{"id":182230,"date":"2025-04-18T11:44:40","date_gmt":"2025-04-18T17:44:40","guid":{"rendered":"https:\/\/www.biggerpockets.com\/blog\/?p=182230"},"modified":"2025-04-18T11:44:51","modified_gmt":"2025-04-18T17:44:51","slug":"10-recession-proof-airbnb-markets","status":"publish","type":"post","link":"https:\/\/www.biggerpockets.com\/blog\/10-recession-proof-airbnb-markets","title":{"rendered":"10 Recession-Proof Short-Term Rental Markets You Should Be Watching"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Ask one person; we\u2019re already deep into a recession. Ask someone else; the economy\u2019s fine\u2014just don\u2019t check your 401(k).&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Truth is,<\/span><span data-preserver-spaces=\"true\"> whether we\u2019re in a recession, heading toward one, or dodging it by a thread, many <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.biggerpockets.com\/blog\/short-term-rental-investing\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">short-term rental<\/span><\/a><span data-preserver-spaces=\"true\"> investors are asking the same thing: What kind of STR market holds up when money gets tight?<\/span><span data-preserver-spaces=\"true\">&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Now, I\u2019m not here to argue inflation stats or get political. That\u2019s not my lane. <\/span><span data-preserver-spaces=\"true\">What<\/span><span data-preserver-spaces=\"true\"> I am here to <\/span><span data-preserver-spaces=\"true\">do is<\/span><span data-preserver-spaces=\"true\"> walk you through a few markets that are either tried-and-true mid-tier vacation gems or rising stars that are quickly earning their stripes, according to actual data, not hot takes.<\/span><span data-preserver-spaces=\"true\"> So, whether you\u2019re already hosting or just shopping for your first property, this information helps you build something that lasts, whether <\/span><span data-preserver-spaces=\"true\">we\u2019re<\/span><span data-preserver-spaces=\"true\"> in a recession or not.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">We use STR Data Expert, <\/span><a class=\"editor-rtfLink\" href=\"http:\/\/airdna.co\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">AirDNA<\/span><\/a><span data-preserver-spaces=\"true\">, and Zillow&#8217;s median home pricing data to look further into these markets. AirDNA has a market score that ranks areas on several criteria to form a score from 1 to 100, with one being the lowest (Park City, UT) or 100 being the cream of the crop (Joshua Tree, CA). All data <\/span><span data-preserver-spaces=\"true\">is shown<\/span><span data-preserver-spaces=\"true\"> up or down year over year.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">What Makes a Market Recession-Proof for STRs?<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Drive-to destinations near major cities<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">When people stop flying, they start driving. <\/span><span data-preserver-spaces=\"true\">Locations one to four hours from large metros <\/span><span data-preserver-spaces=\"true\">tend to<\/span><span data-preserver-spaces=\"true\"> thrive during economic dips.<\/span><span data-preserver-spaces=\"true\"> Think weekend getaways from <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.biggerpockets.com\/markets\/atlanta-sandy-springs-alpharetta-ga?city=Atlanta&amp;state=GA\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Atlanta<\/span><\/a><span data-preserver-spaces=\"true\">, <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.biggerpockets.com\/markets\/dallas-fort-worth-arlington-tx?city=Dallas&amp;state=TX\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Dallas<\/span><\/a><span data-preserver-spaces=\"true\">, or <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.biggerpockets.com\/markets\/washington-arlington-alexandria-dc-va-md-wv?city=Washington&amp;state=DC\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Washington, D.C.<\/span><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Low cost of entry<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Lower home prices mean less debt and better <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.biggerpockets.com\/blog\/cash-on-cash-return\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">cash-on-cash returns<\/span><\/a><span data-preserver-spaces=\"true\">, which becomes even more critical when interest rates or lending tighten.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Consistent, year-round demand<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Markets near national parks, college towns, or military bases stay busy regardless of season or economic conditions.