{"id":74719,"date":"2015-09-03T00:02:33","date_gmt":"2015-09-03T06:02:33","guid":{"rendered":"https:\/\/www.biggerpockets.com\/renewsblog\/?p=74719"},"modified":"2023-04-12T06:35:17","modified_gmt":"2023-04-12T12:35:17","slug":"2015-09-03-bp-podcast-138storagesystemsseo-michael-rogers","status":"publish","type":"post","link":"https:\/\/www.biggerpockets.com\/blog\/2015-09-03-bp-podcast-138storagesystemsseo-michael-rogers","title":{"rendered":"Self Storage, Systems, and SEO with Michael Rogers"},"content":{"rendered":"<p>Self storage is one of the most passive forms of real estate investing out there, but only if it\u2019s run correctly. On this episode of the <a href=\"https:\/\/www.biggerpockets.com\/podcast\" target=\"_blank\">BiggerPockets Podcast<\/a>, you\u2019ll learn from CPA and real estate investor <strong>Michael Rogers<\/strong> about the process of <strong>finding, rehabbing, and cash flowing self storage units\u2014<\/strong>and they systems that have allowed Michael to buy 350 units and partially quit his job.<\/p>\n<h2>Read the Transcript<\/h2>\n<p><a href=\"https:\/\/www.biggerpockets.com\/bpp138-michael-rogers-podcast-transcript-self-storage-systems-seo\" target=\"_blank\">Click here<\/a> to read the transcript.<\/p>\n<h2>Listen to The Show on iTunes<\/h2>\n<p><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/biggerpockets-podcast-real\/id594419649\" target=\"_blank\" rel=\"noopener\">Click here<\/a>\u00a0to listen on iTunes.<\/p>\n<h2>Listen to the Podcast Here<\/h2>\n<p><iframe loading=\"lazy\" src=\"https:\/\/playlist.megaphone.fm?e=BIGPOC8405397947&amp;light=false\" width=\"100%\" height=\"200\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2>Watch the Podcast Here<\/h2>\n<p><iframe loading=\"lazy\" title=\"Self Storage, Systems, and SEO with Michael Rogers | BP Podcast 138\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/pQ4KNfYUe3Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Help Us Out!<\/h2>\n<p>Help us reach new listeners on iTunes by leaving us a rating and review! It takes just 30 seconds and instructions can be found <a href=\"https:\/\/www.biggerpockets.com\/forums\/25\/topics\/161423-do-you-listen-to-the-bp-podcast\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>. Thanks! We really appreciate it!<\/p>\n<h2>This Show Sponsored By<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-75010\" src=\"https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2015\/09\/PATLive-Logo1.png\" alt=\"PATLive-Logo\" width=\"232\" height=\"72\" title=\"\">We just wanted to give a shout out to our podcast sponsor\u00a0on today\u2019s show:<strong> PATLive<\/strong>. PATLive&#8217;s team of superstar receptionists will always leave your customers delighted. Every agent goes through a rigorous training course before they can answer calls, and we&#8217;ve got quality assurance down to an art.<\/p>\n<p>Learn more by visiting <a href=\"http:\/\/www.patlive.com\/biggerpockets\" target=\"_blank\" rel=\"noopener noreferrer\">PATLive.com\/biggerpockets<\/a>!<\/p>\n<h2>Fire Round Sponsor<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-74647 size-gallery-block\" src=\"https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2015\/08\/freshlogo-214x140.png\" alt=\"freshlogo\" width=\"214\" height=\"140\" title=\"\"><\/h2>\n<p>A huge thanks as well to our Fire Round sponsor FreshBooks.<br \/>\nFreshBooks customers spend less time on paperwork, freeing up <span class=\"tooltips\">2 days per month<\/span> to focus on the work they love. What would you do with that extra time?