{"id":84047,"date":"2016-12-06T05:00:26","date_gmt":"2016-12-06T12:00:26","guid":{"rendered":"https:\/\/www.biggerpockets.com\/renewsblog\/?p=84047"},"modified":"2021-03-16T12:15:38","modified_gmt":"2021-03-16T18:15:38","slug":"motivated-sellers-wholesaling","status":"publish","type":"post","link":"https:\/\/www.biggerpockets.com\/blog\/motivated-sellers-wholesaling","title":{"rendered":"3 Ways Wholesalers Can Find Their Most Important Asset &#8212; Motivated Sellers"},"content":{"rendered":"<p>There are three key ingredients needed to successfully <a href=\"https:\/\/www.biggerpockets.com\/blog\/2015\/01\/31\/ultimate-beginners-guide-real-estate-wholesaling-2\/\" target=\"_blank\">wholesale properties<\/a>. Those ingredients are: a motivated seller, a property, and an investor-buyer.<\/p>\n<p><span style=\"font-weight: 400;\">Today, I want to spend some time discussing arguable the most important ingredient in our business&#8230;<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Motivated sellers!<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Finding motivated sellers is quite challenging, and trust me, I know firsthand how challenging it can be.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s loads of information out there on how to find motivated sellers, and this can be quite overwhelming for a beginner. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just think about it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s online and offline auctions, bandit signs, attending local real estate club\u00a0meetings, and the list goes on. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So here is my recipe on the most effective way to find motivated sellers!<\/span><\/p>\n<h2>Why Are Motivated Sellers So Important?<\/h2>\n<p><span style=\"font-weight: 400;\">In order to understand how important motivated sellers are within your business, you must first understand the basic concept of real estate wholesaling.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Essentially, real estate wholesaling is when you find an off-market property that isn\u2019t listed on the Multiple Listing Service (MLS), purchase the property at a discounted price, and then sell the property at a slightly higher cost &#8212; but still at a discount to an investor-buyer. \u00a0<\/span><\/p>\n<p><em><strong>Related:<\/strong> <a href=\"https:\/\/www.biggerpockets.com\/blog\/build-rapport-with-sellers\/\" target=\"_blank\">How to Master the Most Important Skill in Wholesaling \u2014 Talking With Sellers<\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s that simple. Find a discounted property, then sell it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, this step sounds simple but guess what\u2019s standing between you and an off-market property?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The motivated seller. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So in order to find an off-market property, you need to know how to find and identify a motivated seller.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-83723\" src=\"https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2016\/11\/leadership.jpg\" alt=\"leadership\" width=\"702\" height=\"336\" title=\"\" srcset=\"https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2016\/11\/leadership.jpg 702w, https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2016\/11\/leadership-300x144.jpg 300w\" sizes=\"auto, (max-width: 702px) 100vw, 702px\" \/><\/p>\n<h2><b>So, What Is a Motivated Seller Anyway?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A motivated seller is someone who is <\/span><span style=\"font-weight: 400;\">motivated<\/span><span style=\"font-weight: 400;\"> to sell their property because of a catastrophic event that has occurred in their life. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, a catastrophic event comes in many forms and levels of severity, so here are a few signs of distress to look for to help identify a motivated seller:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">&#8220;I have a terminal illness.&#8221;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">&#8220;I\u2019m going through a divorce.&#8221;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">&#8220;I live out-of-state.&#8221;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">&#8220;My parents passed away, and I inherited this property.&#8221;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">&#8220;This property is a mess.&#8221;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">&#8220;I can\u2019t maintain the upkeep of the property anymore.&#8221;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">&#8220;My tenants aren\u2019t paying rent.&#8221;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">&#8220;I can\u2019t keep up with the taxes.&#8221;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The list goes on!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Really listen to their issues, and once you\u2019re able to pinpoint the motivation behind selling their property, step in and offer a solution. \u00a0<\/span><\/p>\n<h2><b>How Do I Find a Motivated Seller?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">There are literally tons of strategies out there on how to find off-market deals. H<\/span><span style=\"font-weight: 400;\">ere the most effective strategies to find motivated sellers.<\/span><\/p>\n<h3>1.