{"id":139726,"date":"2021-08-25T13:30:00","date_gmt":"2021-08-25T19:30:00","guid":{"rendered":"https:\/\/www.biggerpockets.com\/blog\/?p=139726"},"modified":"2023-03-23T09:04:54","modified_gmt":"2023-03-23T15:04:54","slug":"offmarket-list","status":"publish","type":"post","link":"https:\/\/www.biggerpockets.com\/blog\/offmarket-list","title":{"rendered":"How To Find Great Deals by Building an Off-Market List"},"content":{"rendered":"\n\n      <iframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https:\/\/playlist.megaphone.fm?e=BIGPOC8532045362&#038;light=false\" width=\"100%\"><\/iframe>  \n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Find Off-Market Properties with Real Estate Lead Lists\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/VP61_Pgp3ig?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If you were selling chocolate chip cookies, and you wanted to mail advertisements to a bunch of people, the list you send to makes all the difference. If you build a list of names and addresses for diabetics or Crossfit enthusiasts, your response rate will probably suck. But if you send to a list of members of the Cookie Lovers Association, you won\u2019t be able to keep up with all the orders!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For a marketer, the power is in the list. If you\u2019re hunting for great real estate deals off-market, you are a marketer! You might not be selling cookies, but you are selling yourself as a buyer of real estate. The better your list, the bigger your success. Let\u2019s talk about how to build a great off-market list.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is a list broker?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">List brokers are companies that have millions and millions of data points about people\u2014and you can buy lists of people based on certain criteria. Sounds creepy, huh?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maybe it is, but it&#8217;s a big business in the world today and every day your info is being sold to other people who are marketing to you. So let\u2019s talk about how to make some money by doing it (ethically and legally, of course).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With so many companies out there to purchase lists from, you will want to ensure they focus on the type of real estate you want to do.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if you\u2019re looking for single-family houses, some of the most popular list brokers are <a href=\"https:\/\/www.listsource.com\/\" target=\"_blank\" rel=\"noopener\">ListSource<\/a>, <a href=\"https:\/\/www.propstream.com\/\" target=\"_blank\" rel=\"noopener\">Propstream<\/a>, <a href=\"https:\/\/www.melissa.com\/\" target=\"_blank\" rel=\"noopener\">Melissa Data<\/a>, <a href=\"http:\/\/www.rebogateway.com\/intro\/home\" target=\"_blank\" rel=\"noopener\">ReboGateway<\/a>, <a href=\"https:\/\/www.agentpro247.com\/index.aspx\" target=\"_blank\" rel=\"noopener\">AgentPro247<\/a>, <a href=\"https:\/\/dna.firstam.com\/property-research\" target=\"_blank\" rel=\"noopener\">DataTree<\/a> from First American Title, and <a href=\"https:\/\/pro.realquest.com\/\" target=\"_blank\" rel=\"noopener\">RealQuest<\/a>. You could even go right to your county administration building itself.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For multifamily and other commercial deals, some of those I just mentioned work as well, but there are a few others like <a href=\"https:\/\/www.reonomy.com\/\" target=\"_blank\" rel=\"noopener\">Reonomy<\/a>, <a href=\"https:\/\/www.corelogic.com\/\" target=\"_blank\" rel=\"noopener\">CoreLogic<\/a>, <a href=\"https:\/\/www.compstak.com\/\" target=\"_blank\" rel=\"noopener\">CompStak<\/a>, <a href=\"http:\/\/propertyshark.com\" target=\"_blank\" rel=\"noopener\">PropertyShark<\/a>, <a href=\"https:\/\/www.data-axle.com\/\" target=\"_blank\" rel=\"noopener\">Data Axle<\/a>, and <a href=\"https:\/\/www.costar.com\/\" target=\"_blank\" rel=\"noopener\">CoStar<\/a> that can be great for larger commercial properties.