{"id":187555,"date":"2026-04-17T10:49:42","date_gmt":"2026-04-17T16:49:42","guid":{"rendered":"https:\/\/www.biggerpockets.com\/blog\/?p=187555"},"modified":"2026-04-17T10:51:08","modified_gmt":"2026-04-17T16:51:08","slug":"housing-markets-where-renters-have-the-most-power","status":"publish","type":"post","link":"https:\/\/www.biggerpockets.com\/blog\/housing-markets-where-renters-have-the-most-power","title":{"rendered":"The Markets Where Renters Have the Most Power\u2014And What Investors Can Do About It"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">If you\u2019ve been fretting about unanswered postings for your vacant apartments, you\u2019re not alone. According to new data from<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.apartments.com\/blog\/apartments.com-national-rent-trends-report\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\"> Apartments.com<\/span><\/a><span data-preserver-spaces=\"true\"> and<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.realtor.com\/research\/january-2026-rent\/#:~:text=January%202026%20marks%20the%2029th%20straight%20month,properties%20since%20trend%20data%20began%20in%202020.\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\"> Realtor.com<\/span><\/a><span data-preserver-spaces=\"true\">, the rental outlook has been decidedly mixed over the last year, with the Sunbelt states hit the hardest.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Apartments.com shows that the states with the biggest rent declines in March, compared to the same time the previous year, were Fort Myers (-6.4%) and Naples (-4.4%) in Florida, followed by Katy (-3.3%) and Austin (-3.1%) in Texas, and Denver, Colorado (-2.8%). The Northeast, Midwest, and California fared comparatively better, with Chicago (+3.6%) and San Francisco (+7.8%) enjoying a bounce from the past 12 months.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">\u201cMore Choice and More Time\u201d for Renters<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Realtor.com painted a slightly more somber outlook in its January 2026 report, citing 29 straight months of year-over-year rent declines for zero-to-two-bedroom properties and an average rental vacancy rate of 7.6% in 2025 among the nation\u2019s largest 50 metros. Both reports agree that the Sunbelt is where renters have the greatest upper hand, but generally, renters are in a far more advantageous position than they were a few years ago.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Grant Montgomery, national director of U.S. multifamily analytics for CoStar Group, told<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.apartments.com\/blog\/cities-with-the-most-rent-concessions\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\"> Apartments.com<\/span><\/a><span data-preserver-spaces=\"true\"> that \u201cfor renters, that means the apartment search in 2026 still looks different than it did during the peak of the pandemic-era housing shortage,\u201d emphasizing that \u201cthere is more choice, more time to decide, and greater negotiating leverage, particularly at newer or higher-priced properties.\u201d He added that while construction has slowed, the Sunbelt is still working through an oversupply and that \u201cthe advantage [remains] with renters rather than landlords in most of these markets.\u201d<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Rental Competitiveness: A Nuanced Analysis of the Rental Market<\/span><\/h2>\n<p><a class=\"editor-rtfLink\" href=\"https:\/\/www.rentcafe.com\/blog\/rental-market\/rental-competitiveness-index\/us-hottest-rental-markets\/?_gl=1*11jv68f*_up*MQ..*_ga*NTQ5MzI1Nzc3LjE3NzYyNDA1NTI.*_ga_SE5ZC6ZHWE*czE3NzYyNDA1NTIkbzEkZzAkdDE3NzYyNDA1NTIkajYwJGwwJGgw\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">RentCafe.com<\/span><\/a><span data-preserver-spaces=\"true\"> did its own number crunching, matching cities against one another for a competitiveness report that factored in the following criteria:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">How long <\/span><span data-preserver-spaces=\"true\">it<\/span> <span data-preserver-spaces=\"true\">took<\/span><span data-preserver-spaces=\"true\"> for an apartment to get filled<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">The share of apartments that <\/span><span data-preserver-spaces=\"true\">were occupied<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">How many renters were competing for each vacancy<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">How many renters chose to renew their leases<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">The share of <\/span><span data-preserver-spaces=\"true\">apartments that were new<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">It found that the greatest demand for rental apartments was in tech-centric metros such as Chicago, San Francisco, Atlanta, and Silicon Valley.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Other takeaways from the report include:<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Miami<\/span><\/strong><span data-preserver-spaces=\"true\"> is the most competitive rental market.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Lease renewals:<\/span><\/strong><span data-preserver-spaces=\"true\"> Eight out of 10 tenants are renewing leases in New Jersey, the Philadelphia suburbs, and parts of the Midwest.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Small cities<\/span><\/strong><span data-preserver-spaces=\"true\"> are becoming increasingly difficult to find vacant apartments in, with Wichita, Kansas, the tightest small rental market in the U.S.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">The Midwest is far more competitive than it once was: <\/span><\/strong><span data-preserver-spaces=\"true\">Competition has heated up, and investors and tenants are fleeing high-priced cities.<\/span><\/li>\n<\/ul>\n<h2><span data-preserver-spaces=\"true\">The Most Competitive Midwest Markets<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">If you are one of those investors who, frustrated by prices in Northeastern and coastal markets, are planning to buy in the Midwest, I\u2019ve got some bad news. It\u2019s become far more competitive than it once was. Chicago and its suburbs, along with the suburban Twin Cities, are among the most competitive markets in the region, fueled by limited new construction and renters priced out of more competitive markets elsewhere.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Big City Coastal Markets See Competition Tumble and Vacancies Increase<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">In contrast to other rental reports, RentCafe.com paints a rosier picture for landlords based on geographic location. Nationwide<\/span><strong><span data-preserver-spaces=\"true\">,<\/span><\/strong><span data-preserver-spaces=\"true\"> 92.7% of apartments are rented, with six people competing for each available unit.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">However, there is still strong demand for new apartments, with only 0.6% of the country\u2019s apartment inventory built in the past year, and newer apartments renting the fastest. Overall, it\u2019s impossible to draw sweeping conclusions, with the actual numbers making for a nuanced read.