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Diversified demand<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Markets that attract <\/span><span data-preserver-spaces=\"true\">both<\/span><span data-preserver-spaces=\"true\"> tourists and <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.biggerpockets.com\/blog\/how-to-invest-in-medium-term-rentals\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">mid-term<\/span><\/a><span data-preserver-spaces=\"true\"> guests, like travel nurses, remote workers, or relocations, tend to outperform single-use vacation zones.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Top STR Markets to Consider if a Recession Hits<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">1. Gatlinburg\/Pigeon Forge, TN<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span data-preserver-spaces=\"true\">AirDNA score:<\/span><\/strong><span data-preserver-spaces=\"true\"> 89\/100<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span data-preserver-spaces=\"true\">Median home price (Zillow):<\/span><\/strong><span data-preserver-spaces=\"true\"> $461,306 (? 5.9%)<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">STR data:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><span data-preserver-spaces=\"true\">Annual revenue:<\/span><\/strong><span data-preserver-spaces=\"true\"> $71,600 (? 5%)<\/span><\/li>\n\n\n\n<li><strong><span data-preserver-spaces=\"true\">Occupancy:<\/span><\/strong><span data-preserver-spaces=\"true\"> 60% (? 5%)<\/span><\/li>\n\n\n\n<li><strong><span data-preserver-spaces=\"true\">ADR: <\/span><\/strong><span data-preserver-spaces=\"true\">$361.59 (? 9%)<\/span><\/li>\n\n\n\n<li><strong><span data-preserver-spaces=\"true\">RevPAR:<\/span><\/strong><span data-preserver-spaces=\"true\"> $214.64 (? 4%)<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Gatlinburg and Pigeon Forge are classic recession-proof STR markets. The Smoky Mountains attract visitors year-round, and people will always find money for Dollywood, mountain views, and hot tubs.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">The trick here? Avoid the middle:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span data-preserver-spaces=\"true\">One-bedrooms earn around $42,000.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">One-to-four-bedrooms only rise to ~$50,000.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">However, four-to-eight bedrooms can earn $110,000+ with just a 2% occupancy dip in downturns, compared to higher dips in zero-to-four-bedroom places.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span data-preserver-spaces=\"true\">The bottom line:<\/span><\/strong><span data-preserver-spaces=\"true\"> This market favors big family cabins or romantic one-bedroom getaways\u2014nothing in between.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">2. Broken Bow, OK<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span data-preserver-spaces=\"true\">AirDNA score:<\/span><\/strong><span data-preserver-spaces=\"true\"> 94\/100<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span data-preserver-spaces=\"true\">Median home price:<\/span><\/strong><span data-preserver-spaces=\"true\"> $315,708 (? 5.9%)<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">STR data:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><span data-preserver-spaces=\"true\">Annual revenue:<\/span><\/strong><span data-preserver-spaces=\"true\"> $67,600 (? 12%)<\/span><\/li>\n\n\n\n<li><strong><span data-preserver-spaces=\"true\">Occupancy: <\/span><\/strong><span data-preserver-spaces=\"true\">45% (? 5%)<\/span><\/li>\n\n\n\n<li><strong><span data-preserver-spaces=\"true\">ADR:<\/span><\/strong><span data-preserver-spaces=\"true\"> $439.35 (? 7%)<\/span><\/li>\n\n\n\n<li><strong><span data-preserver-spaces=\"true\">RevPAR:<\/span><\/strong><span data-preserver-spaces=\"true\"> $199.5 (? 1%)<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Broken Bow continues to dominate with its proximity to Dallas, <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.biggerpockets.com\/markets\/oklahoma-city-ok?city=Oklahoma+City&amp;state=OK\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Oklahoma City<\/span><\/a><span data-preserver-spaces=\"true\">, and <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.biggerpockets.com\/markets\/tulsa-ok?city=Tulsa&amp;state=OK\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Tulsa<\/span><\/a><span data-preserver-spaces=\"true\">. It\u2019s a luxury-cabin hotspot with relatively low home prices, making it a rare combo of high ADR and low acquisition cost. AirDNA has it highlighted as its only primary free market for users to get extra premium data <\/span><span data-preserver-spaces=\"true\">on<\/span><span data-preserver-spaces=\"true\">, so<\/span><span data-preserver-spaces=\"true\"> the cat may be out of the bag with this one.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Listings are up 8% <\/span><span data-preserver-spaces=\"true\">year over year<\/span><span data-preserver-spaces=\"true\">, which signals growth <\/span><span data-preserver-spaces=\"true\">but also<\/span><span data-preserver-spaces=\"true\"> increased competition.<\/span><span data-preserver-spaces=\"true\"> Despite that, it remains a top pick for Texans, who represent four of the biggest STR feeder markets in the U.S. (<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.biggerpockets.com\/markets\/houston-the-woodlands-sugar-land-tx?city=Houston&amp;state=TX\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Houston<\/span><\/a><span data-preserver-spaces=\"true\">, <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.biggerpockets.com\/markets\/san-antonio-new-braunfels-tx?city=San+Antonio&amp;state=TX\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">San Antonio<\/span><\/a><span data-preserver-spaces=\"true\">, <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.biggerpockets.com\/markets\/austin-round-rock-georgetown-tx?city=Austin&amp;state=TX\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Austin<\/span><\/a><span data-preserver-spaces=\"true\">, and Dallas).<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">3. Red River Gorge, KY<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span data-preserver-spaces=\"true\">AirDNA score: <\/span><\/strong><span data-preserver-spaces=\"true\">97\/100<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span data-preserver-spaces=\"true\">Median home price (Stanton, KY):<\/span><\/strong><span data-preserver-spaces=\"true\"> $167,000 (? 11%)<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">STR data:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><span data-preserver-spaces=\"true\">Annual revenue: <\/span><\/strong><span data-preserver-spaces=\"true\">$40,300 (? 3%)<\/span><\/li>\n\n\n\n<li><strong><span data-preserver-spaces=\"true\">Occupancy:<\/span><\/strong><span data-preserver-spaces=\"true\"> 50% (? 4 %)<\/span><\/li>\n\n\n\n<li><strong><span data-preserver-spaces=\"true\">ADR: <\/span><\/strong><span data-preserver-spaces=\"true\">$245 (? 4 %)<\/span><\/li>\n\n\n\n<li><strong><span data-preserver-spaces=\"true\">RevPAR:<\/span><\/strong><span data-preserver-spaces=\"true\"> $121.7 (? 1%)<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">No STR in this region <\/span><span data-preserver-spaces=\"true\">is expected<\/span><span data-preserver-spaces=\"true\"> to make over $100,000\u2014but that\u2019s the point. It\u2019s a low-barrier, low-risk area where a well-designed $65,000-$75,000 annual revenue property can shine.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Red River Gorge is home to the Daniel Boone National Forest and Natural Bridge State Park, which hikers and climbers love. STRs here tend toward glamping, A-frames, and rustic-modern cabins.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Low competition, strong outdoor appeal, and year-round demand make this <\/span><span data-preserver-spaces=\"true\">a smart<\/span><span data-preserver-spaces=\"true\"> play.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Here&#8217;s an <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.airbnb.com\/rooms\/43679823\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">example STR pulling $65K<\/span><\/a><span data-preserver-spaces=\"true\"> in revenue.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">4. St. Petersburg, FL (non-luxury zones)<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span data-preserver-spaces=\"true\">AirDNA score: <\/span><\/strong><span data-preserver-spaces=\"true\">76\/100<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span data-preserver-spaces=\"true\">Median home price:<\/span><\/strong><span data-preserver-spaces=\"true\"> $360,627 (? 3.8 %)<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">STR data:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><span data-preserver-spaces=\"true\">Annual revenue: <\/span><\/strong><span data-preserver-spaces=\"true\">$55,600 (? 9%)<\/span><\/li>\n\n\n\n<li><strong><span data-preserver-spaces=\"true\">Occupancy: <\/span><\/strong><span data-preserver-spaces=\"true\">65% (? 5%)<\/span><\/li>\n\n\n\n<li><strong><span data-preserver-spaces=\"true\">ADR: <\/span><\/strong><span data-preserver-spaces=\"true\">$297 (? 7%)<\/span><\/li>\n\n\n\n<li><strong><span data-preserver-spaces=\"true\">RevPAR:<\/span><\/strong><span data-preserver-spaces=\"true\"> $193.6 (? 12%)<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">St. Pete has quietly become one of Florida\u2019s most compelling Airbnb markets. With its walkable charm, art, beaches, and breweries, this city attracts strong ADRs, nearly $300 a night.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Occupancy stays steady even in shoulder seasons, and RevPAR (revenue per available room) growth is outpacing the rest of Florida. It\u2019s a sweet spot for higher-end STRs without the <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.biggerpockets.com\/markets\/miami-fort-lauderdale-pompano-beach-fl?city=Miami&amp;state=FL\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Miami<\/span><\/a><span data-preserver-spaces=\"true\">-level price tag.