{"id":187558,"date":"2026-04-17T11:03:37","date_gmt":"2026-04-17T17:03:37","guid":{"rendered":"https:\/\/www.biggerpockets.com\/blog\/?p=187558"},"modified":"2026-04-17T11:04:46","modified_gmt":"2026-04-17T17:04:46","slug":"why-investors-are-moving-to-new-jersey","status":"publish","type":"post","link":"https:\/\/www.biggerpockets.com\/blog\/why-investors-are-moving-to-new-jersey","title":{"rendered":"Investors Are Rushing to New Jersey Despite High Taxes and Cost of Living\u2014What&#8217;s Going On?"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">At a time when property values are faltering around the country, New Jersey is experiencing something unique for a cold, high-tax state: soaring house prices.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The Garden State saw 6% price growth in February compared to the same month in the previous year, far outstripping the national average of around 0.5%, according to real estate data and analytics company Cotality\u2019s <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.cotality.com\/insights\/articles\/us-home-price-insights-february-2026\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">house price index<\/span><\/a><span data-preserver-spaces=\"true\">. In gritty Newark in Essex County, the price growth was even more pronounced, at <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.realtor.com\/news\/trends\/new-jersey-topped-nation-home-price-growth\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">6.7%<\/span><\/a><span data-preserver-spaces=\"true\">.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">So what gives?<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Supply and Demand + Proximity to Manhattan<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">New Jersey stands out for several reasons. There hasn&#8217;t been the rampant development seen in the Sunbelt states, which has heightened demand, and in Newark, its <\/span><span data-preserver-spaces=\"true\">close<\/span><span data-preserver-spaces=\"true\"> proximity to Manhattan ($3 for a one-way trip on the PATH train) and heavy investor buying have caused a rapid increase in house prices.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u201cWhat we kept bumping up against is what you see in the news and experts focusing on the supply side,&#8221; Katharine Nelson, associate director of Rutgers Center on Law, Inequality, and Metropolitan Equity (CLiME), said regarding a<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.newark.rutgers.edu\/news\/why-rent-so-damned-high-researchers-find-answers-new-report\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\"> recent report<\/span><\/a><span data-preserver-spaces=\"true\"> exploring the 30% increase in housing costs between 2021 and 2023.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Nelson added:<\/span><\/p>\n<p><em><span data-preserver-spaces=\"true\">\u201cYes, it\u2019s a problem. But there is no single individual solution to the rental affordability crisis. We need to attack this on many fronts at once. <\/span><span data-preserver-spaces=\"true\">That means building more homes<\/span><span data-preserver-spaces=\"true\">, certainly<\/span><span data-preserver-spaces=\"true\">.<\/span><span data-preserver-spaces=\"true\"> But the homes we are producing must be homes we need\u2014very low-rent units and starter homes. At the same time, we need to address the consolidation of landlords and homebuilders, which are driving up prices, and find creative ways to assist very low-income households as federal subsidies disappear.\u2019\u2019<\/span><\/em><\/p>\n<p><span data-preserver-spaces=\"true\">The New Jersey suburbs, particularly in North Jersey, around New York, have seen a rampant appreciation in house prices. According to the New York-centric data and analytics company<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/2026\/03\/19\/nyc-buying-power-shrinks-in-suburbia\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\"> Property Shark<\/span><\/a><span data-preserver-spaces=\"true\">, which analyzed 387 suburban markets around New York City, the median home sale price in NYC suburbs has increased 86% between 2016 and 2025, double the 43% increase in New York City.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Rampant Appreciation in the Poorest Areas<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">New Jersey accounted for 74% of the 100 markets <\/span><span data-preserver-spaces=\"true\">in which<\/span><span data-preserver-spaces=\"true\"> median <\/span><span data-preserver-spaces=\"true\">sales<\/span><span data-preserver-spaces=\"true\"> prices at least doubled over the last decade.<\/span><span data-preserver-spaces=\"true\"> According to the report, 43% of these suburban markets have prices between $500,000 and $750,000, while only 8% are below $500,000.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">&#8220;Consequently, what was once a suburban ecosystem with a wide range of price points in which NYC buyers could still find relatively affordable communities has since consolidated into a far more expensive market, dominated by mid- and high-priced suburban communities,&#8221; the report said. It shows that New Jersey\u2019s once-affordable, largely rental communities in Newark, East Orange, Orange, and Irvington saw astronomical increases in median sales prices over the last decade:\u00a0<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">596% (Irvington)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">509% (East Orange)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">407% (Orange)<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">&#8220;In the last decade, NYC&#8217;s suburban housing market has shifted structurally: Communities that once made up the affordable and mid-priced tiers have moved into higher brackets, leaving a suburban market now centered on mid-six- and seven-figure home prices,&#8221; the report said.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Why High Taxes and High Prices Are Not As Much of a Factor in New Jersey<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">New Jersey gets a pass on its increasingly high <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.biggerpockets.com\/blog\/property-tax-faq\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">taxes<\/span><\/a><span data-preserver-spaces=\"true\"> and prices, simply because of its location. It\u2019s close to Manhattan, where house prices and rents swamp the suburbs<\/span><span data-preserver-spaces=\"true\">, and close<\/span><span data-preserver-spaces=\"true\"> to the heavy, high-paid job sectors throughout New York and North Jersey.<\/span> <em><a class=\"editor-rtfLink\" href=\"https:\/\/www.wsj.com\/economy\/housing\/housing-market-location-florida-new-jersey-e5b96208\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">The Wall Street Journal<\/span><\/a><\/em><span data-preserver-spaces=\"true\"> reported last year that the Northeast is defined by \u201ctons of demand and low supply,\u201d in contrast to the Sunbelt, where zoning restrictions are less prevalent.