{"id":98157,"date":"2018-04-15T14:30:27","date_gmt":"2018-04-15T20:30:27","guid":{"rendered":"https:\/\/www.biggerpockets.com\/renewsblog\/?p=98157"},"modified":"2021-03-16T13:52:59","modified_gmt":"2021-03-16T19:52:59","slug":"millennial-entrepreneur","status":"publish","type":"post","link":"https:\/\/www.biggerpockets.com\/blog\/millennial-entrepreneur","title":{"rendered":"This Millennial Entrepreneur Built Two Multimillion-Dollar Companies\u2014And Chose to Live Out of a Van"},"content":{"rendered":"<p>At its absolute core, real estate investing and development is the <a href=\"https:\/\/www.entrepreneur.com\/article\/243847\" target=\"_blank\" rel=\"noopener\">epitome of entrepreneurship<\/a>. To get a successful project off the ground, you have to identify opportunity, negotiate the deal, know your numbers, produce the capital, find the team, and then execute the vision.<\/p>\n<p>The BiggerPockets community, by definition, is just that as well. CNBC&#8217;s Sidney Torres, a TV real estate developer, says that entrepreneurs, real estate developers and leaders, period, <a href=\"https:\/\/www.youtube.com\/watch?v=8yXuxrVfSTY\" target=\"_blank\" rel=\"noopener\">have to be A-Z people.<\/a>\u00a0In other words, think of vision and execution\u2014and not the <a href=\"\/renewsblog\/nyt-bestseller-success-traps\/\" target=\"_blank\">potential obstacles that leave us over-thinking in fear.<\/a><\/p>\n<p>So when I post stuff, I try to get behind the mindset as much as the numbers. In this post, I talked to my buddy Kevin Hong, who&#8217;s got a pretty sick story.<\/p>\n<p>In essence, he&#8217;s done everything backwards. He started out as a teen earning six figures a year, built two million-dollar companies, and raised millions while living in a van\u2014all before going back to school at 33 and becoming a writer.<\/p>\n<p>(Yeah. I know. WTF.)<\/p>\n<p>He&#8217;s now a contributor for Forbes and <a href=\"https:\/\/www.inc.com\/author\/kevin-hong\" target=\"_blank\" rel=\"noopener\">Inc.com<\/a> and author of current bestseller\u00a0<em><a href=\"https:\/\/www.amazon.com\/gp\/product\/0692097279\/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0692097279&amp;linkCode=as2&amp;tag=biggerpocke0a-20&amp;linkId=06d86ea86219b69735b1c45e50b2fbd7\" target=\"_blank\" rel=\"noopener noreferrer\">The Outlier Approach: How to Triumph in Your Career as a Nonconformist<\/a><\/em><a href=\"https:\/\/www.amazon.com\/Outlier-Approach-Triumph-Career-Nonconformist-ebook\/dp\/B077X3C2PV\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" style=\"border: none !important; margin: 0px !important;\" src=\"\/\/ir-na.amazon-adsystem.com\/e\/ir?t=biggerpocke0a-20&amp;l=am2&amp;o=1&amp;a=0692097279\" alt=\"\" width=\"1\" height=\"1\" border=\"0\" title=\"\"><\/a>. Here&#8217;s what he had to say about being an entrepreneur, why he lived in a van with millions in the bank, and how BiggerPockets <a href=\"\/renewsblog\/2015\/06\/20\/ultimate-guide-finding-incredible-mentors\/\" target=\"_blank\">investors can find a mentor<\/a> to take their game to the next level.<\/p>\n<h3>You\u2019re an entrepreneur by heart. What made you realize you weren\u2019t going to follow the traditional school-college-job trajectory?<\/h3>\n<p><span style=\"font-weight: 400;\">When I was 18, I just moved back from Korea. At this time, I had this funny Minnesota\/Korean immigrant accent going on along with choppy sentences. I joined a network marketing business and started to make nearly $10,000 a month.<\/span> <em>[Writer&#8217;s note: Kevin actually somehow talked me into buying his book while on the phone with him. Just an FYI.]<\/em>\u00a0At this time, I had surmised sales was a psychological game that could be learned and mastered. I think that&#8217;s when I realized entrepreneurship was for me.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-98212 size-full\" src=\"https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2017-12-03-at-4.49.15-PM.png\" alt=\"\" width=\"686\" height=\"571\" title=\"\" srcset=\"https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2017-12-03-at-4.49.15-PM.png 686w, https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2017-12-03-at-4.49.15-PM-300x250.png 300w\" sizes=\"auto, (max-width: 686px) 100vw, 686px\" \/><\/p>\n<h3>Many of the BiggerPockets readers are budding entrepreneurs\/investors, just waiting for the chance to get started. What made you take the leap to become an entrepreneur?<\/h3>\n<p><span style=\"font-weight: 400;\">I think there&#8217;s a misconception of entrepreneurs, sometimes. The media tends to portray entrepreneurs as the heart-on-your-sleeve, all-in, quit your job, stick-it-to-your boss and walk-out-the-door sort of way. There&#8217;s this sort of macho, free-spirited way of looking at it ,and I don&#8217;t believe that&#8217;s entirely accurate.\u00a0<\/span><span style=\"font-weight: 400;\">I think a very key element in entrepreneurship is in the mitigation of risk. No one wants to get killed off on the first hand after going all-in. <\/span><\/p>\n<h3>What do you mean?