate business I understand that proper positioning and marketing your brand is super important. And we are in the speed economy so and easy to use mobile friendly CRM with a solid follow up/drip campaign is a must. I use chrome and gmail because its the best. I believe my absolute must have chrome extension is Ginger. I just paid for the full package because I really need it and because it will save me time. Check it out. I’d love to tell you some of the things I’m using to connect my online life, but I’m not sure I should do that in the public page. Anyways, I’d like you to take a look and give me your advice. Thanks

        • Ricardo Velazquez

          Hey, buddy you know there is a couple training programs in Cali that teach you the entire flip process and they give you a deal as well, to do your first flip. What great about this is that they also hold your hand during the whole flip process. If it wasn’t for that program I’d probably still be wholesaling instead of flipping. If you are looking at building your skill set I would recommend you to find one of these programs and check them out.

  1. Hey Antonio, what a fantastic first post! Your post is thorough, informative and full of experience and wisdom. I have it flagged to reference it when I need it. Quickly. I believe you are a generous person for sharing all this gold and thanks for the links to other posts, I will be reading them all very soon. Thanks again for taking the time to do this I am the type that loves leRning and you can never learn enough to gain an edge I say.
    I’ll be looking for more nuggets from you Antonio.
    I’ve been trying to wholesale in Los Angeles county, husband and father of three. I live in the overpriced market of the 90042, still trying to make my first deal.

    • Angel, I’m so happy you see the value that i’m trying to give here. Even though you live in a so-called overpriced market there is still creative marketing tactics I’m sure the other investors are not using. Hopefully I can share some of those in future post.

      So Angel, how long have you been wholesaling?

      Antonio Coleman “Signing Off”

      • Been at it for a couple of years. Mostly doing it scared, afraid I don’t know enough to jump in to the deep end without really knowing what to do about contracts, title co’s, double closings and such.

  2. Hey Antonio

    I’ve seen your comments around haha, cool to see a post from you. I definitely like the category you’re focusing on, I definitely think BiggerPockets could use a Modern Marketing Guy (honorary title). I look forward to your HUNDREDS of articles to come 😀

      • Well I’ve been reading about it for years, but I only got my foot in the industry a few months ago. Right now I’m apprenticing under a commercial real estate broker. I figured it would be a good way to see deals up close and see how they’re set up from beginning to end. I haven’t done any investing yet, but I definitely plan to when I’ve saved up some capital and gained some real world experience XD As of now, I don’t know much of anything.

  3. Antonio-

    I look forward to hearing more! I know for sure that this is the biggest piece of the puzzle that I am currently missing. I have started spending less time on job sites and more time sitting at the computer trying to figure this out.

  4. Howdy Cliff,

    This marketing thing is all about thinking outside the box to get gigantic returns. My goal is to keep more money in your pockets by implementing smart marketing strategies. It’s not all about how much money you can spend on advertising. It’s all points toward creative marketing tactics that convert into unlimited leads.

    Antonio Coleman “Signing Off”

  5. Hi, I have been doing real estate business about a year and I would like to set up my website and learn about the whole real estate deal,but gain knowleg in a very Effective wait.I still looking for my niche so far I no so sure what side of real I will try to master first,so I’m looking forward to learn a lot from this discussion.

  6. I want to know more! My husband is a realtor and I am the president of our home buying business in Nashville. We’ve been wholesaling, rehabbing, and owning rentals for 3 years.

    • Hi Samantha

      Everything starts with educating yourself, and after that it’s all about taking action. I’m all about taking action, and this is the only way you to dominate your niche market.

      Plus I wanted to know what type of marketing you, and your husband is doing to grow you alls business in Nashville?

      Side Note: Me and my daughter was up there in Franklin near Nashville about a month or so ago. Nice place to live I must say.

      Antonio Coleman “Signing Off”

  7. Nando, thanks for the comment

    Yes, it’s true that you have to equip your business with a website to even compete. I know this for a fact, and will encourage anyone to set that up before exploring any parts of the real estate world. “Just my opinion”

    Far as the real estate business goes you should just think about do I want to be a full time investor or wholesaler? I tell people to think about the wholesaler side of it first since its less work, and the best part is that you’re able to meet investor partners along the way.

