How to Use Knowledge of Tax Benefits & Credits to Land Investor Money

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Successful real estate investors always want to know how to use investors’ money in their deals.

No matter what type of real estate deals you are involved in, having the ability to raise funds quickly is essential to the success for any investor. With the limited amount of cash that may be available, it is imperative that you stand out from our competitors in your attempt to raise investor money. One way to use tax benefits to help raise funds for your deals is to communicate all the tax benefits that the investors may receive when they invest in your deal.

Next time you are speaking with a potential investor, try out this question:

How would YOU like to use pre-tax money to invest in real estate deals and not pay taxes when you receive your share of cash flow currently?

If you were an investor looking for a place to put your money, would you be interested in hearing more about this kind of a deal? You bet!

Related: Your Tax Write-Offs Could Affect Your Ability to Get a Loan: Here’s How

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Using Investors’ Retirement Funds

As a CPA who works with a lot of real estate investors and syndicators, I know from experience that a large portion of money raised for real estate deals come from investors’ retirement accounts. Knowing how to tap into investors’ retirement money allows you as the investor to help them increase their return on investment. Retirement investing for real estate may be able to help a person to reduce their current tax liability and create tax-deferred growth at the same time.

For the high net worth investors, this benefit alone could mean an additional return on their investment of up to 40% in tax savings! Let’s face it, we all want to work with high net worth investors in our deals, right? These are the type of people who can help fund a large percentage of your deals so that you can spend time on managing your deal rather than managing 100+ investors.

So if you are looking to raise money for your business or real estate deals, make sure you work with a strategic team of advisors to structure your deal to attract the most investors.

The Benefits of Tax Credits

In addition to tax benefits of using retirement money, there are a lot of tax credits out there that could increase the return on investment by either benefiting the property directly or by being passed on to the investors. Some of these benefits may include the energy credits, depreciation benefits, manufacturing credits, and certain revitalization credits. There are also lots of state or city incentives out there that could benefit both you and your investors. So make sure you work with your advisors to take advantage of all the benefits that may be available to you.

Related: 5 Clever (& Legal) Tax Strategies to Save Real Estate Investors Money

As you put together the real estate deal, work with your team of advisors to strategically structure the deal so that it accomplishes the following:

  1. Maximize tax efficiency for you as the syndicator team
  2. Maximize tax efficiency for your investors
  3. Attract a diverse group of investors (i.e. those looking for both long term and short term returns)

Last but not least, communicate all the benefits to prospects and investor clients. Not only will this allow you to stand out from your competition, but it will also help to build a long term relationship with your investors.


As you probably already know, it always pays off to take good care of your investors. Just as you would do whatever it takes to have happy and satisfied customers, you must do the same for your investor clients. The best part of all this is that these tax strategies generally do not require you to use your own money. It’s about using the IRS loopholes to sweeten your deal for both you and the investors. Once investors know that you have their best interest in mind, they will come back to you over and over and will help you to create the life of your dreams!

What strategies do you use to maximize investors’ money?

Leave your comments and questions below!

About Author

Amanda Han

Amanda is a CPA specializing in tax strategies for real estate, self-directed investing, and individual tax planning with over 18 years’ experience. She is also a real estate investor of over 10 years with a focus on long-term hold residential and multi-family assets across multiple states. Formerly a tax advisor at the prestigious accounting firm Deloitte in the Lead Tax Group, focusing on tax strategies for the real estate industry and high net worth individuals, and at an international Fortune 500 Company in the high-tech industry in the Corporate Tax department, Amanda’s goal is to help investors with strategies designed to supercharge their wealth building. Amanda’s highly rated book Tax Strategies for the Savvy Real Estate Investor is amongst Amazon’s best seller list. A frequent contributor, speaker, and educator to some of the nation’s top investment and self-directed IRA companies, Amanda has been featured in prominent publications including Money Magazine,, and Amanda was a speaker at Talks at Google and is a 40 under 40 honoree by CPA Practice Advisor, showcased amongst the best and brightest talent in the accounting profession. Her firm Keystone CPA, Inc. was awarded a two-time winner of the Top CPA of Orange County Award by OC Metro Magazine. She is certified by the CA State Board of Accountancy and is a member of the prestigious American Institute of Certified Public Accountants (AICPA) with clients across the nation.


  1. chuck w.

    Thanks for all your great content on taxes, really appreciate it. I am putting together a mailer for private money, do you have a list of potential tax benefits that I might include in my piece ? along with a disclaimer that an investor should seek out professional advice.
    chuck wilson

    • Amanda Han

      Hello Chuck,

      Thanks for your comment, we would love to see how we can assist you. Please call our office at 714-916-5400 and speak with Ivoire our client relations coordinator and she can find out what your needs are and help determine how we can assist.


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