<\/h3>\n<p><span style=\"font-weight: 400;\">For example, when I first started my networking marketing business, I knew my parents were OK with helping me tuition-wise with school; it&#8217;s kind of a thing in Asian culture. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That gave me this sort of financial buffer for two or three months before they found out I dropped out. Little did my parents know, I wasn&#8217;t using the money for tuition. (Laughs.) I was buffering my risk, creating a cushion for what eventually became a $10,000-a-month experiment, of sorts.<\/span><\/p>\n<p><a href=\"http:\/\/www.latimes.com\/entertainment\/envelope\/cotown\/la-et-ct-dealflicks-20140506-story.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Even when I started Dealflicks<\/span><\/a><span style=\"font-weight: 400;\">, which eventually became worth $15 million, I had saved about $40,000 trading in my own personal account (and spending very little money), which bought me a two-year buffer. <\/span><\/p>\n<h3>You guys also lived in a van, <a href=\"https:\/\/techcrunch.com\/2014\/07\/21\/dealflicks-1-7m\/\" target=\"_blank\" rel=\"noopener\">even after you raised millions.<\/a><\/h3>\n<p><span style=\"font-weight: 400;\">Yeah. Because of that, I knew I could withstand any sort of financial hardship. I even continued living in a van after <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=Str3VHkogVQ\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">the [Man Van] campaign<\/span><\/a><span style=\"font-weight: 400;\"> had ended. I was <\/span><i><span style=\"font-weight: 400;\">that<\/span><\/i><span style=\"font-weight: 400;\"> committed to the vision but also committed to financial security in the event things didn&#8217;t go so well. This bought me a second, even third, life. I always have a stack of chips to stay in the game. <\/span><\/p>\n<h3>What was the main characteristic\u2014or intangible, if you will\u2014that made the venture successful?<\/h3>\n<p><span style=\"font-weight: 400;\">If I had to choose one intangible quality that really defined the Man Van campaign, I think it would be <\/span><i><span style=\"font-weight: 400;\">belief<\/span><\/i><span style=\"font-weight: 400;\">. When we started the Man Van, we simply couldn&#8217;t afford to pay people market value. We were able to offer some stock options and a $24,000 base salary with bonuses between $10-20,000, which obviously isn&#8217;t much, especially if you&#8217;re living in LA.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What I believed in and what we, as a team, believed in was that we weren&#8217;t just a great company making money. We felt like we were re-defining <\/span><a href=\"https:\/\/techcrunch.com\/2017\/07\/01\/invisible-unicorns-35-big-companies-that-started-with-little-or-no-money\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">the way you could bootstrap a company<\/span><\/a><span style=\"font-weight: 400;\">. We used to say, &#8220;Steve Jobs had the garage. Mark Zuckerburg had the dorms. Dealflicks has the Man Van!&#8221; <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We all believed we were changing the world, and it seemed the media thought so, too. The questions they threw at us\u2014more times than not\u2014weren&#8217;t related to selling discounted movie tickets. They were more intrigued by how a group of people could live in and <\/span><a href=\"https:\/\/www.theverge.com\/2015\/8\/18\/9171899\/dealflicks-movie-ticket-small-empires-season-three-episode-two\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">operate out of a\u00a0<\/span><i><span style=\"font-weight: 400;\">van.<\/span><\/i> <\/a><\/p>\n<h3>What\u2019s one of the biggest lessons you\u2019ve learned so far?<\/h3>\n<p>I don&#8217;t really get into this in my book, but during the height of the recession in 2008, I was a customer service stock broker. We had all these older retired, or semi-retired clients, who were getting eaten alive by the market. Ever had a grown man call you, bawling his eyes out? It&#8217;s freaky. Especially at 23.<\/p>\n<p><span style=\"font-weight: 400;\">So, pretty much every day I was reminded of the idea of overnight failure, as opposed to overnight success. I watched everything these people had done for the last 50-some-odd years literally evaporate, sometimes in seconds, and I think that was partially what drove me so hard during the Man Van days. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even after the campaigns were over, I continued to live in a van for over a year, just bolstering my financial buffer zone. And consider that I was later fired from my own company.<\/span><\/p>\n<h3>So to always keep a buffer for a rainy day?<\/h3>\n<p><span style=\"font-weight: 400;\">Absolutely. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h3>You\u2019re now a bestselling author, a mark you hit before it officially launched. What\u2019s your book about and how can it help budding entrepreneurs and investors?