I Asked Landlords for Their Best Tips: Here Are 6 Recurring Secrets to Success

by | BiggerPockets.com

As someone who teaches property management for a living, I’m always on the lookout for great tips, tricks, and hacks to cut landlord labor and expenses.

So I often ask members to share their favorite tips and tactics in our landlord Facebook groups. Many of them are classics I’ve heard repeated through the ages. Others are novel and different.

But none of them should be ignored.

Here are six recurring themes that I’ve heard over and over again from other landlords. I’ve covered some before in detail, but this list reads as a great summary of what every landlord should be doing to boost their returns and cut down on their work.

Below are direct quotes from real landlords. As most of them are not public figures, I’ve abbreviated the majority of names to their last initial.


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6 Recurring Secrets to Success From Experienced Landlords

1. Retaining good tenants must be a priority.

Tenant retention is crucial to your success as a landlord.

Why? Because turnovers are ROI-killers.

Here are a few of the comments on tenant retention:

Dupe P: “Treat good tenant with respect. People don’t like the hassle of moving unless it is necessary. Good experience, longer stay.”

Amy K: “I like to get to know my tenants. We self-manage one home and it’s not really a business for us but more of a ‘I want to hang on to this place’ type of thing. I always try to visit the home and have real-life conversations with my tenant after they’ve moved in. I feel like it’s much easier for people to disregard landlords if they view them as an entity rather than a person.”

Huy N: “I literally offer my tenants candies on Christmas so that they will stay longer.”

Theresa N: “The biggest expense in landlording besides capital expenses is tenant turnover. The best way to minimize tenant turnover is to give the best product at a good price point and treat tenants that have been properly screened with respect and reward programs.”

Further reading: 11 Ways to Boost Tenant Retention for Higher ROI.

2. Screen tenants aggressively & minimize vacancies.

Just as you want to retain good tenants, you also need to avoid bad tenants if you want lower turnovers.

Joseph L: The worst rookie mistake made by landlords is “not properly screening tenants.”

Elizabeth Colegrove (of Reluctant Landlord fame): A key to my success as a landlord is “background/credit check to make sure that I have tenants who care about their financial pictures.”

Brett B: “Show the unit prior to it being available. Get money lost to vacancy rate to $0.”

Steven R: “Screen your tenants by looking them up on the county clerk of courts database for civil lawsuits.”

Further reading: 7 Advanced Tenant Screening Tips.

3. Don’t invest too low-end.

There’s a niche of landlords who have success with very low-end properties. But they’re exactly that: a niche.

The average landlord should reconsider before investing in rough neighborhoods.

Cary P: “Don’t buy anything you wouldn’t want to live in. If you don’t want to live there, why would anyone else?”

Trevor A: “My two long-term rentals are homes I originally bought to live in, which means they are as nice as I could afford at the time. I generally get very good tenants. There’s more profit/higher ROI in the lower end of the spectrum, but a lot less hassle for me to be high end. It’s mostly been mailbox money and I can sit back and watch my leveraged investments make me wealthy.”

Elizabeth Colegrove: A key to my success as a landlord is “GREAT Property that attracts tenants that have something to lose.”

Further reading: How Investors Get Burned Following the 2% Rule in Low-Income Neighborhoods.

4. But don’t invest too high-end, either.

I believe there’s a sweet spot for rental properties. Too low-end, and you face endless battles with renters and enforcing your lease. Too high-end, and the margins are too thin.

One of the things I like about Theresa’s quote below is that she acknowledges that as you descend further down the income ladder, you need to make your properties sturdier to withstand more abuse, but that’s not necessarily a deal-breaker.

Theresa N: “All of our property is in lower middle-class areas. If there is a recession, people from higher-end houses have someplace to fall. We make our properties aesthetically beautiful, with everything squared away. Everything works, looks fresh, and is easy to maintain. We bulletproof our houses by putting products that are at good price points but will last and stand up to tenant wear and tear. For example, we never use carpet but use a ceramic wood look tile which we get at huge discounts because of our volume. All of the products we use in our houses are exactly the same, and have been tested and refined over time. My contractors know my expectations and what a bathroom and kitchen should look like without having to ask because they’ve done it hundreds of times. Pets are never a problem, because of this. Speaking of contractors, we pay them promptly so when I call them, they come running! We screen our tenants really well and fix things within 24 hours if possible.”

Further reading: Tenant-Proof: How to Make Your Rentals Indestructible.

5. Enforce your (protective!) lease.

We stress this over and over with our students: Your lease is not just another formality to sign and have done with. It should be thoughtfully designed to protect both your property from physical damage and you from legal liability.

And, of course, just having a thorough, protective lease agreement isn’t enough. You need to actually enforce it, both firmly and professionally.

Amy K: “We have a tight lease and I stick to it. Much as I expect them to abide by it, I do as well.”

Elizabeth Colegrove: A key to my success as a landlord is a “kick A$$ lease that sets the standards, expectations, and fines if they break it. And holding their tush to it all!”

Further reading: 17 Vital Rules Your Rental Lease Should Cover.

6. Incentivize good behavior.

Another way you can design your lease to your advantage is to build in incentives for good behavior and penalties for bad behavior.

