{"id":138675,"date":"2021-06-24T13:30:00","date_gmt":"2021-06-24T19:30:00","guid":{"rendered":"https:\/\/www.biggerpockets.com\/blog\/?p=138675"},"modified":"2023-03-29T01:06:47","modified_gmt":"2023-03-29T07:06:47","slug":"marketing-unique-selling-point","status":"publish","type":"post","link":"https:\/\/www.biggerpockets.com\/blog\/marketing-unique-selling-point","title":{"rendered":"How to Market Your Properties by Finding Your Unique Selling Point"},"content":{"rendered":"\n\n      <iframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https:\/\/playlist.megaphone.fm?e=BIGPOC5571505701&#038;light=false\" width=\"100%\"><\/iframe>  \n\n\n\n\n<p>A unique selling point (USP) is crucial if you want to succeed as a landlord. Clearly defining your USP is the best way to set your property management business apart from the competition and give potential tenants compelling reasons to choose your business over others.<\/p>\n\n\n\n<p>There are many ways you can differentiate your business from the rest. It could be the type of buildings you own, experience, quality of service, or some other unique aspect of your landlord business. There may be an aspect of property management where you excel or use the latest mobile apps to appeal to tenants. Some landlords build their reputation around providing the best customer experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is a unique selling point?<\/h2>\n\n\n\n<p>A unique selling point is the factor that distinguishes a business from its competitors. The USP conveys to consumers a benefit that only your property management business can provide. Your unique selling point focuses on your strengths and delivers what tenants want.<\/p>\n\n\n\n<p>The term USP also stands for unique selling proposition. Some businesses refer to a USP as their unique value proposition. In essence, it\u2019s all the same thing\u2014defining what you offer that no one else can or does.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n  <div id=\"posts_lists-block_60ca3808efcc4\" class=\"  my-10\">\n    <div class=\"\">\n      <!-- Column One -->\n      <div>\n                  <h2 class=\"mt-0 mb-1 js-toc-ignore\">\n            More on landlording from BiggerPockets          <\/h2>  \n                  \n        \n        \n        <div class=\"grid grid-cols-1 gap-y-4 lg:gap-y-7 mt-5\">\n          \n<article \n\tid=\"post-138052\" \n\tclass=\"content-card mb-0 flex flex-col  post-138052 post type-post status-publish format-standard has-post-thumbnail hentry category-biggerpockets-daily category-landlording tag-landlording tag-landlording-rental-properties tag-pets tag-real-estate-comm\">\n\n\t<header class=\"entry-header\">\t\t\t\n\t\t<!-- Image -->\n        \t\t\t<a class=\"post-thumbnail\" href=\"https:\/\/www.biggerpockets.com\/blog\/tenant-pet-expectations\" target=\"\" aria-hidden=\"true\" tabindex=\"-1\" target=\"_blank\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"332\" height=\"225\" src=\"https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2021\/05\/tenants-pets-test-560x380.jpg\" class=\"size-card w-full  m-0 aspect-[68\/45] object-scale-down wp-post-image\" alt=\"What Expectations Should Landlords Establish for Tenants With Pets?\" title=\"\">\t\t\t<\/a>\n\t\t        \n\n\t\t<!-- Content Wrapper -->\n\t\t<div class=\"py-4 \">\t\n                            <div class=\"flex gap-4 justify-between items-center\">\n                    <!