Browsing: Advertising and Marketing


Is direct mail a part of your marketing strategy?

It should be. More specifically, hard copy, good ‘ol fashioned snail mail newsletters should be part of your marketing strategy. Here’s why:

  • Other real estate agents and investors have stopped sending them. So you have a great opportunity to stand out from the crowd.
  • When people are making a decision to buy or sell a home – one of the biggest financial decisions of most people’s lives – they want to be informed. And they want to work with an expert. A newsletter is a great way to position yourself as that expert.

How to craft newsletters that work

If I’ve convinced you that you should be mailing newsletters, here’s how to do it:

Step 1: Get a good list. It’s an old adage in direct marketing that 40% of a mailer’s success (or failure) is due to the quality of the mailing list.


Real Estate Marketing Strategy 101I can recall vividly my momma yelling at me, “Think before you act, child!” As adults, we too often forget momma’s sage advice. As business people, we are often even worse.

I certainly understand the tendency to act on the first impulse, to do the first thing that will grow the business, put cash in the bank, create a new partnership,whatever. But sometimes, we act too quickly, making rash decisions that hinder us down the road.

Your marketing “bible”

To avoid making quick-but-detrimental decisions in your marketing, you need a plan. A good marketing plan is your “bible” – the document that guides you, keeping your decisions on track with your larger strategic goals. It’s the document that will make it easy to project a consistent brand in every media. It will make integrating your strategy online and offline a smooth, effective process.

But how to create said marketing plan? I’m glad you asked. . .

Step 1: Know your customers

Your first step to developing an effective marketing plan is to “get to know” your customers. Ask, and answer, these questions: