{"id":184731,"date":"2025-09-15T13:16:50","date_gmt":"2025-09-15T19:16:50","guid":{"rendered":"https:\/\/www.biggerpockets.com\/blog\/?p=184731"},"modified":"2025-09-15T13:18:35","modified_gmt":"2025-09-15T19:18:35","slug":"how-i-took-a-dead-airbnb-and-turned-it-into-25k-in-90-days","status":"publish","type":"post","link":"https:\/\/www.biggerpockets.com\/blog\/how-i-took-a-dead-airbnb-and-turned-it-into-25k-in-90-days","title":{"rendered":"How I Took a Dead Airbnb and Turned it into $25K in 90 Days"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Now and then, you come across a property on Airbnb that makes you scratch your head. The house looks great, the location is solid, <\/span><span data-preserver-spaces=\"true\">the kind of place you\u2019d imagine would be booked out<\/span><span data-preserver-spaces=\"true\"> for months<\/span><span data-preserver-spaces=\"true\">\u2026 <\/span><span data-preserver-spaces=\"true\">and yet, it\u2019s sitting there like a ghost town.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">That\u2019s what happened to me earlier this year. This owner had a beautiful property in a great spot, but in five months, he\u2019d only gotten one single booking.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">One. That was it.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Meanwhile, his mortgage, utilities, and all the other bills didn\u2019t care whether the house was making money or not.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">I couldn\u2019t stop thinking: How can a place this good perform this poorly?<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span data-preserver-spaces=\"true\">How I Found the Property<\/span><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">I wasn\u2019t even looking for him specifically. <\/span><span data-preserver-spaces=\"true\">I was <\/span><span data-preserver-spaces=\"true\">just<\/span><span data-preserver-spaces=\"true\"> doing my usual thing: zooming around on the Airbnb map, looking at what houses were pulling in bookings and which weren\u2019t.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">I noticed something unusual: right next to listings that <\/span><span data-preserver-spaces=\"true\">were booked<\/span><span data-preserver-spaces=\"true\"> solid, there was an incredibly unique house, yet it never had any bookings on the calendar.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">So I dug a little deeper.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">First, I used the estimated location Airbnb shows on their map. From there, I started scanning the listing photos like a detective. Street numbers on mailboxes, the angle of the driveway, a roofline in the background, even drone shots that gave away nearby landmarks. Little clues most people would scroll past.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Once I had a good idea of where it sat, I pulled up cross streets and started comparing old MLS photos. One by one, I matched up siding, windows, and porches until finally, everything lined up. That was the house.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">From there, the last piece I needed: the owner. I tracked down his info, reached out, followed up (probably more times than he liked), and after a couple of months of radio silence, he finally picked up the phone.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">When he told me he\u2019d only had one booking all year, I knew it was my time to shine.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span data-preserver-spaces=\"true\">The Red Flags<\/span><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">The moment I pulled up his Airbnb listing, it was like a checklist of everything <\/span><em><span data-preserver-spaces=\"true\">not <\/span><\/em><span data-preserver-spaces=\"true\">to do as a host:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span data-preserver-spaces=\"true\">The photos looked like they\u2019d <\/span><span data-preserver-spaces=\"true\">been taken<\/span><span data-preserver-spaces=\"true\"> on a flip phone in 2006.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">He didn\u2019t allow pets (in an area where everyone wants to bring their dog).<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">He had a strict three-night minimum.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">And the worst offense of all: no dynamic pricing.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Basically, he was invisible. Nobody was finding this place, and the few who did click were bouncing immediately.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span data-preserver-spaces=\"true\">The Quick Fixes<\/span><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">The first thing I told him was that we needed new photos. Guests shop with their eyes, and his pictures weren\u2019t selling anything.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">We got a pro photographer in, staged the place, and the house finally looked as good online as it did in real life. Almost every Airbnb host is starting to realize how important photos are, so this is the bare minimum and was not going to move the needle a lot. It was an easy first step, though.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Then I tackled the pet issue. I explained how pet-friendly properties pull way more bookings. We built in a small fee, added damage protection, and dog owners (aka half of Airbnb guests) could consider staying there.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Next, the minimum stay issue. <\/span><span data-preserver-spaces=\"true\">He<\/span><span data-preserver-spaces=\"true\"> had a rigid three-night minimum, which looked good on paper but cut <\/span><span data-preserver-spaces=\"true\">him<\/span><span data-preserver-spaces=\"true\"> off from the most significant chunk of demand: weekend travelers. Instead of manually lowering it to two nights and hoping for the best, we turned on <\/span><strong><a class=\"editor-rtfLink\" href=\"https:\/\/hello.pricelabs.co\/bigger-pockets\/?utm_source=biggerpockets&amp;utm_medium=referral&amp;utm_campaign=blog&amp;utm_term=sep&amp;utm_content=dead_airbnb\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">PriceLabs\u2019 Dynamic Minimum Stay<\/span><\/a><\/strong><span data-preserver-spaces=\"true\"> feature.