{"id":102033,"date":"2019-10-10T09:00:50","date_gmt":"2019-10-10T15:00:50","guid":{"rendered":"https:\/\/www.biggerpockets.com\/renewsblog\/?p=102033"},"modified":"2021-03-16T14:50:10","modified_gmt":"2021-03-16T20:50:10","slug":"internet-marketing-property-managers-audience-social-media","status":"publish","type":"post","link":"https:\/\/www.biggerpockets.com\/blog\/internet-marketing-property-managers-audience-social-media","title":{"rendered":"Internet Marketing for Property Managers: How to Reach Your Target Audience with Social Media"},"content":{"rendered":"

Over the last three posts, we\u2019ve introduced all you internet-savvy property managers to the various types of content<\/a> used in internet marketing; the concept of a sales funnel<\/a> and how it works in terms of both people and content;\u00a0and finally to the mechanics of SEO<\/a> and how links and keywords connect content to create a “juice funnel” that will drive your most important web pages higher up on the search engine results. We ended that post with a note that the only remaining piece of the puzzle was making sure that your content was getting looked at<\/em>\u2014and so, let\u2019s get started on the voodoo that is social media.<\/p>\n

Why Social Media Matters to Your SEO Efforts<\/h2>\n

The content funnel, once optimized through the SEO process, turned into both a way to move people toward your sales page and<\/em> a way to funnel juice to your sales page. Social media performs a very similar dual purpose by putting your content directly in front of the eyes of interested people and by kickstarting the juice that your newest content builds in its first days of existing.<\/p>\n

In our previous post, we mentioned the “freshness boost” that every new page on the internet gets just for being new<\/em>. It\u2019s a pretty significant boost, but the vast majority of new content just goes to waste by doing nothing in particular with those first few days. It just sits there, being new and getting a few extra people looking at it because it\u2019s higher up on the search engine results than it will be once the freshness boost wears off. And that\u2019s it.<\/p>\n

But that boost is a great time to build the number of people who are viewing your content (which, remember, is one of the key elements of how much juice that content has in the first place) and how long they\u2019re staying on that page and within that domain (a second key element). If you can use social media to get more people viewing and spending time on your page during the freshness boost<\/em>, the boost and the “normal” juice factors will stack up to drive the content even further up the search engine results. This means more people will be looking at your content.<\/p>\n

Related<\/em><\/strong>: The 4 Social Networks You Need to Connect with Millennial Buyers & Renters<\/em><\/a><\/p>\n

In its ultimate form, this creates a self-reinforcing spiral that can take a piece of genuinely killer content viral\u2014but that\u2019s, like, one in a billion. If you can consistently ride that spiral up just a few iterations and get a 10 percent increase from where you would be if you hadn\u2019t done any social media-ing, you\u2019ll reach the goal of \u201cenough juice on your sales pages that clients come to you and ask you to work with them\u201d in half the time of someone who doesn\u2019t do all that.<\/p>\n

Of course, that\u2019s just<\/em> the SEO part. Social media is also great for several marketing purposes all on its own, including:<\/p>\n