Real Estate Marketing

6 Ways to Kickstart Your Social Media Marketing in the New Year

Expertise: Personal Development, Real Estate Investing Basics, Landlording & Rental Properties, Real Estate News & Commentary, Business Management, Real Estate Marketing, Mortgages & Creative Financing
143 Articles Written

A new year is always a good time to start fresh. It’s a time for new plans, new opportunities and building better business practices. The thought of starting something anew can be incredibly exciting — but it can also be intimidating. Where should you begin?

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For now, we’re going to zero in on just one element of business: social media marketing. Marketing your business online can be challenging, especially if you don’t have a dedicated marketing person to manage the accounts.

Many businesses these days know that there’s value in social media marketing. Instead of going straight to a search engine, many people go straight to Facebook to find out about a business. It’s not as easy as just having a Facebook page or a Twitter account, though. It needs to be active, engaging and offer the information people are looking for.

Related: My Single Biggest Real Estate Marketing Discovery of 2014

If you slacked off on social media in 2014, now’s the time to get back in the saddle.

6 Online Marketing Tips for Your Business

1. Refresh Your Image

New year, new you! Let the same apply to social media. If you’ve had the same cover photo or icon for months on end, now’s a great time to change it. Whatever you decide, be sure that the images are clear and of professional quality.

Good branding and paid work from a professional graphic designer are preferable — image does matter. Think about your business goals, the image you want to convey, and what you really want to get and give through social media.

2. Start More Conversations

Too many times, businesses take the “social” out of social media. Not everything will be a conversation starter for you, but it’s always good to try to start a conversation or leave your readership with something to remember.

Share relevant videos and articles, but talk directly to your audience. Remember to reply to comments, messages and mentions, even if it’s just a simple thank you. When you take the time to acknowledge your audience, it will pay off.

3. Remember That There’s No Body Language

One of the biggest barriers in written communication is the lack of body language. How you convey your message through text is the only thing people have to go on online — there’s no posture, inflection, expressions or tone to go by to clue people in to what you mean.

You have to keep that in mind, especially when conflict comes up. Sometimes an attempt at being “professional” in any given situation can be interpreted as being cold. Read and re-read your messages before you send to make sure nothing can be misconstrued. Once it’s on the Internet, it’s out there for good.

4.Work Social Media into Your Schedule

Part of making New Year’s resolutions that stick is making them specific and habitual. It’s easy to set a distant goal, but if you don’t have a good plan to execute it, it’s far more likely to fail. Work social media planning into your schedule. It’s difficult to find things spur-of-the-moment, and you need to have time to both check for responses and make posts. If you don’t pencil in time, you’re likely to let your social media marketing fall by the wayside.

Related: How to Blow Your Local Competition Away Using Internet Marketing

5. Include Your Audience

The worst thing you can do on social media is talk too much about yourself. Ditch a self-congratulatory attitude and trade it in for gratitude. Take the time to thank and talk to your audience. Highlight positive things, and not just the things that help your business (provided they aren’t too off-topic). You audience isn’t just a number to boost. Take every opportunity to include your fans and speak to what matters to them.

6. Keep Up-to-Date

What is the purpose of social media marketing? Ultimately, conversions and conversation. It’s still marketing, and you still want your business to be better for it. It’s important to note changes in your business on your social media account: Addresses, phone numbers, fax numbers, e-mail addresses all need to be up-to-date. Include office hours or hours of business. It won’t help your business if an interested lead can’t get in touch with you or get the information they need.

What online marketing advice has made the most impact on your strategies?

Share with us in the comments.

Chris Clothier began building his rental portfolio in 2003 as a successful entrepreneur looking to diversify his investments. He quickly gravitated toward passive investing, establishing a portfolio of over 50 single family homes in Memphis, Tenn. As an original client of his family's firm Memphis Invest (now REI Nation), Chris experienced firsthand what a passive investor endures when purchasing out of state. A few years later he joined the REI Nation team and now manages the development and implementation of sales and marketing processes.
    Engelo Rumora Specialist from Toledo, OH
    Replied about 6 years ago
    Great post Chris, Thanks for sharing and all the best in 2015 🙂
    Chris Clothier Rental Property Investor from memphis, TN
    Replied about 6 years ago
    I appreciate the read Engelo and best to you in 2015 as well. Chris
    Brad Boone Real Estate Agent from Otsego, Michigan
    Replied about 6 years ago
    Happy New Year Chris
    Chris Clothier Rental Property Investor from memphis, TN
    Replied about 6 years ago
    Brad – Happy New Year to you too! All the best and thanks for reading the article. Chris
    Don Clark Real Estate Investor from St. Louis, Missouri
    Replied about 6 years ago
    Social media is not one of my strong points yet. I see the value, now I need to make the time and effort for it. Thanks Chris.
    Chris Clothier Rental Property Investor from memphis, TN
    Replied about 6 years ago
    Don – Social media is just one little part of a strategy if you want to build a real estate business. Deciding to put a little time and effort to it will make all the difference! Best of luck in 2015! Chris
    Brett Synicky Residential Real Estate Agent from Orange , California
    Replied about 6 years ago
    Great post Chris. This is something I certainly need to get better. Thank you for taking the time.
    Chris Clothier Rental Property Investor from memphis, TN
    Replied about 6 years ago
    Brett – Thanks so much for reading the article. Hopefully it has the impact I intended and helps jump start your efforts to get better at Social Media. All the best to you in 2015! Chris
    Andrew Rotta from Denver, Colorado
    Replied about 6 years ago
    Chris – Do you feel like your social media influence has helped you just build your investor base or has it also significantly helped you acquire more properties?
    David Lawrence Investor from Omaha, Nebraska
    Replied about 6 years ago
    Well said Chris. It really gives me a track to work on. Thanks! David
    Sharon Vornholt from Goshen, KY
    Replied about 6 years ago
    Hey Chris – i’m starting a conversation here LOL. Wishing you all the best in 2015. Nice article with great points. Social media is a big part of your overall branding strategy for sure. Sharon
    Michael Zuren Lender from Eastlake, Ohio
    Replied about 6 years ago
    Chris, Good post. I am constantly trying to improve in social media. You have some great ideas in your post…
    Eric M. Wholesaler from Rochester, New York
    Replied about 6 years ago
    Chris – Thank you for taking the time to shed light on the importance of having a strategy for social marketing. I found this at a perfect time as I plan to dedicate more resources toward social media marketing. The advice that has made the most impact on my online marketing is summed up in the word “consistency.” I’ve struggled in the past to remain consistent but have a plan in place to overcome the hurdle and create habits! Best of luck in 2015, Chris! -Eric