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Posted almost 10 years ago

How Trying to Make $100 Cost $3,000!

I recently helped a client of mine purchase a single family home for a rental.  It was a brand new home in a great school district, and should have rented out immediately.  When we were evaluating the home before the purchase, we based our return on a rent of $1500 per month.  

Once we started advertising the property, however, the owner requested that we bump the price to $1600 (against my recommendation).  Needless to say, the property sat for 3-4 weeks before he considered lowering the price, and then we incrementally brought it down to $1500.  By the time the tenant will move in, he will have a total of 2 months of vacancy at $1500 per month ($1500 x 2 months = $3,000).  

The moral of the story is don't try to out price the market.  That $100 a month, which would be $1200 per year, cost $3000.  At first thought, $100 a month seems like more money.  However, time is what really costs money.  Every day this rental home is vacant cost the owner $50.  That can add up to $100 pretty quickly!

To check out homes for sale in Edmond and the Oklahoma City area, visit www.edmondandokc.com


Comments (7)

  1. Great perspective!! thanks!


  2. That is always a tough realization on a rental that you have a little over priced.

    Usually that first vacant month more than negates the extra you would have made at the higher rate.

    Of course on the flip side if you undercut too much it makes it harder to raise the rent to more "market" level in the future without getting a turnover. 

    There is an art to it to try to get it right, but you also have to know when to cut your losses when you aren't getting enough action, like in this case.


  3. Great post Zach. It's amazing how quickly a little bit adds up to something.


  4. great tip.


  5. Thanks @Joshua Dorkin - btw, the site update is great.


    1. I appreciate that.  I'm glad you like it.


  6. Great advice, @Zach Sikes