{"id":40711,"date":"2013-04-04T00:15:58","date_gmt":"2013-04-04T06:15:58","guid":{"rendered":"https:\/\/www.biggerpockets.com\/renewsblog\/?p=40711"},"modified":"2023-04-10T18:52:05","modified_gmt":"2023-04-11T00:52:05","slug":"2013-04-04-wholesaling-podcast","status":"publish","type":"post","link":"https:\/\/www.biggerpockets.com\/blog\/2013-04-04-wholesaling-podcast","title":{"rendered":"Wholesaling and Marketing with Sharon Vornholt"},"content":{"rendered":"<p>Wholesaling real estate is a popular topic on BiggerPockets and often one of the first strategies used by newbies to build cash reserves. However, wholesaling is a business that requires certain systems, strategies time, and sometimes even cash to prosper at. In today&#8217;s episode of the BiggerPockets Podcast, we talk with expert wholesaler and marketing whiz <strong>Sharon Vornholt<\/strong> about some of those strategies and techniques that she uses to make an income as a full time wholesaler.<\/p>\n<p><a href=\"https:\/\/www.biggerpockets.com\/pages\/bpp12-sharon-vornholt-podcast-transcript-wholesaling-marketing\" target=\"_blank\">Read the transcript for Episode 12 with Sharon Vornholt here<\/a><\/p>\n<h2>Listen to The Show on iTunes<\/h2>\n<p><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/biggerpockets-podcast-real\/id594419649\" target=\"_blank\" rel=\"noopener\">Click here<\/a> to listen on iTunes.<\/p>\n<h2>Listen to the Podcast Here<\/h2>\n<p><iframe loading=\"lazy\" src=\"https:\/\/playlist.megaphone.fm\/?e=BIGPOC7935939528\" width=\"100%\" height=\"200\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2>In Today&#8217;s Wholesaling Podcast, We Cover:<\/h2>\n<ul>\n<li>An <strong>easy, cheap (free!) way<\/strong> to find more cash buyers than you can handle.<a href=\"\/renewsblog\/wp-content\/uploads\/2013\/04\/BiggerPockets-Podcast-_-Real-Estate-Investing-and-Wealth-Building.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-40727\" src=\"https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2013\/04\/BiggerPockets-Podcast-_-Real-Estate-Investing-and-Wealth-Building.jpg\" alt=\"BiggerPockets Podcast _ Real Estate Investing and Wealth Building\" width=\"188\" height=\"188\" title=\"\"><\/a><\/li>\n<li>The <strong>first step<\/strong> for wholesalers<\/li>\n<li>Sharon&#8217;s primary <strong>source of leads<\/strong> for motivated sellers<\/li>\n<li>The step-by-step process for <strong>making money as a wholesaler<\/strong><\/li>\n<li>Double-closings vs. an assignment: <strong>Which is best<\/strong>?<\/li>\n<li>How Sharon closes deals with <strong>no money whatsoever<\/strong><\/li>\n<li>Typical <strong>response rates<\/strong> from direct mail campaigns<\/li>\n<li>Why &#8220;pain&#8221; is <strong>a great thing<\/strong> to discover&#8230;<\/li>\n<li>Awesome strategies for <strong>negotiating with sellers<\/strong><\/li>\n<li>The mistake Sharon made when starting out&#8230; and <strong>how you can avoid it<\/strong>.<\/li>\n<li>What the <strong>key to success<\/strong> really is.<\/li>\n<\/ul>\n<h2>Links From the Wholesaling Show:<\/h2>\n<ul>\n<li>Wholesaling Articles on the BiggerPockets Blog:\n<ul>\n<li><a href=\"\/renewsblog\/2012\/12\/10\/double-closing-part-1\/\" target=\"_blank\" rel=\"noopener noreferrer\">What Is A Double Closing? A Real Estate Wholesaling How To<\/a><\/li>\n<li><a href=\"https:\/\/www.biggerpockets.com\/articles\/2460-exit-strategies-for-wholesalers-what-is-a-double-closing-\" target=\"_blank\" rel=\"noopener noreferrer\">Exit Strategies For Wholesalers. What Is A Double Closing?<\/a><\/li>\n<li><a href=\"\/renewsblog\/2013\/01\/25\/how-to-start-wholesaling-getting-past-the-education-and-into-the-field\/\" target=\"_blank\">How to Start Wholesaling: Getting Past The Education and Into the Field<\/a><\/li>\n<li><a href=\"\/renewsblog\/2013\/01\/26\/wholesale-advice-fix-flipper\/\" target=\"_blank\">Don\u2019t Start Wholesaling Until You Read This: Wholesale Advice from a Fix and Flipper<\/a><\/li>\n<li><a href=\"\/renewsblog\/2013\/02\/13\/find-buyer-wholesale\/\" target=\"_blank\">9 Reasons You Couldn\u2019t Find A Buyer For Your Wholesale Deal<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a title=\"BP Podcast 010 : Flipping Houses 101 with J Scott\" href=\"\/renewsblog\/2013\/03\/21\/flipping-houses-101-j-scott\/\" target=\"_blank\">BiggerPockets Podcast 11: Flipping Houses 101 with J Scott<\/a><\/li>\n<li><a href=\"http:\/\/www.ListSource.com\" target=\"_blank\" rel=\"noopener\">ListSource.com<\/a> &#8211; (Motivated Sell Lists for Direct Mail Campaigns)<\/li>\n<\/ul>\n<h2>Books Mentioned in the Show<\/h2>\n<p><a href=\"http:\/\/amzn.to\/2a3H4gG\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Rich Dad Poor Dad <\/a>by Robert Kiyosaki<br \/>\n<a href=\"http:\/\/amzn.to\/29Z1GG4\" rel=\"nofollow noopener\" target=\"_blank\">Success Principles <\/a>by Jack Canfield<\/p>\n<h2>Tweetable Topics:<\/h2>\n<blockquote><p>&#8220;Wholesaling is about relationships.