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">5. Boone, NC<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span data-preserver-spaces=\"true\">AirDNA score: <\/span><\/strong><span data-preserver-spaces=\"true\">53\/100<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span data-preserver-spaces=\"true\">Median home price:<\/span><\/strong><span data-preserver-spaces=\"true\"> $473,790 (? 3%)<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">STR data:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><span data-preserver-spaces=\"true\">Annual revenue: <\/span><\/strong><span data-preserver-spaces=\"true\">$44,300 (? 3%)<\/span><\/li>\n\n\n\n<li><strong><span data-preserver-spaces=\"true\">ADR: <\/span><\/strong><span data-preserver-spaces=\"true\">$303 (? 5%)<\/span><\/li>\n\n\n\n<li><strong><span data-preserver-spaces=\"true\">Occupancy:<\/span><\/strong><span data-preserver-spaces=\"true\"> 47% (0%)<\/span><\/li>\n\n\n\n<li><strong><span data-preserver-spaces=\"true\">RevPAR: <\/span><\/strong><span data-preserver-spaces=\"true\">$142 (? 5%)<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Boone is a small college town in the Blue Ridge Mountains, home to Appalachian State University. <\/span><span data-preserver-spaces=\"true\">It&#8217;s had<\/span><span data-preserver-spaces=\"true\"> a rough year\u2014it was hit hard by a hurricane and saw an 11% drop in active listings, but it remains a top destination for in-state travel, hiking, and wellness retreats.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Its dual appeal as a tourist and mid-term housing market (thanks to the university) makes it worth watching. Pricing may dip temporarily, offering a substantial entry opportunity.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">6. Luray, VA<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span data-preserver-spaces=\"true\">AirDNA score: <\/span><\/strong><span data-preserver-spaces=\"true\">95\/100<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span data-preserver-spaces=\"true\">Median home price:<\/span><\/strong><span data-preserver-spaces=\"true\"> $284,530 (? 5.3%)<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">STR data:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><span data-preserver-spaces=\"true\">Annual revenue:<\/span><\/strong><span data-preserver-spaces=\"true\"> $49,900 (? 5%)<\/span><\/li>\n\n\n\n<li><strong><span data-preserver-spaces=\"true\">Occupancy: <\/span><\/strong><span data-preserver-spaces=\"true\">50% (? 2%)<\/span><\/li>\n\n\n\n<li><strong><span data-preserver-spaces=\"true\">ADR:<\/span><\/strong><span data-preserver-spaces=\"true\"> $293 (? 5%)<\/span><\/li>\n\n\n\n<li><strong><span data-preserver-spaces=\"true\">RevPAR: <\/span><\/strong><span data-preserver-spaces=\"true\">$143.86 (? 4%)<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Nestled near Shenandoah National Park, Luray is ideal for glamping and unplugged cabin retreats. It&#8217;s just a few hours from Washington D.C., <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.biggerpockets.com\/markets\/richmond-va?city=Richmond&amp;state=VA\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Richmond<\/span><\/a><span data-preserver-spaces=\"true\">, and <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.biggerpockets.com\/markets\/virginia-beach-norfolk-newport-news-va-nc?city=Virginia+Beach&amp;state=VA\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Virginia Beach<\/span><\/a><span data-preserver-spaces=\"true\">, making it a key escape route for East Coasters. <\/span><span data-preserver-spaces=\"true\">Listings have risen by 5% YoY <\/span><span data-preserver-spaces=\"true\">in this area<\/span><span data-preserver-spaces=\"true\">, but demand should keep pace with <\/span><span data-preserver-spaces=\"true\">the<\/span><span data-preserver-spaces=\"true\"> nearby attractions.<\/span><span data-preserver-spaces=\"true\">&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">7. Branson, MO<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span data-preserver-spaces=\"true\">AirDNA score: <\/span><\/strong><span data-preserver-spaces=\"true\">57\/100<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span data-preserver-spaces=\"true\">Median home price:<\/span><\/strong><span data-preserver-spaces=\"true\"> $255,251 (? 3%)<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">STR data:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><span data-preserver-spaces=\"true\">Annual revenue:<\/span><\/strong><span data-preserver-spaces=\"true\"> $40,500 (? 6%)<\/span><\/li>\n\n\n\n<li><strong><span data-preserver-spaces=\"true\">Occupancy: <\/span><\/strong><span data-preserver-spaces=\"true\">51% (? 1%)<\/span><\/li>\n\n\n\n<li><strong><span data-preserver-spaces=\"true\">ADR:<\/span><\/strong><span data-preserver-spaces=\"true\"> $248.35 (? 