-- Category  -->\n                                            <a href=\"https:\/\/www.biggerpockets.com\/blog\/category\/biggerpockets-daily\" class=\"transition-colors bg-themeBlue\/20 text-themeBlue-medium hover:bg-themeBlue hover:text-white px-2 py-1 mb-2 inline-block rounded-sm no-underline text-sm\" target=\"_blank\">BiggerPockets Daily<\/a>\n                    \n                                            <span class=\"text-sm text-gray-500 hidden lg:inline-block\">4 min read<\/span>\n                                    <\/div>\n            \n           <div class=\"flex gap-3 items-center my-2 flex-nowrap text-base\">\n                <!-- Avatar and Author Name -->\n                <img decoding=\"async\" src=\"https:\/\/bp-wp-migration.s3.amazonaws.com\/author_avatars\/1689.jpg\" class=\"w-8 h-8 object-cover my-0 inline-block rounded-full\" alt=\"\" title=\"\"><span class='leading-snug text-slate-500 flex items-center'><span class='hidden whitespace-nowrap sm:inline-block md:hidden lg:inline-block pr-1'><span class='posted-on'><time class=\"entry-date published\" datetime=\"2021-05-21T09:30:00-06:00\">May 21, 2021<\/time><time class=\"updated\" datetime=\"2023-05-15T12:59:35-06:00\">May 15, 2023<\/time><\/span><\/span>&nbsp;<a href='https:\/\/www.biggerpockets.com\/blog\/contributors\/andrewsyrios' class='no-underline line-clamp-1' target=\"_blank\">Andrew Syrios<svg class=\"h-5 inline ml-2\" viewBox=\"0 0 21 21\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g clip-path=\"url(#a)\"><path d=\"M19.253 5.25a1.75 1.75 0 0 0-1.663 2.29l-1.42.902a2.188 2.188 0 0 1-2.868-.46L11.91 6.28a1.73 1.73 0 0 0 .342-1.03 1.75 1.75 0 1 0-3.5 0c0 .37.12.732.34 1.03L7.701 7.982a2.188 2.188 0 0 1-2.868.46l-1.42-.903a1.75 1.75 0 1 0-1.816 1.203l1.035 6.205a.438.438 0 0 0 .43.366H17.94a.437.437 0 0 0 .431-.366l1.035-6.204a1.75 1.75 0 0 0-.153-3.494Z\" fill=\"#FFC107\"\/><path d=\"M10.502 17.064c4.108 0 7.438-.98 7.438-2.188 0-1.208-3.33-2.188-7.438-2.188-4.109 0-7.439.98-7.439 2.188 0 1.208 3.33 2.188 7.439 2.188Z\" fill=\"#FFA000\"\/><path d=\"M10.502 17.501c-3.915 0-7.877-.901-7.877-2.625s3.962-2.625 7.877-2.625c3.914 0 7.876.9 7.876 2.625 0 1.724-3.962 2.625-7.876 2.625Zm0-4.375c-4.597 0-7.001 1.137-7.001 1.75s2.404 1.75 7 1.75c4.597 0 7.002-1.138 7.002-1.75 0-.613-2.405-1.75-7.001-1.75Z\" fill=\"#FFD54F\"\/><\/g><defs><clipPath id=\"a\"><path fill=\"#fff\" d=\"M0 0h21v21H0z\"\/><\/clipPath><\/defs><\/svg><\/a><\/span>            <\/div>\n\n            <!-- Post title -->\n\t\t\t<h2 class=\"entry-title js-toc-ignore mt-4 mb-0 text-xl leading-snug text-left\">\n\t\t\t\t<a href=\"https:\/\/www.biggerpockets.com\/blog\/tenant-pet-expectations\" rel=\"bookmark\"  \n\t\t\t\t\tclass=\"whitespace-normal no-underline font-bold  text-slate visited:text-slate hover:text-themeBlue\" target=\"_blank\">\n\t\t\t\t\tWhat Expectations Should Landlords Establish for Tenants With Pets?\t\t\t\t<\/a>\n\t\t\t<\/h2>\n\t\t\t\n                        <p class=\"text-lg font-normal mt-3 text-slate-500 mb-1 line-clamp-3\">Americans love their pets, so it often makes sense to accept pets in your rentals. However, it&#8217;s important to create a pet policy\u2014and stick to it.<\/p>\n\t\t<\/div>\n\t<\/header>\n     <footer class=\"flex justify-between mt-auto\">\n        <!-- Comment Count -->\n        \t\t<span class='flex items-center space-x-2 text-sm' x-cloak x-data='commentCount()' :class=\"parseFloat(commentCount) < 1 || commentCount == '' ? 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Landlords with an excellent reputation attract better tenants and have fewer vacancies. Don&#8217;t leave your online&hellip;<\/p>\n\t\t<\/div>\n\t<\/header>\n     <footer class=\"flex justify-between mt-auto\">\n        <!-- Comment Count -->\n        \t\t<span class='flex items-center space-x-2 text-sm' x-cloak x-data='commentCount()' :class=\"parseFloat(commentCount) < 1 || commentCount == '' ? 