The 6 Things You NEED to Train Your Real Estate Team Successfully

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In times past, I’ve mentioned how to go about creating a team, but I’ve never taken the time to show you, step by step, how to train them once they’re hired.

The key to running a successful real estate business is building great systems and putting the right people in the right spots.

It’s all about duplicating yourself and streamlining your processes.

If you’re a control freak like me, it can be a real challenge, but once you take the time to empower others to do your job for you, that’s when real freedom starts!

As a parent, when it comes to teaching my children how to do chores, if I were honest with myself, it’d be a whole lot easier to simply do the chores myself. It’s takes a lot of time and patience to take the time to show them how to do it.

But once they finally get it, guess who’s no longer doing those chores? Me!

You see, if I can “duplicate” myself in my kids, then I can free myself up from the time and work it takes to maintain the house. (This is not the best example, as the heart behind teaching my kids is to empower them for successful lives, but it gets my point across.)

Business is the exact same way!

And with the following six steps, you’ll have everything you need to finally free up your time and streamline the systems in your business by training your team successfully.

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The 6 Things You Need to Streamline Your Real Estate Team Successfully

One of the biggest mistakes I’ve made in my real estate career was not automating the training for my team sooner. Whenever I’d get a new hire, it used to take away weeks of productivity! The key here is to create systems to automate this process, and I’m about to show you exactly how to do it.

Related: The 10 Step Guide for Hiring Your Very First Team Member

1. A CRM Software

I’ve mentioned this in times past, but I have to start here because there has not been any other thing that has helped as much as this thus far! When you use a CRM software, you can communicate with your staff by assigning tasks, setting automatic reminders for follow ups, putting deadlines in place, and having all our business contacts and leads in one place!

If you do nothing else, implementing this step will help free up your time, communicate with your team and provide structure to your new hires.

In times past, I used to use nothing but spreadsheets, and boy, was it messy! Nothing really made sense and when I’d hire people, helping them to understand our “working” system would take so long because it simply wasn’t organized.

If you use a CRM software, it will take some setting up, but it’s almost as if you’ll have instant organization once you do. It is a night and day difference when you compare the time it takes to teach people how to use a CRM software versus that of a loose collection of Excel spreadsheets.


2. How-To Manuals

When you create a work manual that highlights step-by-step instructions on how to conduct every aspect of your business, it’s like teaching a master class one time, and then never having to teach again!

It takes a lot of work on the front end, but once a manual is completed, when you have a new hire all you have to say is, “Hey, read this,” and it will take away 90% of the time that you would have spent teaching every new hire.

3. Video Tutorials

The benefits to this are similar to those of tip #2, only it’s good to use video when written form isn’t the best.

For example, if you are showing someone how to run comps off of the MLS, writing down each step could get really confusing really quickly.

It’s a lot easier just to record your screen and make a video that they can then go back and refer to as much as they need.

Again, it’s like having to only teach once, but you can have multiple ongoing “students” benefit from it.

4. Weekly Meetings

Even if you have a remote team that works from home, conducting a weekly meeting to go over all the happenings in your business is extremely crucial.

This is the time for you and your team to revisit your company goals, ask questions, brainstorm ideas and generally grow stronger together as a community and as a business.

You may not agree with this, but in my business, I want to be friends with the people I hire. I want us to share life, not just work, and having weekly meetings is a great way to practically facilitate this.

If your team is remote, at the least have weekly Skype sessions, and I’d suggest having get-togethers throughout the year. It may not make a lot of sense initially, but when you build rapport with your team, you’re actually training them in an unconventional sense.

You’re training them on your company culture. You’re training them on how to think and act like you, so if ever they are ever facing a hard-pressed decision, they can likely make it the way you would.

Typically during our meetings, we loosely discuss a few questions, namely:

  • What’s going well?
  • What’s working?
  • What is needing to improve?
  • What’s not going well, and how do we make it better?

5. Generosity and Incentives

When it comes to developing and training your team, it’s super important to have a system in place where if they excel, they will be rewarded for it. You want people to take personal ownership in your business, as if it were their own, and to do that you have to provide motivation.

Again, this is more of an abstract way to train your team, but it is training nonetheless.

If you teach them that if they crush it, they get rewarded, then you teach them they are valuable to the success of the company and they will know (and want) to give their best.

It’s super important!

Give generously! If the company had a really good month, give everyone a bonus! Don’t be greedy — the more money you make, the more they make. It’s just that simple!


6. Empowerment to Teach Others

Then, finally, empower others take initiative in teaching and helping others.

Going back to my kids, my older children know that they’ll be rewarded for helping out the younger kids. They know it pleases me, and so (on a good day), they will help teach our younger children how to do the chores well, which means I don’t have to!

Related: 3 Highly Effective Business Professionals to Add to Your Real Estate Team

If you have a similar culture in your business, the more seasoned workers will take ownership to make sure the newer guys are getting adjusted well and that their work is up to standard.

Establishing this takes time, but once you do it, you’ll have the security to know that you have good people on your team that you can trust to get things done correctly, which takes a huge stress off your back!

So there you have it guys. If you incorporate these 6 things when it comes to hiring and managing your team, you’ll truly find yourself a lot more free and happy.

Hope this post helped you in your business this week!

See you on the flip!

Investors: How do YOU train and motivate your employees?

Leave your suggestions below!

About Author

Brett Snodgrass

Brett Snodgrass is a licensed real estate broker and wholesaler who hails from the Indianapolis metro. His mission in life is to glorify God by serving as many people as he can through his real estate business. He has a pretty active community growing on Facebook and is also the founder of Come check it out now and connect!


  1. Rick Santasiere

    Great article Brett. Love the kid analogy. Have three of my own, and it makes perfect sense. Also a broker growing my business, so your thoughts on systems and automation will certainly help me. I am highly disorganized, but will be making some much needed changes in the new year as we build out our business. Thank you for sharing this with us!

  2. Willow Taraja on

    Thanks Brett! It’s so helpful to learn how others are developing and continuing on their path to success – and more importantly I’d like to thank you for your willingness to share with readers your business “mistakes”, what you learned and how you adjusted course and continued to move forward to greater success, awesome.
    I wholeheartedly agree with your points about empowering your team/employees and “providing incentive/sharing the wealth” when business is successful, and for discussing what could be improved upon at yr weekly meetings which allows idea sharing and buy-in to occur among your staff – when done well it’s an excellent mentoring process that you are providing to your team.
    Thanks also for sharing in reply post which software system(s) you’re using, very useful info. Onward and upward!

  3. Brett, Thanks for the article and sharing your experiences. I now have an idea of the usefulness of a CRM program. Using your parenting model was also insightful – even for those without children, it offers a starting point for how to begin thinking about managing a team.

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