{"id":83469,"date":"2019-11-26T09:00:23","date_gmt":"2019-11-26T16:00:23","guid":{"rendered":"https:\/\/www.biggerpockets.com\/renewsblog\/?p=83469"},"modified":"2023-08-11T13:50:47","modified_gmt":"2023-08-11T19:50:47","slug":"dont-need-massive-buyers-list","status":"publish","type":"post","link":"https:\/\/www.biggerpockets.com\/blog\/dont-need-massive-buyers-list","title":{"rendered":"Why You DON&#8217;T Need a Massive Buyers List to Succeed as a Wholesaler"},"content":{"rendered":"\n\n      <iframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https:\/\/playlist.megaphone.fm\/?e=BIGPOC5848418881\" width=\"100%\"><\/iframe>\r\n  \n\n\n\n<p><span style=\"font-weight: 400;\">Would you believe me if I said you didn\u2019t need a massive buyers list to successfully <a href=\"\/renewsblog\/2015\/01\/31\/ultimate-beginners-guide-real-estate-wholesaling-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">wholesale properties<\/a>?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So many times, real estate gurus emphasize the importance of growing your buyers list to contain thousands of names. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, I know sending properties to thousands of people sounds much more appealing than sending a property to a small handful of individuals. I mean, the chances of selling your property are much greater if you send it to thousands of people, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, it\u2019s very possible, but let me ask you this: Are you currently on someone else\u2019s buyers list? If so, do you actually click and view those spammy emails? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Me neither!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, I want to encourage you guys to spend less time sending blanket emails to thousands of people you don\u2019t know and focus your energy on developing relationships with buyers you can truly count on to buy your properties.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, I\u2019m going to show you why a small list of names is more valuable than thousands of names on a buyers list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s jump in to today\u2019s post!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-107209\" src=\"https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2019\/02\/focus-on-one-thing.jpg\" alt=\"woman looking through rolled up paper suggesting focusing on one thing\" width=\"702\" height=\"336\" title=\"\" srcset=\"https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2019\/02\/focus-on-one-thing.jpg 702w, https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2019\/02\/focus-on-one-thing-300x144.jpg 300w\" sizes=\"auto, (max-width: 702px) 100vw, 702px\" \/><\/p>\n<h2>It\u2019s Really About Relationships<\/h2>\n<p><span style=\"font-weight: 400;\">Relationships are the lifeline of your business, so it\u2019s important to develop relationships with a small amount of the <\/span><i><span style=\"font-weight: 400;\">right <\/span><\/i><span style=\"font-weight: 400;\">buyers. This will set you far ahead of anyone with a massive buyers list full of random names.<\/span><\/p>\n<p><em><strong>Related:<\/strong> <a href=\"\/renewsblog\/4-ways-generate-leads-work\/\" target=\"_blank\" rel=\"noopener noreferrer\">4 Ways to Generate New Wholesaling Leads That Actually Work<\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Guys, I can\u2019t stress enough how important it is to really get to know your buyers. Take time to learn what type of properties your buyers are interested in by asking these questions:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">What is your investment strategy? Buy and hold, <a href=\"\/renewsblog\/2014\/01\/07\/flipping-houses\/\" target=\"_blank\" rel=\"noopener noreferrer\">fix and flipping<\/a>, something else?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">How much money are you looking to make per deal?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">What is your rehab budget? <\/span><\/li>\n<li><span style=\"font-weight: 400;\">What areas do you prefer to invest in?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Then, use that information to find properties that match your buyer\u2019s criteria. Once you\u2019ve found a property, send it to the buyers who match that criteria, and I guarantee your chances of selling that property have skyrocketed!<\/span><\/p>\n<h2>How Many Buyers Actually Check Those Emails?<\/h2>\n<p><span style=\"font-weight: 400;\">Skim through your inbox and count how many marketing emails you receive on a daily basis from various businesses promoting their products or their weekly newsletter. &nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, just imagine how many junk emails people receive on a daily basis. I bet no one wants to receive spammy emails of properties they aren\u2019t interested in! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, to prevent from cluttering your buyers&#8217; inboxes with unwanted properties, organize your buyers list into categories. By doing this, you can easily send properties to buyers you know who routinely buy those types of properties, and this will make them actually look forward to your emails instead of skimming over them every day. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Guys, if you are blindly copying your buyers, I can guarantee you they are skimming right over your email. Your response rate will be much higher if you send a smaller amount of personalized emails to your buyers with properties that match their criteria.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-107444\" src=\"https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2019\/02\/man-on-computer.jpg\" alt=\"man sitting at desk working on a computer\" width=\"702\" height=\"336\" title=\"\" srcset=\"https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2019\/02\/man-on-computer.jpg 702w, https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2019\/02\/man-on-computer-300x144.jpg 300w\" sizes=\"auto, (max-width: 702px) 100vw, 702px\" \/><\/p>\n<h2>Quality Over Quantity<\/h2>\n<p><span style=\"font-weight: 400;\">Skim through your buyers list and count how many of them are actually buyers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Honestly, anyone interested in real estate investing is considered a \u201cbuyer.\u201d That\u2019s why it\u2019s important to actually know your buyers\u2014because many times there are other investors on your buyers list who haven\u2019t completed their first deal yet. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So ask yourself, &#8220;Are they truly motivated to buy any of the properties I&nbsp;send them?&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If the answer is no, then stop wasting your time sending them properties. <\/span><\/p>\n<p><em><strong>Related:<\/strong> <a href=\"\/renewsblog\/get-started-wholesaling\" target=\"_blank\" rel=\"noopener noreferrer\">4 Steps to Get Started in Wholesaling (While Minimizing Your Chances of Failure)<\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Yes, getting your property in front of as many buyers as possible is essentially better, but wouldn\u2019t you rather put your properties in front of individuals you have a relationship and known history with?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trust me\u2014you\u2019re going to have a better response rate if you have a solid three to five buyers compared to the thousands you don\u2019t know on your buyers list. <\/span><\/p>\n<h2>Conclusion<\/h2>\n<p><span style=\"font-weight: 400;\">Don\u2019t get caught up in building a massive buyers list consisting of thousands of names. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, focus your energy developing relationships with a handful of buyers who you know will buy your properties. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you do that, I guarantee you\u2019ll become the go-to person in your market and your business will soar!<\/span><\/p>\n<p><a href=\"https:\/\/www.biggerpockets.com\/biggerpockets-business-podcast\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-119124\" src=\"https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2019\/11\/business-podcast-ad-for-blog.jpg\" alt=\"\" width=\"706\" height=\"125\" title=\"\" srcset=\"https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2019\/11\/business-podcast-ad-for-blog.jpg 706w, https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2019\/11\/business-podcast-ad-for-blog-300x53.jpg 300w, https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2019\/11\/business-podcast-ad-for-blog-702x125.jpg 702w\" sizes=\"auto, (max-width: 706px) 100vw, 706px\" \/><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">How do you develop relationships with your best buyers? <\/span><\/i><\/p>\n<p><strong>Comment below!<\/strong><\/p>\n\n\n\n  \n\n","protected":false},"excerpt":{"rendered":"<p>Many wholesalers focus tons of time and energy on building their buyers list. But is this strategy really the best way to land deals?<\/p>\n","protected":false},"author":12142,"featured_media":118104,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5526,7119],"tags":[],"class_list":["post-83469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-wholesaling","category-biggerpockets-daily"],"acf":[],"comment_count":0,"_links":{"self":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/posts\/83469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/users\/12142"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/comments?post=83469"}],"version-history":[{"count":0,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/posts\/83469\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/media\/118104"}],"wp:attachment":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/media?parent=83469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/categories?post=83469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/tags?post=83469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}