BiggerPockets Business Podcast 03: How to Attract Media Attention and Turn Publicity Into Profit with Brent Underwood

by | BiggerPockets.com

Do you want to know how to get your business noticed by reporters and generate positive press? Today’s guest has made a career out of doing just that. In this episode, he teaches you exactly how to make a splash through innovative (some would say crazy), outside-the-box techniques.

Brent Underwood is a creative marketer who’s done publicity for musical artists, best-selling authors, and his own projects—including a ghost town he bought and plans to turn into a high-end resort.

Today, Brent tells us how his career began with a cold email and how that led to him working with some of the most talented writers and marketers in the country.

Brent also reveals how he gets into the heads of reporters and editors—and how you can do the same. He explains what a “handle” is, and why you need one to get your message to spread.

And you won’t want to miss the most important lessons Brent learned after opening his own hostel in Austin, Texas, and how a goat helped boost business. This show is jam-packed with information that will help you generate buzz and get yourself in front of more clients and customers.

Download it today, and subscribe to the BiggerPockets Business Podcast so you won’t miss an episode!

Click here to listen on iTunes.

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In This Episode We Cover:

  • Marketing career and Tucker Max story
  • Sending a blind email
  • The type of marketing that his company uses
  • The power of creating an origin story
  • The story of having a goat in the hostel
  • Cost benefit marketing
  • The power of word of mouth
  • The story behind the 300-acre ghost town
  • His thoughts on paid marketing
  • And SO much more!

Links from the Show

Books Mentioned in this Show

Tweetable Topics:

  • “If you want people to talk about your project, you have to give them something to talk about.” (Tweet This!)
  • “Word of mouth is the only thing that will sell a product for the long term.” (Tweet This!)

Connect with Brent

About Author

A real-world MBA for entrepreneurs What does it take to start, scale, and sell your own business? Every Tuesday, J and Carol Scott ask this question to entrepreneurs of all stripes and delve into stories that go beyond the launch. From hiring and firing to marketing and raising capital, this podcast takes an honest look at the triumphs and stumbles of entrepreneurship. Whether you’re looking to sustain a startup or bring an idea to life, you’ll come away inspired. Tune in—and learn how to treat your business like a business.

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