<\/h3>\n<p><span style=\"font-weight: 400;\">A lot of the tactics in <em>The Outlier Approach<\/em> are very unorthodox. I was recently on a podcast and figured the best way to describe this is that it&#8217;s an approach for someone, anyone who wants to add another zero to their income. Five figures to six figures, six to seven, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I believe there&#8217;s a handful of tactics that anyone armed with the proper attitude, the proper approach, if you will, can use to make those leaps. <\/span><span style=\"font-weight: 400;\">In <em>The Outlier Approach<\/em>, I teach methodologies that, for instance, show you how to build a network vertically, rather than spending time racking up quantity, laterally. <\/span><\/p>\n<h3>Explain \u201cnetwork vertically.\u201d<\/h3>\n<p><span style=\"font-weight: 400;\">Simply put, a vertical network focuses on building a team of folks that can \u201cpull you from the top\u201d or \u201cpush you from the bottom.\u201d Oftentimes, when you\u2019re building a network that\u2019s focused on groups that are at the same point in your career, you end up competing for the same job, business, or resources. It doesn\u2019t give you the versatility you need to take your career to the next level. <\/span><\/p>\n<h3>Excellent point.<\/h3>\n<p><span style=\"font-weight: 400;\">I also discuss the idea of the key influencer: how to find them, how to create relationships <\/span><i><span style=\"font-weight: 400;\">with<\/span><\/i><span style=\"font-weight: 400;\"> them\u2014and provide value <\/span><i><span style=\"font-weight: 400;\">for<\/span><\/i><span style=\"font-weight: 400;\"> them.<\/span> <span style=\"font-weight: 400;\">I also talk about the concept of reality distortion. About how our brains are malleable and that your focus determines your reality and that even our bodies fall in line with our mindset. <\/span><\/p>\n<h3>What\u2019s a tactic a reader or investor can use to find a mentor or key influencer in real estate?<\/h3>\n<p><span style=\"font-weight: 400;\">Always focus on providing value for others. In the book, I talk about offering value rather than focus on networking. So much time is wasted on getting chummy-chummy with folks when all you have to do is offer value. If you are a good ROI for someone\u2019s time, you bet they will have no problem mentoring you. It\u2019s really that simple.<\/span><\/p>\n<h3>What about the mindset; how do you have to be wired to be geared for success?<\/h3>\n<p><span style=\"font-weight: 400;\">Mindset is a central theme in the entire book. Attitude. Belief. These are abstracts that can make or break an individual. I discuss, of course, living in a van and the way I and my team adapted to it and simply accepting it as reality. <\/span><i><span style=\"font-weight: 400;\">Living<\/span><\/i><span style=\"font-weight: 400;\"> outside the box, as opposed to simply thinking outside of it.<\/span> <span style=\"font-weight: 400;\">You don\u2019t need to throw the fastest fastball. Focus on throwing the nastiest curveball.<\/span><\/p>\n<p><em>[Featured photo credit: Kevin Hong]<\/em><\/p>\n<p><a href=\"https:\/\/www.biggerpockets.com\/webinars?utm_source=renewsblog\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-91217\" src=\"https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2017\/08\/blog_ads-01.jpg\" alt=\"\" width=\"700\" height=\"85\" title=\"\" srcset=\"https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2017\/08\/blog_ads-01.jpg 700w, https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2017\/08\/blog_ads-01-300x36.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p><em>What do you think about this story?<\/em><\/p>\n<p><strong>Weigh in below!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>He earned six figures a year as a teen, built two million-dollar companies, and raised millions while living in a van\u2014all before going back to school at 33<\/p>\n","protected":false},"author":105651,"featured_media":98243,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4241],"tags":[],"class_list":["post-98157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-business-management"],"acf":[],"comment_count":0,"_links":{"self":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/posts\/98157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/users\/105651"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/comments?post=98157"}],"version-history":[{"count":0,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/posts\/98157\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/media\/98243"}],"wp:attachment":[{"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/media?parent=98157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/categories?post=98157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.biggerpockets.com\/blog\/wp-json\/wp\/v2\/tags?post=98157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}