'hidden' : 'flex'\">\n\t\t\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-5 w-5 text-slate text-opacity-50\" fill=\"none\" viewBox=\"0 0 24 24\" stroke=\"currentColor\">\n                <path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M17 8h2a2 2 0 012 2v6a2 2 0 01-2 2h-2v4l-4-4H9a1.994 1.994 0 01-1.414-.586m0 0L11 14h4a2 2 0 002-2V6a2 2 0 00-2-2H5a2 2 0 00-2 2v6a2 2 0 002 2h2v4l.586-.586z\" \/>\n            <\/svg>\n\n            <span x-ref=\"comment_count\" class=\"disqus-comment-count text-slate text-opacity-80\" data-disqus-identifier=\"137551\">\n\t\t\t\t\t\t\t<\/span>\n        <\/span>\n\t    <\/footer>\n<\/article><!-- #post-137551 -->\n<article \n\tid=\"post-136919\" \n\tclass=\"content-card mb-0 flex flex-col  post-136919 post type-post status-publish format-standard has-post-thumbnail hentry category-landlording category-biggerpockets-daily tag-landlording tag-landlording-rental-properties tag-property-management tag-real-estate-comm\">\n\n\t<header class=\"entry-header\">\t\t\t\n\t\t<!-- Image -->\n        \t\t\t<a class=\"post-thumbnail\" href=\"https:\/\/www.biggerpockets.com\/blog\/digital-rental-app-benefits\" target=\"\" aria-hidden=\"true\" tabindex=\"-1\" target=\"_blank\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"332\" height=\"225\" src=\"https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2021\/03\/digital-rental-560x380.jpg\" class=\"size-card w-full  m-0 aspect-[68\/45] object-scale-down wp-post-image\" alt=\"The 9 Undeniable Benefits of Digital Rental Apps\" title=\"\">\t\t\t<\/a>\n\t\t        \n\n\t\t<!-- Content Wrapper -->\n\t\t<div class=\"py-4 \">\t\n                            <div class=\"flex gap-4 justify-between items-center\">\n                    <!-- Category  -->\n                                            <a href=\"https:\/\/www.biggerpockets.com\/blog\/category\/managing-scaling\/landlording\" class=\"transition-colors bg-themeBlue\/20 text-themeBlue-medium hover:bg-themeBlue hover:text-white px-2 py-1 mb-2 inline-block rounded-sm no-underline text-sm\" target=\"_blank\">Landlording &amp; Property Management<\/a>\n                    \n                                            <span class=\"text-sm text-gray-500 hidden lg:inline-block\">5 min read<\/span>\n                                    <\/div>\n            \n           <div class=\"flex gap-3 items-center my-2 flex-nowrap text-base\">\n                <!-- Avatar and Author Name -->\n                <img decoding=\"async\" src=\"https:\/\/bp-wp-migration.s3.amazonaws.com\/author_avatars\/612767.jpg\" class=\"w-8 h-8 object-cover my-0 inline-block rounded-full\" alt=\"\" title=\"\"><span class='leading-snug text-slate-500 flex items-center'><span class='hidden whitespace-nowrap sm:inline-block md:hidden lg:inline-block pr-1'><span class='posted-on'><time class=\"entry-date published\" datetime=\"2021-04-20T13:30:00-06:00\">Apr 20, 2021<\/time><time class=\"updated\" datetime=\"2023-03-29T03:52:03-06:00\">Mar 29, 2023<\/time><\/span><\/span>&nbsp;<a href='https:\/\/www.biggerpockets.com\/blog\/contributors\/remen-okoruwa' class='no-underline line-clamp-1' target=\"_blank\">Remen Okoruwa<svg class=\"h-5 inline ml-2\" viewBox=\"0 0 21 21\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g clip-path=\"url(#a)\"><path d=\"M19.253 5.25a1.75 1.75 0 0 0-1.663 2.29l-1.42.902a2.188 2.188 0 0 1-2.868-.46L11.91 6.28a1.73 1.73 0 0 0 .342-1.03 1.75 1.75 0 1 0-3.5 0c0 .37.12.732.34 1.03L7.701 7.982a2.188 2.188 0 0 1-2.868.46l-1.42-.903a1.75 1.75 0 1 0-1.816 1.203l1.035 6.205a.438.438 0 0 0 .43.366H17.94a.437.437 0 0 0 .431-.366l1.035-6.204a1.75 1.75 0 0 0-.153-3.494Z\" fill=\"#FFC107\"\/><path d=\"M10.502 17.064c4.108 0 7.438-.98 7.438-2.188 0-1.208-3.33-2.188-7.438-2.188-4.109 0-7.439.98-7.439 2.188 0 1.208 3.33 2.188 7.439 2.188Z\" fill=\"#FFA000\"\/><path d=\"M10.502 17.501c-3.915 0-7.877-.901-7.877-2.625s3.962-2.625 7.877-2.625c3.914 0 7.876.9 7.876 2.625 0 1.724-3.962 2.625-7.876 2.625Zm0-4.375c-4.597 0-7.001 1.137-7.001 1.75s2.404 1.75 7 1.75c4.597 0 7.002-1.138 7.002-1.75 0-.613-2.405-1.75-7.001-1.75Z\" fill=\"#FFD54F\"\/><\/g><defs><clipPath id=\"a\"><path fill=\"#fff\" d=\"M0 0h21v21H0z\"\/><\/clipPath><\/defs><\/svg><\/a><\/span>            <\/div>\n\n            <!