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Which should you choose? Play around with them! Different companies have different data with different usability. Find something that works for you and learn how to use it right and you\u2019ll be building your list in no time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As I was putting together this info, I stumbled on my buddy Seth Williams\u2019s website where he gives a really great in-depth analysis of the pros and cons of a lot of these companies. So I\u2019m just going to send you there if you want more specifics on these (no, he didn\u2019t pay me to say this. He doesn\u2019t even know I\u2019m shouting him out). You can check that out <a href=\"https:\/\/retipster.com\/real-estate-leads\/.\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n  <div id=\"posts_lists-block_611d772ea7423\" class=\"  my-10\">\n    <div class=\"\">\n      <!-- Column One -->\n      <div>\n                  <h2 class=\"mt-0 mb-1 js-toc-ignore\">\n            More on off-market properties from BiggerPockets          <\/h2>  \n                  \n        \n        \n        <div class=\"grid grid-cols-1 gap-y-4 lg:gap-y-7 mt-5\">\n          \n<article \n\tid=\"post-139116\" \n\tclass=\"content-card mb-0 flex flex-col  post-139116 post type-post status-publish format-standard has-post-thumbnail hentry category-biggerpockets-daily category-commercial-real-estate-investing\">\n\n\t<header class=\"entry-header\">\t\t\t\n\t\t<!-- Image -->\n        \t\t\t<a class=\"post-thumbnail\" href=\"https:\/\/www.biggerpockets.com\/blog\/off-market-multifamily\" target=\"_blank\" aria-hidden=\"true\" tabindex=\"-1\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"332\" height=\"225\" src=\"https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2021\/07\/Off-market-multifamily-properties-560x380.jpg\" class=\"size-card w-full  m-0 aspect-[68\/45] object-scale-down wp-post-image\" alt=\"How To Find an Off-Market Multifamily Property\" title=\"\">\t\t\t<\/a>\n\t\t        \n\n\t\t<!-- Content Wrapper -->\n\t\t<div class=\"py-4 \">\t\n                            <div class=\"flex gap-4 justify-between items-center\">\n                    <!-- Category  -->\n                                            <a href=\"https:\/\/www.biggerpockets.com\/blog\/category\/biggerpockets-daily\" class=\"transition-colors bg-themeBlue\/20 text-themeBlue-medium hover:bg-themeBlue hover:text-white px-2 py-1 mb-2 inline-block rounded-sm no-underline text-sm\" target=\"_blank\">BiggerPockets Daily<\/a>\n                    \n                                            <span class=\"text-sm text-gray-500 hidden lg:inline-block\">14 min read<\/span>\n                                    <\/div>\n            \n           <div class=\"flex gap-3 items-center my-2 flex-nowrap text-base\">\n                <!-- Avatar and Author Name -->\n                <img decoding=\"async\" src=\"https:\/\/bp-wp-migration.s3.amazonaws.com\/author_avatars\/710.jpg\" class=\"w-8 h-8 object-cover my-0 inline-block rounded-full\" alt=\"\" title=\"\"><span class='leading-snug text-slate-500 flex items-center'><span class='hidden whitespace-nowrap sm:inline-block md:hidden lg:inline-block pr-1'><span class='posted-on'><time class=\"entry-date published\" datetime=\"2021-07-21T13:30:00-06:00\">Jul 21, 2021<\/time><time class=\"updated\" datetime=\"2023-06-26T09:00:38-06:00\">Jun 26, 2023<\/time><\/span><\/span>&nbsp;<a href=\"https:\/\/www.biggerpockets.com\/blog\/contributors\/brandonturner\" class=\"no-underline line-clamp-1\" target=\"_blank\">Brandon Turner<\/a><\/span>            <\/div>\n\n            <!