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Now, the system automatically adjusts its minimum-stay rules based on demand, booking gaps, and seasonality. For example, if there\u2019s a short two-night gap between reservations, PriceLabs opens it up to fill that space. However, for busier weekends or peak seasons, the rules flex to protect revenue without compromising his core requirements. The result? Guests got flexibility, he kept control, and his calendar stayed booked without constant tinkering.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">That alone fixed a lot. But the real game changer was dynamic pricing.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span data-preserver-spaces=\"true\">The Game Changer<\/span><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Here\u2019s the thing about Airbnb: if you\u2019re not using dynamic pricing, you\u2019re leaving money on the table. Guests don\u2019t pay the same on a Tuesday in February as they do on July 4th weekend. Without adjusting prices to match demand, you either look overpriced (and miss bookings) or underpriced (and lose revenue).<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">That\u2019s where PriceLabs came in. The algorithm automatically updated his rates every day: weekdays were adjusted to stay competitive and attract bookings, while <\/span><span data-preserver-spaces=\"true\">weekends and holidays were pushed<\/span><span data-preserver-spaces=\"true\"> higher to maximize profits. <\/span><strong><span data-preserver-spaces=\"true\">Orphan gaps<\/span><\/strong><span data-preserver-spaces=\"true\"> (those random one- or two-day holes that usually went unbooked) <\/span><span data-preserver-spaces=\"true\">were also covered<\/span><span data-preserver-spaces=\"true\"> by automated rules, so nothing went to waste.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Before, he was blocking off dates just so his cleaner wouldn\u2019t get confused. With <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/hello.pricelabs.co\/bigger-pockets\/?utm_source=biggerpockets&amp;utm_medium=referral&amp;utm_campaign=blog&amp;utm_term=sep&amp;utm_content=dead_airbnb\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">PriceLabs<\/span><\/a><span data-preserver-spaces=\"true\">, everything stayed open, optimized, and easy to manage. Plus, by adjusting both pricing <\/span><em><span data-preserver-spaces=\"true\">and<\/span><\/em><span data-preserver-spaces=\"true\"> minimum stay rules dynamically, his property finally started showing up in weekend searches. That shift alone unlocked a whole new wave of demand.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span data-preserver-spaces=\"true\">The Results<\/span><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Three months later, the turnaround was insane: from one sad $1,000 booking all year to $25,000 in revenue in just 90 days.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">His July 4th weekend turned out to be the best weekend <\/span><span data-preserver-spaces=\"true\">nightly rate<\/span><span data-preserver-spaces=\"true\"> he\u2019d ever had.<\/span><span data-preserver-spaces=\"true\"> And we\u2019d already locked in a $3,000 Thanksgiving booking months in advance.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Instead of stressing over bills, the owner was finally excited about his property again. And the best part? The system was basically running itself.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span data-preserver-spaces=\"true\">What This Taught Me<\/span><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Honestly, this wasn\u2019t some miracle property. It was just a good house with a bad strategy. And I see this all the time. Most struggling listings come down to a handful of things:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span data-preserver-spaces=\"true\">Terrible photos<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Rules that scare off guests (like no pets or long minimums)<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Pricing that never adjusts<\/span><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Fix those, and you give yourself a fighting chance. Add a tool like <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/hello.pricelabs.co\/bigger-pockets\/?utm_source=biggerpockets&amp;utm_medium=referral&amp;utm_campaign=blog&amp;utm_term=sep&amp;utm_content=dead_airbnb\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">PriceLabs<\/span><\/a><span data-preserver-spaces=\"true\">, and you can actually start playing the game the way <\/span><span data-preserver-spaces=\"true\">it\u2019s meant<\/span><span data-preserver-spaces=\"true\"> to be played: competitively, automatically, and built for profit.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span data-preserver-spaces=\"true\">Final Thoughts<\/span><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">If you\u2019ve got a listing that isn\u2019t performing, don\u2019t give up. It\u2019s probably not the house. It\u2019s the setup.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">This one simple shift, from static pricing and clunky rules to an automated, data-driven system, was enough to take a property from almost nothing to $25K in three months.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">And that\u2019s the power of doing it right.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Now and then, you come across a property on Airbnb that makes you scratch your head. The house looks great, the location is solid, the kind of place you\u2019d imagine [&hellip;]<\/p>\n","protected":false},"author":613755,"featured_media":167162,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7271],"tags":[],"class_list":["post-184731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-short-term-rentals"],"acf":[],"comment_count":0,"_links":{"self":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/posts\/184731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/users\/613755"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/comments?post=184731"}],"version-history":[{"count":0,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/posts\/184731\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/media\/167162"}],"wp:attachment":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/media?parent=184731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/categories?post=184731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/tags?post=184731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}