{"id":84803,"date":"2017-01-02T13:00:30","date_gmt":"2017-01-02T20:00:30","guid":{"rendered":"https:\/\/www.biggerpockets.com\/renewsblog\/?p=84803"},"modified":"2021-03-16T12:17:32","modified_gmt":"2021-03-16T18:17:32","slug":"simple-wholesaling-explanation","status":"publish","type":"post","link":"https:\/\/www.biggerpockets.com\/blog\/simple-wholesaling-explanation","title":{"rendered":"A Simple Explanation of How to Make Money by Wholesaling Properties"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Real estate investing is an amazing long-term investment strategy, and in this day and age, the internet is saturated with tons of articles and blog posts on how to invest in real estate. You actually may have landed in the BiggerPockets community in search of how to build wealth through real estate investing. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With tons of real estate articles out there, it may be a bit challenging to determine which investment strategy to utilize to build wealth. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So for today\u2019s post, I wanted to give you an in-depth introduction to one of the best real estate investment strategies &#8212; the strategy I\u2019ve used to build wealth for the last 10 years. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s jump into today\u2019s post! <\/span><\/p>\n<h2>Introduction: What the Heck is a Real Estate Wholesaler?<\/h2>\n<p><span style=\"font-weight: 400;\">To fully understand the role of a <a href=\"\/renewsblog\/2015\/01\/31\/ultimate-beginners-guide-real-estate-wholesaling-2\/\" target=\"_blank\">real estate wholesaler<\/a>, I want to first define what a wholesaler is in any industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you look up the definition of wholesaler, Merriam-Webster defines it as \u201ca merchant middleman who sells chiefly to retailers, other merchants, or industrial, institutional, and commercial users mainly for resale or business use.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So essentially, wholesalers are the \u201cmatch-makers\u201d or the \u201cmiddle-men\u201d between investors and investment properties.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wholesalers are tasked with finding discounted properties and then selling the properties to an investor-buyer, who then uses the property to turn a profit. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sense? Great!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, there are different strategies used to wholesale real estate, so let\u2019s dig deeper into the three wholesaling strategies out there.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-84371\" src=\"https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2015\/02\/landlord-lessons.jpg\" alt=\"landlord-lessons\" width=\"702\" height=\"336\" title=\"\" srcset=\"https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2015\/02\/landlord-lessons.jpg 702w, https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2015\/02\/landlord-lessons-300x144.jpg 300w\" sizes=\"auto, (max-width: 702px) 100vw, 702px\" \/><br \/>\n<em><br \/>\n<strong>Related:<\/strong> <a href=\"\/renewsblog\/estimate-rehab-costs-wholesaling\" target=\"_blank\">Wholesalers: Having Trouble Estimating Rehab Costs? Try This!<\/a><\/em><\/p>\n<h2>The 3 Wholesaling Strategies<\/h2>\n<h3>Assignments<\/h3>\n<p><span style=\"font-weight: 400;\">This strategy is most popular, and it doesn\u2019t cost you any money out-of-pocket because you\u2019re essentially selling the \u201crights\u201d of the contract to the investor who intends to purchase the property. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example &#8212; you find a motivated seller who is willing to sell their property for $20,000. After running comps to calculate the ARV (after repair value), you determine the property could sell at retail for $85,000, and it will take $20,000 to rehab.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You write a purchase agreement with the motivated seller for $20,000. Then you locate an investor and sell them the rights to the contract for a fee of $5,000.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You pocket the $5,000 and move on to the next deal. It\u2019s that simple!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, there are a lot of gray areas legally, so I would highly recommend consulting with a local real estate attorney to ensure you are following the laws in your state. <\/span><\/p>\n<h3>Double-Closing<\/h3>\n<p><span style=\"font-weight: 400;\">The next wholesaling strategy is called a \u201cdouble close.\u201d This method is used when you have the funds to purchase the property from the motivated seller and then immediately (almost within minutes) sell the property to an investor. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So here\u2019s what typically happens is at closing: You sign all of the documents with the seller and then in 15\u00a0minutes or so, you sign the closing documents with your investor-buyer, selling them the property at a slightly higher cost.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Timing is key with strategy!<\/span><\/p>\n<h3>Buying and Selling<\/h3>\n<p><span style=\"font-weight: 400;\">Buying and selling is when the wholesaler buys and fully owns the property. This is the strategy I use in my business, and it lives up to the term \u201ctraditional wholesaling\u201d to the fullest. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key advantage with this strategy is that you avoid the legal gray areas, allowing you to market the property however you would like because you own. The biggest disadvantage is that it takes a lot of working capital to utilize this strategy on each and every deal. <\/span><\/p>\n<h2>How Do You Actually Make Money as a Wholesaler?<\/h2>\n<h3>Determine the ARV.<\/h3>\n<p><span style=\"font-weight: 400;\">First ask yourself, if your property was fully renovated and was on the market with a <a href=\"\/renewsblog\/2015\/12\/04\/how-to-become-a-real-estate-agent\/\" target=\"_blank\">real estate agent<\/a>, how much would it sell for?