-- Post title -->\n\t\t\t<h2 class=\"entry-title js-toc-ignore mt-4 mb-0 text-xl leading-snug text-left\">\n\t\t\t\t<a href=\"https:\/\/www.biggerpockets.com\/blog\/off-market-multifamily\" rel=\"bookmark\" class=\"whitespace-normal no-underline font-bold  text-slate visited:text-slate hover:text-themeBlue\" target=\"_blank\">\n\t\t\t\t\tHow To Find an Off-Market Multifamily Property\t\t\t\t<\/a>\n\t\t\t<\/h2>\n\t\t\t\n                        <p class=\"text-lg font-normal mt-3 text-slate-500 mb-1 line-clamp-3\">Many multifamily owners have \u201cheadache\u201d properties that they would be willing to sell, even though they haven\u2019t decided to do so yet. When you connect with these individuals before they&hellip;<\/p>\n\t\t<\/div>\n\t<\/header>\n     <footer class=\"flex justify-between mt-auto\">\n        <!-- Comment Count -->\n        \t\t<span class='flex items-center space-x-2 text-sm' x-cloak x-data='commentCount()' :class=\"parseFloat(commentCount) < 1 || commentCount == '' ? 'hidden' : 'flex'\">\n\t\t\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-5 w-5 text-slate text-opacity-50\" fill=\"none\" viewBox=\"0 0 24 24\" stroke=\"currentColor\">\n                <path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M17 8h2a2 2 0 012 2v6a2 2 0 01-2 2h-2v4l-4-4H9a1.994 1.994 0 01-1.414-.586m0 0L11 14h4a2 2 0 002-2V6a2 2 0 00-2-2H5a2 2 0 00-2 2v6a2 2 0 002 2h2v4l.586-.586z\" \/>\n            <\/svg>\n\n            <span x-ref=\"comment_count\" class=\"js-comment-count text-slate text-opacity-80\" data-post-id=\"139116\">\n\t\t\t\t\t\t\t<\/span>\n        <\/span>\n\t    <\/footer>\n<\/article><!-- #post-139116 -->\n<article \n\tid=\"post-114939\" \n\tclass=\"content-card mb-0 flex flex-col  post-114939 post type-post status-publish format-standard has-post-thumbnail hentry category-real-estate-wholesaling\">\n\n\t<header class=\"entry-header\">\t\t\t\n\t\t<!-- Image -->\n        \t\t\t<a class=\"post-thumbnail\" href=\"https:\/\/www.biggerpockets.com\/blog\/finding-real-estate-deals-off-market-best-kept-secret\" target=\"_blank\" aria-hidden=\"true\" tabindex=\"-1\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"338\" height=\"225\" src=\"https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2019\/08\/binoculars-main.jpg\" class=\"size-card w-full  m-0 aspect-[68\/45] object-scale-down wp-post-image\" alt=\"The Best Kept Secret for Finding Off-Market Deals\" srcset=\"https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2019\/08\/binoculars-main.jpg 830w, https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2019\/08\/binoculars-main-300x200.jpg 300w, https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2019\/08\/binoculars-main-768x512.jpg 768w\" sizes=\"auto, (max-width: 338px) 100vw, 338px\" title=\"\">\t\t\t<\/a>\n\t\t        \n\n\t\t<!-- Content Wrapper -->\n\t\t<div class=\"py-4 \">\t\n                            <div class=\"flex gap-4 justify-between items-center\">\n                    <!-- Category  -->\n                                            <a href=\"https:\/\/www.biggerpockets.com\/blog\/category\/real-estate-investing-strategies\/real-estate-wholesaling\" class=\"transition-colors bg-themeBlue\/20 text-themeBlue-medium hover:bg-themeBlue hover:text-white px-2 py-1 mb-2 inline-block rounded-sm no-underline text-sm\" target=\"_blank\">Wholesaling<\/a>\n                    \n                                            <span class=\"text-sm text-gray-500 hidden lg:inline-block\">2 min read<\/span>\n                                    <\/div>\n            \n           <div class=\"flex gap-3 items-center my-2 flex-nowrap text-base\">\n                <!-- Avatar and Author Name -->\n                <img decoding=\"async\" src=\"https:\/\/bp-wp-migration.s3.amazonaws.com\/author_avatars\/710.jpg\" class=\"w-8 h-8 object-cover my-0 inline-block rounded-full\" alt=\"\" title=\"\"><span class='leading-snug text-slate-500 flex items-center'><span class='hidden whitespace-nowrap sm:inline-block md:hidden lg:inline-block pr-1'><span class='posted-on'><time class=\"entry-date published\" datetime=\"2019-08-28T05:00:53-06:00\">Aug 28, 2019<\/time><time class=\"updated\" datetime=\"2021-03-16T14:55:39-06:00\">Mar 16, 2021<\/time><\/span><\/span>&nbsp;<a href=\"https:\/\/www.biggerpockets.com\/blog\/contributors\/brandonturner\" class=\"no-underline line-clamp-1\" target=\"_blank\">Brandon Turner<\/a><\/span>            <\/div>\n\n            <!