{"id":86748,"date":"2017-03-09T00:02:50","date_gmt":"2017-03-09T07:02:50","guid":{"rendered":"https:\/\/www.biggerpockets.com\/renewsblog\/?p=86748"},"modified":"2023-04-14T01:25:43","modified_gmt":"2023-04-14T07:25:43","slug":"bp-podcast-217work-earn-8020-rule-perry-marshall","status":"publish","type":"post","link":"https:\/\/www.biggerpockets.com\/blog\/bp-podcast-217work-earn-8020-rule-perry-marshall","title":{"rendered":"How to Work Less and Earn More Using the 80\/20 Rule with Perry Marshall"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Every day, our lives are consumed by things that simply don\u2019t amount to much. In fact, most of your successes will come from a very small percentage of your activities. That\u2019s the basic concept of the 80\/20 rule, and today\u2019s guest is one of the world\u2019s foremost experts on using the 80\/20 rule in business! Today\u2019s guest is <strong>Perry Marshall<\/strong>, author of <em><a href=\"https:\/\/www.amazon.com\/gp\/product\/1599185059\/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1599185059&amp;linkCode=as2&amp;tag=biggerpocke0a-20&amp;linkId=9b6b15870209fcf048cb010306845f51\" target=\"_blank\" rel=\"noopener noreferrer\">80\/20 Sales and Marketing: The Definitive Guide to Working Less and Making More<\/a><\/em><img loading=\"lazy\" decoding=\"async\" style=\"border: none !important; margin: 0px !important;\" src=\"\/\/ir-na.amazon-adsystem.com\/e\/ir?t=biggerpocke0a-20&amp;l=am2&amp;o=1&amp;a=1599185059\" alt=\"\" width=\"1\" height=\"1\" border=\"0\" title=\"\">, and on today\u2019s fascinating show, Perry dives into how to use this principle to work less and achieve more. And don\u2019t miss the fascinating discussion on how to make $10,000 an hour; if you\u2019ve never heard this concept before, it\u2019s about to blow your mind (and business) into the stratosphere! <\/span><\/p>\n<p><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/biggerpockets-podcast-real\/id594419649\" target=\"_blank\" rel=\"noopener\">Click here<\/a>\u00a0to listen on iTunes.<\/p>\n<h2>Listen to the Podcast Here<\/h2>\n<p><iframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https:\/\/playlist.megaphone.fm?e=BIGPOC6390058127&#038;light=false\" width=\"100%\"><\/iframe><\/p>\n<h2>Watch the Podcast Here<\/h2>\n<p><iframe loading=\"lazy\" title=\"How to Work Less and Earn More Using the 80\/20 Rule with Perry Marshall | BP Podcast 217\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/2Nv6Hj2vQpI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Help Us Out!<\/h2>\n<p>Help us reach new listeners on iTunes by leaving us a rating and review! It takes just 30 seconds and instructions can be found <a href=\"https:\/\/www.biggerpockets.com\/forums\/25\/topics\/161423-do-you-listen-to-the-bp-podcast\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>. Thanks! We really appreciate it!<\/p>\n<h2>This Show Sponsored By<\/h2>\n<p>We just wa<img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-66280 no-display appear\" src=\"https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2014\/11\/RealtyShares.png\" alt=\"RealtyShares\" width=\"283\" height=\"60\" title=\"\">nted to give a shout out to our podcast sponsor\u00a0on today\u2019s show:<strong> RealtyShares<\/strong>. RealtyShares is a crowdfunding platform that allows you to invest in professionally managed properties without leaving your living room!<\/p>\n<p>Learn more by visiting\u00a0<a href=\"https:\/\/www.realtyshares.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">RealtyShares.com\/biggerpockets<\/a>!<\/p>\n<h2>Famous Four\u00a0Sponsor<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-77567 alignright\" src=\"https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2016\/03\/simplisafe.png\" alt=\"simplisafe\" width=\"271\" height=\"58\" title=\"\">Check out <strong>SimpliSafe<\/strong> Security&#8217;s DIY home security systems; an affordable, wireless, cellular, and customizable system that doesn&#8217;t require a contract!<\/p>\n<p>Try it today with a discount:\u00a0<a href=\"http:\/\/simplisafepockets.