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In real estate, there is a term called the \u201cAfter Repair Value,\u201d which is the cost of the property at retail price after repairs. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best way to determine the ARV is by pulling comps or \u201ccomparables\u201d against other properties that are within a half mile radius of the property that have sold within the last six months and are of similar design, house type, bed to bathroom ratio, etc. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You run comps by going onto the MLS (Multiple Listing Service) and pulling three to five properties that share similarities with your subject property. <\/span><em><br \/>\n<\/em><\/p>\n<p><span style=\"font-weight: 400;\">Running comps will give you a nice idea on how much the property could sell for after repairs.<\/span><\/p>\n<h3>Know what returns your buyers are looking for.<\/h3>\n<p><span style=\"font-weight: 400;\">As I mentioned earlier, wholesalers are the matchmakers between an investment property and an investor-buyer, so it\u2019s important that you get to know your buyers and learn what kind of returns they are looking to make from their investment properties.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a few minutes to discuss a wholesaler\u2019s relationship with buyers. <\/span><\/p>\n<h2>Rehab-Buyers<\/h2>\n<p><span style=\"font-weight: 400;\">Rehab-buyers are the investors who purchase properties at a discount to renovate and then sell properties a retail price for a profit. <\/span><span style=\"font-weight: 400;\">You may ask, &#8220;Well, how does a rehabber know whether the property will give them a nice return on their investment or not?&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, that is a great question, and there is an equation that rehabbers live by called the 70% Rule. It states that if your looking to flip a house, you need to purchase the property at 70% of the ARV.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The formula for the 70% Rule is:<\/span><\/p>\n<blockquote><p>ARV *.70 &#8211; Rehab\u00a0Cost = Purchase Price<\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Now, in order for rehabbers to calculate their purchase price using the 70% Rule, they must first determine rehab costs. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good tip in determining the scope of work for a rehab project is to provide ranges ($10,000-$20,00) instead of exact amounts because rehab costs can vary. One contractor may replace a brand new window for $200, and another contractor may replace the sample exact window for $400. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have construction experience, then estimating rehab costs may be a piece of cake for you, but if you lack construction experience, I would highly recommend allowing three contractors to bid on the scope of work then take your lowest and highest bid and use them as your ranges. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you have a good idea of repair costs (for example, $10,000-$20,000), you can now calculate what rehabbers are looking to spend on a property to help determine your purchase price, and ultimately your profit margin as a wholesaler. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You come across a property that needs some renovations done on it, and based on comparables in the area, the property could sell at $85,000 after renovations.\u00a0<\/span><span style=\"font-weight: 400;\">After walking through the property or collecting bids from contractors, you determine an \u201cin-between\u201d number, say $20,000, in repairs. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can then apply the 70% Rule: <\/span>ARV *.70 &#8211; REHAB.<\/p>\n<blockquote><p><span style=\"font-weight: 400;\">85,000*.70 &#8211; $20,000 = $39,500<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">So, now you know that your rehab buyer will be looking to buy this property at around $39,500, and now you can determine your own price. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep in mind as a wholesaler, you typically want make between $5,000-$10,000 on a deal.\u00a0<\/span><span style=\"font-weight: 400;\">So for our example, you need to be able to get this property at around $40,000 in order for it to work for you and the investor-buyer. <\/span><span style=\"font-weight: 400;\">In our example, you initially offer the motivated seller $25,000. They push back and ask for $35,000. You offer $30,000, and they accept.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Turn around and sell the property to your investor-buyer for $40,000, and boom, you just made $10,000 on a wholesale deal!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-84073\" src=\"https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2016\/12\/wholesaling-sellers.jpg\" alt=\"wholesaling-sellers\" width=\"702\" height=\"336\" title=\"\" srcset=\"https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2016\/12\/wholesaling-sellers.jpg 702w, https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2016\/12\/wholesaling-sellers-300x144.jpg 300w\" sizes=\"auto, (max-width: 702px) 100vw, 702px\" \/><\/p>\n<p><em><strong>Related:<\/strong> <a href=\"\/renewsblog\/why-wholesalers-get-a-bad-rap\" target=\"_blank\">The #1 Reason Wholesalers Get a Terrible Reputation (&amp; How to Change That!)<\/a><\/em><\/p>\n<h2>Buy-And-Hold Investors<\/h2>\n<p><span style=\"font-weight: 400;\">Now buy-and-hold investors are a lot different then rehabbers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">They go by a different industry rule of thumb\u00a0called the 2% Rule, and it states that if your monthly gross income isn\u2019t at least 2% of the purchase price, then the deal isn\u2019t worth pursuing (some markets operate at a 1% Rule). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Buy-and-hold investors also have another rule of thumb\u00a0called the 50% Rule. This rule is\u00a0easier to explain in the following example.