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Posted over 9 years ago

It's Been Awhile, How is the Marketing Going?

It has been close to a year since I have updated my Blog here.

So much for using this to hold myself accountable for my marketing campaigns.  :)

Well it has been a long year.  Not many deals and the ones I have gotten haven't been that amazing.  I have stalled out in somethings but have moved forward well on some others.

So direct mail: Been a flop for me and I have not worked it the way I should have.  I do have pre-ordered a ton of pieces but I have not taken the time to setup a better focused campaign and design a better piece.  If you didn't see my previous posts I sent out about 6,000 pieces and got 4 calls, only 1 weak lead and no deals.  I am not going to say mail doesn't work, but I obviously didn't set up MY mail in a way to work.

This is the main thing I need to get back to (Hey if for no other reason is I have $6K worth of pieces that I just need to actually mail!).

Haven't done great more recently in following and offering on all the REOs in the market.  I did do good early in the year for the first 5-6 months but not much new was coming on and nothing was hitting or even getting potential counter offers.  Again I need to get back to this, or be more consistent with it.

The BIG thing I have done is got with the late 1990's and have a new devoted lead generation website.  I have only had it up for a few months and have been trying to generate traffic with organic SEO so it is going slow.  I have seen traffic increase and are getting more visitors and form submissions now. 

I am no SEO expert but have learned some and am working with a strong local company that does great coaching me in the process.  My main method is writing market updates on the blog that have the geographic keywords that will eventually get some Google juice, hopefully...

I do have high hopes for getting traffic here.  I do realize that people usually go online to look at things before they move forward on things.  Having a real online presence will be a big piece of the puzzle.  The only thing I really kick myself is that I didn't do this a couple years ago, you know back when I didn't NEED it...

So there is the dirty truth of what I have done and what I have not (unfortunately that is the bigger one).

There are a lot of "to do" list items I have.

Any and all advice if welcome and appreciated. 


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