    Antonio Coleman “Signing Off”

  8. I really like this blog post Antonio. It’s very informative and insightful. It’s one of those post that makes you want to take action now. This real estate business is really a marketing game and you know the right tools to win at it. Great stuff man. Can’t wait to see more of your posts.

    • Yo Darien,

      These are just the tip of the iceberg to be honest with you. The key after you have these tools is what do you do next? How do you tackle the market from getting your brand out there? That’s the key element that all real estate people struggle with..even the so call experts. My goal is to just bring everything to the table and say this what we’er eating and this how it’s going to be done.

      Once you know who’s your audience, and where they’er at, now its time to put that work in. Truthfully that work can be really time consuming and frustrating. Don’t worry..I got the blueprints to help you grow your real estate business faster, cheaper and effectively.

      But like I say, you must have the website platform first for this engine to run on autopilot.

      Antonio Coleman “Signing Off”

  9. Today, social media plays a vital role in promoting all kinds of businesses include real estate business. Because, social networks like Facebook, Twitter and Google+ are having very high unique visitors than other available channels.

    • Cresta,

      Social media is completely a big part of our world today. But sadly there are a lot of distractions on there so the marketing takes a little creativity. I prefer using social media to drive people back to my site so I can have all their attention. It’s just a better way to bring in quality leads.

      So Cresta, how are you using Facebook to market?

      Antonio Coleman “Signing Off”

  10. Keith Sconion on


    Thank you so much for sharing your knowledge with us. I just joined BP yesterday so I am new to all of this. I have had my real estate license for 3yrs now and haven’t done much with it because I am a full time PE teacher. I know that I want more out of life and I know that investing in real estate will be my path. I am hereto gain as much knowledge as I possibly can so that I can dominate my city. I will definitely check out your website to see what else you have to say. Again, thank you so much. This post was extremely informative. Have a blessed day!


    • Keith, how are thing going?

      Can’t tell you how many people I’ve talked to in the past 10 year who have license, but just can’t get over the hump. Most of them have to get that 9 to 5 to pay the bills until their business takes off.

      So what I tell realtors and investors is to take everything slow. Set short term and long term goals. Continue to educate yourself on the marketing side of it because the investing is nothing once you have the leads. I will like to say thanks for reading, and don’t be a stranger on my next blog post.

      One question..where do you see yourself in the next 6 months to a year. I ask all business owners this.

      Antonio Coleman “Signing Off”

  11. Brett Synicky on

    Wonderful post Antonio! This couldn’t come at a better time since I just got my license and I’m in the middle of building a website. I’d never heard of google alerts. Amazing!

    Looking forward to the next post.

    • Yo Brett,

      I’m extremely happy for you when it comes to getting your licenses. You don’t have to go crazy with the site, just keep it simple and to the point. People don’t care too much about the design as much as the quality of the content.

      Google Alerts being around for a long time now I use it every single day for my projects, and for my clients. It’s really amazing when you learn how to use it. I will be doing a blog post on the entire setup soon here on BP….So Stay Tune.

      Brett, what type of real estate investing you’er in? Buy and Hold, Flipping or ect…

      Antonio Coleman “Signing Off”

  12. dorothy smith on

    Are you still wholesaling? Thank you for all this info, i have never heard of some of these marketing methods. But we have only been in real estate for one year now. We have a rental property and right now we are trying to wholesale, for our funds are all tied up in this rental. Since im such a newbie, what is an SEO? Did you design your own website? Have you been able to quit your job and do real estate full time? Or are you helping others market their business for thats your first love? Can i ask you a wholesale question. Is it possible to wholesale a deal with a buyer that wants to purchase a rental property with a down payment and be able to make payments towards ownership of the property? I had a buyer asking me to help him with this opportunity? what do you suggest? thank you [email protected]

    • Dorothy, Wow lot of questions to answer. But I will just focus on a few. I will just email you later, and I can cover the rest.

      My focus is mainly on the marketing side of growing businesses now. I help all types of people from the lawn care guy all the way up to the biggest real estate companies. I’m just one of those guys who can do just about anything I set my mind to. Yes, I built my own website, and as well I build dozen of them each year for clients of mines.