-- Post title -->\n\t\t\t<h2 class=\"entry-title js-toc-ignore mt-4 mb-0 text-xl leading-snug text-left\">\n\t\t\t\t<a href=\"https:\/\/www.biggerpockets.com\/blog\/finding-real-estate-deals-off-market-best-kept-secret\" rel=\"bookmark\" class=\"whitespace-normal no-underline font-bold  text-slate visited:text-slate hover:text-themeBlue\" target=\"_blank\">\n\t\t\t\t\tThe Best Kept Secret for Finding Off-Market Deals\t\t\t\t<\/a>\n\t\t\t<\/h2>\n\t\t\t\n                        <p class=\"text-lg font-normal mt-3 text-slate-500 mb-1 line-clamp-3\">Investors Adam Johnson and Brent Moreno, two successful wholesalers, are masters of finding deals. In fact, they&#8217;ve achieved a 56 percent response rate when using THIS method to contact property&hellip;<\/p>\n\t\t<\/div>\n\t<\/header>\n     <footer class=\"flex justify-between mt-auto\">\n        <!-- Comment Count -->\n        \t\t<span class='flex items-center space-x-2 text-sm' x-cloak x-data='commentCount()' :class=\"parseFloat(commentCount) < 1 || commentCount == '' ? 'hidden' : 'flex'\">\n\t\t\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-5 w-5 text-slate text-opacity-50\" fill=\"none\" viewBox=\"0 0 24 24\" stroke=\"currentColor\">\n                <path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M17 8h2a2 2 0 012 2v6a2 2 0 01-2 2h-2v4l-4-4H9a1.994 1.994 0 01-1.414-.586m0 0L11 14h4a2 2 0 002-2V6a2 2 0 00-2-2H5a2 2 0 00-2 2v6a2 2 0 002 2h2v4l.586-.586z\" \/>\n            <\/svg>\n\n            <span x-ref=\"comment_count\" class=\"js-comment-count text-slate text-opacity-80\" data-post-id=\"114939\">\n\t\t\t\t\t\t\t<\/span>\n        <\/span>\n\t    <\/footer>\n<\/article><!-- #post-114939 -->\n<article \n\tid=\"post-106435\" \n\tclass=\"content-card mb-0 flex flex-col  post-106435 post type-post status-publish format-standard has-post-thumbnail hentry category-acquiring-property\">\n\n\t<header class=\"entry-header\">\t\t\t\n\t\t<!-- Image -->\n        \t\t\t<a class=\"post-thumbnail\" href=\"https:\/\/www.biggerpockets.com\/blog\/find-buy-off-market-houses\" target=\"_blank\" aria-hidden=\"true\" tabindex=\"-1\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"340\" height=\"158\" src=\"https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2018\/10\/shutterstock_121617037.jpg\" class=\"size-card w-full  m-0 aspect-[68\/45] object-scale-down wp-post-image\" alt=\"4 Ways to Find and Buy Off-Market Houses\" srcset=\"https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2018\/10\/shutterstock_121617037.jpg 720w, https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2018\/10\/shutterstock_121617037-300x139.jpg 300w\" sizes=\"auto, (max-width: 340px) 100vw, 340px\" title=\"\">\t\t\t<\/a>\n\t\t        \n\n\t\t<!-- Content Wrapper -->\n\t\t<div class=\"py-4 \">\t\n                            <div class=\"flex gap-4 justify-between items-center\">\n                    <!-- Category  -->\n                                            <a href=\"https:\/\/www.biggerpockets.com\/blog\/category\/buying-selling\/acquiring-property\" class=\"transition-colors bg-themeBlue\/20 text-themeBlue-medium hover:bg-themeBlue hover:text-white px-2 py-1 mb-2 inline-block rounded-sm no-underline text-sm\" target=\"_blank\">Acquiring Property<\/a>\n                    \n                                            <span class=\"text-sm text-gray-500 hidden lg:inline-block\">3 min read<\/span>\n                                    <\/div>\n            \n           <div class=\"flex gap-3 items-center my-2 flex-nowrap text-base\">\n                <!