{"id":186206,"date":"2025-12-19T09:25:56","date_gmt":"2025-12-19T16:25:56","guid":{"rendered":"https:\/\/www.biggerpockets.com\/blog\/?p=186206"},"modified":"2025-12-19T09:25:59","modified_gmt":"2025-12-19T16:25:59","slug":"realtor-coms-2026-forecast-suggests-these-markets-will-be-big-winners","status":"publish","type":"post","link":"https:\/\/www.biggerpockets.com\/blog\/realtor-coms-2026-forecast-suggests-these-markets-will-be-big-winners","title":{"rendered":"Realtor.com&#8217;s 2026 Forecast Suggests These Markets Will be Big Winners"},"content":{"rendered":"\n<p><span data-preserver-spaces=\"true\">To get paid, trade the palm trees for parkas. That\u2019s the resounding message emanating from<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.realtor.com\/research\/top-housing-markets-2026\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\"> Realtor.com&#8217;s top housing markets for 2026 forecast<\/span><\/a><span data-preserver-spaces=\"true\">.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">The number crunchers at the listings site analyzed the data <\/span><span data-preserver-spaces=\"true\">and concluded<\/span><span data-preserver-spaces=\"true\"> that the top-performing real estate markets next year will <\/span><span data-preserver-spaces=\"true\">be clustered<\/span><span data-preserver-spaces=\"true\"> in the Northeast, in smaller, generally affordable metros, where the drop in temperature\u2014compared to the formerly red-hot Sunbelt\u2014is matched only by the<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.morningstar.com\/news\/marketwatch\/20251014108\/these-two-rust-belt-cities-have-the-fastest-growing-home-prices-in-america\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\"> comparative drop in prices<\/span><\/a><span data-preserver-spaces=\"true\">.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Cities such as Hartford, Connecticut (expected 17% price growth); Rochester, New York (15.5%); and Worcester, Massachusetts (15%), as well as traditionally affordable Midwestern cities such as Toledo and Pittsburgh, are projected to be front-runners in both home sales and price growth, as buyers chase affordable \u201crefuge\u201d markets, where their paychecks go a lot further than conventional coastal centers.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">The Upside for Landlords<\/span><\/h2>\n\n\n\n<p><span data-preserver-spaces=\"true\">For prospective landlords looking to kick-start investing careers or add to their portfolios, these cities are ideal because of their relative affordability compared to rental income. In Rochester, for example, the average monthly rent as of December 2025, according to<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.apartments.com\/rent-market-trends\/rochester-ny\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\"> Apartments.com<\/span><\/a><span data-preserver-spaces=\"true\">, is $1,302. Sister site Homes.com shows several cash-positive rentals, such as this three-bedroom home at<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.homes.com\/property\/6-custer-st-rochester-ny\/zc1dd74jd5t4t\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\"> 6 Custer Street<\/span><\/a><span data-preserver-spaces=\"true\">, listed for $120,000 with an estimated monthly payment of $923 and rented to Section 8 tenants for $1,400\/month.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">This<\/span><span data-preserver-spaces=\"true\"> aligns with a <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.rentometer.com\/single-family-rental-hotspots-ranked-by-real-time-gross-yield\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">new <\/span><span data-preserver-spaces=\"true\">report from<\/span><span data-preserver-spaces=\"true\"> Rentometer<\/span><\/a><span data-preserver-spaces=\"true\">, <\/span><span data-preserver-spaces=\"true\">highlighting the cities with the highest yields for landlords\u2014<\/span><span data-preserver-spaces=\"true\">showing<\/span><span data-preserver-spaces=\"true\"> many of the same names in both.<\/span><span data-preserver-spaces=\"true\"> The report states:&nbsp;<\/span><\/p>\n\n\n\n<p><em><span data-preserver-spaces=\"true\">\u201cWhen we look at the cities with gross rental yields of 10% or higher, a clear geographic pattern emerges. The majority of these high-return markets <\/span><span data-preserver-spaces=\"true\">are clustered<\/span><span data-preserver-spaces=\"true\"> around the Great Lakes region\u2014including cities in Michigan, Ohio, Indiana, and upstate New York\u2014where home prices remain relatively affordable compared to national averages, but rent levels have held steady.