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The rapid price increase has displaced Newark\u2019s longtime residents, many of whom can no longer afford to live in the city. Consequently, Newark Mayor Ras Baraka has called on developers to complete 3,000 new affordable housing units over the next four years.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u201cIf you have a credible plan to help us in this effort, then we will expedite your projects and make them our priority. Any project that has greater than 30% of affordable housing, we will help you get it done,\u201d Baraka said, <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.homes.com\/news\/newark-mayor-wants-500-more-affordable-housing-units-in-2026-last-year-he-got-199\/417679521\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">as reported by Homes.com<\/span><\/a><span data-preserver-spaces=\"true\">, adding that the state was short of 224,000 affordable housing units.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Delving Into The Details: The Investor Take<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Newark, New Jersey, has been a hotbed of investor activity for the last two decades due to its <\/span><span data-preserver-spaces=\"true\">close<\/span><span data-preserver-spaces=\"true\"> proximity to New York City and the price disparity between the two cities. However, Newark and New Jersey in general are not monolithic.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Traditionally, much of Newark, particularly in its various wards, has been renowned as a high-crime area with a poverty rate that still hovers around 22%, which is 1.5 times the U.S. average, according to<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/censusreporter.org\/profiles\/16000US3451000-newark-nj\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\"> Census data<\/span><\/a><span data-preserver-spaces=\"true\">, meaning that around one in four residents lives in poverty. Traditionally, investing here has not been easy because of the labor-intensive property management required.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">However, in the heavily Brazilian and Portuguese-inhabited area of the Ironbound section of the city, the incomes are generally higher<\/span><span data-preserver-spaces=\"true\">, and many<\/span><span data-preserver-spaces=\"true\"> landlords from Portuguese families have owned real estate here for decades, passing it down to family members or selling to community members, resulting in something of a closed shop for investors looking to get involved in one of the city\u2019s better rental areas. Thus, new developments in the area have <\/span><span data-preserver-spaces=\"true\">been met<\/span><span data-preserver-spaces=\"true\"> with robust community and<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.nj.com\/essex\/2025\/12\/do-over-hearing-monday-for-massive-newark-development-after-judge-reversed-approval.html\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\"> activist opposition<\/span><\/a><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Final Thoughts: Buy-and-Hold Strategies for Emerging Markets<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">I once owned close to 20 units in Newark, New Jersey. I had the right intentions, but my timing was way off.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This<\/span><span data-preserver-spaces=\"true\"> began two decades ago, when gentrification was just a gleam in a developer\u2019s eye. The proximity to New York made it an obvious place to invest, but it was a war zone, and the stress and headaches of owning rentals here made it impossible for me to preserve my sanity and turn a profit. It seemed like I was in landlord\/tenant court every week. Every time my phone rang, I feared another disaster.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It\u2019s a classic case of \u201ccoulda, woulda, shoulda\u201d: Had I managed to hold on to those units, I would be swimming in <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.biggerpockets.com\/blog\/what-is-home-equity\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">equity<\/span><\/a><span data-preserver-spaces=\"true\"> now. But I don\u2019t regret offloading them\u2014some back to the bank after the housing crash\u2014or eliminating the stress from my life.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">That is a classic scenario that many real estate investors face when trying to get into an emerging market early. Here are some tips on how to do it:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Buy for cash.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Don\u2019t expect to make any money for the first few years.<\/span><\/li>\n<li><a class=\"editor-rtfLink\" href=\"https:\/\/www.biggerpockets.com\/blog\/definitive-guide-tenant-screening\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Screen meticulously<\/span><\/a><span data-preserver-spaces=\"true\">.\u00a0<\/span><\/li>\n<li><a class=\"editor-rtfLink\" href=\"https:\/\/www.biggerpockets.com\/blog\/property-managers-pros-cons\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Hire great property management<\/span><\/a><span data-preserver-spaces=\"true\">.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Just wait it out.\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">If you are relying on rental income to pay your mortgage, you have already lost.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">However, I did run into other (Portuguese) investors whose families had owned in the Ironbound for decades<\/span><span data-preserver-spaces=\"true\">, and that<\/span><span data-preserver-spaces=\"true\"> income, paid by loyal, hardworking tenants, put their kids and grandkids through college and made the patriarchs multimillionaires through equity.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It\u2019s an important lesson about investing in emerging markets. Buying in the more stable sectors might cost you more in the short term, but it will ultimately pay off.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At a time when property values are faltering around the country, New Jersey is experiencing something unique for a cold, high-tax state: soaring house prices. The Garden State saw 6% [&hellip;]<\/p>\n","protected":false},"author":613725,"featured_media":187562,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7364],"tags":[],"class_list":["post-187558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-housing-markets"],"acf":[],"comment_count":0,"_links":{"self":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/posts\/187558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/users\/613725"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/comments?post=187558"}],"version-history":[{"count":3,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/posts\/187558\/revisions"}],"predecessor-version":[{"id":187565,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/posts\/187558\/revisions\/187565"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/media\/187562"}],"wp:attachment":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/media?parent=187558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/categories?post=187558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/tags?post=187558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}