-- Post title -->\n\t\t\t<h2 class=\"entry-title js-toc-ignore mt-4 mb-0 text-xl leading-snug text-left\">\n\t\t\t\t<a href=\"https:\/\/www.biggerpockets.com\/blog\/digital-rental-app-benefits\" rel=\"bookmark\"  \n\t\t\t\t\tclass=\"whitespace-normal no-underline font-bold  text-slate visited:text-slate hover:text-themeBlue\" target=\"_blank\">\n\t\t\t\t\tThe 9 Undeniable Benefits of Digital Rental Apps\t\t\t\t<\/a>\n\t\t\t<\/h2>\n\t\t\t\n                        <p class=\"text-lg font-normal mt-3 text-slate-500 mb-1 line-clamp-3\">We live in a digital age. Let\u2019s face it\u2014there\u2019s almost nothing you can\u2019t do online. Savvy renters want to organize their rent payments, maintenance requests, and sign rental leases online.&hellip;<\/p>\n\t\t<\/div>\n\t<\/header>\n     <footer class=\"flex justify-between mt-auto\">\n        <!-- Comment Count -->\n        \t\t<span class='flex items-center space-x-2 text-sm' x-cloak x-data='commentCount()' :class=\"parseFloat(commentCount) < 1 || commentCount == '' ? 'hidden' : 'flex'\">\n\t\t\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-5 w-5 text-slate text-opacity-50\" fill=\"none\" viewBox=\"0 0 24 24\" stroke=\"currentColor\">\n                <path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M17 8h2a2 2 0 012 2v6a2 2 0 01-2 2h-2v4l-4-4H9a1.994 1.994 0 01-1.414-.586m0 0L11 14h4a2 2 0 002-2V6a2 2 0 00-2-2H5a2 2 0 00-2 2v6a2 2 0 002 2h2v4l.586-.586z\" \/>\n            <\/svg>\n\n            <span x-ref=\"comment_count\" class=\"disqus-comment-count text-slate text-opacity-80\" data-disqus-identifier=\"136919\">\n\t\t\t\t\t\t\t<\/span>\n        <\/span>\n\t    <\/footer>\n<\/article><!-- #post-136919 -->        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  \n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Advantages of defining a USP<\/h2>\n\n\n\n<p>If you are a successful rental property owner or aspiring to be, you are probably doing the same thing as everyone else. You shoot high-quality photos and videos, advertise on high-traffic websites, use the latest rental apps, arrange virtual tours, and maintain rental units. If you neglect these aspects of being a good landlord, your business will suffer.<\/p>\n\n\n\n<p>But if you are doing the same thing as every other landlord, what sets you apart? Why should a potential tenant choose your rental unit over one on the next block? Of course, you could drop the rent amount or offer discounts. But that can impact your bottom line.<\/p>\n\n\n\n<p>Having a unique selling proposition doesn\u2019t mean you have to come up with radical ideas. It requires figuring out what you excel at and clearly expressing it. The result should make your rental business irresistible to your target audience.<\/p>\n\n\n\n<p>Here are a few examples of unique selling points for landlords.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cWe offer all our tenants flexible rent payments.\u201d<\/li>\n\n\n\n<li>\u201cAll our rental units are pet-friendly.\u201d<\/li>\n\n\n\n<li>\u201cUsing tech at every step.\u201d<\/li>\n\n\n\n<li>\u201cAll our rental units are fitted with smart home devices.\u201d<\/li>\n\n\n\n<li>\u201cOur property managers respond within 30 minutes to maintenance requests.\u201d<\/li>\n<\/ul>\n\n\n\n<p>A compelling USP should stay clear of tired cliches such as, \u201cwe provide the best customer service,\u201d \u201cyou can trust us to deliver,\u201d or \u201cwe keep all our tenants happy.