{"id":166342,"date":"2024-02-09T14:00:34","date_gmt":"2024-02-09T21:00:34","guid":{"rendered":"https:\/\/www.biggerpockets.com\/blog\/?p=166342"},"modified":"2024-03-15T08:25:10","modified_gmt":"2024-03-15T14:25:10","slug":"ranking-every-nfl-real-estate-market","status":"publish","type":"post","link":"https:\/\/www.biggerpockets.com\/blog\/ranking-every-nfl-real-estate-market","title":{"rendered":"We Ranked Every NFL Team&#8217;s Real Estate Market and Found the Best Cash Flow Opportunities"},"content":{"rendered":"\n\n      <iframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https:\/\/playlist.megaphone.fm\/?e=BIGPOC7421084004\" width=\"100%\"><\/iframe>\r\n  \n\n\n\n\n<p><span data-preserver-spaces=\"true\">It\u2019s that time of year when you\u2019re either super happy that your team made it to the big game, or you\u2019re frustrated with your team\u2019s performance throughout the season (such as my Panthers) or still recovering from a playoff blowout (I\u2019m talking to you, Cowboy fans). Or you could be an Eagles fan and question your existence after what\u2019s happened over the last 365 days (much to my delight).<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">At any rate, life goes on, and only one team can win the trophy. What we do have more control over, though, is where we place our money in real estate.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Here, BiggerPockets looks at every NFL real estate market, ranking them on a variety of metrics, starting with <a href=\"https:\/\/www.biggerpockets.com\/blog\/best-real-estate-markets-for-cash-flow\" target=\"_blank\" rel=\"noreferrer noopener\">cash flow potential<\/a> and ending with my personal take on which markets have the best long-term prospects.&nbsp;<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">I\u2019ll start by noting a few exceptions. First, the Rams and the Chargers are both in Los Angeles, and the Jets and the Giants both play in New Jersey. I used NYC metro data, which includes Newark and Jersey City. I, too, believe that the New York Giants should be the New Jersey Giants.&nbsp;<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">In addition, many teams, beyond the Jets and Giants, don\u2019t actually play in the city they\u2019re named for. The 49ers, for example, play in Santa Clara, which is more San Jose than it is San Francisco. The Cowboys play in Arlington, the Commanders play in Landover, and so on.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">To make things easier and consistent, I used metro data from the city that the team represents in their name. So, for the 49ers, I\u2019m using San Francisco-Oakland data, not San Jose.&nbsp;<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">With that cleared up, let\u2019s look at the numbers.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">NFL Markets With the Best Cash Flow Potential<\/span><\/h2>\n\n\n\n<p><span data-preserver-spaces=\"true\">To measure cash flow potential, we calculate the <a href=\"https:\/\/www.biggerpockets.com\/blog\/price-to-rent-ratio-analyze-location\" target=\"_blank\" rel=\"noreferrer noopener\">rent-to-price ratio (RTP)<\/a>. This is done by dividing the rent price of a market by its median sales price. Ideally, RTPs closer to 1% indicate strong cash flow potential, while values below 0.65% start to get a little iffy.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">RTP has fallen in recent years due to rising prices in both the rental market and the sales market, on top of higher interest rates. What that really means is that cash flow is not nearly as easy to come by as it was a decade ago. However, that doesn\u2019t mean it\u2019s impossible to find. Every market has&nbsp;<\/span><em><span data-preserver-spaces=\"true\">somewhere<\/span><\/em><span data-preserver-spaces=\"true\">&nbsp;with cash flow potential, you just need to find it.&nbsp;<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Below is the list of all NFL markets sorted by their RTP.<\/span><\/p>\n\n\n<div style=\"min-height:815px\"><script type=\"text\/javascript\" defer src=\"https:\/\/datawrapper.dwcdn.net\/Z42Cg\/embed.js?v=1\" charset=\"utf-8\"><\/script><noscript><img decoding=\"async\" src=\"https:\/\/datawrapper.dwcdn.net\/Z42Cg\/full.png\" alt=\"\" title=\"\"><\/noscript><\/div>\n\n\n\n<p><span data-preserver-spaces=\"true\">Cleveland leads the list, with a pretty solid RTP of 0.72%. Bottoming out the list is none other than San Francisco, with a paltry RTP of 0.27%. Once again, that\u2019s not to say that San Fran doesn\u2019t have cash flow potential in any part, but you\u2019ll be stretched to find it. Try Oakland, though.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">NFL Markets With the Best Prices<\/span><\/h2>\n\n\n\n<p><span data-preserver-spaces=\"true\">A good home price is subjective, but ideally, we\u2019re looking for a place with an \u201caffordable\u201d median sales price with strong long-term growth prospects.<\/span><\/p>\n\n\n<div style=\"min-height:957px\"><script type=\"text\/javascript\" defer src=\"https:\/\/datawrapper.dwcdn.net\/AXO6m\/embed.js?v=2\" charset=\"utf-8\"><\/script><noscript><img decoding=\"async\" src=\"https:\/\/datawrapper.dwcdn.net\/AXO6m\/full.png\" alt=\"\" title=\"\"><\/noscript><\/div>\n\n\n\n<p><span data-preserver-spaces=\"true\">Above, you can see all of the markets and their median sales price. Unsurprisingly, San Francisco tops the list with an extraordinarily high price tag of over $1.1 million. The lowest on the list is Cleveland at $185,000, which explains why it has the highest RTP of all markets.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">You\u2019ll also notice that Green Bay has the lowest rent price at $1,000, while the highest in New York at $3,100. A takeaway from this data is that there\u2019s a strong correlation between home prices and rent prices up to $2,000 in rent and $400,000 in sales price. Then, after that, the numbers are scattered, with New York being markedly cheaper in home prices compared to that of San Francisco but having higher rent prices.