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You come across a duplex (2-unit) that is tenant occupied, but the owner inherited the property and doesn\u2019t want to deal with the stress of landlording and wants to get the property off their hands. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The motivated seller is asking for $50,000, and the rental income for the given area based on <\/span><a href=\"https:\/\/www.rentometer.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Rentometer.com<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.craigslist.org\/about\/sites\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Craigslist <\/span><\/a><span style=\"font-weight: 400;\">and other properties for rent of similar size and condition is $525 per unit (being $1,050 total), which matches the 2% rule perfectly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is how the 50% rule comes into play. Take the rent for both units ($1,050) and multiply it by .5 to factor in expenses, then you subtract the mortgage costs (which include mortgage, taxes, and insurance) and see what you\u2019re left with.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The formula for the 50% Rule is:<\/span><\/p>\n<blockquote><p>Gross Rent*.5 &#8211; Mortgage Cost = Net Profit<\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">What each investor looks for in net profits may vary, but in general, investors can expect at least $200 dollars per door.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, if they\u2019re buying all cash, they won\u2019t have to factor in mortgage costs, and in our experience, your typical buyer as a wholesaler will be all cash, but if you happen to be selling to investors who are using traditional financing, you\u2019ll need to factor that in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For our example, we will assume that our clients are all-cash.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, with this duplex, we have $1,050*.5 &#8211; 125 (estimating for our example that property taxes will be $500 per year and insurance will be $1,500) = $400.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So we are making $400 dollars a door, which seems like a good deal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, we must determine our purchase price as a wholesaler.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If everything works at $50,000, we need to factor in our profit of $5,000-$10,000.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, you them make an offer, all-cash at $40,000. The motivated seller accepts your first offer, and you purchase the property. You then sell it to your buy-and-hold investors for $50,000, and you pocket $10,000.<\/span><\/p>\n<h2>What\u2019s In Real Estate Wholesaling, For You?<\/h2>\n<p><span style=\"font-weight: 400;\">Now that you understand what real estate wholesalers do and how we make money, I want to share why I believe real estate wholesaling is one of the best vehicles to build wealth.<\/span><\/p>\n<h3>Wholesaling is simply a lot easier!<\/h3>\n<p><span style=\"font-weight: 400;\">When compared to rehabbing, wholesaling properties is much less of a hassle than <a href=\"\/renewsblog\/2014\/01\/07\/flipping-houses\/\" target=\"_blank\">flipping properties<\/a>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just think about it\u00a0&#8212; wholesalers don\u2019t have to deal with contractors, unforeseen rehab expenses or anything!\u00a0<\/span><span style=\"font-weight: 400;\">It\u2019s actually pretty sweet. <\/span><span style=\"font-weight: 400;\">All you have to do is find a property and then find a buyer. That\u2019s it.<\/span><\/p>\n<h3>Secondly, it takes a lot less time to do a deal and you make your money faster.<\/h3>\n<p><span style=\"font-weight: 400;\">In my experience, it\u2019s typical to do 5 to 10 deals a month. Now, if I were flipping that many properties a month, I would need a full-time army to get everything done!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you compare wholesaling to buy and hold, again, the advantage is making your money <\/span><span style=\"font-weight: 400;\">now<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Buy and hold is a long-term wealth building strategy, building up cash flow to provide passive income month to month.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let me ask you this &#8212; if you\u2019re looking to make $10,000 a month, instead of taking years to make it happen, why not simply wholesale two deals at a month? If each deal is $5,000, you\u2019ll make $10,000 a month with ease. <\/span><\/p>\n<h2>Conclusion<\/h2>\n<p><span style=\"font-weight: 400;\">Now you have an in-depth guide on real estate wholesaling!<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">What other questions still come to mind? <\/span><\/em><\/p>\n<p><strong>Feel free to write them in the comments section.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When done correctly, wholesaling can be one of the fastest ways to make money in real estate. Get a rundown of exactly how it&#8217;s done here!<\/p>\n","protected":false},"author":12142,"featured_media":83834,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5526],"tags":[],"class_list":["post-84803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-wholesaling"],"acf":[],"comment_count":0,"_links":{"self":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/posts\/84803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/users\/12142"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/comments?post=84803"}],"version-history":[{"count":0,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/posts\/84803\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/media\/83834"}],"wp:attachment":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/media?parent=84803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/categories?post=84803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/tags?post=84803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}