      To explain SEO in the short term. SEO stands for “Search Engine Optimization” This is nothing more then getting your business listed in the search engine so thousands of targeted leads can find you. You can seo your website, videos or online profile properties. This is very powerful in getting leads which is by far the best way if I’m looking to dominate any local market.

      Hope I answered a few of your questions.

      Antonio Coleman “Signing Off”

  13. Thanks Antonio for sharing these valuable information. Now if you are a realtor which first 2 of these marketing would you implement for effective low cost result? And how would you go about doing it…hire someone or do it yourself?

    • Hi David,

      Thanks for the comment bro. Well, if I was a realtor first and foremost I will get me a website setup. Plus it must include all forms of content that will educate the visitors coming to the site. Remember education is the key to having unlimited leads coming in.

      Next I will do research on my market by using the Google Keyword Tool to see who is search for the services I provide. Next I will want to create content online that caters to those potential leads that will possibly show up in the search engines. But the only way to do that is through implementing SEO for your website so it ranks locally for your targeted keywords.

      After that comes a number of things you can do to get the ball rolling from building an online presence by using profile type websites. Creating an email marketing campaign which will help educate your leads even more. Now I can go on and on, but as of now this is what I will do from day one.

      Here in my city I usually do free workshops for realtors, and walk them throng these steps and more. Most of the brokers will call me in when they get new realtors to educate them on how to gain more leads.

      Now, when it comes to hiring someone or doing it yourself. I say if you really want to do things yourself “which is time consuming” is to get the right training from a professional in that industry. Which will cost, but if the consulting is on point then you will gain tons of knowledge you can go back and implement.

      On the other side if you’er looking to hire someone I will say do your research on them to make sure they will do a good job. The next option is wether you hire a big company or individual to do your work. My research showed that you get a better commitment if you go with a individual. But at the end of the day it all comes down to you and how you feel.

      Most people usually call me after they have worked with the big companies, and found out that their all about making the dollars versus really helping you grow.

      Hope this answered the question you asked above.

      David, what type of marketing are you doing to help grow your real estate company

      Antonio Coleman “Signing Off”

    • Yo Tim, great you found my content interesting

      Hope you can leave knowing how to grow your real estate business the smart way. All it comes down to is a creative marketing plan, and putting that plan into action. Once you do that it’s all about being consistent, and staying motivated throughout the hard time.

      Tim, how is your real estate market in your local market?

      Antonio Coleman “Signing Off”

  14. Great article Antonio, I really enjoyed it and look forward to more of your content!
    I live in Vancouver, Canada but concentrate my investing in a few US markets. Would you recommend trying to get ranked in my hometown, the areas that I invest in or “how to invest in the US”? Thanks!

    • Michael, I would try to get ranked in any area you’er looking to invest in. I was just talking to one of my clients about this form of marketing today.Yes you can tackle other marketing techniques, but nothing is better than getting your brand out there for thousands to find by doing a search.

      Michael, so have done the research on how many people are searching online for your services? This is very vital.

      Antonio Coleman “Signing Off”

  15. Antonio, your knowledge and skill are impressive bro! Thanks for the info. I’ve book-marked it and plan to return to it as a reference tool. I recently switched markets: From TX to CA. Too long a story to get into the details of it. The majority of our investments are in TX right now. I’ve been at it for about two years so far and truthfully we’ve been blessed. Seriously, it is WAY generous of you to be so forthcoming with all this great info. Wish you continued success…

  16. Awesome article Antonio. Looking forward to the future ones. As brand new investors, I’m trying to work on the online marketing side of the house at night when I get home from work while my fiance handles most of the day time functions. I have already been introduced to the Google keyword planner, but not sure I understand how i’m supposed to be using it for maximum effectiveness. Can’t wait to read more.

      • Yes, it seems easy to use. Guess I’m still not completely sure on how to figure out what keywords or phrases to target and how you go about implementing that on a website. I understand bits and pieces from the studying I’ve been doing recently, now just need to connect all the dots to from the big picture.

        We just began our real estate journey in April. We are concentrating on fix and flips of SFRs for now. Since then, we’ve also learned about non performing notes and tax lien certificates, which both sound interesting as well, but we want to focus on one niche to begin with.

