Real Estate Investing Basics

7 More Steps to Find (& Stick With) the Right Real Estate Investing Strategy for You

Expertise: Real Estate Investing Basics, Personal Development, Landlording & Rental Properties, Real Estate News & Commentary, Business Management, Flipping Houses, Real Estate Deal Analysis & Advice, Personal Finance, Real Estate Marketing
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I hope you enjoyed my blog last week on the 8 Steps to Find (& Stick With) the Right Real Estate Investing Strategy for You. This week, I go into further detail as to why you should only focus on one strategy when looking to jump into the world of real estate investment.

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The real estate market is a dynamic one, and because it keeps changing, it’s easy for investors to get swayed quickly. There are many opportunities that promise better profit-making options with different strategies. However, most investors who jump at what seems like “the next big thing” only end up hurting themselves. So, here I am, stressing once again that mastering just one strategy works way better than trying a hundred different ones. I can say this with certainty because I’ve fallen victim to the shiny rocks myself. But having learned the hard way, I can tell you with conviction that staying on the proven path works way better and is more profitable than moving away from it.

7 More Steps to Find (& Stick With) the Right Real Estate Investing Strategy for You

Don’t get caught up in the “shiny stuff.”

If the real estate market was like a huge beach, then let me tell you, ‘There are many shiny pebbles on it.” But all that glitters isn’t gold, and all the shiny stuff isn’t really useful. For the old-time investor, books were a valuable asset. They told you where to invest and what not to do. However, information in books gets redundant quickly. Today, the internet gives much more recent and relevant information.

But before you jump with joy, let me tell you the bad part. The information comes with a caveat attached to it. And that caveat is “overload.” There’s just so much information online that it becomes close to impossible to sift out the good stuff from the bad. Secondly, there are way too many courses and boot camps that promise to transform your career overnight. Let me just tell you this straight up — the so-called boot camps, training manuals, and training materials simply don’t work. They may promise to be life-altering, but you can learn nothing without slogging it out.

Just like that, the real estate market throws up many strategies that promise you the earth and sky, from time to time. While they may appear more profitable and lucrative, don’t get caught up in their fancy words. Sticking to your plan may seem tough, but that is always the smarter thing to do. So, instead of going around falling for what pops up from time to time, stick to one strategy, and master its ins and outs until you’ve perfected it. Focus on what works and get rid of what doesn’t. Love it, live it, breathe it, eat it, and sleep it. “Obsessed” is your keyword here.


Related: The Real Estate Investing Strategy I’d Recommend to Newbies (As a Seasoned Investor)

Decide on an existing strategy.

While there are many business strategies out there in the market, there will only be a few that work for you. The one that works should match the requirements in the markets you operate in, it should match your timing commitments, and most importantly, it should be in harmony with your financials. Based on these parameters, as well as your expertise, experience and comfort levels, decide on an existing market strategy. And once you’ve done the research on what will work best for you, move to the next step.

A mistake that many investors tend to make is to get stuck on the research. Because all strategies seem attractive, many try to do a little of everything and end up not gaining expertise in any area at all. So choose a strategy that exists based on your markets. In order to do so, look at what your competitors are doing or take the help of a mentor you trust.

Know that it will work.

I know that it is tough to be convinced that only one strategy can work. But believe me, it will. First, a proven market strategy exists because it is a workable and profitable one. Secondly, each strategy makes a profit over a period of time. Over time, as you master each of these strategies, you could also get better at it. Also, because you know how the market behaves, you can properly plan the kind of deals to take, how much to save, and how to get through low-cash times.

However, what wouldn’t work is a combination of strategies, which can instead make you cash-strapped and leave you confused on how to get through the lean periods. It is important here to understand that the real estate market is driven by values of fear and greed. Many investors make the mistake of making emotional decisions based on those values. These are what propel them to take up many strategies, and you can avoid it by sticking to one and rising above those sentiments.

Stick to it.

Once you have identified a market and a strategy, adopt it, use it, and work on it. Stick to the strategy and master its ins and outs. Keep improving upon it at every opportunity that presents itself. For example, if you are into flipping, stick with it. Or if you are into wholesaling, then do just that for the next five years. Stick with your chosen area and be the best in it. Once customers identify you for your specialization, they are bound to come to you. And this would make much more commercial sense in the long run.

While mixing and matching might seem lucrative in the beginning, it could be detrimental to the proven aspect of your existing business. In fact, it wouldn’t establish your expertise in any area at all and make you just another real estate investor in the market. I have also witnessed too many investors who’ve fallen hard because of stepping into the unknown realms of real estate strategizing. So instead of spreading yourself too thin and focusing on many different ideas, identify one that you feel will be most appropriate and then stick with it. They say that mastery comes after 10,000 hours of doing just one thing.

Get the right people.