5%)<\/span><\/li>\n\n\n\n<li><strong><span data-preserver-spaces=\"true\">RevPAR:<\/span><\/strong><span data-preserver-spaces=\"true\"> $128.14 (? 6%)<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Branson <\/span><span data-preserver-spaces=\"true\">is often overlooked<\/span><span data-preserver-spaces=\"true\">. It is a family-friendly Midwest staple with many theater shows, lake attractions, and a massive church\/bus tour market. Listings surged 21% after Airbnb called it a top fall destination in 2023, positioning it as a Midwest destination to watch. Regulations have tightened here since the explosion, so do your <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.biggerpockets.com\/blog\/due-diligence-ultimate-guide\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">due diligence<\/span><\/a><span data-preserver-spaces=\"true\"> in finding a location that works.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">This<\/span><span data-preserver-spaces=\"true\"> isn\u2019t a luxury destination\u2014it\u2019s about nostalgia and affordability. The ADR you can achieve varies, depending on the amenities and location you can provide. Hot tubs generate an average revenue of $33K\/year, compared to pools, which create an average revenue of $22.8K\/year.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">8. Logan, OH (Hocking Hills)<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span data-preserver-spaces=\"true\">AirDNA score:<\/span><\/strong><span data-preserver-spaces=\"true\"> 99\/100<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span data-preserver-spaces=\"true\">Median home price:<\/span><\/strong><span data-preserver-spaces=\"true\"> $237,362 (? 3.3%)<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">STR data:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><span data-preserver-spaces=\"true\">Annual revenue:<\/span><\/strong><span data-preserver-spaces=\"true\"> $65,500 (? 7%)<\/span><\/li>\n\n\n\n<li><strong><span data-preserver-spaces=\"true\">Occupancy:<\/span><\/strong><span data-preserver-spaces=\"true\"> 53% (? 1%)<\/span><\/li>\n\n\n\n<li><strong><span data-preserver-spaces=\"true\">ADR:<\/span><\/strong><span data-preserver-spaces=\"true\"> $363.47 (? 6%)<\/span><\/li>\n\n\n\n<li><strong><span data-preserver-spaces=\"true\">RevPAR:<\/span><\/strong><span data-preserver-spaces=\"true\"> $194 (? 6%)<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Logan is the gateway to Hocking Hills, one of the Midwest&#8217;s most picturesque, Instagram-worthy spots. This market has exploded with nature-first, design-forward stays like <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/thecliffs.house\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">The Cliffs at Hocking Hills<\/span><\/a><span data-preserver-spaces=\"true\"> and different A-frame clusters. High ADR, low hotel competition, and a nature-driven guest base make it a top-tier glamping or modern cabin location.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Ensure your design stands out\u2014this market rewards aesthetics and unique stays.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">9. College towns (across the U.S.)<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a class=\"editor-rtfLink\" href=\"https:\/\/www.biggerpockets.com\/markets\/athens-clarke-county-ga?city=Athens&amp;state=GA\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Athens, GA<\/span><\/a><\/li>\n\n\n\n<li><a class=\"editor-rtfLink\" href=\"https:\/\/www.biggerpockets.com\/markets\/columbia-mo?city=Columbia&amp;state=MO\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Columbia, MO<\/span><\/a><\/li>\n\n\n\n<li><a class=\"editor-rtfLink\" href=\"https:\/\/www.biggerpockets.com\/markets\/lawrence-ks?city=Lawrence&amp;state=KS\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Lawrence, KS<\/span><\/a><\/li>\n\n\n\n<li><a class=\"editor-rtfLink\" href=\"https:\/\/www.biggerpockets.com\/markets\/eugene-springfield-or?city=Eugene&amp;state=OR\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Eugene, OR<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">College towns are mid-term rental machines. During downturns, professors relocate, families visit, and football season fills weekends.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Flexible zoning in smaller towns sometimes allows STRs to pivot into mid-term stays (30+ days) with little friction, making these an excellent recession hedge.