  17. Great “brief” 🙂 start on a powerful article Antonio, very excited as I am about 45 days away from starting up in a brand new residential market with a population of about 150,000 and a strong incoming relocation market. I have a fair amount of experience with internet re keyword marketing and will look forward to an update/refresher from your efforts! Keep up the great work!

    • Yo Jeffrey

      In that new market of a population of 150k you should be able to carve out you a piece of that pie. I say go all in and make sure you hit on all parts of the marketing so the domination effect takes over.

      What type of investing are you doing in this new market?

      Antonio Coleman “Signing Off”

      • Been busy finishing a boat building project so missed your reply, thanks! I have worked with Ricardo over the last couple of years and yeah he knows his business and really delivers great value!

        I am working as a RE agent up in the next phase and eventually will be focused exclusively on 2-4 unit income property niche.

  18. “From a marketing stand point, this site can allow you to dominate if you use it right. Just posting something is not going to do the trick. You need to think outside the box on a teaching level, and then you will start to see the power of Craigslist. ”

    For instance? If you are trying to find distressed buyers, what would that entail? A hint would be enough. Just not quite getting what you mean.

  19. Antonio ,

    Great post. Can you elaborate on what you should be doing during those 15min a day spent on Craigslist. I’ve tried to set up auto searches when select properties are added by sellers. I would love to have more direction on what I should be searching for/ doing each day to really increase my leads from Craigslist.


    • Barima, having a website when using Craigslist is the most effective. What you’er looking to do is to just give away information tot he people who list their properties on selling faster. There are tons of FSBO’s on there so its best to educate, and get them over to your site. If your site is setup currently then you will gain another lead.

      Look, this is the short version and it goes deeper than this, so stay tune I will be going into this subject a lot further here soon. Plus I have a lot more strategies in my 52 week free real estate marketing course if you need a step by step system.

      Antonio Coleman “Signing Off”

    • Plus, I looked at your real estate website and it looks ok, but you need to add some more tools to it if you want to make it more effective like..

      opt-in form
      free selling reports
      realtor page
      and more..

      You can really use these pages, and tools if you real wan to dominate.

      Antonio Coleman “Signing Off”

    • Stephani,

      You can ask the neighbor next door, and go look up the owner at the court house. These are the top two ways of doing it. Lastly just send mail to the house which maybe getting forward to the owner. These are just a few ways of ding it effectively.

      Antonio Coleman “Signing Off”

  20. Love that you listed motivation first!

    Truth is, if you’re not motivated, and if you don’t hold yourself accountable, you’re going to get nowhere.

    I’ve been in the industry for 8-9 years now. Working mostly with real estate agents on the vendor side. But I started off as a loan office for 2-3 years.

    Back then, I couldn’t get referral business from real estate agents because “I was too young.” So I built a website, started creating content daily, and I got the phone to ring … a lot!

    You’ll have ups, and you’ll have downs. That’s just the nature of sales. If you don’t hold yourself accountable and stay motivated, you’re screwed. That’s just my opinion, anyway.

    • Ricardo,

      Man you hit the nail on the head my friend. I took a look at your website, and I found out real quick that you understood the whole real estate marketing concept.

      Don’t be a stranger me sometime and let talk real estate marketing.

      Antonio Coleman “Signing Off”

  21. Thank you so much for the great content and presentation. This really helped me as I am new to social media, internet marketing and websites. I have a website through FreedomSoft, but need to revamp it. I now know where I will be spending a lot of time regarding marketing. Thank you again.

  22. Antonio,

    Thank you for this humorous and informative post. I am a veteran of a few startup businesses, and I try to have a decent grasp of all of these areas. I’m looking forward to your future posts.

  23. Antonio – this is great stuff man. I’m brand new to Real Estate investing. I’m a wholesale investor. My background is actually in the mortgage industry. I’ve always been pretty decent at Marketing, but to be very honest starting in a new industry presents its challenges. Really loved this post. And as far as the other posts you mentioned writing, can you write them, um yesterday? lol. Really looking forward to following your stuff. Because I’m so new I’m learning as much as I possibly can. I’ve been really blessed to connect with a company that’s willing to pay me while I’m learning. So I’m absorbing everything I possibly can. If you have any recommendations please let me know. Thanks so much man! Sean

  24. Hi Antonio,

    All of these tips are very useful to get deals and start the real estate investment. One of the biggest challenges with SEO, Website, Social Media, Ranking, building meaningful content and all those cool stuff is that it consumes too much time because of the maintenance and what it takes to learn. Most part of real estate investors do not have that much time because we focus in making deals happen or even getting deals.