People are the strength of any organization. So getting together the right kind of team can make all the difference in the world. When you are building a superstar team, ensure that all members share the same vision regarding your real estate strategy. Build a team that promotes camaraderie amongst team mates, rather than competition. This will help you be at numerous places with diverse deals at the same time. An efficient and well-organized team is definitely a great asset to have, so make sure that you can build such a team. Decide upon a good structure for your team and empower them through developed leadership skills.

Work on people skills.

People skills are of extreme importance and are a key factor of what customers look for in you. So build your interpersonal skills as you activate your real estate investment strategy. Your drive and determination should appear as a strong motivational factor for your customer. Your verbal and written communication skills should be strong as well. These will help formulate a clear understanding not just between you and your customer, but also between the people you work with.

Good negotiation skills are a must for any business and thus an important skill set here as well. Also, as you work on these, smile and be warm with people, as likability factors are very important in this line of work. Finally, arrive on time, respect schedules, and listen to your customers more than you speak. These skills can make you a better real estate agent, so couple them with a strong conviction that your choice of strategy is the right one.


Related: What All Newbies Should Consider BEFORE Choosing a Real Estate Niche

Give it time.

Countries aren’t built in a day, and the same is true about careers. If you’re planning to get rich quickly with real estate, then let me tell you that the markets just don’t work that way. You need to have plenty of patience to learn, experiment, and learn some more. Only then can you intend to make a career out of real estate. So give it time, learn as you go and take projects that fit your line of strategy. This will enable a growing number of customers to come to you too, as you’ll be considered an expert! Only when you have mastered a strategy completely should you move on to the next one.

Over the years, I have seen many people who gain little expertise in a select real estate area. In their effort to get rich quickly, many people try to do a little of everything. As a result, they end up with many strategy models and zero success. So my word of advice for you today is to stay on the proven path and don't compromise your existing strategy. Be an active learner, and make sure that your existing strategy has been mastered to whatever your version of perfection is. Bring the right kind of people on board to always keep the ship moving in the right direction. Only then should you allow yourself to look into another investment direction that could offer you more profit potential.

Investors: Any tips you’d add here? How did you find your correct strategy? Do you think it’s always a mistake to try out too many niches?

Let me know with a comment!

Engelo Rumora, a.k.a."the Real Estate Dingo," quit school at the age of 14 and played professional soccer at the age of 18. From there, he began to invest in real estate. He now owns real estate al...
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    Jared Garfield Rental Property Investor from Montgomery, AL
    Replied over 4 years ago
    Engelo, Great finding you here on BiggerPockets, we ate lunch together at the IMN Conference in Scottsdale in January (I think it was). I absolutely loved your colorful jokes and humor! You make some really great points here for beginning investors. It always amazed me when people would pay $150,000 for 12 three day boot camps so that they could learn about: Lease purchasing, Wholesaling, Buying Turn Key Properties, Apartments, Mobile Home Parks, Medical Offices, Land Contracts, raw land banking, Asset Protection and more. Paying that much money to become a generalist that can’t decide which thing to focus on and knows a little about a lot only leads people to analysis paralysis. Focusing on one strategy like a rabid pit bull that won’t let go is the only way to have success. Deciding first which strategy can be applied to the market you live in is so much smarter than deciding upon what strategy you want to apply and then trying to do it in your market! Saying “I want to cash flow in San Francisco,” is silly. It’s a flip market! Saying, I want to flip in Rochester, NY might be possible, but the cash flow might be so great, that the buy and hold strategy should prevail. Apply the market to the strategy, not the strategy to the market! If you want to focus on a strategy that doesn’t work where you live, go find a different market where it does work and build a team there! Hope to see you in Miami this week at IMN! Save me a seat and we’ll have some more laughs!
    Engelo Rumora Specialist from Toledo, OH
    Replied over 4 years ago
    Hey mate, I’ve been roaming around the forum for a while now. Most folks are probably sick of seeing my name popping up all the time as the team and myself are always posting stuff hehe Please don’t get me started on the courses and that crap. I’m the biggest anti-guru there is hehe Thanks for expanding on my blog and 100% agreed. Just on my way to the airport and have a ton of crazy colored shirts for Miami hehe See you over the next few days 🙂
    Dennis VanHouten from Port Jervis, New York
    Replied over 4 years ago
    @Engelo Rumora Great tips for beginning investors. I decided on a strategy first, which I believe will work in my market of upstate New York. Buy and Hold to eventually trade-up with 1031 tax exchanges. Now I’m evaluating my local market and nearby markets to see where I plan to invest. I may change my strategy after evaluating my local market further.
    Engelo Rumora Specialist from Toledo, OH
    Replied over 4 years ago
    Thanks Dennis, Glad that you found the blog useful 🙂 I lost my A$$ investing in upstate New York. Trusted the wrong people. No matter what you do make sure your team is top notch. Much success.
    Edmond Hafeez
    Replied over 4 years ago
    Thank you Engelo for such an informative article. You have helped me narrow my focus.
    Engelo Rumora Specialist from Toledo, OH
    Replied over 4 years ago
    Thanks Edmond, I’m super glad that you found the article useful. Much success and keep the dream alive.