\u201d These bland and overused phrases are prerequisites of a good landlord, not a unique selling point.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div id=\"hero-block_62ee867235a1c\" class=\"first:mt-0 hero-block py-4    has-background has-slate-300-background-color has-text-color has-slate-800-color\">\n    <div\n        class=\"gap-10 lg:gap-20 flex flex-wrap lg:flex-nowrap max-w-screen-xl mx-auto px-4 relative lg:items-center \">\n\n        <div class=\"relative z-30 lg:w-2\/3 \">\n            <main class=\"py-4\">\n                \n\n<p class=\"has-theme-slate-color has-text-color has-large-font-size\" style=\"font-style:normal;font-weight:800\">Find financial freedom through rentals<\/p>\n\n\n\n<p class=\"my-3 md:my-5 lg:my-8 has-theme-slate-color has-text-color\" style=\"font-size:16px\">If you\u2019re considering using rental properties to build wealth, this book is a must-read. With nearly 400 pages of in-depth advice for building wealth through rental properties,&nbsp;<a class=\"rank-math-link\" href=\"https:\/\/store.biggerpockets.com\/products\/rental-property-investing?utm_source=blog&amp;utm_medium=blog%20banner\" target=\"_blank\"><em>The Book on Rental Property Investing<\/em><\/a>&nbsp;imparts the practical and exciting strategies that investors use to build cash flow and wealth.<\/p>\n\n\n\n<div id=button-custom-event-block_641384b1eb1d8 class='button-custom-event'>\n      <a\n    href=\"https:\/\/store.biggerpockets.com\/products\/rental-property-investing?utm_source=blog&#038;utm_medium=marketing_block\"\n        x-on:click=\"window.analytics.track('Blog Block | Publishing: Rental Property Investing', {\n      referrer: 'https:\/\/www.biggerpockets.com\/blog\/marketing-unique-selling-point',\n    });\"\n    class=\" btn-shape inline-block no-underline has-background has-theme-gold-background-color has-text-color has-white-color\" target=\"_blank\">Get Yours Now<\/a>\n  <\/div>\n\n            <\/main>\n        <\/div>\n\n                <div class=\"lg:w-1\/3 first:mt-0 relative h-full lg:flex lg:items-center\">\n            <img decoding=\"async\" class=\"object-cover w-full relative z-20 my-0  rounded-md hidden lg:block\" src=\"https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2021\/03\/rental-property-investing.jpeg\" alt=\"\" title=\"\">\n        <\/div>\n            <\/div>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">How to define your key selling points<\/h2>\n\n\n\n<p>To define a compelling unique selling proposition, you must answer this question: \u201cWhat makes my business different from the competition?\u201d<\/p>\n\n\n\n<p>Here are the essential questions for developing a unique selling point for your rental business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Who is your target audience?<\/h3>\n\n\n\n<p>First, know your target market. Here it helps to be as specific as possible. Obviously, it\u2019s vital to stick to a property marketing strategy in line with the <a href=\"https:\/\/www.hud.gov\/program_offices\/fair_housing_equal_opp\/fair_housing_act_overview\" target=\"_blank\" rel=\"noopener\">Fair Housing Act<\/a>. But think about what your tenants are looking for. What are their pressing concerns when it comes to renting? What do they expect from landlords? What are tenants\u2019 biggest grievances about landlords, and can you fill the gap?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. What problem do you solve?<\/h3>\n\n\n\n<p>It\u2019s not enough to be unique if your target audience doesn\u2019t care about it. Once you identify what your tenants are looking for, you can set out to solve the problem.