\u201d<\/span><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Slow and Steady Wins The Race<\/span><\/h2>\n\n\n\n<p><span data-preserver-spaces=\"true\">Unlike the post-pandemic gold rush for housing, where prices skyrocketed as interest rates sunk, and the subsequent years when high interest rates froze buying, the Realtor.com report shows that affordability and strong demand do not necessarily mean rampant price growth in all the top-ranking cities (although the top three enjoy estimated appreciation in the mid-high teens), but rather more modest appreciation that supports measured homebuying and investing. <\/span><span data-preserver-spaces=\"true\">This<\/span> <span data-preserver-spaces=\"true\">is supported<\/span><span data-preserver-spaces=\"true\"> by<\/span> <em><a class=\"editor-rtfLink\" href=\"https:\/\/fortune.com\/2025\/12\/14\/housing-market-outlook-2026-new-era-affordability-home-prices-incomes\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Fortune<\/span><\/a> <\/em><span data-preserver-spaces=\"true\">and<\/span> <em><a class=\"editor-rtfLink\" href=\"https:\/\/www.newsweek.com\/us-housing-market-entering-new-era-in-2026-11133322\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Newsweek<\/span><\/a><\/em><span data-preserver-spaces=\"true\">, which highlight the Rust Belt eclipsing the Sunbelt as the most desirable place for buyers to empty their money belts.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">\u201cRust Belt cities like Cleveland, Hartford, Albany, and Chicago are all still appreciating and have tight inventory. Meanwhile, Sun Belt cities across Florida, Texas, and Arizona are now in decline, with decade-highs in inventory,\u201d Nick Gerli, CEO and founder of real estate analytics platform Reventure App, wrote in a post on X on Dec. 9.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Lower Cost Means Lower Risk<\/span><\/h2>\n\n\n\n<p><span data-preserver-spaces=\"true\">Lower prices in the Northeast and Midwest mean that the \u201clock-in\u201d effect of sacrificing a pre-2022 low interest rate for today\u2019s higher rates is not as pronounced as in other higher-priced regions. <\/span><span data-preserver-spaces=\"true\">This<\/span><span data-preserver-spaces=\"true\"> is also a plus for investors concerned about the potential downside of carrying costs of vacant rentals.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Realtor.com said <\/span><span data-preserver-spaces=\"true\">that<\/span><span data-preserver-spaces=\"true\"> the top 2026 markets \u201coffer better value than nearby high-cost hubs,\u201d while tight inventory\u2014Hartford is 74% and Worcester is still 43% below pre-pandemic levels\u2014exerts upward pressure on prices, <\/span><span data-preserver-spaces=\"true\">meaning<\/span><span data-preserver-spaces=\"true\"> smaller landlords <\/span><span data-preserver-spaces=\"true\">can enjoy<\/span><span data-preserver-spaces=\"true\"> more certainty and less speculation about the likelihood of appreciation.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Another interesting stat from the report was that in the third quarter of 2025, 40% of listing views for the top 10 cities originated from out-of-state people, often in pricier cities such as New York, Boston, and Washington, D.C., highlighting the need for affordability.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Strategic Moves Landlords Can Make Now<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Target spillover neighborhoods early<\/span><\/h3>\n\n\n\n<p><span data-preserver-spaces=\"true\">Projected <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.biggerpockets.com\/blog\/what-is-appreciation-in-real-estate\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">appreciation<\/span><\/a><span data-preserver-spaces=\"true\">, low housing prices, and high potential <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.biggerpockets.com\/blog\/rental-property-cash-flow-analysis\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">cash flow<\/span><\/a><span data-preserver-spaces=\"true\"> do not guarantee an effortless investment.&nbsp;<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Consider Pittsburgh, the <\/span><span data-preserver-spaces=\"true\">largest<\/span><span data-preserver-spaces=\"true\"> metro in Realtor.com&#8217;s ranking. With inventory currently more than 31% below pre-pandemic levels, competition for rentals is intense. The<\/span> <em><a class=\"editor-rtfLink\" href=\"https:\/\/www.post-gazette.com\/business\/development\/2025\/10\/18\/pittsburghs-housing-market-neighborworks-affordable\/stories\/202510140088\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Pittsburgh Post-Gazette<\/span><\/a><\/em><span data-preserver-spaces=\"true\"> reports <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.biggerpockets.com\/blog\/bidding-wars-and-why-investors-get-fooled-by-affordable-markets\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">bidding wars<\/span><\/a><span data-preserver-spaces=\"true\"> remain common, often attracting eight to 10 offers per home. What seems favorable on paper may not translate to reality. Therefore, consulting local experts is essential for thorough <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.biggerpockets.com\/blog\/due-diligence-ultimate-guide\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">due diligence<\/span><\/a><span data-preserver-spaces=\"true\">.