-- Avatar and Author Name -->\n                <img decoding=\"async\" src=\"https:\/\/bp-wp-migration.s3.amazonaws.com\/author_avatars\/59534.jpg\" class=\"w-8 h-8 object-cover my-0 inline-block rounded-full\" alt=\"\" title=\"\"><span class='leading-snug text-slate-500 flex items-center'><span class='hidden whitespace-nowrap sm:inline-block md:hidden lg:inline-block pr-1'><span class='posted-on'><time class=\"entry-date published\" datetime=\"2019-06-23T09:00:05-06:00\">Jun 23, 2019<\/time><time class=\"updated\" datetime=\"2024-01-15T13:03:37-07:00\">Jan 15, 2024<\/time><\/span><\/span>&nbsp;<a href=\"https:\/\/www.biggerpockets.com\/blog\/contributors\/larryalton\" class=\"no-underline line-clamp-1\" target=\"_blank\">Larry Alton<\/a><\/span>            <\/div>\n\n            <!-- Post title -->\n\t\t\t<h2 class=\"entry-title js-toc-ignore mt-4 mb-0 text-xl leading-snug text-left\">\n\t\t\t\t<a href=\"https:\/\/www.biggerpockets.com\/blog\/find-buy-off-market-houses\" rel=\"bookmark\" class=\"whitespace-normal no-underline font-bold  text-slate visited:text-slate hover:text-themeBlue\" target=\"_blank\">\n\t\t\t\t\t4 Ways to Find and Buy Off-Market Houses\t\t\t\t<\/a>\n\t\t\t<\/h2>\n\t\t\t\n                        <p class=\"text-lg font-normal mt-3 text-slate-500 mb-1 line-clamp-3\">Looking to find the real estate deals in your market no one else knows about? It&#8217;s time to look off-market! Learn four feasible ways to find off-market properties\u2014and land underpriced&hellip;<\/p>\n\t\t<\/div>\n\t<\/header>\n     <footer class=\"flex justify-between mt-auto\">\n        <!-- Comment Count -->\n        \t\t<span class='flex items-center space-x-2 text-sm' x-cloak x-data='commentCount()' :class=\"parseFloat(commentCount) < 1 || commentCount == '' ? 'hidden' : 'flex'\">\n\t\t\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-5 w-5 text-slate text-opacity-50\" fill=\"none\" viewBox=\"0 0 24 24\" stroke=\"currentColor\">\n                <path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M17 8h2a2 2 0 012 2v6a2 2 0 01-2 2h-2v4l-4-4H9a1.994 1.994 0 01-1.414-.586m0 0L11 14h4a2 2 0 002-2V6a2 2 0 00-2-2H5a2 2 0 00-2 2v6a2 2 0 002 2h2v4l.586-.586z\" \/>\n            <\/svg>\n\n            <span x-ref=\"comment_count\" class=\"js-comment-count text-slate text-opacity-80\" data-post-id=\"106435\">\n\t\t\t\t\t\t\t<\/span>\n        <\/span>\n\t    <\/footer>\n<\/article><!-- #post-106435 -->        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  \n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">What list should I build<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You have your list broker identified, what next?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s time to decide what list to build.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Having your crystal clear criteria (CCC) is going to play a vital role in the lists you pull to ensure you are not getting leads outside of your CCC and maximum purchase price. The crystal clear criteria is a set of five criteria points every investor should identify about what they want.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Property type<\/li>\n\n\n\n<li>Location<\/li>\n\n\n\n<li>Condition<\/li>\n\n\n\n<li>Price range<\/li>\n\n\n\n<li>Profitability<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">There are a few other the filter features you will need to dial in, for various reasons.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What are your property characteristics? How many units are you interested in? Single family? Small multifamily? 100+ units?<\/li>\n\n\n\n<li>What about the year built? If you\u2019re just getting started, this may not be something you have considered yet, but there is a huge difference between a 1916 building and a 1960 building. With age comes a lot more deferred maintenance and capital expenditures. If you don\u2019t have the right team in place, this can kill your cash flow.<\/li>\n\n\n\n<li>How long has the property had the same owner? If the owner purchased the property over 10 years, this person will likely have a higher likelihood of selling than someone that purchased two years ago. An owner that has held a property for over 10 years may also have higher equity or more of the loan paid down over that 10-year period.