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Veronica Grecu, senior real estate writer and research analyst at RentCafe.com, wrote in the report:<\/span><\/p>\n<p><em><span data-preserver-spaces=\"true\">\u201cWhile many major metros have heated up considerably since this time last year, others have moved in the opposite direction. Southwest Florida, Brooklyn, NY, Eastern Los Angeles County, Washington, D.C., and Louisville, KY are the five markets where competition cooled the most over the past 12 months. In these areas, apartments are taking longer to fill, fewer renters are competing for each unit, and lease renewal rates have dropped. Louisville and Southwest Florida, in particular, saw more newly built rentals in recent months, helping drive the shift.\u201c<\/span><\/em><\/p>\n<h2><span data-preserver-spaces=\"true\">The Play for Small Landlords: How to Get Your Rentals Filled<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">As the rental market balances out, small landlords must navigate the shift from bidding wars for apartments to fierce competition amongst landlords to fill vacancies. Key strategies for renting apartments include the following.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Consider pricing and <\/span><span data-preserver-spaces=\"true\">incentives<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">To counter a tiny <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/finance.yahoo.com\/news\/realtor-com-rent-report-u-110000504.html\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">7.6% national vacancy rate<\/span><\/a><span data-preserver-spaces=\"true\">, landlords are <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.fastcompany.com\/91510517\/housing-market-apartment-rental-concessions-incentives-record-since-2014-lower-demand-higher-supply\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">offering discounts<\/span><\/a><span data-preserver-spaces=\"true\">, free months\u2019 rent, and gift cards, which have become standard marketing tools.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Use social media<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">If you don\u2019t have a robust<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/rentredi.com\/blog\/social-media-strategies-for-landlords\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\"> social media campaign<\/span><\/a><span data-preserver-spaces=\"true\"> with compelling, snappy walk-through videos of stylish, modern apartments, you will <\/span><span data-preserver-spaces=\"true\">be left behind<\/span><span data-preserver-spaces=\"true\"> by the competition. The hard sell isn\u2019t always the most effective tool to draw viewers. Offer practical tips and educational advice to attract potential clients.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">The power of retention<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Nationwide, about<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.rentcafe.com\/blog\/rental-market\/market-snapshots\/us-hottest-rental-markets\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\"> 6 out of 10 tenants<\/span><\/a><span data-preserver-spaces=\"true\"> are renewing leases. Midwest markets like suburban Chicago and Lafayette, Indiana, see those rates above 70%. <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.biggerpockets.com\/blog\/lease-renewal\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Renewing leases<\/span><\/a><span data-preserver-spaces=\"true\"> is far more cost-effective than finding new tenants.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Demand drivers<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Rental demand remains high due to high house prices and interest rates, and construction is limited in many areas. Even though markets have softened from post-pandemic peaks, rent prices remain roughly <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.realtor.com\/research\/january-2026-rent\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">15% above 2019 levels<\/span><\/a><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Appealing to would-be homebuyers priced out of the owner-occupant market by offering rents marginally lower than the competition&#8217;s could be a winning strategy in a tight market.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Vet management thoroughly<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Paying slightly more for a<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.amerisave.com\/learn\/managing-rental-properties-in-essential-strategies-every-landlord-needs\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\"> reputable property manager<\/span><\/a><span data-preserver-spaces=\"true\"> who is acutely familiar with the local market and good at maintaining high occupancy will pay dividends in the long run.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Final Thoughts<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">There&#8217;s no one-size-fits-all solution for the current rental market. While overall it has softened in certain areas, particularly in the Sunbelt and some pricey coastal metro markets, there is still plenty of competition in other areas such as the Midwest, tech cities, and even small-town America to keep units filled, provided landlords offer an attractive, stylish product with amenities such as washer\/dryers and a dishwasher, an open-plan layout, and modern finishes\u2014and price competitively.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In this market, it\u2019s not all about squeezing tenants for every penny from the start, but rather attracting them with a reasonable rental price and renewing their leases <\/span><span data-preserver-spaces=\"true\">so<\/span><span data-preserver-spaces=\"true\"> they stick around and you remain <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.biggerpockets.com\/blog\/the-secret-to-reliable-rental-income-is-good-tenants\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">vacancy-free<\/span><\/a><span data-preserver-spaces=\"true\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve been fretting about unanswered postings for your vacant apartments, you\u2019re not alone. According to new data from Apartments.com and Realtor.com, the rental outlook has been decidedly mixed over [&hellip;]<\/p>\n","protected":false},"author":613725,"featured_media":183997,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-187555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-trends"],"acf":[],"comment_count":0,"_links":{"self":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/posts\/187555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/users\/613725"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/comments?post=187555"}],"version-history":[{"count":0,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/posts\/187555\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/media\/183997"}],"wp:attachment":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/media?parent=187555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/categories?post=187555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/tags?post=187555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}