    I always suggest people that do not enjoy to take the time to work in their online marketing to outsource this job. However, sometimes it’s very expensive to do that.

    So, I found the best of both worlds, a real estate system that will automate everything for you including building your website in 10-20 minutes, comps, autoresponders, landing pages, lead tracking, unlimited support and more for a ridiculous minimum payment.
    What about that?
    I personally use it so I will recommend you to to get look on this website: for more information. Also, make an appointment with Brandon for a FREE Demo. This will be very helpful!

    Thank you for the article

    • Hi Jennifer

      Yea, I looked at the website link you have in your comment. I went over the content and have seen a number of real estate type sites like this that offer some of the same items. What I found out is that this is good for a newbie who is just starting out, but not something I will really want to use because there is no marketing be-hide it…just automated setups

      Yes there is marketing material, but not what it needs to have to get RE investors to the next level. I say this from talking to thousands of RE people every single year to seeing a number of website like that.

      You have to know how to dominate the online and offline world. The only way to do that is with the skills to implement those task. The website is great but is missing the one element is the help to get those RE people to the next level.

      Plus have Brandon call me

      Thanks for sharing.

  25. Hi Antonio,

    Yes, there are multiple automated setups which is helpful for saving a lot of time. I will disagree with this system being for newbies as I’m not a newbie on Real Estate or other hundred of Real Estate investor that I personally met during this past decade who are using the system to save time. .

    Since, I’m not a newbie I requested to be administrator to customize my stuff for my personal preferences but definitively it saved me hundred of hours of work every year. Questions: which other websites you have found that do all the same thing in one place? I will like to explore what’s out there to learn more.

    I agreed that we need to master online and offline strategies. As business owners we must have a minimum of 3 marketing strategies. Let’s keep in touch. 😀

  26. Anthony Aguillard

    Thanks for sharing your knowledge and expertise with us newbies. This is a worthwhile guide to follow to capture an area. I’m going to implement the website and follow your road to what’s currently relevant. All of your information make so much sense, starting with determination all the way down to Craigslist.

  27. Andy Mirza

    Hi Antonio,

    I’m glad I found you and I’m looking forward to catching up on all the content you’ve been putting out there. Last night, I decided to make my lead generating website the best it can be, I have the time to dedicate to this, and I feel lucky that I’ve come across you and all this amazing content. Thanks!

  28. William Allen

    Antonio, I enjoyed reading your post and it was very relevant to the research I am doing right now. I am at the beginning stages of designing my lead generation / business website and starting a marketing campaign for the new city we are moving to. I appreciate you taking the time to pass on your marketing knowledge and look forward to reading more of your posts in the future. -Bill

    • Antonio Coleman


      Thanks for reading my content here on BP. I say do the research and keep the marketing simple. Don’t buy anything unless it adds value to your business. Create an awesome local real estate website that will attract countless leads.

  29. Peivand Atai


    It’s absolutely Brilliant, I’m in the process of setting up my marketing strategy and I’ve already addressed some of your points. The great thing is that there were new angles that you are showing and I’m looking forward to implement them, everything makes so much sense and it’s simple to understand.

    Great job Antonio ,

    Peivand Perez Atai

    • Peivand Atai

      Thanks Antonio for reading my comment,

      The things that I’m planning came from reading here on Bigger Pockets and some inspired by your blogs.

      Right now the points addressed ( but not launched) are the following

      Website:, I will use a lead generator website service provided by a BP member.

      Brand design and colors with a graphic designer
      Info graphics on some “how to sell your property fast”

      A big wow post (following the advice you gave on a recent blog)
      Many “how to + keyword +adjective”
      Using hootsuite to program he posts on Facebook, Twitter and LinkedIn
      Sharing buttons

      Facebook : business page that the content are the blogposts that redirects to website

      Facebook ads
      Google adwords
      Google display network adwords

      New things thanks to your posts :
      Wow content
      Keyword planner for blog content and market insight
      Google alert
      YouTube education
      E mail marketing

      Have a nice day Antonio,

      Peivand Perez Atai

  30. Elaine Bonini

    SUCH a great article, Antonio, my partner and I are just getting started, and we realize that mastering the art of Marketing is our number one job. It is a monumental task, but information such as what you just gave is a HUGE help to those of us just getting started, and I really appreciate the time you took to write this!!