<\/p>\n<p>Learn more by visiting\u00a0<a href=\"http:\/\/www.freshbooks.com\/pages\/biggerpockets?ref=11568&amp;utm_source=bigger-pockets&amp;utm_medium=podcast&amp;utm_campaign=2015\" target=\"_blank\" rel=\"noopener noreferrer\">FreshBooks<\/a>.<\/p>\n<h2>In This Episode We Cover:<\/h2>\n<p><a href=\"https:\/\/www.biggerpockets.com\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-41804\" src=\"https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2013\/04\/BiggerPockets-Podcast-Cover-300-300.jpeg\" alt=\"BiggerPockets-Podcast-Cover 300 300\" width=\"150\" height=\"150\" title=\"\"><\/a><\/p>\n<ul>\n<li>Michael&#8217;s thoughts on having a <strong>part time job<\/strong> while investing in real estate<\/li>\n<li>How he\u00a0bought a duplex while still a <strong>student<\/strong><\/li>\n<li>What\u00a0you should know about\u00a0<strong>loan to value<\/strong><\/li>\n<li>How to find\u00a0the right <strong>sub contractors<\/strong><\/li>\n<li>How Michael got into <strong>self storage<\/strong><\/li>\n<li><strong>Tips<\/strong> for investors looking\u00a0to start with self storage<\/li>\n<li>Why you should be\u00a0aware of the &#8220;<strong>Declining Spiral<\/strong>&#8220;<\/li>\n<li>How he structures his <strong>system<\/strong> to get\u00a0clients for storage rentals<\/li>\n<li>How <strong>auctions<\/strong> work when tenants don\u2019t pay the rent<\/li>\n<li>What you should <strong>look out for<\/strong>\u00a0in the self storage niche<\/li>\n<li>The <strong>software<\/strong> that Michael uses<\/li>\n<li>3 <strong>lines of defense<\/strong> for self storage<\/li>\n<li>How to find <strong>tenants<\/strong><\/li>\n<li>How he uses <strong>Search Engine Optimization<\/strong> to his\u00a0benefit<\/li>\n<li>The <strong>numbers<\/strong> involved in his deals<\/li>\n<li>Why he&#8217;s an active BiggerPockets member<\/li>\n<li><strong>And SO much more!<\/strong><\/li>\n<\/ul>\n<h2>Links from the Show<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.biggerpockets.com\/forums\" target=\"_blank\" rel=\"noopener noreferrer\">BiggerPockets Forums<\/a><\/li>\n<li><a href=\"https:\/\/www.biggerpockets.com\/webinar\" target=\"_blank\">BiggerPockets Webinar<\/a><\/li>\n<li><a href=\"https:\/\/www.biggerpockets.com\/calc\" target=\"_blank\" rel=\"noopener noreferrer\">BiggerPockets Calculator<\/a><\/li>\n<li><a href=\"\/renewsblog\/2013\/06\/14\/50-percent-rule\/\" target=\"_blank\" rel=\"noopener noreferrer\">50% Rule<\/a><\/li>\n<li><a href=\"https:\/\/www.biggerpockets.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\">BiggerPockets Podcast<\/a><\/li>\n<li><a href=\"\/renewsblog\/2014\/03\/27\/automating-rehab-spec-j-scott\/\" target=\"_blank\" rel=\"noopener noreferrer\">Automating Your Investing, Long Distance Rehabs and Spec Building with J Scott<\/a><\/li>\n<li><a href=\"\/renewsblog\/2014\/06\/26\/bp-podcast-076-growing-real-estate-company-brian-burke\/\" target=\"_blank\" rel=\"noopener noreferrer\">Growing Your Real Estate Company Into a $30 Million Dollar Business with Brian Burke<\/a><\/li>\n<li><a href=\"https:\/\/www.biggerpockets.com\/blogs\/111\/blog_posts\/45216-my-latest-brrrr-is-rehabbed-and-ready-to-rent\" target=\"_blank\" rel=\"noopener noreferrer\">My Latest BRRRR is Rehabbed and Ready to Rent<\/a><\/li>\n<li><a href=\"https:\/\/www.biggerpockets.com\/files\" target=\"_blank\" rel=\"noopener noreferrer\">BiggerPockets Files<\/a><\/li>\n<li><a href=\"http:\/\/www.storageunitsoftware.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Easy Storage Solutions<\/a><\/li>\n<li><a href=\"http:\/\/www.unclebobs.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">UncleBobs<\/a><\/li>\n<li><a href=\"https:\/\/www.publicstorage.