&#8221; (<a href=\"http:\/\/clicktotweet.com\/P6eH4\" target=\"_blank\" rel=\"noopener noreferrer\">Click to Tweet!<\/a>)<\/p><\/blockquote>\n<blockquote><p>&#8220;When negotiating, learn to adjust the other person&#8217;s expectations&#8221; (<a href=\"http:\/\/clicktotweet.com\/VS951\" target=\"_blank\" rel=\"noopener noreferrer\">Click to Tweet!<\/a>)<\/p><\/blockquote>\n<blockquote><p>&#8220;Learning how to buy property for the right price is the difference between success and failure.&#8221; (<a href=\"http:\/\/clicktotweet.com\/qpVyI\" target=\"_blank\" rel=\"noopener noreferrer\">Click to Tweet!<\/a>)<\/p><\/blockquote>\n<blockquote><p>&#8220;It&#8217;s all about marketing. You have to have leads in order to get deals.&#8221; (<a href=\"http:\/\/clicktotweet.com\/38Yi7\" target=\"_blank\" rel=\"noopener noreferrer\">Click to Tweet!<\/a>)<\/p><\/blockquote>\n<blockquote><p>&#8220;Anyone who claims to know everything about anything is full of crap.&#8221; (<a href=\"http:\/\/clicktotweet.com\/e2Z38\" target=\"_blank\" rel=\"noopener noreferrer\">Click to Tweet!<\/a>)<\/p><\/blockquote>\n<h2>Thank You!<\/h2>\n<p>Thank you again to everyone who has subscribed in <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/biggerpockets-podcast-real\/id594419649\" target=\"_blank\" rel=\"noopener\">iTunes<\/a> to help make us one of the top business podcasts in all of iTunes! We&#8217;re up to 166 5-Star Reviews so far with over 89,000 downloads! Every subscription in iTunes and every review helps us reach more people &#8211; so thank you!<\/p>\n<h2>About Sharon<\/h2>\n<p>Sharon Vornholt is a professional real estate wholesaler who began investing in real estate in the Louisville, KY area in 1998. While she has done both rehabbing and buy and hold investing, her primary area of focus now is wholesaling. Sharon is a regular contributor on the BiggerPockets blog and an avid blogger on her own site, <a href=\"http:\/\/www.LouisvilleGalsRealEstateBlog.com\" target=\"_blank\" rel=\"noopener noreferrer\">LouisvilleGalsRealEstateBlog.com<\/a>.<\/p>\n<p>Sharon&#8217;s <a href=\"https:\/\/www.biggerpockets.com\/users\/svornholt\" target=\"_blank\">BiggerPockets Profile<\/a><br \/>\nSharon&#8217;s <a href=\"\/renewsblog\/author\/svornholt\/\" target=\"_blank\" rel=\"noopener noreferrer\">BiggerPockets Blog Articles<\/a><br \/>\nSharon&#8217;s <a href=\"http:\/\/www.facebook.com\/sharon.vornholt\" target=\"_blank\" rel=\"noopener\">Facebook Page<\/a><\/p>\n<p>[powerpress]<\/p>\n<p><strong>Do you have any questions or comments for Sharon or about the show? Leave your thoughts below!<br \/>\n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wholesaling real estate is a popular topic on BiggerPockets and often one of the first strategies used by newbies to build cash reserves. However, wholesaling is a business that requires [&hellip;]<\/p>\n","protected":false},"author":17340,"featured_media":119719,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4565],"tags":[],"class_list":["post-40711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biggerpockets-podcast"],"acf":[],"comment_count":0,"_links":{"self":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/posts\/40711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/users\/17340"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/comments?post=40711"}],"version-history":[{"count":0,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/posts\/40711\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/media\/119719"}],"wp:attachment":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/media?parent=40711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/categories?post=40711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/tags?post=40711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}