  31. Sylvia Harris

    I am new (Sep 15, 2017). Thanks to BP for the eduction and comradery. I am 65 and know very little about that which you speak, but I am going to learn. I shall put together a website immediately and go from there. Thank. I plan to read all of your blogs!

    • Antonio Coleman

      Harris…getting the website setup is about 50% of the battle. The website is the foundation where your business is built upon. Getting that part will save you a lot of money, time and energy down the road. Let me take a look at the site when it’s complete, and if you need any advice on the process of building the then done hesitate to ask.

  32. This is a very helpful blog. Thank you very much! I’m a new agent just started a month ago, i’m very motivated and want to start building a real estate website, but I have no idea who can build it. Do you have any suggestion on where I should start?

  33. Liam Wells

    Hello Antonio,

    Thank you so much for devoting your time and effort into something that I believe is a fairly niche speciality and sharing it with the entire community! I think that your generousness will payoff in dividends in the form of goodwill and business.

    Quick question for you: I am a college student who is looking to acquire my first deal within 2018, in your opinion, do you believe it would be best for someone like me (a wet behind the ears, zero experience rookie) to establish my online/marketing presence now? Or would it be in my best interest to wait until I have gotten a couple deals under my belt (while still researching/being aware of the strategies you listed) and have become more established in not only my local market but more familiar with real estate in general?

    Thank you again for your time and effort, I cannot wait to dig into your next posts about utilizing all the tools Google has to offer!

    • Ricardo Velazquez

      Hey, buddy you know there is a couple training programs in Cali & in Phoenix that teach you the entire flip process and they give you a deal as well, to do your first flip. What great about this is that they also hold your hand during the whole flip process. If it wasn’t for that program I’d probably still be wholesaling instead of flipping. If you are looking at building your skill set I would recommend you to find one of these programs and check them out.

  34. Drew Kenning

    Great article, thank you for posting! Quick question on the google alerts. How do I set my alerts to catch new people searching to sell their house in my area? When I try to set up the alert it just gives me new websites or blog posts on google. Is there a more specific way to target new property owners looking to sell their house?

  35. Colin Williams

    Antonio – Thank you for giving the BP community these golden nuggets. I wish I found your post a couple of years ago when I was knee-deep in bandit sign and direct mail campaigns. Over the past month, I’ve taken steps to work on several of the tools you mentioned. It’s been exciting and challenging but well worth the effort. Thanks again for your generosity. We’re all better investors for it.

  36. Alan Feldman

    I really enjoyed this article. Sad to see it was written years ago. I’m just getting my realty investments rolling and from my SEO skills from my previous business was able to see a huge opportunity to rank for many many real estate keywords. I’d add a few things for 2018, but for the most part these things still hold true.

  37. Peter N Gyimah

    Hi, Antonio I really enjoyed the piece, I am new to the real estate investing business and looking for some guidance in setting up from scratch. I have started a lot of research but don’t know where to start.
    Hopefully anyone who reads this and can give a helping hand will be greatly appreciated. thanks

  38. Christopher Thompson

    Great article. Sucks to see right out the box someone being critical of a few words. either way “GOLD NUGGETS” here for sure. Thanks again Antonio for sharing your knowledge. I think the majority of us respect the message and will definitely put the info to use.

  39. Jason Verge

    So thankful for this Post Antonio. I have been a real estate investor for almost 15 yrs. 12 yrs. part time and now full time. Finally able to walk away from my good paying union job and resigning my VP position. Coming from only having a high school education and having absolutely no clue on how to set up a website or using the internet for marketing, I now know that I need to network with people and also educate myself on how to grow going forward. This post really opened my eyes to how much I have to learn.

    • Antonio Coleman

      Yes, here is a quick win for building links in the real state market. Just know to get links from “LIKE” websites give you just a little more link juice.

      What you need to do is content other local real estate people and ask can you write for their website. By doing this you’re able to create local links that will pass link juice over to your website.

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