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Underwrite for cash flow, not <\/span><span data-preserver-spaces=\"true\">hype<\/span><\/h3>\n\n\n\n<p><span data-preserver-spaces=\"true\">Cities such as <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.realtor.com\/advice\/hyperlocal\/buffalo-ny-refuge-market\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Buffalo<\/span><\/a><span data-preserver-spaces=\"true\">, New York, which has been Zillow\u2019s hottest market for <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.zillow.com\/research\/2025-hottest-markets-34691\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">two years in a row<\/span><\/a><span data-preserver-spaces=\"true\">, have been <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.bizjournals.com\/buffalo\/news\/2025\/08\/25\/investors-buying-housing-stock-buffalo.html\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">attracting investors in droves<\/span><\/a><span data-preserver-spaces=\"true\">. It means that competition is likely to be fierce.&nbsp;<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Stress-test deals for cash flow at conservative numbers rather than Realtor.com or wholesaler hype figures. Finding housing pockets that are radar adjacent, rather than emitting media-induced sirens of desirability, could make for better cash-flowing investments and long-term appreciation.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Lock in financing with lenders who get your <\/span><span data-preserver-spaces=\"true\">vision<\/span><\/h3>\n\n\n\n<p><span data-preserver-spaces=\"true\">Just because everyone wants to lend you money doesn\u2019t mean you should borrow from them. Often, lenders who actively promote themselves in the real estate space are glorified brokers. Yes, they have access to a wide variety of conventional and nonconventional lenders, but you will pay a pretty price in points for their assistance. Investigate lending programs from local community banks and credit unions first.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Cold-weather markets are tough on a home\u2014factor that into your <\/span><span data-preserver-spaces=\"true\">renovation<\/span><\/h3>\n\n\n\n<p><span data-preserver-spaces=\"true\">Chances are you\u2019ll have to do some upgrades when buying a home in a cold-weather market. These areas are tough on a <\/span><span data-preserver-spaces=\"true\">home<\/span><span data-preserver-spaces=\"true\">. It\u2019s worth getting ahead of problems by factoring in additional funds for the roof, gutters, and parking area upgrades. If there\u2019s an opportunity to replace copper with PEX and install hard-wearing vinyl plank flooring, take it.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Final Thoughts<\/span><\/h2>\n\n\n\n<p><span data-preserver-spaces=\"true\">Investors from big coastal cities tend to view emerging markets such as those in the Northeast and Midwest with<\/span><span data-preserver-spaces=\"true\"> a <\/span><span data-preserver-spaces=\"true\">giddy enthusiasm because prices are so low compared to where they live.<\/span> <span data-preserver-spaces=\"true\">This<\/span><span data-preserver-spaces=\"true\"> is a big mistake. Even if you are buying with all cash and not overleveraging, many of these areas are still scrappy and hardscrabble, with a tenant pool that does not match the media hype surrounding the new coffee shops and brunch spots mentioned in online articles.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Also, many neighborhoods have to <\/span><span data-preserver-spaces=\"true\">be evaluated<\/span><span data-preserver-spaces=\"true\"> on a street-by-street basis. Don\u2019t splash the cash because a house is cheap, or it could prove more of a headache than it\u2019s worth. Seek advice from local experts who are not trying to make a fast buck, but rather see the long-term vision of keeping you as a repeat buyer. Screen management companies meticulously ask for <\/span><span data-preserver-spaces=\"true\">referrals,<\/span><span data-preserver-spaces=\"true\"> and make sure they do the same with prospective tenants.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To get paid, trade the palm trees for parkas. That\u2019s the resounding message emanating from Realtor.com&#8217;s top housing markets for 2026 forecast. The number crunchers at the listings site analyzed [&hellip;]<\/p>\n","protected":false},"author":613725,"featured_media":179253,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7364],"tags":[],"class_list":["post-186206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-housing-markets"],"acf":[],"comment_count":0,"_links":{"self":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/posts\/186206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/users\/613725"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/comments?post=186206"}],"version-history":[{"count":0,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/posts\/186206\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/media\/179253"}],"wp:attachment":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/media?parent=186206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/categories?post=186206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/tags?post=186206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}