Browsing: Marketing and Advertising


I received an email earlier today from someone who wanted to share a “clever marketing video” with me. I get many emails like this every week, and most of the links that are shared are simply a waste of my time. Expecting the worst, I followed the link and was in for a pleasant surprise — I was glued to the video from the start.

The video below is a perfect example of a viral video that is not only clever, but that also meets its purpose – to promote a product or service, the Harris Real Estate Group out of Vancouver.

So, without any more delay, I would like to present to you a man named Gary Shlitz, who will instruct you how to be a good real estate agent . . .

Meet Gary Shlitz

. . . by NOT being like Gary Shlitz!

Kudos to the guys behind this video – I’m a huge fan now!

What did you think?


Real Estate Marketing - Aim Before You ShootI received the Google Analytics newsletter the other day in the mail and it got me thinking about long tail keywords.  But Peter Kolat has already written some great posts about that subject, so I shifted my thinking more generally to targeting your prospects.  Because that’s what using long tail keywords is really about, after all – honing in on the prospects that are searching specifically for what you offer.

What’s in it for me?

Let’s do a thought experiment: Imagine you’re looking for someone to clean up and fix the houses you buy before you flip them.  You happen, just as you’re thinking about it, to get three postcards in the mail.


How do you, as a real estate investor or Realtor, determine the “just right” amount of money to spend on marketing? Two ways: 1) Your marketing activities need to fit within your budget – you shouldn’t spend money you don’t really have; and 2) to optimize your spending on marketing, you should think in terms of the return your investment generates (your ROI).


Free Soda Cans

How could something as simple as a soda can help you get motivated seller leads?

When I first heard about this marketing strategy I was immediately intrigued by how “outside the box” this strategy was.

Just imagine you being known throughout your local community as the guy or gal who takes down real estate deals armed with nothing but…a Soda Can!

Before you say this will never work… Let me say that someone has already tried this strategy I’m about to reveal to you. I’ll be straight up with you though…I’m not sure if they were able to generate a profit.

With that said,  I’m one to follow that old saying… “Don’t knock it, until you try it.”

Entrepreneurs and Marketers are always testing new ideas.

Also, there is a BIG Company using this strategy as well…I’ll show you that in a minute.

Many marketers would refer to this marketing method as…Guerilla Marketing or Bum Marketing. (Low Cost Marketing)


PhotobucketDirect Response Marketing is hands down the best concept to use for Real Estate Investing…better yet, for any business!

Not using direct response marketing is like taking a bucket of money, hopping in your car, driving 100 MPH blindfolded, and sticking the bucket of money out the window as it flies all over the place.

Ok… maybe it’s not that insane, but my point is that if you’re not using direct response marketing you could be wasting a bunch of money, a lot of time, and you might not have a clue how much its really costing you overall.

Let me ask you something…

  • Are you still out there chasing motivated sellers and buyers?
  • Have you ever wondered why you’re not getting the response you want from your marketing?
  • Have you ever wondered how to improve the response of your marketing (meaning get more buyer & seller leads) without breaking your pockets, but you have no clue where to start?

If you said yes, to any of the questions above, then it could very well be that you aren’t using direct response marketing. If you are using it, then you may not be doing it right!

Before I tell you why you should use direct response marketing, let’s talk about what direct response marketing actually is:

Wikipedia says…

“Direct-response marketing is a form of marketing designed to solicit a direct response which is specific and quantifiable. The delivery of the response is direct between the viewer and the advertiser, that is, the customer responds to the marketer directly. This is in contrast to direct marketing in which the marketer contacts the potential customer directly.”

Notice the words I underlined above. We’ll discuss that in a second.

There are 7 reasons why you need to use direct response marketing in your business:

1. You Can Get Buyers and Sellers to Chase You

Just imagine your phone ringing off the hook with high quality leads that are ready to do business with you. It takes a lot of time and energy to cold call motivated sellers and knock on hundreds of doors in order to get a response. Although these methods can be effective, why should you do all the work? They need your services. It’s not the other way around.

Remember, part of this concept is for the customer (buyer or seller) to respond to you directly!


Chicken LittleHave you caught yourself lately thinking, “The sky is falling!”?  I sure have.  Against my own better judgment, I find myself compelled to make decisions that are based on fear, which is no way to make decisions (no matter how rational that fear may be).

Yet as scary as the real estate market and economy are right now, they won’t be scary for ever, and now is the time to make smart decisions based on sound judgment and good business sense.  Not on fear that the sky is falling.  You can counter your Chicken Little tendencies with these 5 easy, smart marketing moves.  Moves you can make today to build your real estate business without breaking the bank.

Smart Marketing Move #1: Put yourself in your clients’ shoes

Imagine your clients asking you, “What’s in it for me?”  The fact is that your prospects don’t care what you can do; they care what you can do for them.  When you pitch your prospects, always answer ­– before they even ask – how you will help them achieve their dreams or solve their problems.