{"id":101451,"date":"2018-08-15T11:00:52","date_gmt":"2018-08-15T17:00:52","guid":{"rendered":"https:\/\/www.biggerpockets.com\/renewsblog\/?p=101451"},"modified":"2021-03-16T14:00:37","modified_gmt":"2021-03-16T20:00:37","slug":"learn-a-second-language","status":"publish","type":"post","link":"https:\/\/www.biggerpockets.com\/blog\/learn-a-second-language","title":{"rendered":"Why Learning a Second Language Will Make You a Better Real Estate Pro"},"content":{"rendered":"

In many parts of Florida, not speaking Spanish can eliminate half of your potential market. While speaking Spanish isn\u2019t essential to have a successful real estate business in many areas of the United States, learning a second language is a powerful tool that you may want to tap into.<\/p>\n

A second language can help you earn clients that are immigrating to, investing in or purchasing vacation properties in your area.<\/p>\n

You might argue that none of the agents in your area speak more than one language, but that\u2019s exactly why you should! It\u2019s one heck of a niche.<\/p>\n

The United States is a Melting Pot<\/h2>\n

In most areas of the United States, it\u2019s a safe bet that the majority of your clientele will speak English. Nonetheless, the United States is becoming a more diverse country.<\/p>\n

Sooner or later, people who speak other languages will likely move into your area. Knowing their home language will make you the ideal real estate agent candidate.<\/p>\n

Even when immigrants make an effort to learn the native language, real estate vocabulary isn\u2019t usually within the first few lessons of language-learning software. It\u2019s actually a pretty advanced concept that may not even be taught in any lessons at all.<\/p>\n

More so, buying a home is a big investment. Buyers and tenants tend to have a lot of questions, and they usually aren\u2019t experts in real estate. It\u2019s a daunting process to go through in your first language.<\/p>\n

It would make sense that when a client finds a real estate professional who speaks their native tongue, they grab on and hold tight.<\/p>\n

More so, making someone feel at home when they first move to a foreign place can create a bond between you and the client.<\/p>\n

They\u2019ll come to you when it\u2019s time to sell their home and purchase a new one. And they\u2019ll remember how comfortable you made them feel when they moved here\u2014and they may even recommend you to friends who are also immigrating.<\/p>\n

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Investors Like to Diversify<\/h2>\n

Big-time investors like to put their money in different countries. That way, their investment isn\u2019t tied to any one economy.<\/p>\n

When you\u2019re the only real estate agent in the area who speaks a certain language, you become\u00a0the<\/em> person these investors go to for help.<\/p>\n

Spanish isn\u2019t the only language that\u2019s useful. Learning a language can help you attract investors from all over the world. A few deals with some of those players can make you a lot of income.<\/p>\n

You\u2019ll be going above and beyond to cater to them in a way that no one else in your area does. Of course, they\u2019re going to want to stick with you. And, they may even refer a few of their friends to you.<\/p>\n

Related:<\/strong>\u00a05 Strategies to Cater to Spanish-Speaking Sellers (When You Only Speak English)<\/a><\/em><\/p>\n

You Might Live Where People Like to Vacation<\/h2>\n

There\u2019s a popular saying in Florida \u2013 “I live where you vacation.” Personally, I live very close to Disney World and Universal Studios. I\u2019m also not too far from the beach!<\/p>\n

These local attractions drive families from all over the world to purchase vacation properties in the Orlando area. Speaking a second language helps secure clients.<\/p>\n

(HINT: Give these buyers\/tenants the inside scoop on your area. If they enjoy vacationing where you live, they may recommend the area (and you!) to their friends.)<\/p>\n

Now, you may not live next door to the Happiest Place on Earth, but you probably live near something that will cause people to purchase vacation homes near you.<\/p>\n

Don’t disregard this idea because you feel like you’re in the wrong place. Your area isn’t too boring for that kind of market. In fact, the peace and quiet may be what drives people to you.<\/p>\n

You may be on the outskirts of a big city, a national park, an amusement park\u2014wildlife! Figure out why people may want to come to your area for the holidays and market to that group!<\/p>\n

Related:<\/strong>\u00a0How to Master the Most Important Skill in Wholesaling \u2014 Talking With Sellers<\/a><\/em><\/p>\n

It Helps Outside of Work, Too<\/h2>\n

Learning a second language can only improve your life. Here are a few of the many perks:<\/p>\n