<\/span><\/p>\n\n\n<div class=\"flourish-embed flourish-scatter\" data-src=\"visualisation\/16759676\"><script src=\"https:\/\/public.flourish.studio\/resources\/embed.js\"><\/script><\/div>\n\n\n\n<p><span data-preserver-spaces=\"true\">It further proves the point that real estate is local, but it also gives you a sense of what to expect at certain price points. I\u2019m sure if we expanded this dataset to include more markets, we\u2019d see a similar trendline.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">What Markets I Think Are Poised to Do Well<\/span><\/h2>\n\n\n\n<p><span data-preserver-spaces=\"true\">Most of the markets on this list have plenty of investment opportunities and would be perfectly fine to invest in. However, the big standouts to me are Buffalo and Cleveland.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Cleveland\u2019s high RTP and affordability are major draws, especially since it\u2019s an established city in a region of the country that\u2019s starting to see a little bit of revitalization. Many people begin moving there from the more expensive parts of the country, and Ohio as a state is relatively low risk in regards to weather and insurance costs. Plus, since we\u2019re talking about football, I\u2019d be lazy not to mention that Cleveland has a great sports scene, with not just the Browns but the Cavaliers and Guardians.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Buffalo, on the other hand, actually just topped the list for&nbsp;<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.biggerpockets.com\/blog\/buffalo-will-be-the-hottest-real-estate-market-in-2024\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Zillow\u2019s hottest markets of 2024<\/span><\/a><span data-preserver-spaces=\"true\">. Why? It\u2019s got a great economy, affordable prices, a very passionate Bills fanbase, and lots of great investment opportunities. It\u2019s been growing for the last few years, both in terms of population and economics, and it looks like things will continue to move in that direction.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Overall, where you invest comes down to your individual preferences and strategies. Long-term holds would do well in most of the markets, but short-term rentals can work in markets like Tampa just as well.&nbsp;<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Enjoy the game!<\/span><\/p>\n\n\n\n<div class=\"wp-block-group has-slate-200-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center has-theme-slate-dark-color has-text-color\">Take Your Market Research to the Next Level<\/h2>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center\" style=\"grid-template-columns:auto 34%\"><div class=\"wp-block-media-text__content\">\n<p class=\"has-theme-slate-dark-color has-text-color\">Need help finding the right market for your next investment? Dave Meyer created our brand new <strong>Picking a Market Worksheet<\/strong> to help investors like you identify and analyze the right locations for their next deals. <\/p>\n\n\n\n<p class=\"has-theme-slate-dark-color has-text-color\">Download our worksheet today for quick and easy analysis when researching your next market.&nbsp;<\/p>\n\n\n\n<div x-data=\"frictionlessSignupForm()\" class=\"button-account-type alignleft\">\n\n  \n\n  <!-- Guest Button -->\n      <template x-if=\"!$store.wp.isMember()\">              <button x-on:click=\"$store.wp.displaySignupPrompt()\" class=\" btn-shape inline-block no-underline has-background has-theme-blue-background-color has-text-color has-white-color\">Sign Up to Download<\/button>\n          <\/template>  \n  <!-- Free Member Button -->\n      <template x-if=\"$store.wp.isMember() &#038;&#038; !$store.wp.isPaidMember()\">              <a href=\"https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2024\/02\/Picking-a-Market-Worksheet_v2.pdf\" target=\"_blank\"\n                    x-on:click=\"window.analytics.track('Blog | Market Intelligence | Picking a Market Worksheet', {\n            referrer: 'https:\/\/www.biggerpockets.com\/blog\/ranking-every-nfl-real-estate-market',\n            account_type: 'free',\n          });\"\n                    class=\" btn-shape inline-block no-underline has-background has-theme-blue-background-color has-text-color has-white-color\">Download the Worksheet<\/a>\n          <\/template>  \n  <!-- Pro Member Button -->\n      <template x-if=\"$store.wp.isPaidMember()\">      <a \n        href=\"https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2024\/02\/Picking-a-Market-Worksheet_v2.pdf\" target=\"_blank\"\n                x-on:click=\"window.analytics.track('Blog | Market Intelligence | Picking a Market Worksheet', {\n          referrer: 'https:\/\/www.biggerpockets.com\/blog\/ranking-every-nfl-real-estate-market',\n          account_type: 'pro',\n        });\"\n                class=\" btn-shape inline-block no-underline has-background has-theme-blue-background-color has-text-color has-white-color\">Download the Worksheet<\/a>\n    <\/template>  \n  <!-- Frictionless Popup -->\n  <\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2024\/01\/Picking-A-Market-1024x1024.jpg\" alt=\"picking a market worksheet\" class=\"wp-image-165579 size-full\" title=\"\"><\/figure><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>While we didn&#8217;t get the matchup America wanted (Lions vs. Ravens), we do get to watch a 2020 rematch between the 49ers and the Chiefs. To prep for the game, we crunched the data on every team&#8217;s real estate market and found which ones had the best potential for investors. <\/p>\n","protected":false},"author":612375,"featured_media":166346,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7119,7364],"tags":[],"class_list":["post-166342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biggerpockets-daily","category-housing-markets"],"acf":[],"comment_count":0,"_links":{"self":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/posts\/166342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/users\/612375"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/comments?post=166342"}],"version-history":[{"count":0,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/posts\/166342\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/media\/166346"}],"wp:attachment":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/media?parent=166342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/categories?post=166342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/tags?post=166342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}