If, like many others in this space, you already have a business model and a deal you want to get funded, then take a few moments to really get a handle on what the best investors might look like for that project.<\/p>\n
- \n
- Who has the type of money you want?<\/li>\n
- Who will be easy to work with?<\/li>\n
- Who is going to be straightforward to manage?<\/li>\n
- Who will be wowed throughout the journey?<\/li>\n<\/ul>\n
![\"\"](\"https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2018\/03\/finding-a-mentor.jpg\" "\\"\\"")
<\/p>\nRelated: <\/strong><\/em>3 Questions to Consider When Bringing in Capital Partners<\/a><\/em><\/p>\n
There are lots of people with money. But that doesn\u2019t make them all a great fit for your offering.<\/p>\n
Create a clear profile of your ideal investor.<\/p>\n
- \n
- Where are they?<\/li>\n
- What are their criteria?<\/li>\n
- How much liquid cash do they have?<\/li>\n
- Where is it coming from?<\/li>\n
- What are their pains and aspirations?<\/li>\n
- What type of media do they use and prefer?<\/li>\n<\/ul>\n
With this data, you can reverse engineer the way in which you find investors to partner with.<\/p>\n
The key is to position yourself in the appropriate channels to reach said investors and to be of value to them by delivering great content. Those channels could include BiggerPockets, podcasts, local real estate conferences or events, and so on.<\/p>\n
Match Your Messaging<\/h2>\n
Make sure all of your materials support your project and appeal to the audience you’re trying to reach. Carefully consider what you post, the words you use, the images and colors you choose, your logo design, the domain names you create, etc.<\/p>\n
![\"Young](\"https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2019\/03\/shake-hands-deal.jpg\" "\\"\\"")
<\/p>\nReach Out, Pull In<\/h2>\n
![\"\"](\"https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2017\/08\/blog_ads-01.jpg\" "\\"\\"")
<\/p>\n