Why You Should Constantly Seek Investors—And How to Find Them

by | BiggerPockets.com

When I was growing up, my grandparents lived in the mountains outside of a small, rural northern California town, far removed from the comforts of modern city living. They had electricity, but there was no city water or sewer out there, not even phone lines. Communication with the outside world was achieved via two-way radio. A well and septic system provided for the essentials.

But my grandparents’ well wasn’t all that deep, and the water wasn’t all that plentiful. The necessity of turning water on and off during showers taught me an important lesson about the conservation of limited resources! Despite being conservative with usage, by the end of summer, there were times when only sludge would come out of the tap.

But after a few years, they had a second, deeper well drilled. From then on, worrying about running out of water was a thing of the past.

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How Deep is Your Well?

Those of you growing your real estate businesses already know that it requires a lot of capital. And unless you were fortunate enough to have started with a lot of wealth, you know that having access to the capital of others is essential if you are trying to scale. You need to have a base of investors, and continuously grow it.

Recently I was invited to speak at a large real estate summit attended by hundreds of experienced and aspiring real estate investors. Prior to going on stage, the organizer asked me what it was that I most needed in order to grow my business. He was very surprised by my answer: “More investors.”

“But you’ve closed $50 million in real estate and raised over $25 million in the past year! Why would you need more investors?” he asked with an obvious hint of surprise.

“Because I just raised $25 million!”

A pool of investors is just like my grandparents’ well. If you keep using it, the water will dry up. You need to dig more wells—and deeper ones, as you grow.

Related: Where Do You Find Your Investors? Here’s Exactly Where I Find Mine…

Which Comes First, the Chicken or the Egg?

The classic “chicken and egg” scenario in real estate investing applies to the question of what comes first, the deal or the money? Just like you wouldn’t go to the grocery store without your wallet, shopping for real estate without the money to buy it doesn’t make sense.

But by now you’ve heard the phrase, “Find the deal and the money will follow.” Surely everyone saying that can’t be wrong, right?

I’ve got bad news for you—they are. And it won’t.

But there is also good news. Securities laws are very specific about how you solicit investors for your deal. But if you have no deal, the only thing you are soliciting is yourself, your ability, and your dream. What better time to build those “pre-existing relationships” than when you have no offering to solicit? It certainly reduces the risk of running afoul with the law.

How to Get Money Without a Deal

Looking for investors—digging those wells—happens by talking about what you do, how you do it, what results you’ve produced, and what results you expect. If you’ve never raised money before, forget about pitching your idea to wealthy, accredited investors that you’ve never met. Those guys get pitched all the time and have the pick of the litter. Instead, focus on an audience that is more likely to listen to you—people you already have relationships with.

There’s a reason why most startups are funded by friends and family of the founder. It’s because it works, but more so it’s because no one other than the founder’s inner circle is likely to take the risk on an unproven idea. Your real estate business is no different.

“But my friends and family don’t have any money!” Yeah, I’ve not only heard that before, but I’ve lived it. When I started in this business, I was 20 years old and working in a grocery store. I didn’t know anyone who could rub two nickels together; all of my friends were living check to check just as I was. But that didn’t stop me from talking. Word gets around. Your inner circle grows. Conversations develop. And things happen. You must be consistent, authentic, and transparent.

It’s OK to expand your inner circle. Join the Chamber of Commerce. Attend REIA meetings and meetups. Go to real estate conferences. Get to know people here on BiggerPockets. Out of all of the outreach I’ve done over the years, none has born more fruit than just talking to others in the BiggerPockets forums. Answer people’s questions and be helpful, never argumentative, and always aim to add value to the conversation. Over time, relationships will develop.

Related: How to Find Investors to Fund Your Real Estate Deals

What to Say to People

What do you say when talking to your inner circle? Tell people that you are in the real estate investment business. Tell them about deals you’ve done and deals you plan to do. If you haven’t done any deals, find a partner who brings something to the table that you don’t, and do some deals together to build your track record.

Don’t make this a pitch; just integrate your story into the conversation. And you should talk about this with everyone, even if you don’t think the person is a potential investor—the idea is to spread the word. Maybe they tell a friend who turns out to be interested and they put you together.

When you go to meet an interested investor, start by simply telling your story. How did you get into this business? Why? What is your outlook on the market? What are your thoughts on the opportunity, competition, returns, and risk? Put together a slide deck (printed is fine; don’t walk around with a projector and screen) showing a deal similar to the one you plan to do, including a full financial analysis and some pictures. The last slide should be your bio, highlighting your knowledge, experience, and accomplishments.

The conversation could go like this: “Here is an opportunity I analyzed that is very similar to the one I’m looking to purchase in the near future. I would do X, Y, and Z  to it (substitute for what you would actually do) and we would sell it in X years with the objective of delivering X percent return to you as an investor. Here are some examples of how I’ve (or my partner and I have) been successful in the past…”

Expectation Management

After you’ve been in this business for a while, you’ll find that it’s really all about managing expectations. It’s important to give projections that you know you can achieve, and outperform on them so your investors will be happy.