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">10. Suburban STR-friendly pockets near major cities<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><span data-preserver-spaces=\"true\">Austin:<\/span><\/strong><span data-preserver-spaces=\"true\"> Dripping Springs, Bastrop<\/span><\/li>\n\n\n\n<li><strong><span data-preserver-spaces=\"true\">Dallas:<\/span><\/strong><span data-preserver-spaces=\"true\"> Granbury, Waco<\/span><\/li>\n\n\n\n<li><strong><span data-preserver-spaces=\"true\">Atlanta:<\/span><\/strong><span data-preserver-spaces=\"true\"> Blue Ridge, Helen<\/span><\/li>\n\n\n\n<li><strong><a class=\"editor-rtfLink\" href=\"https:\/\/www.biggerpockets.com\/markets\/los-angeles-long-beach-anaheim-ca?city=Los+Angeles&amp;state=CA\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Los Angeles<\/span><\/a><span data-preserver-spaces=\"true\">: <\/span><\/strong><span data-preserver-spaces=\"true\">Big Bear, Idyllwild<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">These spots are ideal for families downsizing vacations but still wanting to escape the city. They usually allow STRs when the big city bans them, and demand stays solid from urban escapees.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Look for \u201cDual Threat\u201d Properties<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Want <\/span><span data-preserver-spaces=\"true\">real<\/span><span data-preserver-spaces=\"true\"> recession protection? Then stop thinking about your short-term rental as a one-trick pony.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">The most intelligent investors I know are buying dual-use properties: places that can crush it as a short-term rental but pivot seamlessly into mid-term housing if the market shifts. Think travel nurses, contractors, families between homes, or folks dealing with insurance claims. These guests don\u2019t need a hot tub and a hammock\u2014they need a clean, furnished space for 30+ days and will pay good money for it.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">So, if tourism dips, your Airbnb doesn\u2019t have to sit empty. <\/span><span data-preserver-spaces=\"true\">You <\/span><span data-preserver-spaces=\"true\">just<\/span><span data-preserver-spaces=\"true\"> switch gears, update your listing strategy, and keep the <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.biggerpockets.com\/blog\/rental-property-cash-flow-analysis\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">cash flowing<\/span><\/a><span data-preserver-spaces=\"true\">.<\/span><span data-preserver-spaces=\"true\"> It\u2019s like having a second safety net built into your property. That flexibility gives you room to breathe when people panic-list their homes on Zillow.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span data-preserver-spaces=\"true\">The bottom line:<\/span><\/strong><span data-preserver-spaces=\"true\"> Dual-use properties give you options\u2014which, in uncertain markets, are everything.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Final Thoughts<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Look,<\/span><span data-preserver-spaces=\"true\"> I\u2019d love a crystal ball, just like everyone else, to see exactly where the market\u2019s headed and what the next 12 months will look like.<\/span><span data-preserver-spaces=\"true\"> But here\u2019s what I know: Uncertainty tends to hit luxury STR markets the hardest (sorry, Breckenridge). When people tighten their budgets, those high-end vacation rentals are often the first to feel it.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">But don\u2019t get it twisted; those aren\u2019t the only markets that can win. Domestic travel has a proven track record of staying strong, even in a downturn. So, instead of chasing flash, focus on fundamentals. Look for drive-to destinations near major cities, areas with built-in attractions (nature, culture, college towns, etc.), and properties that give you the flexibility to pivot: short-term, mid-term, or somewhere in between.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Recession-proofing your portfolio isn\u2019t about playing defense. It\u2019s about being smart with your offense.<\/span><\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Ask one person; we\u2019re already deep into a recession. Ask someone else; the economy\u2019s fine\u2014just don\u2019t check your 401(k).&nbsp; Truth is, whether we\u2019re in a recession, heading toward one, or [&hellip;]<\/p>\n","protected":false},"author":613755,"featured_media":182234,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7271,7364],"tags":[],"class_list":["post-182230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-short-term-rentals","category-housing-markets"],"acf":[],"comment_count":0,"_links":{"self":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/posts\/182230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/users\/613755"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/comments?post=182230"}],"version-history":[{"count":0,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/posts\/182230\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/media\/182234"}],"wp:attachment":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/media?parent=182230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/categories?post=182230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/tags?post=182230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}