Real Estate Investing Basics

The Peak Real Estate Season is Coming: Here’s How to Make the Most of It!

Expertise: Commercial Real Estate, Personal Finance, Real Estate Marketing, Business Management, Landlording & Rental Properties, Real Estate Investing Basics, Personal Development, Real Estate News & Commentary, Mortgages & Creative Financing
227 Articles Written
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How are you going to make the most of peak real estate season this summer?

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Experienced real estate pros know that late spring and summer is the busiest time of year in the business. As people have more free time and a chance travel, and since they need to sell/buy/rent homes before school starts again, there is a huge rush in activity and transactions. This is the time to ramp up your efforts and capitalize on the opportunities.

So how do you master the best of both worlds and enjoy the summer while getting the most out of the business opportunities?

One word — hustle. This is time to hustle. You can hibernate in the winter if you make enough cash and set up enough streams of passive income now. Do not waste a moment. May, June, and July should see you making at least twice the effort of the other months of the year.

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Related: 9 Landlording Lessons I Learned During This Year’s Peak Moving Season

Double Down in the Hot Season

Now it is time to really put in the work. If you were putting in 30 offers a month on listed properties, now is the time to put in 60 offers a month. If you were putting up 50 bandit signs per week, it’s time to put up 100. If you were doing 1,000 direct mail pieces a month, now do 2,000. Double down!

Have fun while you do it, and enjoy the sunshine while putting up your outdoor marketing and scanning neighborhoods for deals. You may even wish to enlist the help of a few summer interns. Maybe that is your kids and their friends or the neighbor’s college kids. During the summertime, younger generations are looking for different ways to make some income. You can get some very affordable labor done by this group. 

If you do not have the capital to create a lot of marketing materials, then partner with someone who does. You do the legwork, let them fund the materials, and then split the profits. With limited capital, you will have to be more willing to leverage your time to get the job done. No excuses on this. 

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Check Out New Markets (or Manage From Afar)

For others, summer is the time to travel and check out new real estate markets to invest in. Maybe you live in sunny California and have been wanting to see more affordable markets like Indianapolis for yourself. Or vice versa. This is the time to do it.

Related: 4 Crucial Steps to Maintain Your Property During Changing Seasons

Then there are those who dedicate their summers to far off travels, road trips or backpacking, or simply spending as much quality time as possible with their kids and partners. If that’s you, find ways to outsmart the competition, and use tech savvy tools for finding and managing your investments while preserving your freedom.

Still, whether you’ll be out in the sun rehabbing houses or getting a tan laying on an exotic beach while checking your investment portfolio on your phone, do schedule dedicated time off to have fun and really engage in being present for some quality time with those you love. Without this part, none of the rest is worth it. Speaking of which, I need to follow my own prescription and take some leisure time too.

Investors: How are you planning on amping up your business this summer?

Let me know with a comment!

With just under a decade of experience in the real estate industry, Sterling currently manages over $10MM in capital, which is deployed across a $26MM real estate portfolio made up of multifamily apartments and single-family homes. Through the company he co-founded, Holdfolio, he owns just under 400 units. Sterling was featured on the BiggerPockets Podcast and has been contributing content to BiggerPockets since 2014, with over 200 posts on topics ranging from single-family investing and apartment investing to wholesaling and scaling a business.

    Chris Cliff from Lynnwood, Washington
    Replied over 3 years ago
    Good point! Sort of falls under the “strike while the iron is hot” category. Might as well make yourself as visible as possible while people are in the mindset of needing to move.
    Sterling White Rental Property Investor from Indianapolis, IN
    Replied over 3 years ago
    Correct! Do you ramp up your marketing during the summer months, Chris?
    Sterling White Rental Property Investor from Indianapolis, IN
    Replied over 3 years ago
    Correct! Do you ramp up your marketing during the summer months, Chris?
    Evan Wiesner Flipper/Rehabber from Portland, OR
    Replied over 3 years ago
    Great article! The reality now is that most fix and flip operators should already have their inventory for the summer and should be into the remodels. Granted, in southern markets it’s not as important but if you’re executing 30K+ remodels and want to sell them before school starts again then they need to be listed in the next 30-45 days.
    Sterling White Rental Property Investor from Indianapolis, IN
    Replied over 3 years ago
    That is a great point Evan! Do you currently have properties undergoing 30k+ renovations to sell to home owner?
    Evan Wiesner Flipper/Rehabber from Portland, OR
    Replied over 3 years ago
    That’s what we do as a company. We currently operate in around 25 states as an exclusive fix and flip operator.
    Sterling White Rental Property Investor from Indianapolis, IN
    Replied over 3 years ago
    That is a great point Evan! Do you currently have properties undergoing 30k+ renovations to sell to home owner?
    Kevin Fox
    Replied over 3 years ago
    Hey Sterling. Great article. There’s no substitute for hustle in REI.
    Sterling White Rental Property Investor from Indianapolis, IN
    Replied over 3 years ago
    That is so true Kevin! Thank you for the kind words.
    Kevin Fox
    Replied over 3 years ago
    Hey Sterling. Great article. There’s no substitute for hustle in REI. Reply Report comment
    Kevin Fox
    Replied over 3 years ago
    Thanks for the read. Looking forward to your future blogs.
    Sterling White Rental Property Investor from Indianapolis, IN
    Replied over 3 years ago
    I will be sure to keep them coming!
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