Why Your Busy Work Schedule May Actually Be Getting You Nowhere

Why Your Busy Work Schedule May Actually Be Getting You Nowhere

2 min read
Sterling White

Sterling White is a multifamily investor, specializing in value-add apartments in Indianapolis and other Midwestern markets. With just under a decade of experience in the real estate industry, Sterling was involved with the management of over $10MM in capital, which is deployed across a $18.9MM real estate portfolio made up of multifamily apartments. Through the company he founded, Sonder Investment Group, he owns just under 400 units.

Sterling is a seasoned real estate investor, philanthropist, speaker, host, mentor, and former world record attemptee, who was born and raised in Indianapolis. He is the author of the renowned book From Zero to 400 Units and the host of a phenomenal podcast, which hit the No. 1 spot on The Real Estate Experience Podcast‘s list of best shows in the investing category.

Living and breathing real estate since 2009, Sterling currently owns multiple businesses related to real estate, including Sterling White Enterprises, Sonder Investment Group, and other investment partnerships. Throughout the span of a decade, he has contributed to helping others become successful in the real estate industry. In addition, he has been directly involved with both buying and selling over 100 single family homes.

Sterling’s primary specialities include sales, marketing, crowdfunding, buy and hold investing, investment properties, and many more.

He was featured on the BiggerPockets Podcast episode #308 and has been contributing content to BiggerPockets since 2014, with over 200 posts on topics ranging from single family investing and apartment investing to mindset and scaling a business online. He has been featured on multiple other podcasts, too.

When he isn’t immersed in the real world, Sterling likes reading motivational books, including Maverick Mindset by Doug Hall, As a Man Thinketh by James Allen, and Sell or Be Sold by Grant Cardone.

As a thrill-seeker with an evident fear of heights, he somehow managed to jump off of a 65-foot cliff into deep water without flinching. (Okay, maybe a little bit…) Sterling is also an avid kale-eating traveller, but nothing is more important to him than family. His unusual habit is bird-watching, which he discovered he truly enjoyed during an Ornithology class from his college days.

Sterling attended the University of Indianapolis.

Instagram @sterlingwhiteofficial

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There are multiple routes/paths we are told we should take to be successful. There are lists of characteristics of successful people, lists of daily tasks we should be trying to accomplish, and extensive lists of things to try to be more productive. That’s a lot of stuff, especially for the newer real estate investor or entrepreneur. Fortunately, the head of the world’s largest real estate brokerage says there is only one thing you need to worry about to succeed in real estate.

This most crucial step is to simply focus on the one thing that is most important.

There are too many distractions out there. Often, it isn’t making the wrong decisions or committing small mistakes that kills us — it is simply overload and distraction. These distractions can be paralyzing and will certainly keep you on the wrong path. Seriously, those Facebook updates can probably wait until 5:00. Or even tomorrow.


Related: 3 Steps to Identify Your “One Thing” (& Start Rescuing Lost Time!)

Is Your Busy Schedule Actually Progressing You?

It’s cool to know what time your mentors get up in the morning, what their favorite books are, or what kind of typewriters they use. But none of that may help you get more of what you really want. We’re also constantly putting ourselves under pressure to do more — to squeeze in one more thing or 15 more minutes into our 28-hour days. But does that really translate into making more progress?

One of the best things about America is that there is so much to do and so much opportunity out there. At the same time, too many of us seem to fall into the trap of racing ourselves on the hamster wheel without ever getting anywhere very fast at all.

Gary Keller is the co-founder of Keller Williams. He suggests the key is to simplify and focus by honing in on one thing. My one thing is buy and hold real estate. I own that.

I see so many newbies dipping their toes into real estate and trying to do everything. They want to fix and flip like on TV, try out note investing, grab some rentals, buy tax liens, build new developments, do big bulk deals, and invest in no money down commercial real estate deals. What happens? Few make any real money or progress. They are drawn to too many directions or simply hop from one to the next before seeing any results from the last.


Related: Overwhelmed? Here Are 10 Steps to Find Your Focus (& Buy That First Property!)

Pick a Path and Stick to It

It just doesn’t work that way. You simply have to make a decision to pick a path, then master it. Then and only then can you move to the next thing.

It may not sound as exciting, but the results certainly can be. Plus, you’ll feel great because you’ll be stacking up real wins and becoming really great at what you do.

There is a lot of power in focus. In fact, it has been said that focus is more important than IQ. Bruce Lee said the difference between being average and great is all about focus. So choose where you want to go. Identify the next most important step you can make to get there. Focus on that and do it. Then take the next step. Then the next.

What’s your one thing?

Let me know how you focus and what you’re focusing on in the comments section below!