Wallace G: I charge a “20% service charge on cleaning and damage costs taken from the security deposit.”

Matt R: “I add $100 to monthly lease… and give $100 discount for early rent payment (by the 3rd). Been doing this for 15 years, and it works!”

Further reading: 10 Security Deposit Tips, Tricks & Hacks for Landlords.

A Silver Bullet?

If there’s one thing I know about landlording, it’s that strong returns don’t come from one silver bullet, but from a holistic, systematic approach to managing your rentals.

Your returns as a landlord aren’t based on a typical month. They’re based on how well you can avoid the big, hairy, expensive interruptions that come along infrequently.

Turnovers. Evictions. Large repairs. Tenant damage. Lawsuits.

When we teach property management best practices, we focus on systematically preventing and minimizing these expenses. That means having a system in place to stay several steps ahead of them.

The quotes above from everyday landlords demonstrate this principle in action: that property management best practices are about systematically preventing those big interruptions and expenses.

We’re republishing this article to help out our newer readers.

What are your favorite tips and tricks as a landlord?

Add your own two cents below!

About Author

G. Brian Davis

G. Brian Davis is a landlord, personal finance expert, and financial independence/retire early (FIRE) enthusiast whose mission is to help everyday people create enough rental income to cover their living expenses. Through his company at SparkRental.com, he offers free rental tools such as a rental income calculator, free landlord software (including a free online rental application and tenant screening), and free masterclasses on rental investing and passive income. He’s been obsessed with early retirement since the early 2000s (before it was “a thing”). Besides owning dozens of properties over nearly two decades, Brian has written as a real estate and personal finance expert for publishers including Money Crashers, RETipster, Think Save Retire, 1500 Days, Lending Home, Coach Carson, and countless others.


  1. Andrew Syrios

    Good list! I would also recommend trying to be on your tenant’s side in disputes. Make sure they understand that the lease, law, policy or owners are the “bad guy” and you want to work with them to find the best solution (not necessarily what they want) given their situation. This removes much of the antagonism that exists in many landlord-tenant relationships.

  2. John Murray

    Great article Brian! I would add spend money on the outside of the structure, roof, siding and clean the gutters. Since I constantly look for BRRRR deals if I can fix and turn a profit through a property sale in my inventory I will. The point at which my rental will be profitable to sell is key to my biz plan. I don’t flip but I will have a strategy to keep my income streams low in a sale year to minimize tax burden. You are correct the big picture is to make the product larger than the some of the parts.

  3. Domenick T.

    Excellent tips! A variation on keeping the tenant happy is to always respond quickly to a maintenance issues. It protects your investment and makes the tenants happy. You can’t go wrong with that approach.

    Also, build a reserve to cover the big ticket items that will inevitably need to be replaced like HVAC, Roof, etc.

  4. Mike Williams

    Great article Brian. We try to reduce ambiguity or the “gray areas” with regard to tenant and landlord responsibilities. Reveiwing the lease before the tenant signs and then at tenant move in reduces the “ I did not know I was responsible for….”. No surprises- tenants appreciate knowing up front. Thanks for sharing your list!!

  5. Greg Jeanfreau

    I would say also to make sure and add to your lease as unforseen issues come up. Our lease, rules list, and move out checklist are constantly changing each time we have an issue that needs to be resolved. If it is not officially in writing and agreed upon by all parties, then it may be unenforceable. Our latest addition was “No permeable indoor furniture to be kept anywhere on exterior of the premises of the house.” In other words- “Hey bros, no putting your crappy old couch on the front porch. Cool? Alright dudes. Carry on.” This list grows continually.

  6. Dave Rav

    I use initial late fees with per-diem fees for extended late payments. This has earned me thousands of dollars of the last 5-6 years. Just by me “waiting” for my money.

    Hey, after all, time is money.

  7. dorothy j montgomery

    I use a tip in the screening process: When I take the application I always make sure I drive by the place they are living. Because whatever that looks like is what my property will look like after they live there a while. Once I actually called a prospective tenant to ask if I could stop by because I noticed something on their credit report I wanted to go over with them. Maybe unconventional but it works. And pay attention to the car they drive whether it is full of debris and dirty windows. That is very telling. And I always double check the landlord references to make sure that the party they claim to be their previous landlord is actually the property owner and not a friend who wants to give them a good reference.

  8. Lamont Booth

    I like to reward my tenants who have paid their rent on time for the year a $25 gift card. In addition to avoid any “surprises” at my rentals I perform semi-annual inspections to check the status of the HVAC and Water heater for the fall/winter and spring /summer months. This enables me to check on my properties in addition to maintaining a good relationship with my tenants.

  9. Charles Bradford

    Brian’s list is absolutely spot on. Particularly the points about tenant screening and don’t invest too low end. Being a former mortgage banker, I always ask for W2’s and two current paystubs from potential tenants. That will tell you immediately what their YTD income is and verify they can afford to rent or not. No paystubs? Sorry — go rent somewhere else.

    Also, many of us started out with low end properties and worked our way up the ladder. Over time I’ve learned you have more delinquency, more repair requests, and more drama with tenants in lower end properties. If at all possible, try to start at the low end of mid range properties for your area. They’re easier to rent and easier to manage.

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