{"id":60311,"date":"2014-07-31T00:53:30","date_gmt":"2014-07-31T06:53:30","guid":{"rendered":"https:\/\/www.biggerpockets.com\/renewsblog\/?p=60311"},"modified":"2023-04-12T03:39:23","modified_gmt":"2023-04-12T09:39:23","slug":"2014-07-31-81-quarles-direct-mail","status":"publish","type":"post","link":"https:\/\/www.biggerpockets.com\/blog\/2014-07-31-81-quarles-direct-mail","title":{"rendered":"Generating Real Estate Leads Through Direct Mail with Michael Quarles"},"content":{"rendered":"<p>Today on the\u00a0<a href=\"https:\/\/www.biggerpockets.com\/podcast\" target=\"_blank\">BiggerPockets Podcast<\/a>\u00a0we are\u00a0excited to welcome back\u00a0<strong>Michael Quarles\u00a0<\/strong>to the show.\u00a0<a title=\"BP Podcast 077: Negotiating Your Way to 1000 Wholetail Real Estate Deals with Michael Quarles\" href=\"\/renewsblog\/2014\/07\/03\/bp-podcast-077-negotiating-way-1000-wholetail-deals-michael-quarles\/\" target=\"_blank\">Several weeks ago we talked with Michael<\/a> about his story and spent\u00a0most of the show discussing the topic of\u00a0negotiation, never getting to one of the most important\u00a0topics we wanted to discuss with Michael: marketing. Specifically, Michael is a wealth of knowledge on all things involving\u00a0direct mail, so today we&#8217;re going to tap into that knowledge.<\/p>\n<p>Today, Michael is going to teach you everything you need to know to get started in successful direct mail marketing and attract leads that no one else can get. We cover everything from market research to creating a call-capture system and everything in between. This show will go down in the history of BiggerPockets as one of the most actionable shows to date!<\/p>\n<h2>Read the Transcript<\/h2>\n<p><a href=\"https:\/\/www.biggerpockets.com\/bpp81-michael-quarles-podcast-transcript-generating-real-estate-leads-direct-mail\" target=\"_blank\">Click here<\/a> to read the transcript.<\/p>\n<h2>Listen to The Show on iTunes<\/h2>\n<p><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/biggerpockets-podcast-real\/id594419649\" target=\"_blank\" rel=\"noopener noreferrer\">Click here<\/a>\u00a0to listen on iTunes.<\/p>\n<h2>Listen to the Podcast Here<\/h2>\n<p><iframe loading=\"lazy\" src=\"https:\/\/playlist.megaphone.fm\/?e=BIGPOC8583353077\" width=\"100%\" height=\"200\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2>In This Show, We Cover:<\/h2>\n<h2><a href=\"https:\/\/www.biggerpockets.com\/podcast\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-42908\" src=\"https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2013\/05\/BiggerPockets-Podcast-_-Real-Estate-Investing-and-Wealth-Building-9.42.11-AM-150x150.jpg\" alt=\"BiggerPockets Podcast _ Real Estate Investing and Wealth Building 9.42.11 AM\" width=\"150\" height=\"150\" title=\"\"><\/a><\/h2>\n<ul>\n<li>The ins\u00a0and outs of <strong>whole-tailing<\/strong><\/li>\n<li><strong>Everything<\/strong> you ever wanted to know about <strong>direct mail<\/strong><\/li>\n<li>The <strong>beauty of controlling<\/strong> <strong>who calls you<\/strong> through direct mail<\/li>\n<li>How to<strong> start marketing<\/strong>\u00a0even if you only have $500<\/li>\n<li>What to do in the <strong>face of rejection<\/strong><\/li>\n<li>How much does a <strong>starter marketing budget cost?<\/strong><\/li>\n<li>How <strong>BiggerPockets<\/strong> is like a <strong>beautiful\u00a0woman<\/strong><\/li>\n<li>How to do your\u00a0<strong>market research\u00a0<\/strong><\/li>\n<li><strong>Softwares<\/strong> that tell you <strong>what houses<\/strong> in your market <strong>have equity<\/strong><\/li>\n<li>What <strong>filters to set<\/strong> in terms of <strong>lead generation<\/strong><\/li>\n<li><strong>Probat<\/strong>e vs.