\u00a0<a href=\"https:\/\/www.biggerpockets.com\/blog\/2013\/05\/03\/driving-for-dollars-bible-part-1\/\" target=\"_blank\">Driving for Dollars<\/a><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re just starting off and you don\u2019t have much working capital, then I would highly recommend utilizing this strategy because it\u2019s free!\u00a0<\/span><span style=\"font-weight: 400;\">This is honestly one of the cheapest ways to locate motivated sellers. Simply hop in your car and drive around the city in search of distressed properties. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look for properties that appear abandoned, that have weeds and tall grass, boarded up windows, etc., and write down the address. <\/span><span style=\"font-weight: 400;\">Once you return home from driving around the city, visit your local tax assessor\u2019s website and locate the owner of the property. \u00a0<\/span><span style=\"font-weight: 400;\">Once you have the owner\u2019s name, you can search for their contact information using a skip-trace software called<\/span> <a href=\"http:\/\/www.tlo.com\/collections\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">TLO<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<h3>2. Craigslist<\/h3>\n<p><span style=\"font-weight: 400;\">This is another effective strategy that is absolute free! The only thing you need is access to a computer and internet. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s best about this strategy is that you can automate it to where you\u2019ll receive property listings from motivated sellers directly in your inbox.<\/span><\/p>\n<p><em><strong>Related:<\/strong> <a href=\"https:\/\/www.biggerpockets.com\/blog\/direct-mail-wholesaling\" target=\"_blank\">Direct Mail for Wholesalers: Tips on Mailing Pieces, Lists, Frequency &amp; More<\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">You can learn how to set up this automated lead generation strategy by checking out<\/span> <a href=\"https:\/\/www.biggerpockets.com\/blog\/2015\/04\/30\/3-ways-automatically-generate-leads-free-ifttt-system\/\" target=\"_blank\"><span style=\"font-weight: 400;\">this blog post.<\/span><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-83722\" src=\"https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2016\/11\/learning.jpg\" alt=\"learning\" width=\"702\" height=\"336\" title=\"\" srcset=\"https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2016\/11\/learning.jpg 702w, https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2016\/11\/learning-300x144.jpg 300w\" sizes=\"auto, (max-width: 702px) 100vw, 702px\" \/><\/p>\n<h3>3.\u00a0<a href=\"https:\/\/www.biggerpockets.com\/blog\/2014\/04\/09\/direct-mail\/\" target=\"_blank\">Direct Mail Marketing<\/a><\/h3>\n<p><span style=\"font-weight: 400;\">This strategy is has been the most effective for my company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This strategy consists of mailing letters or postcards to a specific demographic of motivated sellers. Now, there are loads of demographics you can target, from age, zip code, and income level to tax records, probates, and the list goes on. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you have a targeted demographic, hire a company to send out the letters or postcards on your behalf, which will save you lots of time. K<\/span><span style=\"font-weight: 400;\">eep in mind that convenience comes with a high cost, and this strategy can be quite expensive. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, my company spends roughly $10,000 a month on direct mail campaigns. We\u2019re averaging 10 to 12 properties a month, so if you\u2019re starting small, the cost would be much less than $10,000, but this gives you an idea on how much you need to spend in order to see results from a direct mail campaign. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The great thing about direct mail marketing is that you aren\u2019t spending time chasing motivated sellers. If your postcard or letter spikes a motivated seller\u2019s interest, then they\u2019ll be calling you instead.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So with that, I hope you guys found this recipe helpful! If you utilize these strategies to find motivated sellers, I guarantee you\u2019ll be cooking up success in no time.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Question: Do you have any tips on how you find motivated sellers that I didn\u2019t mention here?<\/span><\/i><\/p>\n<p><strong>Comment below!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You won&#8217;t get anywhere as a wholesaler without motivated sellers. Secure this vital asset with these tried and true methods.<\/p>\n","protected":false},"author":12142,"featured_media":84073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5526],"tags":[],"class_list":["post-84047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-wholesaling"],"acf":[],"comment_count":0,"_links":{"self":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/posts\/84047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/users\/12142"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/comments?post=84047"}],"version-history":[{"count":0,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/posts\/84047\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/media\/84073"}],"wp:attachment":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/media?parent=84047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/categories?post=84047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/tags?post=84047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}