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Posted almost 13 years ago

Realtor-2-Investor Connection

There are many ways to acquire short sale leads, as most of us know. I personally like to find realtors that are willing to go the extra mile to get the property sold, and who are savvy enough to understand exactly what my company is trying to accomplish. I meet with all types of buyers on a consistent basis. Some cash, more financing, and I hear the same thing over and over again; "I HATE REALTORS".Those words bring me back to my first years as a wholesaler in which I marketed for various realtors. I had some owner financing investors, who had a strict investing rule; put minimum money down, fix the house and sell within 1-3 months. A great plan if numbers permit and here in Orlando,FL it usually does. So I took them to a house and they loved it signed the contract with me right on the spot, and we had a meeting the next day with the Realtor to finalize everything and bring the deposit. Me and my buyers sat down with the broker, everything going smoothly,laughter about football and basketball, and intense conversation about the current market brought ease to my mind, excited that I was going to close this deal. Once business began the broker explained how he just received an offer for a higher amount and that they would have to match in order to beat the others offer. In hindsight I noticed that the transaction didn't really make sense, and that the broker was just being greedy and wanted to make more money. The buyers agreed, and since it was sunday when we met they promised to come by on monday to bring the deposit. I must add that before we met the broker one of the buyers expressed an extreme distrust for brokers and any realtors for that matter. He has dealt with agents who would not accept offers not because other people were putting in offers, but because the realtor wanted to wait for something higher to accumulate more money. 

Later that night I receive a nasty voicemail from my buyers saying that i'm a scam artist, and that the broker probably has no other offers he just wants to make more money on the deal, and he basically skewered me with every bad word you can think of. When talking with the broker I found out my buyers were correct, he wanted to make more money therefore he lied and said an offer was put on the table.

Just like all professions they're people who care and are passionate about what they do, and they're others who only do such things to accumulate money. I personally have a love/hate relationship with realtors. I've learned that once you have a great aggressive realtor you must do everything in your power to help that relationship grow, and you will also see your fortunes rise with that growth, but I've also been on the pale end of the stick. The end in which laziness would leave properties on the market for 3 months at a time. This is a crucial lesson to anyone in the business field.You MUST be very involved in the marketing strategies of your real estate business, for what is business without marketing???

 

 I'm trying to start a group on linkedin for realtors to connect with investors online.If your interested heres the link to join.

http://linkd.in/mviAEF

 


Comments (2)

  1. That is very true, investors do need to negotiate as well


  2. This is a common negotiating tactic. Investors need to negotiate as well.