<\/p>\n\n\n\n<p>For example, suppose you want to attract millennials to your rental units. In that case, you could ensure that you offer a fully digital rental service. This means using a property management app, electronic documents, and virtual tours. Or you could fit all your rental units with smart devices and super-fast broadband.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. What are the differentiators?<\/h3>\n\n\n\n<p>The next step is to set yourself apart from the competition in the rental market. It should be possible to find one or two things that you do better than other landlords. This gives your property management business incredible value in the eyes of potential tenants.<\/p>\n\n\n\n<p>The goal should be to think from the tenant\u2019s perspective. Ask yourself this question: \u201cIf the tenant has a choice of two identical properties for the same rent, why should they choose me?\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. How can you eliminate risk?<\/h3>\n\n\n\n<p>One of the most important aspects of a unique selling point is making a pledge. That promise or guarantee should be part of the proposition. And it is vital to include it because you take the risk out of their choice.<\/p>\n\n\n\n<p>For example, say you set yourself apart as a landlord who excels in keeping rental units maintained to an exceptionally high standard. In that case, you could guarantee a time limit on how long repairs take. Or you could pledge that all kitchen appliances are replaced every X years.<\/p>\n\n\n\n<p>This way, you address two issues. First, you provide a solution to common tenant complaints\u2014repairs take forever, or appliances frequently break down. Second, you guarantee that by choosing your company, the tenant never has to face this problem again.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Can you live up to your promises?<\/h3>\n\n\n\n<p>When you have defined your unique selling point, make sure you communicate it clearly in your marketing strategy. But more importantly, you must fulfill the guarantees you make. In other words\u2014talk the talk and walk the walk.<\/p>\n\n\n\n<p>It\u2019s also a good idea to keep your unique selling point fresh. In time, your excellent service will form part of a solid landlord reputation. Competitors may start offering the same type of service you offer. It\u2019s vital to concentrate on developing a new USP to keep you one step ahead in a competitive rental market.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A unique selling point (USP) is crucial if you want to succeed as a landlord. Defining your USP is the best way to set your property management business apart from the competition and give potential tenants compelling reasons to choose your business over others.<\/p>\n","protected":false},"author":612767,"featured_media":138676,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7119,5183],"tags":[],"class_list":["post-138675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biggerpockets-daily","category-landlording"],"acf":[],"comment_count":0,"_links":{"self":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/posts\/138675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/users\/612767"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/comments?post=138675"}],"version-history":[{"count":0,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/posts\/138675\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/media\/138676"}],"wp:attachment":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/media?parent=138675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/categories?post=138675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/tags?post=138675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}