<\/li>\n\n\n\n<li>Speaking of loans, there are also typically filters for loan origination. Does the owner have equity in their property or are they over-leveraged? Are they late on their mortgage payment? Is their loan coming up soon (something very common with commercial properties)? For example, if you reach out to large multifamily owners who had a loan balloon payment due in 12 months, they will likely be much more motivated than someone who has five more years.<\/li>\n\n\n\n<li>Does the owner live in the property or do they own it but live somewhere else? If they own it and live somewhere else, this is called an absentee owner, and it can improve the chance that someone wants to sell.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Don&#8217;t forget to start small<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This is just a sample of all the filters that are available on most property data websites. You could spend days going down different filter rabbit holes and pulling dozens of lists.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, the better your list is, the fewer people marketing to that same list and the better your deal flow will be. But if you spend all your time trying to craft the \u201cabsolutely perfect list that no one else is doing,&#8221; you\u2019ll end up doing nothing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Start small, start simple, and maybe start with just the unit count filter. You need to fill your funnel, so don\u2019t get too narrow with your search results when starting out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Research online what other people are doing for their lists. Through sites like the BiggerPockets Forums, you\u2019ll find hundreds of conversations where actual real estate investors share what\u2019s working and what\u2019s not working for them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Start reaching out<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Once you have your list, what do you do? Reach out!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most likely that\u2019s going to be through direct mail marketing, but it could also be cold calling or door knocking or carrier pigeoning. Whatever. The point is to reach out, reach out often, and reach out consistently.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contact your prospects until (a) they call and tell you to take them off your list, (b) they threaten to drive to your house and beat you up, (c) you buy the property, or (d) the world ends. Unless one of those events occurs, reach out consistently. You never know when your marketing efforts are going to land in their lap at just the right moment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The better your list, the bigger your success. Let\u2019s talk about how to build a great off-market list.<\/p>\n","protected":false},"author":710,"featured_media":139727,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7119,6804],"tags":[],"class_list":["post-139726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biggerpockets-daily","category-buying-selling"],"acf":[],"comment_count":0,"_links":{"self":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/posts\/139726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/users\/710"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/comments?post=139726"}],"version-history":[{"count":0,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/posts\/139726\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/media\/139727"}],"wp:attachment":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/media?parent=139726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/categories?post=139726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/tags?post=139726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}