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">simplisafepockets.com<\/a><\/p>\n<h2>In This Episode We Cover:<\/h2>\n<ul>\n<li>Perry\u2019s background and how he got into <strong>marketing<\/strong><\/li>\n<li>How he stumbled upon the <strong>80\/20 principle<\/strong><\/li>\n<li>Why it\u2019s alright to let go of <strong>tenants<\/strong> causing you issues<\/li>\n<li>The 80\/20 <strong>inside<\/strong> the 80\/20<\/li>\n<li>How this affects investors with <strong>rental properties<\/strong><\/li>\n<li>What we can learn from the &#8220;principle of the <strong>2700 espresso machine<\/strong>&#8220;<\/li>\n<li>The most important thing in <strong>direct mail marketing<\/strong><\/li>\n<li>The 5 qualifiers you should know when <strong>selling<\/strong><\/li>\n<li>What to consider about the concept of <strong>retargeting<\/strong><\/li>\n<li>How to handle a\u00a0bad <strong>response rate<\/strong><\/li>\n<li>A tip to help you make\u00a0<strong>$10,000 an hour<\/strong><\/li>\n<li>Why you should <strong>say no<\/strong> to a lot more things<\/li>\n<li>How to <strong>differentiate\u00a0<\/strong>the $10 an hour job from the $10,000 an hour job<\/li>\n<li><strong>And SO much more!<\/strong><\/li>\n<\/ul>\n<h2>Links from the Show<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.biggerpockets.com\/forums\" target=\"_blank\" rel=\"noopener noreferrer\">BiggerPockets Forums<\/a><\/li>\n<li><a href=\"http:\/\/upwork.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Upwork<\/a><\/li>\n<\/ul>\n<h2>Books Mentioned in this Show<\/h2>\n<ul>\n<li><a href=\"http:\/\/amzn.to\/2mZH9Jg\" target=\"_blank\" rel=\"noopener noreferrer\"><em>80\/20 Sales and Marketing<\/em><\/a> by Perry Marshall<\/li>\n<li><a href=\"http:\/\/amzn.to\/2nfxP01\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Ultimate Guide to Google AdWords<\/em><\/a> by Perry Marshall<\/li>\n<li><a href=\"http:\/\/amzn.to\/2mZFOCa\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Ultimate Guide to Facebook Advertising<\/em><\/a> by Perry Marshall<\/li>\n<li><a href=\"http:\/\/amzn.to\/2mCsd31\" target=\"_blank\" rel=\"noopener noreferrer\"><em>The 80\/20 Principle<\/em><\/a> by\u00a0Richard Koch<\/li>\n<li><a href=\"http:\/\/amzn.to\/2nflPLY\" target=\"_blank\" rel=\"noopener noreferrer\"><em>The Star Principle<\/em><\/a> by Richard Koch<\/li>\n<li>The Book of Proverbs<\/li>\n<\/ul>\n<h2>Tweetable Topics:<\/h2>\n<ul>\n<li>&#8220;80\/20 is everywhere.&#8221; (<a href=\"https:\/\/twitter.com\/home?status=%2280\/20%20is%20everywhere.%22%20BP%20Podcast%20217%20biggerpockets.com\/show217%20%40biggerpockets\" target=\"_blank\">Tweet This!<\/a>)<\/li>\n<li>&#8220;We can fix so many problems by doing so little.&#8221; (<a href=\"https:\/\/twitter.com\/home?status=%22We%20can%20fix%20so%20many%20problems%20by%20doing%20so%20little.%22%20BP%20Podcast%20217%20biggerpockets.com\/show217%20%40biggerpockets\" target=\"_blank\">Tweet This!<\/a>)<\/li>\n<li>&#8220;Half of what you are doing right now you shouldn\u2019t be doing.&#8221; (<a href=\"https:\/\/twitter.com\/home?status=%22Half%20of%20what%20you%20are%20doing%20right%20now%20you%20shouldn%E2%80%99t%20be%20doing.%22%20BP%20Podcast%20217%20biggerpockets.com\/show217%20%40biggerpockets\" target=\"_blank\">Tweet This!<\/a>)<\/li>\n<\/ul>\n<h2>Connect with\u00a0Perry<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.perrymarshall.com\" target=\"_blank\" rel=\"noopener noreferrer\">Perry&#8217;s Personal Website<\/a><\/li>\n<li><a href=\"https:\/\/www.perrymarshall.com\/8020\" target=\"_blank\" rel=\"noopener noreferrer\">Get his book<\/a><\/li>\n<li><a href=\"http:\/\/www.8020curve.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">80\/20 Curve<\/a><\/li>\n<li><a href=\"https:\/\/twitter.com\/PerryMarshall\" target=\"_blank\" rel=\"noopener noreferrer\">Perry&#8217;s Twitter Profile<\/a><\/li>\n<\/ul>\n<h2>Show Preview<\/h2>\n<p><iframe loading=\"lazy\" title=\"Show 217 Preview: You need to get rid of your job\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/qOwzEbfI4kw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every day, our lives are consumed by things that simply don\u2019t amount to much. In fact, most of your successes will come from a very small percentage of your activities. 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