I’ll do the same for you, by setting your expectations for what it’s like to raise capital. And because I don’t have a $20,000 boot camp to sell you, I can shoot it to you straight. If you are starting from scratch, it’s going to take time. Relationships develop slowly. It’s hard. In fact, it’s even harder than you think, unless of course you are fortunate enough to already have a somewhat wealthy or connected inner circle. But if you stay consistent and constantly work toward your objective, you can get there. If I can, you can. It took me several years to get investors to believe in me. With today’s technology and social platforms, you can do it faster than I did.

Keep Drilling

As real estate entrepreneurs, we should always be in “capital raise mode.” This means whether we are currently trying to fund a deal or not, we are always seeking new investors. Whether you are actively looking to scale, or just keeping your eyes open for the right opportunity to add another property to your portfolio, drilling your well before the escrow clock starts ticking puts you in a position to make an offer on the property with the confidence that the money to close it will be there. Don’t let yourself run out of water. Drill, baby, drill!

How do you keep your well of investors flowing?

Share your strategies in the comments below!

About Author

Brian Burke

Brian Burke is President/CEO of Praxis Capital Inc, a vertically integrated real estate private equity investment firm. Praxis operates on multiple platforms, currently managing active syndications for the acquisition of multifamily, single family, and opportunistic residential assets in U.S. growth markets. Brian has acquired over $400 million in real estate over a 30-year real estate investment career, including over 2,500 multifamily units and more than 700 single-family homes, with the assistance of proprietary software that he wrote himself. Brian has subdivided land, built homes and constructed self-storage, but really prefers to reposition existing properties. As a recognized expert, Brian has been a frequent speaker at real estate forums and conferences and served as co-host and real estate expert on the Fox News Radio show The Best of Investing.


  1. Luis Cruz

    Love this post and makes me very motivated as I’m trying to start in this Real Estate. I hope I can build a connection with a lot of people. In the future sometime hopefully I had help by investors and maybe ill be investing in someone’s future as well.

  2. Manish Bahety

    Brian, you are a story teller and a good one at that! How you opened this article was intriguing. If you weren’t making your millions in real estate, you could have tried writing. Thank you for your insights on how to start raising capital.

    • Brian Burke

      Everyone makes mistakes, Jonathan. I just published an article on the BP blog last week talking about one of mine. I’m sure you learned from those mistakes and can apply those lessons to future deals and are now a better investor. So now it’s time to build some positive results, which is like starting from scratch again. If that means partnering with someone else for a while or using your own resources to do smaller deals, do it. Add your new successes to your old failures and you can demonstrate a well-rounded track record. They say good judgment comes from experience, and experience comes from bad judgment…

  3. Michael Bishop

    Great article, Brian! I think your point about not making it a sales pitch is an important one. As you said, accredited investors have the pick of the litter and the last thing they want is to connect with someone just to be confronted with a hard sale. Being authentic and growing a relationship naturally is certainly a more effective approach.

  4. Shane Thomas

    Great advice Brian! This post resonated with me as we just syndicated and closed on a 100+ unit deal in Houston and experienced a lot of what you mentioned in the article. Although, my partner and I don’t have decades of MF experience, we partnered with someone who did, which helped us from a credibility perspective. We also had been developing our “well” for 12-24 months prior to this deal and were consistent day-in and day-out. Also, you hit it spot on regarding expectation management…do what you say your going to do and follow through. As an aside, thanks for all the great insight you provide on BP…it is tremendously helpful and much appreciated!

  5. Justin Koehn

    Brian – Thanks again for an awesome article. I always enjoy your articles, and especially the podcasts you appeared in! I have just started doing this with my family; approaching uncles who have money to invest. I was very timid to pick up the phone, but once the conversation started, it was very smooth and natural. I found that while they aren’t ready to drop $50k in the mail to me, they were very interested in what I was doing and I imagine the future will definitely hold some partnerships there. You are inspiring me to not only reach out to the obvious family members, but to my entire network. Thank you!

  6. Stacey Freeman

    Hi Brian, LOVED your article! Your honesty is so refreshing: we’ve all heard the adage, “find a deal and the money will come,” but that is rarely true. I jumped into full-time real estate investing about 18 months ago: I’ve completed 6-8 flips and started building a rental portfolio in that time. But I’m kicking off 2018 totally focused on raising capital to grow my business, or as you so aptly put it, “drilling the well.” Thank you for the inspiration!

  7. Bryan Zuetel

    Great article Brian and loved the analogy at the beginning. Out of curiosity, for your first few deals raising money, were you seeking loans from private money or equity investors or maybe something else? I’m wondering which avenue would be the best to start with.

    • Brian Burke

      Bryan, when I first started I was borrowing private money. This was arranged by a private money broker. It helped me build a track record and the investor’s money was secured with a first deed of trust on the real estate. As I developed a track record, I was later able to borrow private money without a broker arranging it. And then after the track record grew further I raised equity. Initially borrowing private money is easier than raising equity because it’s secured by the property. Equity isn’t, so you need to prove yourself before you can easily gain the trust of equity investors.

  8. Vladimir Alg

    Great read Brian, thank you. Filling the pipeline inspite of the big deals in front of us is the key to longevity in this and any business. From the people I have talked to, many people stall because they did one deal and don’t think beyond that. Got to keep getting the “next”. Cheers!

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