<strong> absentee owners<\/strong><\/li>\n<li>How to <strong>generate leads from bandit signs<\/strong> <strong>without EVER using them<\/strong><\/li>\n<li>The<strong> 5 different types of\u00a0direct mail<\/strong><\/li>\n<li>The importance of <strong>using multiple types of mail<\/strong><\/li>\n<li><strong>Hand-written font<\/strong> vs. <strong>actual writing\u00a0<\/strong><\/li>\n<li>The <strong>biggest mistake people<\/strong> make <strong>in direct mail<\/strong><\/li>\n<li><strong>How many times should<\/strong> you <strong>repeat a mail sequence?<\/strong><\/li>\n<li>The importance o<strong>f setting up your\u00a0call capture\u00a0system<\/strong><\/li>\n<li>How to <strong>memorize scripts<\/strong><\/li>\n<li>and much, much more!<\/li>\n<\/ul>\n<h2>Links Mentioned<\/h2>\n<ul>\n<li><a href=\"\/renewsblog\/2014\/07\/03\/bp-podcast-077-negotiating-way-1000-wholetail-deals-michael-quarles\/\" target=\"_blank\" rel=\"noopener noreferrer\">BP Podcast 077: Negotiating Your Way to 1000 Wholetail Real Estate Deals with Michael Quarles<\/a><\/li>\n<li><a href=\"\/renewsblog\/2014\/07\/26\/elevator-pitch-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to Write the Perfect Elevator Pitch in Under 10 Minutes!<\/a><\/li>\n<\/ul>\n<h2>Tweetable Topics<\/h2>\n<p>&#8220;I&#8217;m not a passive income earner, I&#8217;m a massive income earner.&#8221; (<a href=\"https:\/\/twitter.com\/home?status=%22I&#039;m%20not%20a%20passive%20income%20earner,%20I&#039;m%20a%20massive%20income%20earner.%22%20@BiggerPockets%20Podcast%20081%20http:\/\/bit.ly\/1xD7S8I\" target=\"_blank\" rel=\"noopener noreferrer\">Tweet This!<\/a>)<\/p>\n<p>&#8220;People don&#8217;t buy what you sell, they buy who you are.&#8221; (<a href=\"https:\/\/twitter.com\/home?status=%22People%20don&#039;t%20buy%20what%20you%20sell,%20they%20buy%20who%20you%20are.%22%20@BiggerPockets%20Podcast%20081%20http:\/\/bit.ly\/1xD7S8I\" target=\"_blank\" rel=\"noopener noreferrer\">Tweet This!<\/a>)<\/p>\n<h2>Connect with\u00a0Michael<\/h2>\n<ul>\n<li>Michael&#8217;s\u00a0<a href=\"https:\/\/www.biggerpockets.com\/users\/MichaelQuarles\" target=\"_blank\" rel=\"noopener noreferrer\">BiggerPockets Profile<\/a><\/li>\n<li>Michael&#8217;s Website:\u00a0<a href=\"http:\/\/www.yellowletters.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.yellowletters.com\/<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Today on the\u00a0BiggerPockets Podcast\u00a0we are\u00a0excited to welcome back\u00a0Michael Quarles\u00a0to the show.\u00a0Several weeks ago we talked with Michael about his story and spent\u00a0most of the show discussing the topic of\u00a0negotiation, never [&hellip;]<\/p>\n","protected":false},"author":17340,"featured_media":119521,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4565],"tags":[],"class_list":["post-60311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biggerpockets-podcast"],"acf":[],"comment_count":0,"_links":{"self":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/posts\/60311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/users\/17340"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/comments?post=60311"}],"version-history":[{"count":0,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/posts\/60311\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/media\/119521"}],"wp:attachment":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/media?parent=60311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/categories?post=60311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/tags?post=60311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}