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">PublicStorage<\/a><\/li>\n<li><a href=\"http:\/\/www.selfstorage.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">SSA<\/a><\/li>\n<\/ul>\n<h2>Books Mentioned in this Show<\/h2>\n<ul>\n<li><a href=\"http:\/\/amzn.to\/2aInusJ\" target=\"_blank\" rel=\"noopener noreferrer\"><em>The Millionaire Real Estate Investor<\/em><\/a> by Gary Keller and Jay Papasan<\/li>\n<li><em><a href=\"http:\/\/amzn.to\/2aodVZV\" target=\"_blank\" rel=\"noopener noreferrer\">Every Landlord&#8217;s Legal Guide<\/a>\u00a0<\/em>by Marcia Stewart and Janet Portman<\/li>\n<li><em><a href=\"http:\/\/amzn.to\/2aCcLgc\" target=\"_blank\" rel=\"noopener noreferrer\">The Essays of Warren Buffett<\/a><\/em>\u00a0by Warren Buffett<\/li>\n<li>Brandon Turner&#8217;s Book: <em><a href=\"https:\/\/www.biggerpockets.com\/nomoney\" target=\"_blank\" rel=\"noopener noreferrer\">Investing With No or Low Money Down<\/a><\/em><\/li>\n<\/ul>\n<h2>Tweetable Topics:<\/h2>\n<ul>\n<li>&#8220;When you are at that job and you\u2019re doing that work, you got to give it your 100%.\u201d\u00a0(<a href=\"https:\/\/twitter.com\/home?status=%22When%20you%20are%20at%20that%20job%20and%20you%E2%80%99re%20doing%20that%20work,%20you%20got%20to%20give%20it%20your%20100%25.%E2%80%9D%20biggerpockets.com\/show138\" target=\"_blank\">Tweet This!<\/a>)<\/li>\n<li>&#8220;You always look at how much cash are you going to lay out and then what it&#8217;s going to bring back in time.&#8221;\u00a0(<a href=\"https:\/\/twitter.com\/home?status=%22You%20always%20look%20at%20how%20much%20cash%20are%20you%20going%20to%20lay%20out%20and%20then%20what%20it&#039;s%20going%20to%20bring%20back%20in%20time.%22%20biggerpockets.com\/show138\" target=\"_blank\">Tweet This!<\/a>)<\/li>\n<li>&#8220;Find out what the big guys are doing. You don\u2019t have to reinvent the wheel.&#8221;\u00a0(<a href=\"https:\/\/twitter.com\/home?status=%22Find%20out%20what%20the%20big%20guys%20are%20doing.%20You%20don%E2%80%99t%20have%20to%20reinvent%20the%20wheel.%22%20biggerpockets.com\/show138\" target=\"_blank\">Tweet This!<\/a>)<\/li>\n<\/ul>\n<h2>Connect with\u00a0Michael<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.biggerpockets.com\/users\/423Chandler\" target=\"_blank\" rel=\"noopener noreferrer\">Michael&#8217;s BiggerPockets Profile<\/a><\/li>\n<li><a href=\"https:\/\/www.chandler-property.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Michael&#8217;s Company Website<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Self storage is one of the most passive forms of real estate investing out there, but only if it\u2019s run correctly. On this episode of the BiggerPockets Podcast, you\u2019ll learn [&hellip;]<\/p>\n","protected":false},"author":17340,"featured_media":119052,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4565],"tags":[],"class_list":["post-74719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biggerpockets-podcast"],"acf":[],"comment_count":0,"_links":{"self":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/posts\/74719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/users\/17340"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/comments?post=74719"}],"version-history":[{"count":0,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/posts\/74719\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/media\/119052"}],"wp:attachment":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/media?parent=74719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/categories?post=74719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/tags?post=74719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}